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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

In-Depth: Greubel Forsey Tourbillon 24 Secondes Architecture SJX Watches
Greubel Forsey Tourbillon 24 Secondes Architecture Sep 24, 2022

In-Depth: Greubel Forsey Tourbillon 24 Secondes Architecture

A hallmark of Greubel Forsey’s unique brand of watchmaking is its inclined, high-speed tourbillon that completes two and a half revolutions per minute. In fact, it was the first tourbillon by Greubel Forsey (GF) when the brand made its debut in 2004. Almost two decades on, the brand’s quintessential regulator has been installed in something entirely different with the Tourbillon 24 Secondes Architecture. While the inclined tourbillon remains, the Architecture is almost entirely new as a watch, comprising a brand-new case design containing a reconstructed movement – that is a tangible realisation of architecture – which together form a cohesive whole. Initial thoughts The Architecture may seem like just another GF sports watch at first sight, so one might dismiss it as being merely a repurposed movement modified to fit into the brand’s bestselling sports watch case. But it is more than that. The inclined tourbillon has been transformed into something refreshingly novel where the whole is greater than the sum of the parts. And it manages to be novel despite high-end sports watches being increasingly common. In short, it’s one of the most notable watches in the GF line-up. Despite the familiar mechanics of the tourbillon, the details of the movement have been comprehensively reimagined to emphasise the brand’s distinctive approach to movement construction, one that prizes three-dimensionality in design matched with impeccable finishing. This incremental improv...

15 Rugged Watches, From Under $300 to $10,000+ Teddy Baldassarre
Sep 23, 2022

15 Rugged Watches, From Under $300 to $10,000+

Some occasions call for a suit, some for jeans, khakis, and t-shirts. Some events demand a dressy watch, others a tough, rugged watch that can take a beating. If the latter style of timepiece is what you're in the market for lately, check out our list of 15 tough, rugged watches (in ascending order of price) that not only boast impressive levels of functionality, reliability, and resistance to extreme depths, temperatures, and shocks, but also look very stylish on the wrist.  Citizen Promaster Eco-Drive Diver 200m Price: $280, Case Size: 44mm, Thickness: 11.6mm, Lug Width: 20mm, Crystal: Mineral, Water Resistance: 200m, Movement: Citizen Eco-Drive E168  Citizen unveiled its Promaster line of professional-grade sports watches in 1989 and its Promaster Diver models - equipped with the Japanese brand’s proprietary Eco-Drive technology, which uses light to perpetually charge the movement - have proven to be among the most popular of Citizen’s vast portfolio of timepieces. The 44mm steel case features a 60-click rotating bezel made of aluminum (here in maritime blue) and a screw-down crown positioned at 4 o’clock. The blue dial sports wide hands and large applied hour markers, all generously lumed for underwater visibility, and a date window at 4 o’clock. The prominent minute hand with its orange detailing adds another layer of contrast, and hence legibility, to the dial. The Eco-Drive movement offers six months of power on a full charge and boasts an accuracy of ...

FRIDAY WIND DOWN: Going wild with Norqain and reimagining a ’60s classic with Rado… Time+Tide
Norqain Sep 23, 2022

FRIDAY WIND DOWN: Going wild with Norqain and reimagining a ’60s classic with Rado…

This week, both Luke and I made the journey to Switzerland to get hands-on with some exciting, new releases. With a case shaped like a flying saucer, the Rado DiaStar Original always wore its 1960s heritage very conspicuously indeed. Made from tungsten carbide, the DiaStar ushered in a new era of material experimentation in the … ContinuedThe post FRIDAY WIND DOWN: Going wild with Norqain and reimagining a ’60s classic with Rado… appeared first on Time+Tide Watches.

5 discontinued Seiko watches you can still easily buy Time+Tide
Seiko watches you can still Sep 22, 2022

5 discontinued Seiko watches you can still easily buy

The changing resale values of Seiko watches is a mystery to most people, with some models soaring and diving within the space of a year. One thing that does always drive up prices, however, is once a model gets discontinued, as I recently discovered with my own $200 Seiko Sapphire. It doesn’t even matter if … ContinuedThe post 5 discontinued Seiko watches you can still easily buy appeared first on Time+Tide Watches.

INTRODUCING: Three new Audemars Piguet Code 11.59 meld industrial sci-fi and modern elegance Time+Tide
Audemars Piguet Code 11.59 meld industrial Sep 21, 2022

INTRODUCING: Three new Audemars Piguet Code 11.59 meld industrial sci-fi and modern elegance

The Audemars Piguet Code 11.59 was a controversial release, being one of the first times in recent decades that the brand had created something entirely new and non-sports oriented. Now that the dust has settled, the blend of industrial sci-fi in the case design and contemporary elegance on the dial has become an intriguing platform … ContinuedThe post INTRODUCING: Three new Audemars Piguet Code 11.59 meld industrial sci-fi and modern elegance appeared first on Time+Tide Watches.

Longines HydroConquest Buyer's Guide Teddy Baldassarre
Longines Sep 16, 2022

Longines HydroConquest Buyer's Guide

The Longines HydroConquest features a boldly contemporary design and a sturdy, water-resistant construction that have made it one of the most popular dive watches in its sport-luxury price segment. Since its debut in 2007, the Longines HydroConquest has expanded into a versatile collection with an array of sizes, colorways, and materials to appeal to a wide audience of dive watch enthusiasts. Here are seven things to know if you're looking at adding a Longines HydroConquest watch to your collection. The Longines HydroConquest has its roots in Longines’ very first named collection from 1954. Longines, which derives its name from “les longines,” aka “the long meadows” that surround the Swiss village of Saint-Imier where it was founded, has been making timepieces since 1832. It wasn’t until 1954, however, that Longines began engaging in the modern marketing practice of introducing product families with distinctive names. “Conquest” was the first such name to be registered, on April 3, 1954, with the Swiss Register of Intellectual Property. The original Longines Conquest (reproduced above) was designed as one of the first generation of “modern” wristwatches, i.e., equipped with a highly accurate automatic movement and a water-resistant case that also protected the movement from magnetism and shocks.  Despite its utilitarian elements, the original Conquest was undeniably a dress watch, with a very modest 35mm case; a clean, minimalist dial; applied diamond...