524 articles · 130 videos found · page 13 of 22
How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
Mid-May the Swatch x AP launch turned into chairs flying in Milan, pepper spray in New York, and a Utrecht shop owner finding poop on his doorstep. A month later you barely hear about it. Here's how Swatch killed the chaos without ever announcing it.
Fratello
We have a fondness for Certina here at Fratello. Now owned by the Swatch Group, the brand offers good bang for your buck with its solid modern lineup of tool and dress watches. But Certina is also one of those brands that is such a treasure trove for vintage-watch hunting, and one of its many […] Visit Why The Certina Argonaut Is A Vintage Gem to read the full article.
SJX Watches
In the run-up to the holidays, Seiko facelifts its high-spec, multi-function quartz watch with the Astron GPS Solar refs. SSJ039 and SSH187 - limited editions of its satellite-linked models. While not available in stores until January, the new references make their public debut almost exactly 56 years to the day when the original Astron, the world’s first quartz wristwatch, was launched on December 25, 1969. Initial thoughts Despite pioneering efforts to develop quartz watches in Switzerland, and the commercialisation of category-defining products like the Swatch, the alpine nation has tended to lag a step behind its rivals from the land of the rising sun when it comes to quartz technology. As quartz watches matured and the underlying technology became commoditised, much of the Swiss watch industry redoubled its focus on mechanical watches, seemingly content to cede quartz leadership to brands like Seiko and Citizen. For their part, the dominant Japanese brands have continued to develop quartz watches with conscientious enthusiasm, bringing solar charging, radio frequency and satellite-based connectivity, and ultra-precise oscillators to maturity. In that context, the Seiko Astron is the embodiment of more than half a century of quartz leadership, and combines several of the brand’s strengths in two distinct limited edition models. Though the four-figure prices may come as a shock to buyers more familiar with offerings from brands like Apple, Garmin, and Casio, the A...
Fratello
This new MoonSwatch Mission to Earthphase Moonshine Gold will become available on December 4th. However, after that date, this MoonSwatch model will be available only when the Swiss see snowflakes. Though it will be for sale at select Swatch boutiques worldwide, it will be subject to local weather conditions in Switzerland. And the sales of […] Visit A Novel Sales Model: This New MoonSwatch Is Only Available When It Snows In Switzerland to read the full article.
Teddy Baldassarre
The Longines Hydroconquest has been around since its debut in 2007 and in that time it has come to be one of the staple entry level luxury dive watches. And it’s certainly for good reason considering just how much quality is on offer for the price which is in no small part thanks to the brand’s positioning under the Swatch Group umbrella. Derived from the classic Longines Conquest collection, the Hydroconquest is a decidedly un-vintage inspired dive watch that rather leans into contemporary design. Given how much safer a vintage-inspired design is these days, I give Longines a lot of credit for developing and nurturing this collection over the last 18 years. After all, having the Legend Diver as a sibling sets a rather high bar. The Hydroconquest was refreshed back in 2018 when it gained a ceramic bezel which, quaint as it might seem today, was not such a universally available option at the price point. Here I will get into the standard model as well as the excellent GMT iteration that was released back in 2023. [toc-section heading="Longines Hydroconquest Case"] This watch is available in several case size iterations ranging from a 32mm quartz model all the way up to a 43mm all black ceramic case iteration. I want to talk about the 41mm size which is also likely the most popular for obvious reasons. Measuring 41mm wide and 11.9mm thick with a 51.1mm lug-to-lug height, the Hydroconquest does stretch out onto the higher side of that 50mm L2L, meaning it wears on the big...
SJX Watches
In just four short years the Tissot PRX has become a runaway success, spawning variants in almost every imaginable size and colour, but the new PRX 38 mm in Damascus steel stands apart. The patterned case and dial give it a tactile, almost artisanal quality rarely seen at this price point, with randomised striations that make each watch unique. Priced at a reasonable premium compared to the standard model, the Damascus steel case and dial of the new PRX are the result of forging and folding multiple steel alloys, which are then etched with acid to reveal a distinctive texture. Initial thoughts The PRX has proven to be widely successful for Tissot, and is now available in countless sizes, colours, and materials. Many are forgettable, but a few stand out. The Damascus steel variant is among the latter. The new PRX in Damascus Steel is one of the best yet, especially in the nearly perfect 38 mm size that will fit well on just about every wrist, big or small. The patterned grey texture found on the case and dial is immediately appealing, and while a full Damascus steel bracelet would have been even better, the leather strap helps keep costs in check and avoids the trap of looking too busy. Like other PRX models, the Damascus steel edition features the Swatch Group’s signature Powermatic 80 movement, which offers a convenient 80 hour power reserve, which should last through the weekend for all but the most sedentary lifestyles. It’s not much to look at, but that’s alright...
Video
Jason and I opened an Arena Club Time Box and had no idea what authenticated watch was waiting inside.
Fratello
As we continue our quest to find the definitive dress watch of 2025, it’s time for the fourth match of this first round of Fratello Dress Watch Season. Today, Nacho and Ben go head-to-head with two heritage-inspired contenders from Swatch Group brands. It’s the Breguet Classique Souscription 2025 versus the Omega Seamaster 37mm Milano Cortina […] Visit Fratello Dress Watch Season: Round 1, Match 4 - Breguet Classique Souscription 2025 Vs. Omega Seamaster 37mm Milano Cortina 2026 to read the full article.
Monochrome
One of Swatch Group’s mid-level brands, Mido is beginning to get the attention it deserves with well-designed, robust watches that won’t break the bank. The recent revival of Mido’s 1970s TV-shaped watch, rechristened the Multifort TV Big Date, is a testament to the brand’s knack for transforming vintage designs into coveted models with contemporary specs. […]
SJX Watches
Ming has unveiled the Polymesh strap, described by the brand as the world’s first 3D-printed titanium watch bracelet. Blurring the line between bracelet and strap, it’s comprised of 1,693 articulating grade 5 titanium components. Designed to fit any Ming case with 20 mm lugs, the Polymesh strap reflects the brand’s growing ambitions. Initial thoughts The Polymesh strap illustrates the important function that independent brands like Ming play in the watchmaking ecosystem; they can explore concepts that big brands cannot. Large industrial brands are, to some extent, locked in a cage of their own making. On one hand, they have scale and distribution, but on the other, any innovation must be tested exhaustively to ensure it won’t complicate service channels. Ming exists in a sweet spot, with enough market traction to confidently invest in the development of new ideas, and the nimble size to take decisive action. In this context, it’s not surprising to see the first 3D-printed wristwatch bracelet come from a brand like Ming rather than an industrial powerhouse like Rolex or the Swatch Group. The concept itself is inherently interesting. It might be called a bracelet or a strap, but regardless of the nomenclature, it’s intended to offer both the dense, draping feel of a bracelet with the supple flexibility of a strap, made possible through additive manufacturing. As with any truly novel concept, the Polymesh strap likely needs to be experienced firsthand to be fully...
Monochrome
Once an American brand, now owned by the Swatch Group, Hamilton is a watchmaker with more than timepieces. It has fascinating stories to tell. We can’t forget the brand’s involvement in cinema, having been featured in over 500 movies since 1932 and its appearance in Shanghai Express, and then important features such as a futuristic […]
SJX Watches
Almost exactly a year after launching a special edition of the PRX celebrating the short-lived but much-loved Japanese anime series, Tissot returns with the PRX Grendizer 50th Anniversary Special Edition. Given its niche sensibility, the new addition to the PRX collection will fly under the radar for most watch buyers but should strike a chord with anime fans. Limited to 1,975 pieces, a nod to series’ debut 50 years ago, the watch is mostly standard PRX fare, but with an all-black finish and a lume-embossed dial depicting Grendizer, capped with an 18k gold seconds hand that references the hero’s signature weapon – the Double Harken. The upper section of the dial flange is engraved with the series’ Japanese title, “UFOロボ グレンダイザー” Initial thoughts Close on the heels of the RockWatch, the introduction of another limited edition of the PRX is telling. Tissot has long been the standard-bearer for value-priced watches within the Swatch Group portfolio, but value-oriented pricing can only get you so far; collectors buy watches because they are exciting. And the Grendizer is certainly that, managing to transform the widely appealing but somewhat generic ’70s look of the PRX into something more distinctive. In other words, it’s not trying to look like anything else. The watch itself is the familiar PRX, meaning it has an easy-wearing 40 mm case that’s a hair under 11 mm thick. But here the stainless steel case is coated with a black finish, and t...
Video
At the time of recording, the exchange rate was 1 GBP = 1.33 USD. Please note that exchange rates fluctuate, so the conversion may differ when you view this video. Always check current exchange rates for the most accu...
Monochrome
Union Glashütte, one of the two Swatch Group brands located in the Saxon town of German watchmaking fame, next to higher-end manufacture Glashütte Original, manages to compete with its heavyweight neighbours thanks to its solidly built watches – often with vintage motorsport accents – but always recognised for their good value. With its close ties […]
Worn & Wound
This has been a great year for American watchmaking. It just feels like there’s an interest in watches made in America that I haven’t really observed in years past. There are a few reasons for this, I think, including the continued uncertainty regarding tariffs placed on imported watches from Switzerland and elsewhere, as well as a handful of brands that are doing some very interesting things here in the United States, and rethinking what defines “American watchmaking” to begin with. And while I’m genuinely very excited about new brands like Cornell, 5280, Typsim, and a variety of others that bring new ideas to the American watchmaking landscape and are indeed actively producing components for their timepieces in America, it’s worth reminding ourselves that some brands have been doing interesting things on these shores for years. Roland Murphy is a legendary figure in contemporary American watchmaking, and for those of us celebrating a renewed interest in domestic watch manufacturing, Roland and his RGM brand need to be part of the conversation. RGM was founded in 1992, and Roland and his team have been consistently pushing the envelope forward in American watch production ever since. Based in Lancaster, PA (the historic home of Hamilton before the Swatch Group acquisition and a move to Switzerland) RGM produces a variety of watches that showcase American watchmaking in different ways. The catalog consists of watches with American made movements, dials decora...
Teddy Baldassarre
Mido is not one of the more widely familiar watchmakers in North America - though its watches have enjoyed a longstanding popularity south of the border, in Latin America - despite the fact that the brand, now owned by Swatch Group, has been around for a long time. It was founded on November 11, 1918, the same date of the armistice that ended World War I, by watchmaker Georges G. Schaeren (below) in the Swiss town of Biel-Bienne. Its name comes from the Spanish phrase Yo Mido, meaning “I Measure,” which may or may not indicate that Schaeren had always intended his products to appeal to a large Spanish-speaking audience. What is indisputable is that the Mido brand contributed some significant innovations to watchmaking in the 20th Century, few of which are often acknowledged. The company came up with one of the first solutions to waterproofing watch cases in 1930, developing a sealing system (below) that installed a watertight gasket made of cork between the crown and the case; Mido later named this invention “Aquadura.” The Mido Multifort, still produced today, debuted in 1934 and became the first antimagnetic watch with automatic winding. In 1945, Mido unveiled the Multi-CenterChrono, the first chronograph watch with a central display for the elapsed time, and in 1954 developed the Powerwind automatic winding system that increased efficiency by reducing the number of parts in the mechanism. Of all these milestones, it was the Aquadura waterproofing technolog...
Monochrome
Before becoming a Swiss brand and part of Swatch Group, Hamilton was an American watchmaker known for its military collections for both domestic and allied forces. In the 1970s, Hamilton continued this tradition with a chronograph for the British RAF (Royal Air Force) known as the Fab Four watch with a distinctive asymmetrical case. The latest […]
Time+Tide
The Swatch x Omega Bioceramic MoonSwatch is nothing short of a cultural phenomenon, but not all variants are equal...The post Every MoonSwatch released so far, ranked from best to worst appeared first on Time+Tide Watches.
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This Microbrand Updated a Classic Design - A Modern Take on the Sector Dial
Time+Tide
No other timepiece has had the same impact inside and outside the world of watches as the collaboration between Omega and Swatch.The post The MoonSwatch is the best thing to happen to the watch industry in the last 10 years appeared first on Time+Tide Watches.
SJX Watches
Appointed to the top job at Breguet just under a year ago, Gregory Kissling trained as a movement constructor and spent most of his career leading Omega’s product development. A native of the Vallee de Joux, Mr Kissling is now in charge of one of the most revered names in watchmaking, which this year celebrates its 250th year. Aided by his background in product and long tenure at Swatch Group, the parent of Breguet, Mr Kissling is off to a running start. He has already made his mark with anniversary editions like the Classic Souscription, a simple but smart creation I rate highly, and holds ambitions to elevate the brand to where it should be. He was recently in Singapore to open Breguet’s new boutique in Ion Orchard, a mall on the city’s premier shopping street, and I got my first face-to-face with him since he assumed the role. We discussed his plans for the brand founded by Abraham-Louis Breguet, ranging from an increased emphasis on artisanal craft, to Breguet design, and even one-off or custom watches. The interview was edited for length and clarity. SJX: You have one of the most interesting and exciting jobs in the Swiss watch industry; you have taken over one of its greatest brands. Gregory Kissling (GK): It is a fantastic brand and every day I learn something new [about its history]. The heritage and legacy are immense. And also the fact that Breguet has a true manufacture – we produce everything in house but also thanks to the sister company of Swatch Grou...
Teddy Baldassarre
Here’s the headline: this summer, the namesake and flagbearer of the Glashütte watchmaking region, Glashütte Original, has opened its own, dedicated dial manufacture. You might be asking yourself, “I thought G.O. already did everything in-house, what’s the deal?” And while you would be right to ask, the basis of the question is also correct. Glashütte Original, while owned by Swatch Group, does, in fact, “do everything in-house,” or to be more specific: 95% of everything. However, up to this point, the dials for G.O. watches were made in a facility six hours away in Pforzheim. This move has brought production to a 5,000-plus-square-foot facility that is just a quick float down the babbling Muglitz River - 450 meters, to be exact. In a market where collectors are placing increasing importance on “in-house” everything, this is a big move for a company that has been preaching the Homemade Gospel from the Saxon hilltops for decades. Not only does this allow for more agile production timelines, but it increases G.O.’s production capabilities as a whole. G.O. brought me to Germany to see the new facility and to tour the full manufacture as well. In addition to the photos here, which won’t tell the full story, we also have a full video touring the manufacture. This sort of care for detail and attention to craftsmanship is deeply ingrained in the region, and in Glashütte Original as a brand. The people at this manufacture take the namesake very seriously...
Worn & Wound
It is a global phenomenon: some of the most exclusive independent watch brands have in the last five years created more accessible and more affordable sister brands or collections. These are undoubtedly linked to the main brand thanks to similar design features and a similar spirit. Just look at MB&F; and its M.A.D.Editions in Switzerland, Grönefeld and Grøne in the Netherlands, and Hajime Asaoka with Kurono Tokyo. Their normal offering is in the tens or hundreds of thousands of dollars, and now their sister brands offer watches for a few thousand – and you don’t have to wait for years to get a watch. Why are they doing this? What effect does it have on the general perception of the main brand? What are the collectors’ reactions to the more accessible offerings? Occasionally, it goes in the other direction. The Finnish brand Leijona’s Heritage 1907 Collection punches above its weight. It shows that a quartz based, mass market brand can make Swiss Made mechanicals together with a legend like Kari Voutilainen. We’ll get back to that. Just as we’ll get to Swatch’s recent collaborations with its fancier siblings within the Swatch Group. This phenomenon is all but new. Just look at Rolex and Tudor, the latter registered in 1926. “It was exactly the same as what we see today. Rolex founder (Hans) Wilsdorf wanted to offer high-quality watches at more affordable prices,” said watch expert Gianfranco Ritschel. Another example, half a century removed, is Cartie...
SJX Watches
Part I of our story on the evolution of hairspring materials covered temperature compensation along with the development of the first specialised balance spring alloy, Elinvar. The story brought us to the 1920s, when scientist and horologist Charles-Edouard Guillaume (1861-1938) finished his work on nickel-iron alloys and watchmakers begun embracing Elinvar springs paired with mono-metallic balances. In this second part we turn to newer hairspring alloys, like the now-ubiquitous Nivarox. Then we look at today’s landscape and the future, touching on research done by the Swatch Group with alternative, niobium-based alloys and also the specialised but obscure Seiko SPRON 610 hairspring. Lastly we discuss silicon springs, which are growing more prevalent across a range of timepieces. Elinvar’s weaknesses Elinvar was by far the greatest breakthrough in self-compensating alloy hairsprings at the time. Guillaume considered Elinvar good enough and not needing further improvement - unsurprisingly since he was its inventor - but other watchmakers and engineers continued to experiment with iron-nickel compounds because Elinvar’s inherent properties made it a good, but imperfect, material. Even though the alloy behaved predictably with temperature changes, its physical properties were not ideal to begin with. Elinvar was a soft metal, which posed its own suite of problems for spring applications. The importance of softness in terms of hairspring performance is not related ...
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SJX Watches
Jaquet Droz is enjoying a good run with unique, dragon-themed watches. While last month’s debut was firmly in the mould of Anglo-Saxon fantasy lore, the Tourbillon Skelet Red Gold “Dragon Mask” is inspired by the Chinese dragon. A unique piece created at the behest of a client, like most of brand’s current repertoire, the Dragon Mask has an open-worked dial engraved and painted by hand – and set with emeralds – installed on a skeletonised, self-winding tourbillon movement. Initial thoughts Personalised commissions are, by definition, personal and not for everyone. This watch is over the top in its decoration, maybe even overdone to the point of kitsch, but I like it. Dragon-themed watches don’t always get the motif right – Breguet’s dragon was a little too fat – but this one is done well in its own way. The case is a little large for what it is, but the size is useful as it results in a larger canvas for the dial decoration. And because this is a Jaquet Droz, the execution, both in terms of dial and movement, will be good quality, as is usually the case with the high-end brands owned by Swatch Group. I imagine the client who commissioned this will be pleased – except maybe for the CHF450,000 price tag, which is steep but typical for a watch like this. A dragon in all its colours Despite its strikingly different look, the Dragon Mask is actually a variation of the clean and modern Tourbillon Skelet. Both share the same movement and case, but the Drago...
Hodinkee
The latest in the roster of Omega x Swatch crossovers, this time with a bit of everything.
Worn & Wound
There’s almost nothing you can say to convince me the latest MoonSwatch, the not so elegantly named Mission to Earthphase Moonshine Gold, is not the product of a ChatGPT prompt entered by a Swatch exec. Maybe it said “What should the next entry in our never ending profit squeezing machine that is the MoonSwatch collection be called?” I can imagine an artificial intelligence suggesting something as silly, and also reminding the good people at Swatch that blue, and gold, and Snoopy are all very critical design characteristics that should be included. Honestly, I hope AI is the culprit. I’d hate to think that human beings at a brand that I hold in such high regard are responsible for such a shallow mismatch of buzzwords and incoherent thematic elements. Let’s take stock of what we’re looking at here. This is a Bioceramic, quartz MoonSwatch much like all the others. It follows the original Earthphase model from last year and includes not just a moonphase complication, but an “Earthphase” that depicts the “phase” of the earth as seen from the moon. Useful? No. Whimsical? Perhaps. There are a lot of little details though that are a bit of a grab bag of prior elements of MoonSwatches and Speedmasters of the past. Most notably, Snoopy and Woodstock are depicted right on the dial, watching the cosmic dance play out in front of them. The moons on the moonphase indicator are MoonShine gold plated. The graphical inspiration for the moonphase complication is the...
Worn & Wound
I’ve reached the age where I regularly feel the temptation to say things along the lines of “back in the day…” This applies to various things, such as life without smartphones, dial-up modems, and Napster, among others, but occasionally, it also applies to watches. You see, it wasn’t that long ago that things were quite different. Dive watches were all north of 40mm, in-house movements were rare under $5k, microbrands were dismissed as a passing trend, and, most relevantly to this review, mechanical chronographs under a certain price were primarily powered by Valjoux 7750s or a close variant. With sub-dials at 12, 6, and 9, day-dates at three, two-pushers, cam-actuated, and always automatic, approachably priced mechanical chronographs were limited in their design options. Even 3, 6, 9 layouts were rare, powered by 7753s or ETA 2894s, and often limited to Swatch group brands. The point is that in 2025, it’s almost hard to imagine a world of such limited chronograph options. Today, thanks largely to Sellitta, 3, 9, and 3, 6, 9 layouts are typical (I actually miss 12, 6, 9 now), monopushers are no big deal, manual winding is an option, flybacks, GMTs, and even column-wheels are on the table. Simply put, it’s a good time to be a chronograph fan. Yet, even in this golden-age of chronographs (ok, that might be a stretch), there is room to stand out. Enter Albishorn, which launched in 2024 with a series of chronographs powered by a bespoke movement, based on a fun r...
Teddy Baldassarre
Earlier this year we saw Swatch and Omega come together to release the fresh and unexpected MoonSwatch 1965, which paid direct homage to the 60th anniversary of the Speedmaster’s NASA flight qualification in – you guessed it – 1965. Today we are returning to a late 2024 release from Omega that took things back a bit further: three years, to be exact. I am referring to the “First Omega in Space,” a watch which harkens back to - congratulations, you guessed it again! - the first Omega to go into space. The year was 1962, the astronaut was Wally Schirra, and the Speedy reference was the 2998. In 2012, Omega launched the first “First Omega in Space,” henceforth referred to as the FOIS. In fact, I will refer to the 2012 version, with its black dial, as the FOIS 1. Omega launched the FOIS II in October of 2024 amid an absolute firestorm of buzzy releases. The release revived the model line which had lay dormant for about four years and brought it back with gusto. Today, we go hands-on with the current generation of the FOIS. First Omega In Space Case and Bracelet I had the chance to spend some time with this watch, one which I considered to be Omega’s best release of 2024 (yes, over the white-dial Speedy). The thing that really cemented that idea for me was the flat-link bracelet, an option not available on the FOIS 1. Putting this watch on, with its 39.7mm case diameter (consistent with the Ref. 2998), its straight lugs (standard Speedy lugs are twisted), ...
Video
At the time of recording, the exchange rate was 1 GBP = 1.33 USD. Please note that exchange rates fluctuate, so the conversion may differ when you view this video. Always check current exchange rates for the most accu...
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