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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
36 Affordable Swiss Watches for 2026 Teddy Baldassarre
Jan 1, 2024

36 Affordable Swiss Watches for 2026

Swiss watches are regarded by many as the finest timepieces in the world, and finding truly affordable Swiss watches can be, to put it mildly, somewhat challenging. Watches mass-produced in Japan and other Asian countries have cornered much of the market in the affordable realm, which we're defining here as watches with prices roughly topping out at $2,000; even Switzerland's neighbor, Germany, might be able to claim more "serious" brands that aim for this price segment. But due to the sheer size and diversity of its watch industry, Switzerland does offer its own fair share of value-oriented watches, all of which meet the globally respected "Swiss Made" standard. To coin a cliché, you just have to know where to look, and which labels to focus on. Here are 36 affordable Swiss watches, from some of the world's most admired Swiss watch brands, in a handful of popular categories. FASHION Swatch Sistem 51 Price: $155, Reference: SUTN405, Case Size: 42 mm, Case Height: 13.9 mm, Lug To Lug: 50.6 mm, Water Resistance: 30 meters, Crystal: Mineral, Movement: Automatic Swatch, often dismissed as the maker of plastic-cased, quartz-driven, mass-marketed timepieces for limited budgets and trend-driven youth, made the watch world sit up and take notice when it unveiled the Sistem 51 in 2013. Priced at an astounding $150, the watch contained an innovatively designed 51-part mechanical movement with five assembly-line produced modules held together by a single central screw. Swatch...

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Ace Jewelers and Frederique Constant Team Up for a Limited Edition Highlife Worldtimer Worn & Wound
Frederique Constant Team Up Jan 1, 2024

Ace Jewelers and Frederique Constant Team Up for a Limited Edition Highlife Worldtimer

Ace Jewelers, based in Amsterdam, has carved out a reputation for themselves as creators of some of the best limited edition collaborations between watch brands and retail partners. Yes, this is a category that has been growing steadily over the years, but it’s worth pointing at that Ace has been at it for a long time, well before the watch market reached the state of collab hysteria that we currently find ourselves in. Many collectors are probably aware of their regular limited releases with Nomos (they’ve done six, and they always sell out very quickly) but they’ve expanded their portfolio this year, introducing collaborations with Elka and Nivada. Their most recent LE introduces another new brand into the fold, Frederique Constant, with a version of their Highlife Worldtimer that draws on aesthetic cues established in earlier Ace releases.  The Highlife Worldtimer remains one of the more compelling Frederique Constant references. The Highlife platform feels refreshingly contemporary (even though it’s based on 1970s design cues) compared to what we often think of when we picture a Frederique Constant in the mind’s eye. If your impression of the brand is that of a maker of watches in a more classical, dressier, and simply old-fashioned style, than the Highlife, a sleek integrated bracelet sports watch, is almost transgressive. And it’s proven to be a worthy canvas for Frederique Constant’s not-so-secret weapon: affordable complications. The Worldtimer, of c...

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21 Best Everyday Watches For All Price Ranges in 2026 Teddy Baldassarre
Jan 1, 2024

21 Best Everyday Watches For All Price Ranges in 2026

The definition of an everyday watch can, of course, be highly subjective, based on one’s individual needs, tastes, and budget (I have met people who rock A. Lange & Söhne, F.P. Journe, and even Richard Mille as their “everyday” brands). But most of us can get behind Teddy’s idea that an everyday watch is one that combines versatility with specifications suited for day-to-day needs; it can be dressed up or down, is highly legible in most conditions, and is water resistant enough for worry-free daily wear (i.e., rated to at least 50 meters). As a timepiece that will spend much more time actually on the wrist than in a safe, it should also be affordable. Hence, our selection of the 21 best everyday watches starts under $500 and tops out under $10,000. Citizen Tsuyosa Price: $450, Case Size: 40mm, Thickness: 9.1mm, Lug to Lug: 45mm, Crystal: Sapphire, Water Resistance: 50 meters, Movement: Automatic Caliber 8210 Best known for its light-powered Eco-Drive movements, Japan’s Citizen also offers a lineup of appealing mechanical timepieces, including the recently introduced NJ015 automatic series, nicknamed “Tsuyosa,” a Japanese word meaning “strength.” Speaking to the contemporary trend towards eye-catching colorful dials, Tsuyosa models offer five, all with a subtle sunburst finish: blue, yellow, green, turquoise, and black. The round, chamfered steel cases measure 40mm in diameter and 11.7mm thick, with an unconventionally positioned crown at 4 o’clock for...

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Nubeo Introduces a Collection of Fun, Colorful Divers with Impressive Specs Worn & Wound
Seiko built NH35 movement Jan 1, 2024

Nubeo Introduces a Collection of Fun, Colorful Divers with Impressive Specs

Nubeo is a brand that takes its inspiration from both sea and space in tribute, in function and in design. Their latest dive watch is named after the Ventana remotely operated vehicle. This scientific submersible is rated to a depth of over 1700 meters, and for 30 years and somewhere north of 4,100 dives it is the most experienced and enduring ROV in the world. This diver sure looks the part and with 1000m of water-resistance, it can also do the part. The perfectly round stainless steel case is a whopping 50mm in diameter, but similar to everyone’s favorite Japanese dive watch nicknamed after a delicious sandwich fish, there are no lugs. The strap directly attaches to the watch underneath each side, in a hooded fashion. Therefore, despite its girth, just about anyone should be able to wear it. All of the Ventana variants feature a deep wave patterned dial, with a flush helium escape valve at 9 o’clock and, believe it or not, a captive bezel held in place by large screws. The extra-large hands and indices, along with the oversize bezel pip are filled with a copious amount of lume. Powering the Ventana is the automatic, Seiko built, NH35 movement, and all come on a specialized, thick silicon strap, ready for action. Finishing the year with a bang, Nubeo has introduced 4 new colorways, each limited to 400 pieces. First there is the Basalt Grey, for those that prefer a more conservative look. Its bezel insert is a half-half split of black on top and, as the name implies, g...

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Head to Head: Sporty vs Dressy GMT Watches Worn & Wound
Dec 31, 2023

Head to Head: Sporty vs Dressy GMT Watches

The traveler’s watch. The last truly useful sport watch today. The GMT watch has, as much as its sibling the dive watch, remained a cultural icon and a best-seller for brands both big and small. Every collector wants – or at least has considered – a GMT watch of some kind. There is good and bad news to that end. The good news is that watch brands have labored to create GMT watches of all sorts to appeal to every breed of watch enthusiast. The bad news is that money doesn’t grow on trees. Of all the classic watch archetypes, the GMT has always straddled that line between ritzy and rough, and we can separate them into two stylistic buckets: dressy and sporty. While the line between the two is often blurred and the definitions themselves somewhat subjective, we thought it would be fun to see how this useful complication has found its way into watches of all kinds. So without further ado, this is your Sunday Smackdown: GMT Edition. The traveler’s watch. The last truly useful sport watch today. The GMT watch has, as much as its sibling the dive watch, remained a cultural icon and a best-seller for brands both big and small. Every collector wants – or at least has considered – a GMT watch of some kind. There is good and bad news to that end. The good news is that watch brands have labored to create GMT watches of all sorts to appeal to every breed of watch enthusiast. The bad news is that money doesn’t grow on trees. Of all the classic watch archetypes, the GMT h...

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New: Piaget Dragon & Phoenix Collection  Deployant
Piaget Dragon & Phoenix Collection  Dec 30, 2023

New: Piaget Dragon & Phoenix Collection 

Piaget has released four new High Jewelry watches that continue the theme of the Lunar New Year. It looks to be 3 Dragon watches and a Phoenix watch in rose gold, although the press release and other publications reproducing the same release seem to suggest there are 2 of each. From the rendered images, it appears to be one dragon and a phoenix in 32mm Altiplano case, one 41mm Altiplano High Jewelry Dragon and finally, a Dragon Piaget Emperador watch, featuring a flying tourbillon.

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T+T10: A week of Studio events and three boutique editions to celebrate our 10th anniversary Time+Tide
Dec 30, 2023

T+T10: A week of Studio events and three boutique editions to celebrate our 10th anniversary

Ten years. A decade. 69 years, in dog years. That’s how long Time+Tide has been going. To celebrate this milestone, We. Are. Going. To. Party. For Aussies, this means a ‘Big Day Out’ X 5 (or a week-long Lollopalooza or Glastonbury if you don’t know the reference) in our Watch Discovery Studio in Melbourne, Australia. … ContinuedThe post T+T10: A week of Studio events and three boutique editions to celebrate our 10th anniversary appeared first on Time+Tide Watches.

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New Year’s Resolutions Friday: Travel Watches Worn & Wound
Dec 29, 2023

New Year’s Resolutions Friday: Travel Watches

The last few months are, and always have been, the busiest time of the year to travel. In many ways, the Thanksgiving crowd is far more predictable since the holiday falls on the same day each year. The opposite is true for the end of December as family and friends hustle to jet around the country (and the world). Having a timepiece you can rely on as you make and execute your travel plans is more than a practical consideration; it can also be a comforting companion when far from home. On this edition of new Year’s Resolutions Friday, we want to highlight watches that can be such companions – this one is for all of you who are traveling this season and for those who intend to travel more in the new year. Bon voyage! The last few months are, and always have been, the busiest time of the year to travel. In many ways, the Thanksgiving crowd is far more predictable since the holiday falls on the same day each year. The opposite is true for the end of December as family and friends hustle to jet around the country (and the world). Having a timepiece you can rely on as you make and execute your travel plans is more than a practical consideration; it can also be a comforting companion when far from home. On this edition of new Year’s Resolutions Friday, we want to highlight watches that can be such companions – this one is for all of you who are traveling this season and for those who intend to travel more in the new year. Bon voyage! The post New Year’s Resolutions Fri...

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Looking Forward – Watchmaking Insiders’ Predictions for 2024 SJX Watches
Louis Vuitton Twenty twenty-four might be Dec 29, 2023

Looking Forward – Watchmaking Insiders’ Predictions for 2024

Having looked back on the year that has just been, it’s now time to look ahead to see what 2024 may bring. To conclude the year we turned to notable industry figures to see what they think will unfold over the next 12 months. Looking to gain insights from the breadth of the industry, we posed the question to influential personalities in key segments, from independent watchmaking to luxury brands to movement specialists. Each of these individuals brings a unique perspective on the outlook for 2024. Jean Arnault Director of Watches, Louis Vuitton “Twenty twenty-four might be one of these foundational years that the industry will talk about for the decades to come. Interest rates and the global economic outlook have successfully cooled the frenzy around watches for most brands, and this will continue into 2024. Whether we see a scaled correction or a ‘soft landing’ will depend on Rolex’s management of the situation. Being such a dominant player among retailers, it will be the deciding factor for 2024.” Rexhep Rexhepi Founder, Akrivia “The last recent years of speculation in watchmaking astonished and sometimes frightened me. One of the biggest challenges will be to get back to normal times. I predict that the industry will refocus on enthusiasts and connoisseurs once again, since competition will definitely be fiercer.” Jean Arnault (left), and Rexhep Rexhepi. Image – GPHG and SJX Felix Baumgartner Co-founder, Urwerk “When [Martin Frei and I] started Urwer...

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Arcanaut Unleashes their Upcoming “Experimental” Bonehead and Tiger Sharc Worn & Wound
Dec 28, 2023

Arcanaut Unleashes their Upcoming “Experimental” Bonehead and Tiger Sharc

If you’ve been following along on the website and podcast over the last several months, you already know about how much I enjoy Arcanaut, the small independent watchmaker based in Denmark. I reviewed my own Arc II Fordite earlier this year, a watch that, when it was all said and done, was likely my most worn of the year. We’ve also covered recent releases that are a bit more straightforward than their dials created with paint drippings from American auto factories. The latest news from Denmark, though, is strange enough that Arcanaut has put their next two pieces in the “Experimental” category, and if the avant-garde nature of their previous work is appealing, these are likely to scratch a similar itch.  The new watches coming to the Arc II platform in the third quarter of next year both incorporate a creative use of materials (the brand’s primary guiding principle) in exciting ways. First out of the gate, we’ve got the Bonehead, named for the marrow-like pattern on the dial. That dial is fully lumed, but that’s not really what makes it interesting. What makes it compelling is the manufacturing process devised by Arcanaut’s James Thompson, which involves combining electric blue discs of lume, aerospace grade aluminum foam, and industrial resin, which Arcanaut has used previously to bind together the non-traditional materials that go into each dial. The end result is a uniquely textured, full lume dial that should be pretty impressive in its final form.  T...

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Best of 2023: Notable Surprises and Unexpected Developments SJX Watches
Patek Philippe Calatrava 24-Hour Travel Time Dec 28, 2023

Best of 2023: Notable Surprises and Unexpected Developments

Perhaps the most surprising aspect of the year was how predictable much of it was. We saw more sports watches with integrated bracelets and more time-only watches with ostensibly artisanal decoration. Paradoxically, most of the notable surprises came from establishment marques that would ordinarily be predictable. Amongst them are the Rolex Perpetual 1908 and Patek Philippe Calatrava 24-Hour Travel Time ref. 5224R, both thoughtful creations that are typical for their respective brands. Here are our picks for the year’s best surprises in watchmaking. Brandon Moore Technical Contributor An unexpected, but user-friendly complicated watch that debuted this year is the Patek Philippe Calatrava 24-Hour Display Travel Time Ref. 5224R, a simple dual time watch with a twist: both time zones are indicated on a 24-hour dial, eliminating the need for an auxiliary day-night indicator. Not only is the functionality appealing, but the aesthetic and ergonomic execution is done well. While 42 mm may seem large for a Calatrava, the watch is visually smaller thanks to its abundant use of applied markers on the dial and stepped case and lugs. Moreover, and importantly, it is different for Patek Philippe, which is notable since the brand usually errs on the side of the tried and tested. Who would have thought Patek Philippe would remake the Chronometro Gondolo into a wristwatch? Richard Lee Technical Editor I was surprised when I first saw the Aquanaut Luce “Rainbow” Minute Repeater ref....

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Top 5 Dive Watches Of 2023 Worn & Wound
Dec 27, 2023

Top 5 Dive Watches Of 2023

Of all the archetypes in the big wide watch world, the dive watch and its staying power is unparalleled for collectors, enthusiasts, and the watch-buying public at large. The reasons for this are many but at the most basic level, dive watches are just easy to live with; they are usually robust and durable, have interesting features like bezels and waterproof cases, and just look cool. From both storytelling and product specifications standpoints, they are readily understood and appreciated. As we wrap up the year, here are a few dive watch releases that have stood out to us. All of them can be found right here in the Windup Watch Shop, and all can serve as lifelong companions. In no particular order, here are your Top 5 Dive Watches of 2023… Of all the archetypes in the big wide watch world, the dive watch and its staying power is unparalleled for collectors, enthusiasts, and the watch-buying public at large. The reasons for this are many but at the most basic level, dive watches are just easy to live with; they are usually robust and durable, have interesting features like bezels and waterproof cases, and just look cool. From both storytelling and product specifications standpoints, they are readily understood and appreciated. As we wrap up the year, here are a few dive watch releases that have stood out to us. All of them can be found right here in the Windup Watch Shop, and all can serve as lifelong companions. In no particular order, here are your Top 5 Dive Watches ...

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Best of 2023: Independent Watchmaking SJX Watches
Louis Vuitton Dec 27, 2023

Best of 2023: Independent Watchmaking

Independent watchmaking got hot in 2021, a phenomenon that accelerated into 2022 and continued in 2023. Perhaps because of that, the number of notable, impressive, or truly interesting debuts from independent watchmakers were few. Still, some of the 2023 debuts stood out for us. We rounded up our team’s favourites of the year, which range from Louis Vuitton and Rexhepi Rexhepi to Marco Lang’s open-source construction to an accessibly-priced Habring². Richard Lee Technical Editor The Marco Lang Zweigeischt-1 is an impressively executed three-hand watch with the option of a novel shock-recording complication. However, it was released in 2020. Its inclusion in the 2023 list is because of the open-source technical plans for the entire watch, all of which were made public this year on Mr Lang’s website. Mr Lang’s generosity in sharing his know-how is uncommon and to be applauded. The importance of this initiative can’t be understated. For one, it ensures the longevity of the Zweigeischt-1, since any competent watchmaker will have access to the design and construction, making servicing and repairs easier. Additionally, the accessibility of this information serves as a guidance and inspiration for new watchmakers who are attempting to create their own timepieces. Garnering much attention this year, the Petermann Bedat Reference 2941 was lauded for being an original split-seconds chronograph design with an excellent level of movement finishing. The visible components ar...

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Best of 2023: Complications SJX Watches
Audemars Piguet Universelle but Dec 26, 2023

Best of 2023: Complications

Twenty twenty-three was a year where familiar complications were reimagined. The year’s standouts in terms of complications are characterised by good execution. Granted, most of of them are evolutionary, except perhaps for the Audemars Piguet Universelle, but a classic complication done well is arguably superior to a novel idea done badly. We asked our team members well versed with the year’s complications for their favourites and here they are. SJX The year’s most complicated and most impressive (multi) complication came from a surprising brand, Audemars Piguet. Even though it was the Royal Oak Travis Scott and Royal Oak Concept “Spider-Man” that captured the headlines, the Code 11:59 Universelle was questionably AP’s most important watch of the year from a watchmaking perspective. The Universelle manages to pack almost two dozen complications, including a grande sonnerie, perpetual calendar, split-seconds chronograph, and notably, automatic winding, into a case that’s just 42 mm wide and 15.55 mm high – a positively slender case by the standards of grand complications. By comparison, the F.P. Journe Astronomic is 44 mm by 13.7 mm, while the Patek Philippe Grandmaster Chime measures 47.7 mm by 16.07 mm. AP managed to do that with sophisticated and ingenious engineering, most notably by integrating the split-seconds mechanism into the automatic winding hub. The clever technical solutions are also evident in the calendar, which has an extra-thin construction...

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