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How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
Mid-May the Swatch x AP launch turned into chairs flying in Milan, pepper spray in New York, and a Utrecht shop owner finding poop on his doorstep. A month later you barely hear about it. Here's how Swatch killed the chaos without ever announcing it.
Fratello
Welcome back to another episode of Fratello On Air! As promised, we’ve returned after a week with more banter and plenty of watch talk. This time around, we discuss the oft-mentioned summer watch and how we feel about it in 2026. Of course, we cover plenty of other subjects. Enjoy the show! This podcast player […] Visit Fratello On Air: The Summer Watch Is Back! to read the full article.
Time+Tide
Highlighting its signature colour, "Seiko Blue", both divers feature blue bezels and seconds hands against a silver-white dial.
Monochrome
March LA.B is an indie French watch brand that blends retro-inspired design with a California-French surfer lifestyle vibe. Founded in 2009 and based in Los Angeles and Biarritz – hence the LA.B in the name – the brand has a penchant for shaped cases. The flagship AM2 family, an evolution of the foundational AM1 inspired […]
WatchAdvice
The first standard production watch with the Breitling B19 Perpetual Calendar movement, of course, had to be a Navitimer. We have gone hands-on with it to see how it stacks up! What We Love That ice-blue dial is stunning! Has an amazing wrist presence and an iconic design Easy to use and adjust movement with the perpetual calendar What We Don’t The reverse-style strap can get in the way, depending on your wrist size The 30m water resistance is on the low side The 43mm size will not suit all wrist sizes if you have a smaller wrist Overall Rating: 9 / 10 Value for Money: 9.5/10 Wearability: 8.5/10 Design: 9/10 Build Quality: 9/10 Originally published as: Reviewing The New Breitling B19 Perpetual Calendar In Ice Blue When you think of Breitling, one of the first, if not the first, model that comes to mind is the Navitimer. Not only is it one of Breitling’s most iconic models, but it is also one of the most iconic watches out there, thanks to its history, unique slide-rule bezel and overall design cues that make it stand out. You can easily recognise a Navitimer on the wrist from a distance. In that regard, it’s up there with the Submariner, the Speedmaster, the Luminor, and the Royal Oak, to name but a few. So it stands to reason that it was one of the models to receive the new in-house B19 Perpetual Calendar movement as part of Breitling’s 140th Anniversary Collection. The 18k Rose Gold 140th Anniversary Navitimer B19 Chronograph Perpetual Calendar. This was my p...
Time+Tide
Trafford's Crossroads receives a significant upgrade, alongside an array of colourful dials across two highly wearable sizes
Video
It’s been a wild 24 hours. From an unexpected invitation to appear on NBC's Today Show to discuss the highly controversial new AP x Swatch collaboration, to hunting for vintage Americana at a local estate sale, and...
Worn & Wound
Well, it’s here. After a great deal of speculation, Swatch and Audemars Piguet’s new “Royal Pop” collaboration has been unveiled. Only a few years ago, a partnership between Swatch, known mostly for inexpensive, colorful quartz watches that often serve as a gateway to a life of watch enthusiasm, and Audemars Piguet, a “Holy Trinity” brand that makes the Royal Oak, one of the most exclusive and coveted watches in the world, would have felt impossible. But the MoonSwatch changed all that, and now it seems like just about anything is possible in the world of high/low collaborations. The first thing to point out is the very obvious fact that this is not a wristwatch. These are, in fact, pocket watches, in bioceramic Royal Oak shaped cases. There are eight watches in total in two different styles, and they are powered by manually sound SISTEM51 movements. The Royal Oak design motifs are easy to identify here. Each has the expected “Petite Tapisserie” dial that the Royal Oak is known for, as well as an 8 sided bezel. They even included the hexagonal screws. Let’s go through the multiple variants of the Royal Pop. First we have the “Lépine” style case, which has a crown located at the 12:00 position. There are six colorways of the Lépine style case: Otto Rosso (pink and red), Huit Blanc (white with rainbow accents), Green Eight (green on green), Orenji Hachi (navy with orange accents), Blaue Acht (lime green and light blue) and Ocho Negro (black and ...
Worn & Wound
Every watch enthusiast has gotten the question from a newly watch-curious friend: “what should be my first real watch?” Of course, designating any watch as “real” over another is a bit silly, but the sentiment remains. For newbies to the horological hobby, there are few “first” watches better than any model from the ever-expanding and always-iconic Seiko 5 lineup. From skin divers to field watches and way beyond (especially if you look at vintage…), there’s a Seiko 5 for everyone, and not just new fans, either. Most serious enthusiasts can attest to having a 5 in their collection, or at least having owned one (or many) in the past. So, when Seiko comes out with a new 5 entry, it’s hard not to be excited, and four new Seiko 5 Field models have arrived to continue that tradition. The HDB006, HDB007, HDB008, and HDB009 bring a lot of the hallmarks of Seiko 5 field watches, including wearable dimensions at 41mm in diameter and 13.2mm in thickness, strong LumiBrite coating on the hands, indices, and bezel markings, and trademark Seiko robustness and reliability thanks to the 4R36 caliber automatic movement, which provides 41 hours of power reserve, a stop second hand function, and a day/date complication. While none of these features are particularly remarkable or innovative, they prove the everlasting utility of a field watch as an everyday timepiece. The new HDB00- models do have an extra party trick up their sleeves in the form of a simple compass on the ...
Revolution
Two Broke Watch Snobs
Kiwame Tokyo introduces the MUNE Series, featuring lacquered dials, a 38mm case, and Miyota 9039, blending dress and field watch design cues.
Time+Tide
The latest release under American brand Hemel's affordable Eylandt sub-brand says it all in the name: puck-shaped, quartz and accessible.The post The Eylandt Puck is a lug-less everyday watch with a smoother sweep appeared first on Time+Tide Watches.
Video
I went to London for the Audemars Piguet x Swatch ROYAL POP launch… and left surprisingly disappointed.
Worn & Wound
“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. WTF With Marc Maron has announced its end Since the first episode released in September 2009, ‘WTF With Marc Maron’ has grown to become one of the most popular podcasts ever created. Alas, all good things must come to an end as the show has announced its end is coming. During the show’s 15 year run, they’ve released over 1,600 episodes, with an additional 300 bonus for their premium subscribers and racked up over 1.1B downloads and impressions. While putting out two episodes every week for 16 years is an impressive feat, their guest list is even more impressive, including the likes of Robin Williams, SNL Creator Lorne Michaels, and even ex-president Barack Obama.On an episode released earlier this week, Maron said “… we’ve decided that we had a great run. Now, basically, it’s time folks…” and “We’ll have our final episode some time this fall”. While the show’s episodes should remain available through your favorite streaming platforms, you can get more details on the show’s history and upcoming end via this Deadline article. Timex and Noah Are Back At It Again Having produced several very successful models in the past, including a Car...
Hodinkee
Collectors asked and Breguet answered… in gold.
Worn & Wound
“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. The Sigma BF: Minimalism Meets Photography This week Sigma announced a brand new camera, the BF, which is “stripped to the essence but packed with power” according to Sigma. In an age where every generation of cameras has more than the last, the BF stripped away everything they deemed unnecessary. Looking at the BF, you won’t find a normal grip, a hot shoe, or even an SD card slot, as the BF comes with 230GB of internal storage. The BF does feature a singular USB-C port, through which you can download your images and charge the camera, if you wish. The BF’s L mount allows for compatibility with many lenses, including 9 matching Sigma lenses. Apple’s Newest iPhone: The 16E Much like the Sigma BF, Apple’s newest iPhone, the 16E, offers consumers a minimalist and cheaper option among their current offerings. Maybe it’s better described as a “basic” iPhone, the 16E features a single camera, a 60hz display, and a cheaper price point, coming in at $599 for the 128gb model. While creating the 16E and removing certain features, Apple also decided to remove Magsafe, much to the dismay of many. Some fans may enjoy this new, simplistic offering, but as the Ver...
Hodinkee
A monochromatic tribute to the Speedy passing NASA's flight tests, available on the starting on 60th anniversary of their achievement – March 1st.
Time+Tide
These have been a fiery seven days, especially for independents and microbrands.The post New releases from Baltic, Urwerk, Louis Erard and more appeared first on Time+Tide Watches.
Video
I queued for the AP x Swatch Royal Pop — the Ocho Negro — and honestly, I didn't know what to expect. A £335 Audemars Piguet pocket watch? It sounds ridiculous. But after spending time with it, I have to say… i...
Worn & Wound
“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Share your story ideas or interesting finds with us by emailing info@wornandwound.com. A Soup Innovation Are you feeling pessimistic about the general state of the world? Are you plagued with thoughts that maybe America’s best days are behind it? Well we’re here to tell you not to let anyone tell you that this country is in decline, because Progresso – yes, the soup brand – just unveiled what has to be one of the most innovative products to hit store shelves in a generation. Are Soup Drops, a soup flavored hard candy, the product of an Oppenheimer level genius and a Manhattan Project-like initiative marshaling all of our most critical resources. Probably. Like a blue dialed Vacheron Constantin 222, we can hardly believe it took so long for someone to think of this. The Brutalist and AI in Hollywood A debate is brewing in Hollywood over the use of AI, specifically in the newly minted 10 time Oscar nominee The Brutalist. Last week, news broke that the film makes use of an AI tool to make some of the Hungarian dialogue in the movie (spoken in voiceover) sound more authentic. It effectively takes Adrien Brody’s actual voice and augments it to make him sound mor...
Monochrome
Following a rather unmanageable success with the Moonswatch collaboration with Omega, Swatch did it again in 2023 with yet another brand from the group – this time Blancpain – and with another emblematic watch – the Fifty Fathoms. The result, an accessible Bioceramic watch inspired by Blancpain’s famous dive watch, came with an automatic movement […]
Worn & Wound
It probably goes without saying that here at Worn & Wound we think watch collecting is a rewarding hobby that if approached in the right way can bring you a lot of happiness over the course of many years. And unlike, say, tennis, there’s very little risk of injury. And unlike a pursuit like car collecting, you won’t need to buy a separate parcel of real estate to store your collection, unless you happen to be John Mayer (allegedly). And in our opinion it’s an easy hobby to recommend because you can get deep into it without spending a fortune, and we also happen to know there’s a great community of like-minded enthusiasts out there who can provide support, advice, and general expertise along the way. But it’s not all sunshine and daisies. Oh no, not at all. Eventually, the time will come when you need to send a watch in for service, and this is the point where enthusiasts are either made or perhaps run away from watches, never to return. OK, I’m exaggerating somewhat. But the watch servicing process is something that binds all of us together in a way that only shared trauma can. Nobody likes to service a watch. It’s expensive, anxiety inducing, and frequently the process is less than transparent. It can also take what seems like forever to get a watch back once it’s been sent out. Plus, to state the obvious, you have to go without your watch for some indefinite period – the greatest indignity of them all! We love these things as much as one can love “t...
Deployant
Christmas is the season of joy. To a watch enthusiast, hardly anything in this world brings more joy than his or her dream watches. A watch enthusiast also understands that these watches are often not easily attainable. Nevertheless, here at Deployant, we like to dream a little and then leave the rest to Father Christmas.Read More
Teddy Baldassarre
If we're ranking watch styles by everyday practicality, it's hard to beat the alarm watch. Most of us are regularly needing reminders of appointments, events, and other commitments, and to have the source of such audible alerts right on your wrist, rather than buried in a pocket or a handbag, would seem to be the height of practicality even in today's high-tech world. Around the middle of the 20th Century, many watchmakers agreed and began to embrace the style, but alarm watches never achieved anywhere near the widespread popularity of other complications like chronographs and GMTs. Nevertheless, the alarm watch has played a significant role in horological history, and a handful of important brands have not only been instrumental in its creation and development but continue to rely on it as a major pillar of their collections today. Here is the story of how the mechanical alarm watch came to be, how it became a signature style of certain watchmakers, and how it continues to evolve today despite its niche status in the industry. Johannes Dürrstein, regarded as the inventor of the alarm watch Watches with alarm functions go back farther into horological history than most probably realize. Johannes Dürrsstein, a watchmaker in Glashütte, Germany, invented the first mass-produced, alarm-equipped pocket watch caliber in 1900. Dürrstein’s invention used an extra-long mainspring that could fuel both the timekeeping and the independent alarm hand, which was activated by a...
Video
Swatch x AP Royal Pop - People Are Missing the Bigger Picture
Worn & Wound
“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Share your story ideas or interesting finds with us by emailing info@wornandwound.com The Story Behind John Lennon’s Patek We saw one of the most fascinating watch stories of the year come to light this week via The New Yorker, with a long piece diving into the strange history of John Lennon’s Patek Philippe 2499. For decades, the whereabouts of this watch had been unknown to the general public – it was considered one of the great “lost” watches. The story, written by Jay Fielden, covers the known history of Lennon’s 2499, including it being given as a gift to Lennon by Yoko Ono for his 40th birthday, the theft of the watch in 2005, and legal wrangling in Swiss courts to determine the rightful owner. It also, for the first time, gives us a glimpse of the caseback engraving, a message to Lennon from his wife, photographed for an Auctionata auction that was set to take place in 2013, but never went to market. Pentax Introduces their First Film Camera in 20 Years Film photography has had a bit of a resurgence in recent years, and Pentax has just gotten into the game with a compelling new film camera, their first in two decades. The Pentax 17, which reta...
Quill & Pad
After each visit to Geneva, Thomas Brechtel adds a few micromechanical, handcrafted works of art to his personal long-term archive because they stand out. Fere are a few favorites from 2024.
Hodinkee
The designer and founder of one of the most exciting young watch brands discusses the Mirage, exploring asymmetry, his time at Breitling, and a whole lot more.
Fratello
In racing, the combination of orange with black or blue is famous. While it is not unique to the racing world, many people immediately associate the two. Sure, we have seen many more colors in the past, but to me, orange and blue ooze racing class. The Depancel Allure Automatic Chronograph celebrates its racing style […] Visit Hands-On With The Racing-Inspired Depancel Allure Automatic Chronograph to read the full article.
SJX Watches
Swatch and Omega are once again dropping another collaboration that is bound to be a hit, the MoonSwatch Mission to the Moonphase. Inspired by the Omega Speedmaster Moonwatch “Snoopy”, the new MoonSwatch features a moon phase along with an all-white Bioceramic case and matching white strap. Snoopy resides on the moon phase display at two o’clock, which features a hidden quote printed in Super-Luminova, “I can’t sleep without a night light!”, that is invisible except in the dark or when exposed to UV light. The Mission to the Moonphase is not a limited edition and instead part of the permanent collection. Initial thoughts Although the MoonSwatch has been a massive hit in terms of units sold – the total sold to date is in the low millions – recent iterations of the model haven’t been particularly exciting, with most of them simply having the addition of a gold-plated seconds hand. With the MoonSwatch Mission to the Moonphase, however, Swatch is bringing something more interesting to the table. While it certainly isn’t imaginative, the appeal of the watch is obvious. For one, it builds on the capitalises on the desirability of the actual Speedmaster “Snoopy”. At the same time, the all-white livery sets it apart from the other MoonSwatch iterations. Like the other versions of the MoonSwatch, the new Snoopy edition offers decent value at US$310. It is inexpensive, though it does feel inexpensive since the case is essentially plastic mixed with ceramic. B...
Video
The Audemars Piguet x Swatch “ROYAL POP” is officially here — and this might be the most fun watch release of the year.
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