SJX Watches
Watches & Wonders Will Return to Geneva in 2022
After two years of digital fairs – and several sold-out physical fairs in China – Watches & Wonders is finally happening in Geneva. First announced for 2020 as the successor to the long-running SIHH, which for two decades was the luxury-watch fair in Geneva, Watches & Wonders (W&W;) 2022 will take place from March 30 to April 5 at Palexpo, with 39 brands in attendance. All of the major names that spurred the demise of Baselworld will exhibit at W&W; 2022, namely Rolex, Patek Philippe, Chanel, Chopard and Tudor. They’ll be joined by most of the brands owned by Richemont, the Swiss luxury group that was historically the anchor of SIHH, the event that preceded W&W;. Amongst the Richemont brands are A. Lange & Söhne, Cartier, IWC, and Vacheron Constantin. Another luxury group represented at the fair is LVMH, which has all three of its watch brands – Hublot, TAG Heuer, and Zenith – taking part. Bulgari, however, is notably absent, perhaps because there are already two Richemont-owned jewellers present. One of the significant newcomers is Grand Seiko, which only just announced its participation in the fair. Seiko was a longtime mainstay of Baselworld, so it’s not surprising that its top-of-the-line brand is returning to Switzerland to exhibit its newest watches. The gang returns, except for the independents As was the case with SIHH in the past, W&W; 2022 will include the Carré des Horlogers, a square dedicated to independent watchmakers. In years past the carré co...
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