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Jack Heuer's 1963 Carrera. The template for every modern motorsport chronograph.
Jack Heuer\'s 1963 motorsport chronograph named after the Carrera Panamericana road race. Reference 2447, Valjoux 72 manual.
A softer, slightly retro personality for the 39mm Carrera Chronograph Glassbox. Warm sand dial, anthracite azuré counters, cal. TH20-00 with an 80-hour reserve, and only 500 pieces heading exclusively to European boutiques.
Five new references, a refined 42mm case, and fresh dial colours mark the next chapter for TAG Heuer's most motorsport-driven Carrera.
Revolution
Frédéric Arnault, CEO of TAG Heuer, and Wei Koh, Founder of Revolution, discuss TAG Heuer’s new Plasma timepieces. The star timepiece is the TAG Heuer Carrera Plasma Diamant d’Avant-Garde Chronograph Tourbillon, which is 44mm in case size and has 124 lab-grown diamonds. Alongside a few other Carrera timepieces launched at Watches and Wonders 2023 such […]
Revolution
Last year TAG Heuer launched two limited edition Carreras in celebration of the 50th Anniversary of the game-changing, genre-defining 911 Carrera RS 2.7 sports car from automaker Porsche. The RS 2.7 was the first ever Porsche to bear the “Carrera” nameplate which of course is a name that is also shared by TAG Heuer’s famous […]
Teddy Baldassarre
TAG Heuer, which was founded as Heuer Watchmaking by Edouard Heuer in 1860, built much of its modern reputation as an innovator in chronograph watches for automobile racing. Its most iconic models, the Heuer Carrera and Heuer Monaco, both debuted in the 1960s and remain inextricably linked with motorsports. By the end of the 1970s, however, the company was exploring a new realm of sport-oriented timepieces that would be at the forefront of its transition from the family-owned Heuer firm to the modern era that began in 1985 when it was acquired by Luxembourg-based high-tech manufacturer Techniques d’Avant-Garde (TAG). The watches from this pivotal period would form the foundation of today’s TAG Heuer Aquaracer collection, which continues to grow and evolve today. Aquaracer Ancestors: Ref. 844 and Beyond (1978-1998) In 1978, Heuer launched the now-legendary Ref. 844 (above left, next to the 2021 Revival edition), the forerunner of its 1000 and 2000 series of divers’ tool watches that paved the way for the Aquaracer collection. Ref. 844 - the brainchild of company scion Jack Heuer, who also created the Carrera, the Monaco, and numerous other enduring models - featured a 42mm steel case, water-resistant to 200 meters and containing mostly quartz and a few mechanical movements. The dial was distinguished by an inner 24-hour scale of red numerals and large geometric hour markers reminiscent of those on the Rolex Submariner, a model Jack Heuer has readily acknowle...
SJX Watches
Appointed chief executive of TAG Heuer in 2020, Frédéric Arnault is often described as a son of Bernard Arnault, now the world’s richest man thanks to his controlling stake in LVMH. But the younger Arnault, who was just 25 when he took the job, is notable amongst watch industry bosses for his background. In contrast to the marketing or sales background that characterise most executives in the business, Mr Arnault has a degree in computational and applied mathematics from École Polytechnique, a French science and technology university with a long list of accomplished alumni, including Nobel laureates, presidents, and captains of industry (including the senior Arnault). Mr Arnault has been in the top job for two years, while it typically takes three to five years to develop an all new watch and even longer for a movement. As a result, his vision for TAG Heuer has yet to fully materialise in its products, but hints of his outsider’s perspective and inclination towards technology are already apparent. This has manifested itself in TAG Heuer’s Connected smartwatch and its solar-powered dive watch, but more notably in its flagship mechanical offering, the Carrera Plasma, an unorthodox jewelled chronograph that makes liberal use of synthetic diamonds. Synthetic diamonds grown to fit perfectly into the case of the Plasma, which is made of anodised aluminium But the most tantalising creations lie perhaps two to three years in the future, given that one of Mr Arnault’s ...
Revolution
2023 marks the 60th anniversary of the TAG Heuer Carrera and CEO Frédéric Arnault gives Wei the first look at a 600-piece anniversary limited edition that pays homage to the very rare 2447SN with a ‘panda’ dial. Meanwhile, the Monza makes a comeback in the most futuristic fashion with a 42mm carbon case and a […]
Time+Tide
TAG Heuer gives us another helping of the Monza, now in a carbon case and bold colours. New Sport, Golf and Titanium Connected watches mark the brand’s continued evolution of their smart watch collection. The Aquaracer Solargraph line continues, now with a Grade 2 Titanium bead-blasted case. The Carrera celebrates its 60th with a 600-piece, … ContinuedThe post LVMH Watch Week: TAG Heuer unleashes a flurry of releases appeared first on Time+Tide Watches.
SJX Watches
LVMH Watch Week, the year’s first significant watch fair, just kicked off in Singapore. In some ways a warmup for Watches & Wonders in March – the biggest watch fair of the year – the LVMH Watch Week is where the watchmakers owned by the French group show off their wares. Amongst them is TAG Heuer, which has revived one of its less-known racing chronographs from the 1970s but in a thoroughly modern style. The Monza Flyback Chronometer is a flyback chronograph featuring an open-worked dial and a 42 mm carbon composite case. Initial thoughts Perhaps the most aggressively modern chronograph in TAG Heuer’s current line-up, the new Monza liberally reinterprets the 1970s original. While the vintage Monza is not famous as the Carrera or Monaco, it is interesting in several respects, including the fact that it was the first serially-produced Heuer to sport a black-coated case. The carbon case and open-worked, asymmetrical dial show another face of TAG Heuer, but one that still fits with its motorsports-chronograph heritage. Certainly a TAG Heuer that is different, the Monza has clearly been conceived to cater to contemporary tastes, which is a good thing given that TAG Heuer already has an ample offering of faithful vintage remakes. But the new Monza comes with a caveat, a steep price. Coming in at US$13,500, the Monza costs double the Autavia Flyback Chronograph that has the same movement but a no-frills steel case. Even considering the carbon composite case and fanc...
Time+Tide
Well, I have definitely been racking up some miles of late. Following the launch of the Norqain Wild One in Zermatt, I was scarcely back in New York City before heading off to Paris for the launch of the TAG Heuer x Porsche 911 Carrera R.S. 2.7 Limited Editions in honour of the classic car’s 50th … ContinuedThe post FRIDAY WIND DOWN: A Porsche parade in Paris with TAG Heuer appeared first on Time+Tide Watches.
SJX Watches
On the opening day of the 2022 Monaco Grand Prix, TAG Heuer takes the covers off the Heuer Monaco Special Edition, which takes its cues from the Monaco ref. 74033N, the all-black model from the 1970s nicknamed the “Dark Lord”. While it might look like a reissue at a glance, the new Monaco ticks all the right boxes in terms of vintage-inspired design without being a remake. Initial thoughts While TAG Heuer frequently turned to vintage remakes in recent years, the brand has now pivoted towards contemporary designs and concepts, a move exemplified by the Carbon Monaco and Carrera Plasma. The new Monaco Special Edition continues that – but at an affordable price point. The original “Dark Lord” is an attractive watch – the all-black look goes well with the square case and 1970s feel – and so the new Monaco is as well. But the new model is appealing because it is not a one-for-one remake, which would have been an easy to pull off but less interesting. The special edition manages to channel the feel of the vintage original by using rose gold accents on the dial, along with the textured outer section that brings to mind vintage synthetic leather straps. But it is entirely modern in materials and mechanics. The case is coated titanium, while the movement is the in-house Heuer 02. And this costs only US$300 more than a Monaco powered by an ETA movement, making it an easy choice for anyone who likes the model. The vintage Monaco “Dark Lord” ref. 74033N “Dark Lor...
WatchAdvice
The Watch That Changed My Mind On TAG! What we love: Comfortable and easy to wear, light for its size and specsBang for buck in finish, movement and specsGood looking design with vintage ques What we don’t love: Wears on the larger size for a 42mm mainly due to its heightNoisy movement and winding rotor (some may like this though)Some wearers may find the dial harder to read at a glance with the lack of contrast in the numerals Overall rating: 8/10 Value for money: 7.5/10 Wearability: 7.5 / 10 Design: 8.5/10 Build quality: 8.5/10 Tag Heuer has always been one of those brands that never grabbed my attention. I always saw it as a watch brand that was a little overpriced, and like a lot of brands, you’re paying for more marketing than the watch itself. Now, I have owned a Tag Heuer Carrera Heuer01 in the past, so I’m not adverse to TAG at all, but it has since moved on to make way for others in my collection. So when I had the opportunity to get my hands on the new 60th Anniversary limited edition Autavia Flyback Chronograph, I was looking forward to road testing the latest iteration of the distinguished Autavia line. A Short History Lesson Before we go any further, let’s take a step back and in case you’re not familiar with the Autavia model and its history, here’s a quick refresh. The Autavia wristwatch collection, the first product launched under the leadership of Jack Heuer 60 years ago, got its name from two pillars of TAG Heuer’s history: Automobile and Av...
SJX Watches
TAG Heuer is injecting advanced materials technology into what was the most affordable tourbillon-chronograph on the market, creating the Carrera Plasma Tourbillon Nanograph. The new watch makes liberal use of carbon in all its forms, most notably with a carbon-composite hairspring along with a dial and crown made entirely of synthetic diamond, reflecting chief executive Frederic Arnault’s interest in technology and industrial processes. Priced at the equivalent of US$375,000, the Plasma is the first luxury mechanical watch to utilise artificial, or lab-grown, diamonds. Initial thoughts TAG Heuer has developed a suite of cutting-edge technology unusual a brands in its price range, though the brand’s most significant innovation, the carbon-composite hairspring, has never really gotten the recognition it deserves. While extremely expensive and slated to be produced in tiny numbers – just a handful a year according to Mr Arnault – the Plasma will certain broadcast TAG Heuer’s accomplishments in innovation, as well as that of its in synthetic diamond suppliers. While lab-grown diamonds aren’t new, they have never before been used in high-end watch. As befits their unconventional status, the synthetic diamonds have been set in an abstract manner on the case, as opposed to typical gem setting. Combined with the synthetic diamond dial and crown, the result is a watch that is weird yet compelling. But more important than the decorative use of synthetic diamond is the...
Hodinkee
I don't think I've ever seen anything else like the Carrera Plasma, period.
Revolution
For 2022, TAG Heuer presents the stunning Carrera Plasma, along with the Aquaracer in its various guises, a historically inspired Monaco and a new installment in the Porsche partnership.
Time+Tide
The Aquaracer line from TAG Heuer has become as iconic to the history of the brand as the Monaco and the Carrera, given that it can trace its roots all the way back to the 1978 Reference 488. Although the name wasn’t conceived until 2004, it’s almost impossible now to leave them out of the … ContinuedThe post INTRODUCING: The TAG Heuer Aquaracer Professional 200 collection appeared first on Time+Tide Watches.
Time+Tide
The Autavia is one of TAG Heuer’s most storied collection. Yes, it gets lost sometimes with all the noise made by the Monaco and Carrera. But with this latest release in celebration of the Autavia 60th anniversary, it’s going to be hard to lose sight of this line any longer. TAG Heuer has blessed us … ContinuedThe post VIDEO: TAG Heuer celebrates the Autavia’s 60th Anniversary with a dynamic trio appeared first on Time+Tide Watches.
Time+Tide
TAG Heuer have enjoyed an eventful year, releasing some gorgeous watches that flex their capabilities beyond their standard lineups while staying true to their inherent DNA. Perhaps the best example of this was their collaboration with Porsche in the TAG Heuer Carrera Porsche Chronograph Special Edition, embracing the racing ancestry that the Swiss brand carries … ContinuedThe post VIDEO: The 5 watches that defined TAG Heuer’s year appeared first on Time+Tide Watches.
Time+Tide
TAG Heuer looked to strip down their iconic Carrera to the essentials in the early 2000s to create a new entry-level proposition for the larger marketplace. The idea was to maintain the clean lines and aesthetic the collection built its name upon, but in a less complicated and more approachable fashion. Since its introduction decades … ContinuedThe post VIDEO: The TAG Heuer Three Hands Collection refines its offering by going back to basics. appeared first on Time+Tide Watches.
Time+Tide
For many people, a TAG Heuer is their first good mechanical Swiss watch. While some swear allegiance to the classic Carrera, personally I love the motor-racing vibes of their vintage-inspired references and, yes, I do feel a bit more like Steve McQueen when I wear the Monaco. But one thing TAG Heuer does best, is … ContinuedThe post The return of a dark legend, with the lumelicious TAG Heuer Aquaracer Night Diver appeared first on Time+Tide Watches.
Hodinkee
Speedmaster, Polerouter, Carrera, Submariner, and Santos.
Time+Tide
Feel free to judge me. After reading my story on wanting a demure 36mm Carrera reissue in 18K gold on a leather strap, you might think I’m losing my marbles buying this dazzling all-metal purple G-Shock, the CasioGMWB5000RD-4. While supposedly red, close-up it’s a vibrant flash of mad purple-ish burgundy. And boy does it it … ContinuedThe post Am I too old for a purple G-Shock? Don’t ask my kids. appeared first on Time+Tide Watches.
SJX Watches
Collaborations between watchmakers and automobiles manufactures are common, but unsurprising given the focus on engineering and styling shared by the two industries. Despite the obvious synergies, the watch-and-car tie ups of recent years have rarely enjoyed unbridled success. Now TAG Heuer is seeking to upend the trend with a partnership with Porsche, the German marque whose 911 is the longest-lived sports car in history. The partnership is being inaugurated with the Carrera Porsche Chronograph Special Edition Calibre Heuer 02 – a thoroughly apt product given that the flagship product of each brand shares the same name inspired by the Carrera Panamericana of the 1950s. Initial thoughts The inaugural watch of the partnership has modest ambitions. On the surface, it appears to be a gentle facelift of the Carrera Sport Chronograph introduced last year. The case and movement remain the same, but the design features a few subtle elements drawn from Porsche’s racing pedigree. The execution is smart without being over-the-top, avoiding the pitfall of excess automotive elements that accompany many automotive collaborations. At US$6,050 on a bracelet, the Carrera Porsche Chronograph is priced at a small and reasonable premium of about 5% over the standard model. Compared with watches resulting from earlier automotive partnerships, the Carrera Porsche Chronograph is affordable, and remains a good value proposition, offering a little extra for Porsche and sports car enthusiasts....
Time+Tide
So, remember how TAG Heuer pretty much stopped the show at LVMH’s Dubai Watch Week at the start of this year with their stunning Carrera 160 Years Silver? Remember how much you, and pretty much every other person in our community, immediately wanted one, only to be told that all 1860 examples were sold out? Well, … ContinuedThe post Attention all! You can preorder TAG Heuer’s 3 recent limited editions online right now, including Fragment Design and Montreal 160th appeared first on Time+Tide Watches.
SJX Watches
TAG Heuer’s first collaboration with streetwear guru Hiroshi Fujiwara of Fragment Design was the Fragment Design Carrera Heuer 02 of 2018. The vintage-inspired watch went down well and sold out quickly. Now the second collaboration has just been unveiled. Once again limited to 500 watches and powered by the same Heuer 02 movement, the TAG Heuer x Fragment Design Calibre Heuer 02 Automatic Chronograph is modelled on the Autavia models of the 1960s and 1970s, but again given a minimalist makeover by Mr Fujiwara, who happens to be a vintage watch aficionado himself. Initial thoughts As a watch collector, Mr Fujiwara no doubt understood the cushion-shaped Autavia case, sometimes known as the “C-case”, is an instantly recognisable Heuer that has presence, making it a good candidate for a collaboration. However, unlike earlier Fragment Design watch that looked almost like a real vintage watch, the latest edition looks far more contemporary, thanks to the high-contrast colours. The use of red is restrained, especially with the tiny hour markers, just enough to give the watch the right amount of auto-racing flair. While I am generally not a fan of a date window at six o’clock, it is nicely done here. The date disc is black to match with the dial, allowing the date display to blend into the dial. And the Fragment Design double lightning bolt logo at 12 o’clock serves as a visual counterweight to the date. The case has been upsized to 44 mm from the 42 mm of the o...
Time+Tide
It’s safe to say that 2019 was a good year for TAG Heuer, with the Swiss watchmaker celebrating 50 years of their iconically square Monaco wristwatch with four striking limited editions. It wasn’t just about the Monaco, however, as TAG also brought out some great new additions to their storied Carrera line-up as well as … ContinuedThe post TAG Heuer’s triple threat of 2019 appeared first on Time+Tide Watches.
Time+Tide
TAG Heuer has been using its venerable chronograph-equipped Calibre 16 movement for more than two decades now. In fact, the storied movement has been utilised by the Swiss watchmaker in a great many of its models since 2005, when it was first released in the then new and completely overhauled Carrera. It’s pretty easy to … ContinuedThe post 3 TAG Heuer Calibre 16s that can do it all appeared first on Time+Tide Watches.
Time+Tide
TAG Heuer is a brand that has always sat fondly in the hearts of Australians, with shared values of an active lifestyle spent outdoors. This week we were lucky enough to celebrate the launch of TAG Heuer’s latest novelties, including the Carrera Calibre Heuer 02T Tourbillon Nanograph and the exciting Autavia Isograph. Both releases are … ContinuedThe post EVENT: Tourbillon time with TAG Heuer in Melbourne appeared first on Time+Tide Watches.
Deployant
Aston Martin celebrates partnership with TAG Heuer with a new DBS Superleggera, limited edition of 50 pieces, each accompanied by a TAG Carrera 02 watch.
Time+Tide
Editor’s note: An affordable Swiss-made tourbillon. Words like that were once considered something of an oxymoron. That all changed, however, when in 2016, TAG Heuer’s Carrera Heuer-02T came along, causing something of a stir amongst the watchmaking elite. Well, with this year’s release of the chronometer grade TAG Heuer Carrera Chronograph Tourbillon Tête de Vipère, those shock … ContinuedThe post EDITOR’S PICK: Can TAG Heuer’s affordable tourbillon match it with the big dogs? appeared first on Time+Tide Watches.
Deployant
News: TAG Heuer unveils the new Manchester United special editions: The TAG Heuer Carrera Heuer 01 and a TAG Heuer Formula 1.
Deployant
TAG Heuer launches the new Calibre 16 models at Baselworld 2018 to commemorate the 55 th anniversary of the Carrera. The 2 models are available in black and blue, cased in stainless steel with attractive motorsports themed colour schemes. The new Tag Heuer Carrera Calibre 16 in blue. The Case and Dial The stainless ste
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