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Results for The Swatch Group

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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

HANDS-ON: This watch means business – the Cartier Santos in yellow gold  Time+Tide
Cartier Santos Apr 22, 2018

HANDS-ON: This watch means business – the Cartier Santos in yellow gold 

If you’re a relative newcomer to the whole world of watches, it’s easy to underestimate just how big Cartier is, and how important their impact on modern watchmaking is. Cartier have carved themselves an unimpeachable place as the evergreen masters of the shaped watch, and the Santos is the watch that started it all. While … ContinuedThe post HANDS-ON: This watch means business – the Cartier Santos in yellow gold  appeared first on Time+Tide Watches.

LIST: 6 of the best vintage watch advertisements, according to @adpatina Time+Tide
Apr 13, 2018

LIST: 6 of the best vintage watch advertisements, according to @adpatina

Editors Note: One of the more interesting Instagram accounts I’ve followed in recent times is @adpatina, dedicated to sourcing (and selling) vintage watch ads. Clearly, I wasn’t alone, as Ad Patina has graduated from Instagram and is now a fully fledged site and store. I thought I’d reach out and get the full story. So, … ContinuedThe post LIST: 6 of the best vintage watch advertisements, according to @adpatina appeared first on Time+Tide Watches.

LIST: Andrew’s Top 10 from Basel, including the watch he got wrong Time+Tide
Mar 30, 2018

LIST: Andrew’s Top 10 from Basel, including the watch he got wrong

In the opening scene of this video, which was shot on the final day of Baselworld 2018, I say to Felix, “We’re doing a list?!” with a type of delirious, high-pitched Seinfeldian disbelief. What I meant was, seriously, how could we be? We just arrived at Basel! How is it that we are distilling our … ContinuedThe post LIST: Andrew’s Top 10 from Basel, including the watch he got wrong appeared first on Time+Tide Watches.

RECOMMENDED READING: The watch is the male engagement ring Time+Tide
Mar 18, 2018

RECOMMENDED READING: The watch is the male engagement ring

There’s a story, published by GQ way back in 2016, that periodically does the rounds of the T+T office, and not just because it has a snappy, hooky title (though it does). No, the appeal of Jessi Klein’s “Yes, there is a male engagement ring” runs a little deeper. Deeper even than that unbidden hope that … ContinuedThe post RECOMMENDED READING: The watch is the male engagement ring appeared first on Time+Tide Watches.

VIDEO: So, awkward, we’d never noticed the Longines Master Collection, until this watch… Time+Tide
Longines Master Collection until Mar 17, 2018

VIDEO: So, awkward, we’d never noticed the Longines Master Collection, until this watch…

When it comes to Longines’ yearly new releases we are like heatseeking missiles for the vintage fire the brand has at its disposal – few archives are as deep or as versatile as Longines, and it means they can pick and choose between adventurers watches, avant garde designs, classic dress, the options are almost endless and … ContinuedThe post VIDEO: So, awkward, we’d never noticed the Longines Master Collection, until this watch… appeared first on Time+Tide Watches.

VIDEO: “Quartz watches will be destroyed by the tsunami of the connected watch,” says TAG Heuer CEO Time+Tide
TAG Heuer CEO When ‘smart’ or Feb 25, 2018

VIDEO: “Quartz watches will be destroyed by the tsunami of the connected watch,” says TAG Heuer CEO

When ‘smart’, or ‘connected’, watches were first released there was immediate speculation about the impact they would have on the mechanical watch industry. President of the LVMH watch division, and CEO of TAG Heuer, Jean-Claude Biver, continues to think the real pain will ultimately be felt by a different segment of the market altogether. As … ContinuedThe post VIDEO: “Quartz watches will be destroyed by the tsunami of the connected watch,” says TAG Heuer CEO appeared first on Time+Tide Watches.