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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

15 Best Purple-Dial Watches From Affordable to Luxury Teddy Baldassarre
Sep 25, 2025

15 Best Purple-Dial Watches From Affordable to Luxury

Purple is the color of royalty, and it appears that a Purple Reign has started to quietly take over the watch world in recent years, with violet hues finding their way to an increasing number of dials, from a somewhat surprisingly diverse range of watch brands. Like their predecessors in green, red, and orange, purple dials are still, in fact, something of a novelty; many of the timepieces featured below are intended for a niche, limited audience. Nevertheless, the rise of purple tones on watch dials is worthy of notice, and almost certainly here to stay for a while, Here we’ve gathered 15 of our favorite purple-dial watches in ascending order of price, from under $500 to over $85K. Citizen Tsuyosa Automatic Sunray Purple Dial Price: $475, Case Size: 37mm, Water Resistance: 50 meters, Crystal: Sapphire, Movement: Automatic Caliber 8210 Best known for its light-powered Eco-Drive movements, Japan’s Citizen also offers a lineup of mechanical timepieces, including the NJ015 automatic series, nicknamed “Tsuyosa,” a Japanese word meaning “strength.” Speaking to the contemporary trend towards eye-catching colorful dials, Tsuyosa models offer a variety of them, with a subtle sunburst finish, including the purple dial watch above. The round, chamfered steel cases measure 40mm in diameter and 11.7mm thick, with an unconventionally positioned crown at 4 o’clock for better ergonomics on the wrist. The bracelet has what Citizen describes as a “mountain-shaped” design ...

Hands On: Christiaan van der Klaauw Planetarium Meteorite SJX Watches
Christiaan van der Klaauw Planetarium Meteorite When it Sep 25, 2025

Hands On: Christiaan van der Klaauw Planetarium Meteorite

When it comes to planetarium wristwatches, Christiaan van der Klaauw (CvdK) has little competition, since it owns much of the intellectual property behind the complication. But that hasn’t stopped the brand from competing with itself, and the result the Grand Planetarium Eccentric Meteorite, the most complete model of the solar system ever put in a wristwatch. It’s a maximalist approach to the planetarium concept that’s almost overwhelming in look and feel, thanks to the rich texture of its solid 44 mm meteorite case and busy dial. Building on the Grand Planetarium Eccentric from 2024, the Eccentric Meteorite manages to squeeze in the astroid belt, which is itself embellished with chunks of meteorite that originated on Mars. Intended to be a limited edition of three pieces, it’s possible that just two will be made given the limited quantity of meteorite on hand. The sun at the center of the dial functions as a running indicator, rotating once per minute. Initial thoughts The planetarium is among the most romantic of all complications due to its inherent uselessness; unlike a minute repeater or perpetual calendar, there’s not much action that can be taken with the information provided. But mankind has sought to understand its place in the universe for millennia, and the planetarium offers an intuitive way to visualise our real-time location relative to the sun and the other planets in our solar system. There’s also a strange appeal to the glacially slow speed of...

Tudor’s First-Ever Moon Phase Wristwatch SJX Watches
Tudor s First-Ever Moon Phase Sep 25, 2025

Tudor’s First-Ever Moon Phase Wristwatch

In a surprise launch from a brand best known for its dive watches, Tudor just rolled out the 1926 Luna. It’s a thinnish, 39 mm dress watch with a moon phase – a first for Tudor – as well as a date, though in the typical Tudor style the case is still rated to 100 m and fitted to a solidly constructed steel bracelet. And unusually for a new launch from Tudor, the 1926 Luna is equipped with an ETA (or Sellita) calibre, which means lower specs than models powered by Tudor’s in-house movements, but also substantially more affordable at just US$2,800 or CHF2,400. The 1926 Luna debuts in three dial colours, including a champagne iteration that was conceived with the help of Jay Chou, a Taiwanese singer who’s one of the most famous musicians in the Mandarin-speaking world. Initial thoughts Tudor has long excelled at sports watches with high specs and low prices – making them some of the best value propositions out there – but dress watches have always been a weakness. The brand has made several attempts at dress watches with mixed results. The 1926 Luna, on the other hand, is much more promising. The design is classical, even a little conservative, but the look is appealing. The brushed dial in metallic colours give this a much more modern look than the rest of the 1926 line, which appears a little dated. Purists will complain about the date window, and it probably looks better on a leather strap than a bracelet, but the 1926 Luna is a strong proposition in its price...

IWC is Timekeeper for First Commercial Space Station SJX Watches
IWC Sep 25, 2025

IWC is Timekeeper for First Commercial Space Station

Founded by a crypto billionaire, Vast is developing the first-ever commercial space station, and IWC is now its official timekeeper. The IWC-Vast partnership continues the watchmaker’s recent involvement with commercial and civilian space travel, which included a series of special watches for the first all-civilian space flight in 2021. The Vast control centre Vast was founded in 2021 by Jed McCaleb, an entrepreneur who set up the now defunct crypto exchange Mt. Gox and later helped develop Ripple, a crypto platform. With a ten-figure fortune from his crypto ventures, Mr McCaleb has funded Vast and its ambition of creating artificial gravity space stations. Inside Haven-1 Sometime in 2026, Vast is planning to launch Haven-1, a small space station in low Earth orbit. Over the next two decades, Vast aims to build larger stations and eventually a fleet of them. Haven-1 under construction What can we expect from IWC partnership? According to IWC, the tie-up will “enable IWC to… develop spaceflight-ready watches. At Vast headquarters, Vast engineers will test prototypes… in a similar way to some of the hardware that will fly on Haven Demo and Haven-1 – a testament to the authenticity of IWC’s aerospace lineage.”  

Explained: Dial Making at A. Lange & Söhne SJX Watches
A. Lange & Sohne Sep 25, 2025

Explained: Dial Making at A. Lange & Söhne

Since its rebirth in 1994, A. Lange & Söhne has built an enviable reputation among collectors, based in large part on its rich portfolio of movements. Visiting the manufacture in Glashütte, it’s easy to see why; nearly all of the roughly 650 staff are engaged in some aspect of movement production. As a result, in little more than 30 years, Lange has commercialised 75 distinct calibers and has the manpower to apply a consistent level of finishing across the entire range, from the simple to the sublime. Historically, this single-minded focus on movements has meant that dials have often taken a back seat. Though uniformly high quality and made of noble materials like sterling silver and solid 18k gold, the brand’s dials tend to be simple, classical, and austere. An obvious exception that springs to mind is the sapphire crystal-dialed Lumen series, but sapphire crystal is a common material in watchmaking and these dials tend to be produced in a relatively industrial manner. Despite its focus on movements, Lange began to stretch its wings with artisanal dials as far back as the year 2000, first with enamel and later with mother-of-pearl, guilloché, tremblage, free-hand engraving, aventurine glass, and onyx. Most of these dials were produced by suppliers, but the brand has quietly built an immensely talented team of engravers and enamellists since launching the Handwerkskunst editions in 2011, and now crafts some of the industry’s most extraordinary dials within its own...

Introducing – Yema Goes Back to Accessible Watches, with Sellita Movements and 4 different Models Monochrome
Yema Sep 23, 2025

Introducing – Yema Goes Back to Accessible Watches, with Sellita Movements and 4 different Models

In recent years, French brand Yema has demonstrated its wish to move upward in quality and watchmaking credentials, while still offering classic, historically-inspired designs based on its icons, such as the Superman. This has been done through the development of manufacture movements, conceived and produced in France, including the CMM.10 Central Rotor, the CMM.20 Micro-Rotor, […]

Five Non-Classic Omega Speedmasters Worthy Of Any Collection Fratello
Omega Speedmasters Worthy Sep 23, 2025

Five Non-Classic Omega Speedmasters Worthy Of Any Collection

The Omega Speedmaster Moonwatch is truly one of the few iconic watch designs from the 20th century. Indeed, it may be one of the most recognizable designs in all of horology. Some of us, however, are fans from afar. We appreciate the Omega Speedmaster, but our eyes go elsewhere. For those enthusiasts after something with […] Visit Five Non-Classic Omega Speedmasters Worthy Of Any Collection to read the full article.

Industry News – Audemars Piguet to Join Watches and Wonders Geneva 2026, Montblanc No Longer Participating Monochrome
Audemars Piguet Sep 23, 2025

Industry News – Audemars Piguet to Join Watches and Wonders Geneva 2026, Montblanc No Longer Participating

Initiated back in 2020, even though it was cancelled due to the COVID pandemic alongside Baselworld, Watches and Wonders Geneva was first created as a replacement for the SIHH (Salon International de la Haute Horlogerie) by the FHH, but soon became the highlight of the year for the watch industry, after Baselworld was cancelled entirely. […]

In-Depth: Girard-Perregaux Debuts All-New Automatic Calibre SJX Watches
Vacheron Constantin Sep 23, 2025

In-Depth: Girard-Perregaux Debuts All-New Automatic Calibre

Girard-Perregaux (GP) has just taken the covers off a new in-house movement that will serve as a versatile platform for the brand, the Girard-Perregaux GP4800. Historically a significant producer of automatic movements, GP marks a milestone with the new, high-performance base movement that will gradually replace the 3000 family of movements that was once a workhorse employed by several high-end brands. Initial thoughts GP’s most famous creations are undoubtedly the historical Tourbillon with Three Gold Bridges and the more recent Constant Escapement. Significant as they may be, neither illustrates the brand’s past strength as a manufacture in the early decades of contemporary watchmaking post-Quartz Crisis, in particular GP’s position as a leading supplier of automatic movements.  It all began with the 3000 family of calibres introduced in 1994. Desirable for its slimness and high performance – the 3000 series was sub-3 mm thick while ticking at 4 Hz – this versatile platform served not only as a base for many of the brand’s own timepieces, but also powered well-known watches made by a number of prominent brands, including Cartier, Daniel Roth, Vacheron Constantin, and even MB&F;. A GP3000 found in the MB&F; HM2 And then inverted in the MB&F; HM8 Mark 2 The new GP4800 is clearly meant to replace the venerable-yet-aging 3000-series. Boasting a modern architecture and fine technical chops, the GP4800 is a step towards reclaiming GP’s past success as a movement ma...

Audemars Piguet Joins Watches & Wonders 2026 SJX Watches
Audemars Piguet Joins Watches & Wonders Sep 23, 2025

Audemars Piguet Joins Watches & Wonders 2026

Having last exhibited in Geneva six years ago, Audemars Piguet (AP) will return next year as an exhibitor at Watches & Wonders 2026 (WWG). The brand had departed the predecessor of WWG, Salon International de la Haute Horlogerie (SIHH), in 2019 along with Richard Mille, opting instead to launch the latest products at its own events. AP’s return to the exhibition reflects the importance of WWG as the most important trade fair on the horological calendar. It also underlines the importance of exhibiting alongside respected peers. The central hall at WWG 2025 Alongside AP, another ten brands will be showing at the event, ranging from clockmaker L’Epée 1839 to Chinese watchmaker Behrens, as well as Credor (the sister brand of current exhibitor Grand Seiko), and Favre Leuba, a recently rebooted historical name. This brings the total exhibitor tally to 66, a number that includes giants like Rolex, Patek Philippe, Chanel, and Cartier. WWG will take place April 14-20, 2026, at Palexpo.  

Photo Report - An Evening With Cartier In Amsterdam Fratello
Cartier Sep 22, 2025

Photo Report - An Evening With Cartier In Amsterdam

Earlier this month, we hosted a Cartier × Fratello event in Amsterdam to celebrate Cartier’s 50th anniversary in the Netherlands. The brand organized an experience called “Tank: The Journey of a Timeless Icon,” which allowed guests to discover the evolution of this enduring timepiece. We invited some of our readers to the beautiful Cartier boutique […] Visit Photo Report - An Evening With Cartier In Amsterdam to read the full article.

Hands-On With Two Handsome Hanhart 415 ES Panda Chronographs Fratello
Sep 22, 2025

Hands-On With Two Handsome Hanhart 415 ES Panda Chronographs

Many modern chronographs strive to strike a balance between vintage appeal and modern build quality. Few of those efforts result in a package as appealing as the Hanhart 415 ES Panda chronographs. These models revisit a 1960s design while delivering features expected in a contemporary tool watch. I had the chance to go hands-on with […] Visit Hands-On With Two Handsome Hanhart 415 ES Panda Chronographs to read the full article.