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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Fratello’s Top 5 Dive Watches Of 2025 - Featuring Omega, Doxa, Seiko, And More Fratello
Omega Doxa Seiko Nov 28, 2025

Fratello’s Top 5 Dive Watches Of 2025 - Featuring Omega, Doxa, Seiko, And More

Another Friday, another list! However, it’s not just any random list, as we kick off our look back at 2025 with this compilation. In this first installment of the year’s highlights, we take a look at dive watches. This has been the most popular watch category in recent times, so it is hard to pick […] Visit Fratello’s Top 5 Dive Watches Of 2025 - Featuring Omega, Doxa, Seiko, And More to read the full article.

WU25 Panel: How Culture Shapes Shinola’s Design Process Worn & Wound
Shinola Nov 27, 2025

WU25 Panel: How Culture Shapes Shinola’s Design Process

Shinola is a thoroughbred American brand that has connected with its customers through storytelling for well over a decade. In this Windup Watch Fair panel, we learned more about how culture and community inform Shinola’s creative process from Marketing Director Dana Mosha-Basa, Senior Designer Molly Wang, and Director of Watch Design, Greg Verras. Watch the full video or read along below. The following conversation has been lightly edited for brevity and clarity. Kyle Snarr Hi, my name is Kyle Snarr. I’m the head of partnerships here at Worn and Wound. Thank you for coming to the last day of the Wind-Up Watch Fair. Give yourself a hand for being here. We’re so excited to have you here. We’re also very excited to have one of our lead sponsors joining us here on stage today. The team from Shinola. And I’m going to have each of you quickly introduce yourselves. Tell us just a little bit about how you came to Shinola and what watch you’re wearing. Dana Mosa-Basha Yes. Hello, everybody. Thanks for joining us. My name is Dana. I’m the director of marketing at Shinola. I’ve been with the brand for almost a year and a half now. So I’m probably the rookie of the group. Not probably. I am the rookie of the group. I am born and bred in Detroit. But I left for the last about 10 years. And I remember when Shinola started. I had been working at Nordstrom at the jewelry and watch. And we couldn’t keep a Shinola watch in stock. It just was like the hottest brand aroun...

Maurice LaCroix Aikon Review Teddy Baldassarre
Maurice Lacroix Nov 26, 2025

Maurice LaCroix Aikon Review

The watch industry only gets more and more competitive each year. Some brands have managed to thrive, and independent watchmakers are more game for the challenge than ever. Others, still, get somewhat lost within the mix. Today, I’m taking a deeper look at a brand that I honestly don’t hear much about, and, through the vehicle of its current flagship model, exploring what it has to offer. As you’ve already guessed from the title of this here article, the subject at hand is the Maurice LaCroix Aikon collection. Characterized by classic integrated bracelet style with a few specific quirks to the mix, the Aikon collection hasn’t managed to go mainstream like some similar competition. Down below, I’ll be walking you through a primer about the brand, the key ingredients of the Maurice LaCroix Aikon, and some personal ramblings on what the collection has to offer, and what it’s lacking.  [toc-section heading="Context"] Like many Swiss watch brands, Maurice LaCroix has a history that can be traced back to the end of the 19th century. However, that historical journey is among the more atypical out there. This 19th-century connection is the Maurice LaCroix ties to its parent company, Desco von Schulthess, which was founded in Zurich in 1889, and for many years, had nothing to do with watches. Initially starting in the silk trade, after WWII, Desco von Schulthess expanded into luxury goods and acted as a distributor for Swiss watches to the Asian market. In 1961, the co...

A Hands-On Introduction To Serica’s Sophisticated And Functional Expedition Bracelet Fratello
Serica s Sophisticated Nov 26, 2025

A Hands-On Introduction To Serica’s Sophisticated And Functional Expedition Bracelet

When most brands introduce a new watch, they make the bracelet look more like an afterthought than an integrated part of the design. It’s often a derivative of or a variation on the classic Oyster or Jubilee bracelet, which isn’t a sign of much imagination. Serica has never given in to that strategy. The brand […] Visit A Hands-On Introduction To Serica’s Sophisticated And Functional Expedition Bracelet to read the full article.

Introducing: Schaefer & Companions Solune Grand Art Marqueterie - Straw You Can Actually Clutch At Fratello
MB&F; Nov 26, 2025

Introducing: Schaefer & Companions Solune Grand Art Marqueterie - Straw You Can Actually Clutch At

You’re familiar with Max Büsser and his friends. The creations MB&F; produces are incredible, wondrous, and imaginative, but they’re also out of reach for the majority of watch enthusiasts. Let me introduce you to Schaefer & Companions, a brand recently founded in Le Locle that positions itself as an artistic platform. Christophe Schaefer, the brand’s […] Visit Introducing: Schaefer & Companions Solune Grand Art Marqueterie - Straw You Can Actually Clutch At to read the full article.

How Bronze Watches Patina Teddy Baldassarre
Nov 25, 2025

How Bronze Watches Patina

The bronze watch patina is one of the most fascinating, naturally occurring phenomena in watch collecting. So much so that it seemed every horological player wanted to put its own spin on this rugged, sea-worn metal around a decade ago. A lot has changed in watchmaking since then. Manufacturers have pushed boundaries further than we ever thought possible, offering enthusiasts a vast array of proprietary materials to choose from, with bronze taking its place alongside classic favorites like stainless steel and gold. Bronze watches remain a compelling choice among collectors today.  Article by Nina Scally [toc-section heading="Bronze Watches Context"]  Despite its association with maritime history, this corrosion-resistant material has infiltrated the pilot-watch sphere and established a foothold in the category of field watches as well. Today, bronze continues to cast its rich, warm nuances over some of the world’s most beautiful and evocative neo-vintage dive watches as well. Indeed, this ancient metal of seafaring legends appears to have secured its place on the wrists of watch enthusiasts for the foreseeable future. So there seems no better time than now to delve into how bronze has come to settle within the watch-collecting landscape, and why its slow-burning patina and rugged charm have cemented it as a modern collector’s favorite.  [toc-section heading="How Patina Develops"]  Would you ever walk into a dealership and ask, “Do you have something that’s alre...

Tudor Black Bay 54 Vs. 58 Comparison Review Teddy Baldassarre
Tudor Nov 25, 2025

Tudor Black Bay 54 Vs. 58 Comparison Review

If the modern success story of Tudor can be attributed to the launch of one distinct collection, it is, undoubtedly, the Black Bay. Like any intelligent watch brand, Tudor has taken that success and run with it full speed ahead, riffing and launching distinct extensions and sub-collections within the Black Bay universe that, at this point, are designed to meet the wants and needs of just about every enthusiast out there. Today, I’m going to be putting two distinct lines within the Black Bay family head-to-head that are, to the untrained eye, quite similar, but take on the vintage-revival theme in two distinct directions: the Black Bay 54 and the Black Bay 58. Down below, I’ll get into the nitty-gritty of what these two members of the larger Black Bay family have in common, and the intricacies that, together, have profound effects on what they deliver. After our short and sweet history lesson, I’ll be diving right into the key details of the Tudor Black Bay 54 vs. 58, all while interjecting my own musings and philosophies on how to approach these subtle differences.  [toc-section heading="Tudor Black Bay Context"]  As always, I’m going to keep the history lesson as concise here as I can, but if you have a bit more time, I’d recommend checking out this complete guide to the Tudor Black Bay. Anywho, the story of the modern Black Bay begins at Baselworld in 2012 (initially dubbed the “Heritage Black Bay”). After years of struggling in the shadows of the Crown a...

Louis Vuitton’s Escale Dons Turquoise and Malachite SJX Watches
Louis Vuitton s Escale Dons Turquoise Nov 25, 2025

Louis Vuitton’s Escale Dons Turquoise and Malachite

Louis Vuitton expands the Escale line with a pair of limited editions featuring turquoise and malachite stone dials – and unusually, matching stone mid-cases. By integrating the case band in the same material as the dial, the brand elevates the familiar Escale silhouette into something more sculptural, while retaining the signature riveted form inspired by its historic trunks. The result is one of the more distinctive takes on the current stone-dial trend. The platinum-and-titanium construction allows for a double-walled case with a stone ring on the outside, giving the watch proper water resistance, while the larger 40 mm case creates space for colour and texture to shine. With only 30 pieces in each colourway, the editions reinforce Louis Vuitton’s ambition in high-end watchmaking. Initial thoughts This year has been a strong one for Louis Vuitton, an ambitious trunk maker seeking to prove itself as a serious watchmaker. It certainly has the industrial means to accomplish that through its control of Geneva-based La Fabrique du Temps and what is clearly a deep bench of design talent. The latest pair of Escales takes the stone dial trend to its logical next step: stone cases. Thanks to the upscale construction, it avoids the trap of feeling gimmicky, unlike, say, the Tissot Rockwatch. The quality is outstanding which helps rationalise the steep price tag. The distinctive construction of the Escale case makes it an almost ideal platform for the stone case band, so it is...

Louis Erard and Konstantin Chaykin are Back with a New Limited Edition in a New Case Worn & Wound
Louis Erard Nov 24, 2025

Louis Erard and Konstantin Chaykin are Back with a New Limited Edition in a New Case

If you read Worn & Wound with any regularity, you know that we’re pretty big fans of Louis Erard’s limited edition collaborative regulators around here. What can we say? There’s something incredibly fun and appealing about having a great independent watchmaker tied to a watch that’s on the accessible side. That said, there are fair criticisms of these limited editions, particularly as they’ve been “normalized” and we’ve all been conditioned to just kind of expect them two or three times per year. The one I hear most often is that Louis Erard is that each new collaboration effectively amounts to a dial variant, a skin grafted onto the the brand’s regulator format doesn’t necessarily reflect the creativity of the watchmaker being referenced. But on handful of occasions (like with Alain Silberstein and Vianney Halter) Louis Erard allow themselves to expand beyond the dial and add flourishes to the case as well. These editions, in my mind, are even more effective because they represent another rung of ambition in this ongoing project. The brand’s latest collaboration, another release with Konstantin Chaykin, follows this tradition with a reimagined case construction and dial layout while maintaining a real connection to Chaykin’s aesthetic. The Louis Erard x Konstantin Chaykin Unforgettable is based on the Slavic myth of the Frog Princess, and the dial looks like, well, a frog, with big reptilian “eyes” at 9 and 3. If you’re used to Louis Erard’...

In-Depth: Blancpain Grande Double Sonnerie SJX Watches
Blancpain Grande Double Sonnerie Blancpain Nov 24, 2025

In-Depth: Blancpain Grande Double Sonnerie

Blancpain has just unveiled its most complex modern-day watch, the Grande Double Sonnerie, to mark its 190th anniversary. This CHF1.7 million grand complication signals Blancpain’s return to the highest tier of haute horlogerie. One of the most technically ambitious chiming wristwatches ever made, the Grande Double Sonnerie incorporates traditional complications: grande and petite sonnerie, minute repeater, flying tourbillon, and retrograde perpetual calendar, but also offers an unexpected twist with two distinct chiming melodies, a Westminster chime plus a a bespoke sequence composed for Blancpain by Eric Singer of rock band Kiss. Initial thoughts It has been some time since Blancpain unveiled a truly headline-grabbing complication. The manufacture made its name in this arena with the 1735 of 1991, but in the decades since, its output has leaned toward more conventional high-end offerings - perpetual calendars, tourbillons, carrousels, and chiming watches - while its commercial momentum has come largely from the Fifty Fathoms and Villeret triple calendar. The unexpected Grande Double Sonnerie is therefore a reminder of what Blancpain can do at the very top level of watchmaking. The Le Brassus-based manufacture tends to be overlooked when speaking of high horology today, but the Grande Double Sonnerie should remind enthusiasts how sure-footed Blancpain is in this regard. Even before considering the many complexities of the timepiece, the watch impresses from the fir...

Highlights: Complications on Bracelets at Christie’s Hong Kong SJX Watches
Patek Philippe Nov 24, 2025

Highlights: Complications on Bracelets at Christie’s Hong Kong

The uniform of high complications almost invariably includes a leather strap; a metal bracelet remains an uncommon pairing with, say, a grande sonnerie. Christie’s upcoming Hong Kong auction, however, brings an unexpected abundance of complicated watches on bracelets for collectors who prefer metal, including notable examples from Patek Philippe and A. Lange & Söhne. This season’s sale is anchored by two major private collections, most prominently the second part of The Chronicle Collection, the first half of which was dispersed earlier in the spring. The consignor began collecting in the 1990s, a fact reflected in the depth of neo-vintage highlights throughout the catalogue. Lot 2442 - Patek Philippe ref. 3448⁄8 with Possibly Unique Ruby Dial The Patek Philippe ref. 3448 was the first self-winding perpetual calendar produced in series. According to movement numbers, it is likely 586 were made in total - this lug-less example was one of the first made. Beyond its historical interest, the ref. 3448 is underpinned by one of – if not the – most beautiful automatic movements ever made: the cal. 27-460 Q. Looks aside, it was one of the most technically competent automatics of its era, with an overcoil hairspring, free-sprung balance, and bi-directional winding using a cam and pawl system. Atop this worthy base calibre, the ref. 3448 adds the iconic windows perpetual calendar by none other than Victorin Piguet. The ‘/8’ in ref. 3448/8 suffix denotes the style ...

Sunday Morning Showdown: Omega Seamaster Planet Ocean 600M Vs. Rolex Submariner Ref. 124060 Fratello
Omega Seamaster Planet Ocean 600M Nov 23, 2025

Sunday Morning Showdown: Omega Seamaster Planet Ocean 600M Vs. Rolex Submariner Ref. 124060

Welcome to another installment of Sunday Morning Showdown. This week, we put the new Omega Planet Ocean 600M to work. We’re not giving it an easy start to life, pitting it against the mighty Rolex Submariner “No-Date” ref. 124060. Jorg has the honor of defending the new Omega, while Thomas sides with the Rolex. Now, […] Visit Sunday Morning Showdown: Omega Seamaster Planet Ocean 600M Vs. Rolex Submariner Ref. 124060 to read the full article.