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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
Up Close: Louis Vuitton Tambour Taiko Spin Time Flying Tourbillon SJX Watches
Louis Vuitton Tambour Taiko Spin Time Jul 7, 2025

Up Close: Louis Vuitton Tambour Taiko Spin Time Flying Tourbillon

The signature complication of Louis Vuitton’s watchmaking, the Spin Time is a jump hours with a twist that is now 16 years now. Earlier this year, the complication was given a major technical and aesthetic update with an all-new collection, the Tambour Taiko Spin Time, featuring a new case and a new movement family – both developed and produced in-house. The flagship model is the Tambour Taiko Spin Time Flying Tourbillon that combines the jumping hours with a central flying tourbillon – a logical use of the peripheral arrangement of the time display. Though the most complicated (and expensive) of the line, the Flying Tourbillon has all of the key elements of the Tambour Taiko, including the redesigned case and a new movement made by La Fabrique du Temps (LFT), Louis Vuitton’s Geneva watch manufacture. Initial thoughts Whether or not you like the watches themselves, the Tambour Taiko Spin Time collection is a statement of intent by Louis Vuitton. The brand has made substantial investment in vertical integration and manufacturing, essentially watchmaking, and the Tambour Taiko line-up is proof of that. More specifically, the family of movements that underpins the Tambour Taiko illustrates the industrial-haute horlogerie capability that Louis Vuitton has developed in a relatively short period of time, the very sort of competence required to build a high-end watch brand at scale. The movements in the Tambour Taiko collection now number three, but are all part of the s...

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Hands-On With Three New And Improved Nezumi Aviera GMT Models Fratello
Jul 7, 2025

Hands-On With Three New And Improved Nezumi Aviera GMT Models

I was all ears when news broke that Stockholm-based brand Nezumi would be releasing optimized versions of its Aviera GMT. About a year ago, I had the chance to go hands-on with the second generation of the popular Swedish brand’s travel watch and thoroughly enjoyed that. Back then, I reviewed the Aviera GMT as part […] Visit Hands-On With Three New And Improved Nezumi Aviera GMT Models to read the full article.

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Sunday Morning Showdown: Chopard L.U.C Quattro Mark IV Vs. Patek Philippe Calatrava 6196P Fratello
Patek Philippe Calatrava 6196P It’s Sunday Jul 6, 2025

Sunday Morning Showdown: Chopard L.U.C Quattro Mark IV Vs. Patek Philippe Calatrava 6196P

It’s Sunday morning, so it’s time for a cup of coffee and a new installment of our Sunday Morning Showdown series. We’ve selected two platinum dress watches introduced during Watches and Wonders 2025 for this week’s battle. Mike’s pick is the brilliant Patek Philippe Calatrava 6196P. The widely praised return of the classic Calatrava was […] Visit Sunday Morning Showdown: Chopard L.U.C Quattro Mark IV Vs. Patek Philippe Calatrava 6196P to read the full article.

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Watches, Stories, and Gear: Nothing Headphone (1), “Jaws” in IMAX and Yeti Food Storage Worn & Wound
Jul 5, 2025

Watches, Stories, and Gear: Nothing Headphone (1), “Jaws” in IMAX and Yeti Food Storage

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. NOTHING Releases Their Headphone (1) NOTHING, the London based technology producer known for their distinct styling, has partnered with KEF to release the Headphone (1).  Featuring custom 40mm drivers, 80 hours of playback and real-time active noise cancellation, the Headphone (1) contains the technological specifications you’ll likely want, along with a very stand out design. In a recent Youtube review, Marques Brownlee (also known as MKBHD) describes it as “…cassette tapes glued to the side of your head…” and we have to agree. Despite their polarizing appearance, Marques goes on to note that these headphones feature several tactile buttons allowing users to easily adjust settings, in contrast to many other options that use touch gestures for volume control, pairing, and other controls. Full details on the Headphone (1) can be found on NOTHING’s website, or you can check out Marques’ review here. Experience Spielberg’s Iconic Jaws in IMAX Originally released in the summer of 1975, Steven Spielberg’s iconic film Jaws will make its way back to the big-screen in celebration of its 50th anniversary. During it’s debut in ‘75, the film attracted over ...

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Tissot PRX Chronograph Review Teddy Baldassarre
Tissot Jul 3, 2025

Tissot PRX Chronograph Review

The Tissot PRX Chronograph is one of the latest releases from the Tissot PRX collection, one of the Swiss brand’s major success stories of the past decade despite its relatively recent introduction (or, more accurately, re-introduction) to the market. Engaging the 21st-Century watch-aficionado zeitgeist with its crowd-pleasing combination of classical sport-luxury design, intriguing colorways, and accessible price points, the Tissot PRX has grown from a handful of models to become a modern pillar of the 170-year-old brand’s sprawling and diverse portfolio, adding the first chronograph models to the growing lineup in 2022.  Tissot PRX Origins It all started with the original Tissot PRX watch, which debuted in 1978 and which, like many watches from that era, was powered by a quartz movement. The PRX was distinguished by its flat, barrel-shaped, multi-faceted case, which integrated smoothly into a flexible, articulated steel bracelet; it took its three-initial model name from its attributes: the “P” and “R” stand for “precise” and “robust,”respectively, and the “X” is actually a Roman numeral “10” depicting the model’s 10 atmospheres (aka 100 meters) of water resistance. The overall aesthetic was one that today’s watch historians will readily recognize, hearkening back to the groundbreaking design of a much pricier watch that had debuted several years earlier, in 1972, the Audemars Piguet Royal Oak.  The latter had, in fact, exerted influence...

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Jaeger-LeCoultre Brings Reverso Watchmaking Workshop to Singapore SJX Watches
Jaeger-LeCoultre Brings Reverso Watchmaking Workshop Jul 3, 2025

Jaeger-LeCoultre Brings Reverso Watchmaking Workshop to Singapore

Between July 10-20, 2025, Jaeger-LeCoultre is staging Atelier d’Antoine in Singapore. A nod to the founder of the brand, Antoine LeCoultre, Atelier d’Antoine is series of workshops that invites both beginners and seasoned enthusiasts to discover the world of the Reverso by working on the famous swivelling case. The workshops take place at the Jaeger-LeCoultre (JLC) boutique in Marina Bay Sands and will mirror the experience at the manufacture in Le Sentier. The event is open to be public, but registration is required. Atelier d’Antoine will feature two different programmes, Discovery Workshops and Masterclasses. Discovery Workshops take place in the context of the brand’s 2025 theme of the 1931 Polo Club, a tribute to the year the Reverso was launched, and will explore the Art Deco styling which defined the Reverso cases from the beginning. Participants will also learn how the iconic swivel mechanism works and learn about the evolution of the design. Modern-day Reverso watches, even though they are decades after the original, continue to echo the culture and tradition of the 1930s.  Masterclasses are the culmination of the event, where participants assemble a Reverso case by hand, putting the 50 components together themselves. The experience will provide an unparalleled insight into the construction of the seemingly simple Reverso case. And continuing with the confectionery theme established at Watches & Wonders (W&W;) this year, JLC is pairing the event with a cho...

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G-SHOCK Launches New MT-G Watches Designed by Humans and AI Worn & Wound
Jul 2, 2025

G-SHOCK Launches New MT-G Watches Designed by Humans and AI

Whether we like it or not, the age of artificial intelligence is upon us. It has slowly (and then very quickly) seeped into just about every facet of our lives in small ways. Our social media feeds are sprinkled with content either partially or completely created by AI, we get help with everything from grocery lists to travel plans with artificial chat programs, and our emails are cleaned up automatically for us at the push of a button. Artificial intelligence has come for the watch industry as well, which can be seen in the latest release from G-SHOCK, a new watch designed using, at least in part, new AI technology.  The new MTGB4000 was developed, according to G-SHOCK, through a design process that used both human designers and generative AI technology. The watch debuts a new frame, which was initially developed through sketches by the G-SHOCK design team. These initial sketches were “optimized” by artificial intelligence for a design that is said to maximize structural performance while maintaining the particular design language of the MT-G collection. Like all watches in the MT-G series, the aesthetic is bold and a focus has been placed on materials. Both metal and resin are used in the case, and the MTGB4000 also features a new version of G-SHOCK’s Dual Core Guard structure, which is designed to further enhance shock resistance by allowing the watch’s outer case to take the brunt of an impact, leaving the inner case protected.  The new frame, derived partial...

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Greubel Forsey’s Balancier Contemporain Exits with a Steel Final Edition SJX Watches
Greubel Forsey s Balancier Contemporain Exits Jul 2, 2025

Greubel Forsey’s Balancier Contemporain Exits with a Steel Final Edition

Greubel Forsey bids farewell to what was once its smallest watch, the Balancier Contemporain, with a final edition in stainless steel with a blue dial. The brand aims to finish the run of 33 watches later this year, after which the Balancier Contemporain will be no more, marking the end of its just-under-40 mm case. Notably, this is not a move away from mid-sized watches; in fact, the brand intends to double down on them with future launches. Initial Thoughts When launched in 2019, the Balancier Contemporain was the Greubel Forsey’s smallest watch – relatively speaking. The brand’s quality may be irreproachable, but wearability is another matter – several of its watches are well over 44 mm – and as consumers’ tastes gravitate back to mid-sized watches, Greubel Forsey was arguably in a tricky position with its near pocket-watch-sized calibres. But the brand was prepared for that. Just last year, Greubel Forsey set a new direction with the Nano Foudroyante EWT, a flyback chronograph (and flying tourbillon with lightning seconds) that was just under 38 mm in diameter and 10.5 mm thick. And even before that, the Convexe sports model cases already helped wearability massively – I’d even say the nominally larger Balancier Convexe and Double Balancier Convexe wear better than the Balancier Contemporain. So while the Balancier Contemporain is still a great watch, I’m not sad to see it go. As Greubel Forsey transitions to small-diameter watches, I expect to see it...

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Introducing – Art Deco-Inspired, Europe-Only Cartier Tank Américaine in Platinum Monochrome
Cartier Tank Américaine Jul 2, 2025

Introducing – Art Deco-Inspired, Europe-Only Cartier Tank Américaine in Platinum

Cartier has consistently excelled in creating unconventional-shaped watch cases, beginning with the Santos Dumont and followed by the iconic Tank. Louis Cartier’s unusual source of inspiration for the cult 1917 Tank watch was a WWI armoured vehicle. Admiring the geometry of the Renault tank from above, Cartier adapted the lines of the armoured vehicle to […]

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