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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

10 Best Longines Watches for Every Type of Enthusiast Teddy Baldassarre
Longines Feb 5, 2024

10 Best Longines Watches for Every Type of Enthusiast

Headquartered in Saint-Imier, Switzerland since its founding in 1832, Longines takes its name from “les longines,” or the “long meadows” that surround that picturesque Swiss village. For nearly 200 years, the brand has been a watchmaking pioneer and a prolific maker of timepieces in all manner of styles and for all types of users - from sports timing to aviation, from an afternoon of scuba diving to an elegant night on the town. What are the best Longines watches on the market today? It all depends on what you’re looking for in a timepiece. In the curated list below, we showcase some of our recent favorites from the contemporary collection, which offers a style of watch for just about everyone.  Retro-Cool Dive Watch: Legend Diver Price: $3,000, Case Size: 42mm, Thickness: 12.7mm, Lug to Lug: 48.2mm, Crystal: Sapphire, Water Resistance: 300m, Movement: Automatic ETA A31.L11 Longines updated the Legend Diver, a modern re-issue of a compressor-style dive watch it produced in 1960, with a case made of bronze, a metal historically used in maritime equipment due to its anti-corrosive properties, and paired it with a sea-green lacquered dial. The 42-mm, 300-meter water-resistant case replicates the silhouette of the original and includes that vintage model’s two crowns - one for winding the watch, the other for operating the internal rotating divers’ bezel. The lacquered dial has a gradient effect, with an emerald green center radiating to an outer edge of bla...

Business News: Singapore Retailer Cortina Opens Service Centre SJX Watches
Greubel Forsey Feb 5, 2024

Business News: Singapore Retailer Cortina Opens Service Centre

Cortina Holdings has just inaugurated Horology Services, the Singapore retailer’s first after-sales service centre. Situated at the Capitol mall, the centre encompasses a sizeable 142 sq m and serves as the retailer’s principal location for maintaining and repairing the timepieces of the brands represented by Cortina as well as its subsidiary, Sincere Fine Watches.  Vertically integration of SAV Since its founding in 1972, Cortina has grown into one of the world’s largest watch retailers, with a presence concentrated in Southeast Asia, with branches as far as Hong Kong, Taiwan and Australia. In 2020, Cortina bolstered its network by acquiring Sincere, which is best known for its Sincere Haute Horlogerie (SHH) specialty stores focused on independent watchmakers like Parmigiani and Greubel Forsey. The new service centre is thus a natural progression in cementing Cortina’s status as a leading retailer by enhancing the client experience before and after a purchase. The limited edition Cartier Baignoire made for Cortina’s 50th anniversary in 2022. Comfortably furnished and equipped with a private room for one-on-one consultations, Horology Services was conceived to meet international standards for service centres. The centre is equipped with the full suite of equipment and tools, and staffed by a full team of watchmakers and technicians, who are either certified by watchmaking schools or watch brands. As a result, the centre can provide the full range of services, st...

W Worn & Wound
Worn & Wound
Longines Feb 4, 2024

A Week in Watches Ep. 73: Power Reserves, Pandas, Triple Calendars, and More!

We’re back to our usual broadcasting with episode 73 of A Week in Watches. 2024 has gotten off to a solid start with several cool new releases and some interesting projects. This week, we take a look at the first new Speedy of the year, a wild project from Seiko, a fantastic calendar chrono from Zenith, and the revival of a vintage favorite from Longines. This week’s episode was brought to you by the Windup Watch Shop. The best way to start the new year is a new watch. Head over to WindupWatchShop.com to check out new watches, limited editions, accessories, EDC, clocks, and more. The holidays are over, it’s time to get yourself something nice. The post A Week in Watches Ep. 73: Power Reserves, Pandas, Triple Calendars, and More! appeared first on Worn & Wound.

Sunday Morning Showdown: Cartier Tank Louis Cartier Vs. Tank Must SolarBeat Fratello
Cartier Tank Louis Cartier Vs Feb 4, 2024

Sunday Morning Showdown: Cartier Tank Louis Cartier Vs. Tank Must SolarBeat

Welcome to another edition of Sunday Morning Showdown! This week, we have a face-off between two watches from the same house. It’s a battle of old versus new, gold versus steel, and most of all, unabashed luxury versus (relative) affordability. We would like to know which Cartier Tank you would spend your money on. Would […] Visit Sunday Morning Showdown: Cartier Tank Louis Cartier Vs. Tank Must SolarBeat to read the full article.

Hublot’s Latest SAXEM Creation is a Dark Green Big Bang Unico Worn & Wound
Hublot s Latest SAXEM Creation Feb 2, 2024

Hublot’s Latest SAXEM Creation is a Dark Green Big Bang Unico

We all have our preferences in life. I like “The Sopranos” more than “Breaking Bad,” and thin crust pizza over thick. I like sparkling water over still, and would rather listen to vinyl records than CDs. I’m a Mac user, and I like 1990s action-thrillers more than almost any other type of movie. I’d rather be cold than hot, and I like staying up late more than getting up early. And when it comes to Hublot, I like their colored sapphire and SAXEM cases more than anything else they make. I just do, I can’t help it. The brand in general interests me to no end, but when I see they have a new colored sapphire watches, I get really excited.  For LVMH Watch Week this year, Hublot has unveiled a new and somehow, in the grand scheme of crazy watches, slightly more approachable version of a watch that I’ve been transfixed by over the last few years. There was, of course, the giant purple Big Bang Tourbillon in 2022, and a tennis ball colored version of the same watch (in their SAXEM material) in tennis ball yellow last year. This year, they’re sticking with SAXEM, but have gone back to the traditional dark green material traditionally used with this material in the new Big Bang Unico SAXEM Green.  If you’re reading this and asking yourself “What the hell is SAXEM? It sounds totally made up,” you are hereby forgiven. In my excitement for the new watch, I neglected to provide the primer on the material that is probably necessary if this is your first time hear...

TAG Heuer Introduces a Smaller Aquaracer Solargraph Worn & Wound
TAG Heuer Introduces Feb 2, 2024

TAG Heuer Introduces a Smaller Aquaracer Solargraph

Two years ago, TAG Heuer introduced a solar powered version of their ever-popular Aquaracer dive watch called the Solargraph. It was quite a hit and last year they brought out a version in media-blasted titanium, which knocked Kat Shoulders’ socks off at LVMH Watch Week 2023. It just so happens to be LVMH Watch Week 2024 and TAG Heuer is introducing 5 new Solargraph models, but they might not be what you’d think. Instead of new case materials (these are all stainless steel) what they have done is shrunk the diameter down to 34mm. Making these new Aquaracer Solargraphs a mid-size watch that will fit just about everyone, but will be particularly appealing to anyone with smaller wrists who might feel ignored by “small” divers starting at 38mm and ballooning from there. They have also brought back a design feature which was removed from the Aquaracer line when they redesigned them some years ago: the venerable rider tabs. They’ve been executed quite tastefully here, with their scalloped trapezoidal shape on a completely polished bezel.  There are 5 different configurations of the new smaller Solargraph, all of which come on a bracelet, with a solid twin-trigger clasp. The first features a green dial (above), with an attractive circular texture and printing that seems to float above it. TAG Heuer calls this polar blue-themed. Even the applied indices appear to be hovering above the dial. Next up are three models with mother-of-pearl dials. One with a diamond bezel, o...

Eleven MoonSwatch Moonshine Gold Suitcases To Be Auctioned For Charity Fratello
Omega will be auctioning eleven Feb 2, 2024

Eleven MoonSwatch Moonshine Gold Suitcases To Be Auctioned For Charity

This month, Omega will be auctioning eleven sets of MoonSwatch Moonshine Gold watches in special cases through Sotheby’s. The goal is to raise money for Orbis to fight preventable blindness all over the world. If that sounds like something you want to be part of, you can get your bids in from February 12th to […] Visit Eleven MoonSwatch Moonshine Gold Suitcases To Be Auctioned For Charity to read the full article.

Louis Erard’s Latest Limited Edition is a Collaboration with a Swiss Abstract Artist, and their Most Challenging Work Yet Worn & Wound
Louis Erard s Latest Limited Edition Feb 1, 2024

Louis Erard’s Latest Limited Edition is a Collaboration with a Swiss Abstract Artist, and their Most Challenging Work Yet

There’s a whole category of watches that I have come to genuinely love that I think can be fairly described as highly impractical art objects that also tell time. I wrote about one quite extensively here, and if you follow me on Instagram or have chatted with me in real life or in the Worn & Wound+ Slack community (which, to be fair, is technically “real life”) you know that I gravitate more and more toward the avant-garde, and love challenging designs that try to break what a watch even is. The new limited edition regulator from Louis Erard fits into this category nicely, and indeed was made in partnership with a Swiss abstract artist with a reputation for this type of challenging work. The new Le Régulateur Louis Erard x Olivier Mosset is perhaps the brand’s most purely abstract creation yet.  Let’s start with the obvious question: how do you tell the time on this thing? This is not an unreasonable query – many who have encountered this watch on Louis Erard’s Instagram feed since its unveiling on Tuesday morning have been confused enough to send their question into the void. I won’t say it’s “simple” because even I have to admit that telling the time on this thing is probably difficult in a pinch, but the idea is straightforward. It’s a regulator, with the top hand reading the hours, the middle the minutes, and the bottom the seconds. But the task of actually reading the time is intentionally (I’m assuming) made more challenging for a few reas...

News – H. Moser & Cie. Enters an Unexpected Global Partnership with Alpine Motorsports Monochrome
Girard-Perregaux Feb 1, 2024

News – H. Moser & Cie. Enters an Unexpected Global Partnership with Alpine Motorsports

The connection between watches and motorsport has been around for decades, specifically in Formula 1 where almost every team has signed a partnership with a prestigious watch brand. IWC and Mercedes AMG, Ferrari and Richard Mille, Aston Martin and Girard-Perregaux… And all of them bringing to the table dedicated timepieces. As the 2024 Formula 1 […]

Elegance Meets Accuracy - Going Forward, All Of Serica’s Watches Will Be COSC-Certified Chronometers Fratello
Serica s Watches Will Be Feb 1, 2024

Elegance Meets Accuracy - Going Forward, All Of Serica’s Watches Will Be COSC-Certified Chronometers

Any young watch brand constantly has to make choices about designs, costs, quality, and many other aspects that affect the organization every day. In the case of Serica, a young Parisian brand founded in 2019, elegance, reliability, and accuracy steer the decision-making process. In terms of elegance, I don’t think there was anyone who thought […] Visit Elegance Meets Accuracy - Going Forward, All Of Serica’s Watches Will Be COSC-Certified Chronometers to read the full article.

A Time Tour Of London: Horological Highlights In England’s Premier City Fratello
Jan 31, 2024

A Time Tour Of London: Horological Highlights In England’s Premier City

The history of London spans thousands of years. It is a city built over cities, with the ancient past still present just beneath the surface. As the seat of power for the British Empire, London amassed incredible goods, technologies, and minds. Some of the best devices that measure time and the people who made them […] Visit A Time Tour Of London: Horological Highlights In England’s Premier City to read the full article.

Louis Erard’s Olivier Mosset Le Regulateur is Ultra Minimalist SJX Watches
Louis Erard s Olivier Mosset Le Jan 31, 2024

Louis Erard’s Olivier Mosset Le Regulateur is Ultra Minimalist

Louis Erard, a brand well-known for its affordable collaborations with notable figures across different industries, has just dropped a wristwatch designed by a Swiss contemporary artist known for his abstract style. A variant of the brand’s classic regulator model, Le Regulateur Louis Erard x Oliver Mosset tells the time, but in an extremely minimalist, almost redacted manner, with just three hands rotating on a dial that evokes outer space. Initial Thoughts The design is clearly the work of an abstract artist; time-telling instrument it is not. In fact, it is not especially recognisable as a watch, particularly for someone unfamiliar with a regulator-style dial. The striking design will be polarising, particularly since it comes at the expense of function. It is, however, appealing in its own peculiar way and more broadly reflects the wide-ranging aesthetic adopted by Louis Erard thanks to Manuel Emch, now the brand’s creative chief and himself a collector of contemporary art. The only downside of the watch is the chunky case, which is shared by all Le Regulateur models. It’s thicker and bulkier than such a minimalist watch should be, but necessarily so due to the no-frills movement inside. But that also means the Oliver Mosset regulator is an affordable CHF3,750, as is typical for the brand. It’s a value proposition for a little bit of contemporary on the wrist. Not a watch That the watch was conceived as an artwork, rather than a timepiece is indicated by the l...