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Results for Louis Brandt

824 articles · 15 videos found · page 15 of 28

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Louis Brandt

La Chaux-de-Fonds watchmaker who founded the firm that became Omega in 1848.
Fast Cars, Street Racing, Las Vegas and the TAG Heuer Monaco Chronograph in Pink Worn & Wound
Louis Vuitton trophy cases Having established Nov 20, 2024

Fast Cars, Street Racing, Las Vegas and the TAG Heuer Monaco Chronograph in Pink

On November 24th, the weekend before Thanksgiving, the Las Vegas strip comes alive with the Formula One World Championship. Street circuits have a different vibe to them than the purpose-built racetracks. Especially in Vegas, the parties and excitement are next level. High rollers are comped with luxury suites, as they watch the drivers navigate the myriads of casinos at high speed on the notoriously traffic jammed streets of the Vegas strip. Enter TAG Heuer, with a pink Monaco chronograph in a DLC-coated titanium case. In my opinion, it is a perfect symbolic watch for Vegas night street racing – delivering the big wrist presence energy.  Last month Formula One and LVMH signed a ten-year partnership deal worth a billion dollars. TAG Heuer, owned by LVMH, is already a sponsor of the Red Bull Racing team and the Monaco GP. With Rolex now no longer a sponsor, TAG Heuer could possibly become the face of Formula One beginning next season. You can already see the presence of LVMH’s core luxury brands at the races, with bottles of Moët on the podium and monogrammed Louis Vuitton trophy cases. Having established that LVMH has beaucoup bucks, let’s move on to discussing the Monaco chronograph. If you remove the pink elements from this Monaco, it is a serious and technical piece. But the pink makes it more fun and commands the spotlight. I may as well be describing the Formula One drivers.  TAG Heuer has a similar watch in their current catalog with blue and yellow accents,...

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SJX Podcast: Primetime for Fashion Brands? SJX Watches
Louis Vuitton Monterey Oct 15, 2025

SJX Podcast: Primetime for Fashion Brands?

On episode 14 of the SJX Podcast, Brandon Moore and SJX unpack the new Louis Vuitton Monterey and discuss where fashion brands fit in the contemporary fine watchmaking landscape. Are collectors who ignore these kinds of products intellectually lazy? We also cover the latest from Lange, which just added a stone onyx dial to the Saxonia Thin – is it the perfect watch for your next soiree? Listen on Apple Podcasts, Spotify, and Youtube.  

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Introducing Temporal Works, a New Brand from the Armoury’s Mark Cho Worn & Wound
Louis Vuitton Dec 4, 2025

Introducing Temporal Works, a New Brand from the Armoury’s Mark Cho

For those familiar with New York-by-way-of-Hong Kong menswear retailer The Armoury, Mark Cho’s move into watches won’t come as any major shock. His brand has long flirted with watchmakers and collaboration over the years, including with H. Moser & Cie., UNIMATIC, and Paulin. Now, Temporal Works, co-founded with The Armoury’s creative director, Elliot Hammer, is the natural progression for the brand. Their inaugural collection, Series A, reflects the same approach that has defined The Armoury since it opened in 2010 (and why the store has recently been named one of New York Times’ top 50 menswear stores in the country). Taking inspiration from a bygone era of tailoring, The Armoury is all wood-paneled, brick-walled masculinity that celebrates an inherent grace when dressing well.  The Series A has this same throughline, using Cho’s singular vision of his retail store – masculine, elegant, and minimalist. In fact, the connection between Temporal Works and his existing brand is a throughline explicitly made by the founder, who noted, “Our goal was straightforward: create watches as thoughtfully designed and effortlessly wearable as a perfectly tailored navy blazer.” This jumping-off point seems to work in both Hammer and Cho’s favor, as the Series A clearly shows an unwavering vision of a brand identity that feels complementary without being derivative (something other lifestyle-to-watch brands like Louis Vuitton and Montblanc sometimes struggle with). This...

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TAG Heuer’s Monaco Gets a La Fabrique du Temps Tune-Up SJX Watches
Louis Vuitton LFT Instead Jun 5, 2026

TAG Heuer’s Monaco Gets a La Fabrique du Temps Tune-Up

The recent management changes at TAG Heuer and the wider LVMH Watch Division have given birth to a surprising collaboration: the Monaco Speed 12, an avant-garde take on TAG Heuer’s iconic square wristwatch that’s powered by the Spin Time movement made by La Fabrique du Temps Louis Vuitton (LFT). Instead of cubes, hours are indicated by a dozen rotating pistons – the concept is a homage to the V12 engine – that seemingly float in a concentric ring around the dial. Inside the titanium case is a self-winding movement that retains the signature recessed frosting of LFT. Initial thoughts TAG Heuer has been having a good run with technically interesting watches – the Monaco Evergraph is a recent example – and the Speed 12 continues the momentum. Admittedly, the Spin Time movement is not in-house, but it is surprisingly coherent despite the drastically different characters of TAG Heuer and Louis Vuitton. The Spin Time complication translates well into TAG Heuer’s automotive-inspired style, both in terms of concept and execution. Also in its favour is the restyled Monaco case that TAG Heuer has employed in other recent launches. Thought still a little chunky, it is sleeker and more ergonomic than earlier iterations of the design. The price tag of US$87,000 is similar to that of the Louis Vuitton Spin Time Air, which unfortunately makes this just a little expensive. Given the case material and TAG Heuer’s traditional price focus, a price that’s 15-20% lower would ...

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TAG Heuer Goes Full Throttle With The Monaco Speed 12 Fratello
Louis Vuitton Grand Prix de Monaco Jun 5, 2026

TAG Heuer Goes Full Throttle With The Monaco Speed 12

TAG Heuer is staying true to its motorsport heritage while pushing its horological boundaries with the introduction of the Monaco Speed 12 at the Formula 1 Louis Vuitton Grand Prix de Monaco 2026. This limited edition of 50 pieces brings racetrack adrenaline to the wrist. It features 12 rotating pistons that indicate the hours, driven […] Visit TAG Heuer Goes Full Throttle With The Monaco Speed 12 to read the full article.

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Remembering Jean-Marie Schaller, One Of Watchmaking’s Brightest Characters Fratello
Louis Moinet May 19, 2026

Remembering Jean-Marie Schaller, One Of Watchmaking’s Brightest Characters

We were deeply saddened to hear of the passing of Jean-Marie Schaller, the owner and creative force behind Louis Moinet. Jean-Marie passed away peacefully on May 16th at the age of 66. I wanted to share a few personal words about Jean-Marie because he was someone I came to know not only through watches but […] Visit Remembering Jean-Marie Schaller, One Of Watchmaking’s Brightest Characters to read the full article.

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Daniel Roth’s Latest is Extra Plat-inum SJX Watches
Louis Vuitton s La Fabrique du May 7, 2026

Daniel Roth’s Latest is Extra Plat-inum

Daniel Roth’s latest addition to its time-only portfolio is the Extra Plat Platinum. A familiar face in a new colourway, the Extra Plat offers the Tourbillon Platinum‘s stealthy look in a more accessible two-hand format. Powered by the DR002 in-house calibre developed by Louis Vuitton’s La Fabrique du Temps (LFT), this regular production model brings a decidedly subtle look to the brand’s simple dress watch. Initial thoughts It’s been interesting to observe Louis Vuitton’s confident foray into haute horlogerie through the revival of Daniel Roth. Despite the corporate structure, astute collectors continue to speak of Daniel Roth in the same breath as other leading independent watchmakers. To the independent-collecting cognoscenti, the platinum Extra Plat should prove a compelling option – rooted in the early history of the independent watchmaking movement but built to meet contemporary expectations. Following Daniel Roth’s launch of the Tourbillon Souscription, the time-only, manually wound Extra Plat — “extra flat” for non-French speakers — debuted in an 18k yellow gold souscription edition followed closely by regular production models in rose gold, with and without skeletonisation. The new platinum Extra Plat rounds out the set. Combined with the matching dial with contrasting finishes, it creates a rather stealthy profile for this otherwise opulently finished dress watch. Extra Plat-inum The platinum double-ellipse case shares the wrist-friendly d...

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News - Tad Kozh, an Award for New Talents Mixed with Artistic Crafts Limited Editions Monochrome
Louis Vuitton Watch Prize Mar 4, 2026

News - Tad Kozh, an Award for New Talents Mixed with Artistic Crafts Limited Editions

It seems that promoting traditional watchmaking, its crafts and techniques, to protect watchmaking know-how and the women and men behind it, as well as supporting the emergence of new talents, has become quite a recurring theme these days. Don’t get us wrong, we most certainly encourage initiatives such as the Louis Vuitton Watch Prize for […]

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A Quick Look at the TAG Heuer Carrera Seafarer Worn & Wound
Louis Vuitton Jan 22, 2026

A Quick Look at the TAG Heuer Carrera Seafarer

LVMH Watch Week has become the first of the blast waves of new releases we can expect every year. Siloed to one group, it leans toward the high end. Actually, very high end, with the most eye-catching releases relegated to Daniel Roth, Gerald Genta, and the eponymous Louis Vuitton, the latter of which actually had the most intriguing releases of them all. “Über collector” brands the lot; there’s plenty to appreciate, especially as they lean into haute-indie aesthetics. Yet, the lack of accessibility for us mere mortals takes a bit of the fun out of it. LVMH is not exactly known as an “approachable” luxury mega-conglomerate, but at least with Zenith and TAG Heuer in its portfolio, it has some brands that lean toward enthusiasts. After spending an afternoon with Hublot, Zenith, and TAG Heuer, getting to see a sample of novelties (it was pretty clear that all are holding back for Watches & Wonders), the watch that left the strongest impression a day later was TAG’s Carrera Seafarer. A follow-up to their 2024 Hodinkee collaboration, the major differences are the new color, which is exquisite, the “beads of rice” bracelet, and widespread availability. Having never encountered the Hodinkee collab in the metal, getting to try the Seafarer on for the first time left an impression. IMAGE COURTESY OF ANALOG/SHIFT For those unfamiliar with the Seafarer’s heritage, here’s a tl;dr: they were a line of chronographs that included a unique additional complication, a t...

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Introducing - L’Epée 1839 Reimagines its La Regatta Clock with Enamel Monochrome
Louis Vuitton Jan 22, 2026

Introducing - L’Epée 1839 Reimagines its La Regatta Clock with Enamel

For over 180 years, L’Epée 1839 has been one of the greatest specialists in high-end mechanical clocks, from traditional carriage timepieces to captivating, bold creations like the 1520-component Albatross and other time-telling objects developed in cooperation with MB&F;, cars and aeroplanes for Tiffany & Co., or an Imperial Hot Air Balloon for Louis Vuitton, to […]

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Le Régulateur, Reinvented Yet Again SJX Watches
Louis Erard continues Dec 5, 2025

Le Régulateur, Reinvented Yet Again

Louis Erard continues its prolific run of collaborations with the Le Régulateur Louis Erard x Worn & Wound, designed with the New York-based publication behind the value-focused Windup Watch Fair. Known for reinterpreting its popular regulator model through limited editions created with independent watchmakers and designers, Louis Erard now turns to a collaborator rooted in accessible watch culture, resulting in a design that blends layered dial architecture with the brand’s familiar 39 mm steel case and reputation for value. Initial thoughts If there’s one brand that has managed to build an identity around collaborations, it’s Louis Erard. Over the past few years the brand has released an astonishing range of limited edition series, usually built around the Le Régulateur platform, designed in collaboration with a diverse mix of watchmakers and designers. Notable releases include collaborations with Konstantin Chaykin and Vianney Halter, but these are just two among many. Louis Erard’s latest is a collaboration with New York-based Worn & Wound, a watch blog with an e-commerce business. Worn & Wound is also the driving force behind Windup Watch Fair, a collector-focused watch fair that takes place in New York, San Fransisco, Dallas, and Chicago each year. Worn & Wound’s primary focus is value-oriented watches, so the collaboration with Louis Erard makes perfect sense. Like most of the brand’s watches, Le Régulateur is a good value, managing to sneak in just u...

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Introducing - The Gérald Genta Gentissima Oursin Goes Bold, With a 41mm Case and Meteorite Dials Monochrome
Louis Vuitton Nov 20, 2025

Introducing - The Gérald Genta Gentissima Oursin Goes Bold, With a 41mm Case and Meteorite Dials

Gérald Genta, the famed creator of some of the most influential and daring watch designs, founded his eponymous brand in 1969, and in 2023, it was relaunched. Guided by La Fabrique du Temps Louis Vuitton and Artistic Director Matthieu Hegi, Genta’s creations were revisited with both reverence and ambition. The Gentissima Oursin series, introduced last […]

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Highlights: Independent Watchmaking at Phillips Hong Kong Fall 2025 SJX Watches
Louis Vuitton resurrected Nov 17, 2025

Highlights: Independent Watchmaking at Phillips Hong Kong Fall 2025

A window into the early days of contemporary independent watchmaking, the upcoming Phillips Hong Kong auction offers an unexpectedly diverse line-up, including a single-owner collection of 1990s watches. The indie selection ranges from Daniel Roth in the late 1980s to Philippe Dufour’s influential finissage. And the historically-minded enthusiast will also notice the catalog includes work from an era when star independent watchmakers, such as Louis Cottier, counted brands as their clients. Lot 982 – Daniel Roth Ref. 2187 Tourbillon “Double Face” After helping establish Breguet as a Swiss watchmaker, Daniel Roth established his eponymous brand in 1988 with his inaugural model being the ref. C187/2187, a tourbillon wristwatch with two faces. The front indicates the time and showcases the tourbillon at six o’clock, while the reverse is home to the date and power reserve indicator. Despite the strikingly exotic look for the time – remember this was the late 1980s – the tourbillon actually employs the familiar Lemania tourbillon calibre, unsurprising given that Mr Roth helped with the construction of the calibre while he was at Breguet. While the bones are Lemania, the aesthetic is uniquely Daniel Roth. The grey dial has a pinstripe guilloche while the three-armed seconds hand indicates the time on a three-layer scale. Just last year, Louis Vuitton resurrected the Daniel Roth marque with a new generation of the iconic tourbillon powered by an all-new calibre deve...

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LVMH Acquires Stake in Movement Maker La Joux-Perret SJX Watches
Louis Vuitton LVMH just announced Nov 12, 2025

LVMH Acquires Stake in Movement Maker La Joux-Perret

The world’s largest luxury group, Moët Hennessy Louis Vuitton (LVMH), just announced that it has taken a minority stake in Swiss movement manufacturer La Joux-Perret, an important supplier to the group’s watch brands as well as the industry at large. Owned by Citizen of Japan, La Joux-Perret also controls a few of its own brands, including Arnold & Son and Angelus, that will remain independent. The solar-powered TAG Heuer Formula 1 that relies on technology licensed from Citizen Initial thoughts LVMH’s investment in La Joux-Perret marks a logical next step in its long-term effort to consolidate movement production within the group. Such arrangements are becoming increasingly common - Hermès and Chanel, for instance, have taken similar minority stakes in movement makers Vaucher and Kenissi, respectively. LVMH, which owns TAG Heuer, Bulgari, Zenith, Hublot, and of course Louis Vuitton, had already hinted at this direction. Last year, Frédéric Arnault, son of Bernard Arnault and then the head of LVMH’s watch division, proposed expanding Zenith’s manufacture to supply movements to other group brands. That plan has been partly realised with Zenith now producing Bulgari’s Solotempo calibre. However, the idea of Zenith supplying a high-volume brand like TAG Heuer always seemed unlikely, which helps explain this latest move. La Joux-Perret’s solar technology for movements is particularly important to TAG Heuer, the most important watch brand in LVMH in terms o...

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Introducing - The New Gérald Genta Gentissima Oursin Black Onyx and Burgundy Monochrome
Louis Vuitton s La Fabrique du Sep 5, 2025

Introducing - The New Gérald Genta Gentissima Oursin Black Onyx and Burgundy

Regarded as the most influential 20th-century watch designer and a key figure in the revival of mechanical watchmaking, Gérald Genta (1931-2011) is the name behind countless icons that still hold sway today. In 2023, Louis Vuitton’s La Fabrique du Temps (LFT) haute horlogerie division announced the return of Gérald Genta as a standalone brand. Overseen […]

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Gérald Genta Strikes the Right Note with the Minute Repeater SJX Watches
Louis Vuitton La Fabrique du Temps Sep 4, 2025

Gérald Genta Strikes the Right Note with the Minute Repeater

The reborn Gérald Genta has just unveils a simply-titled complicated watch, the Minute Repeater. Although a new design, the striking timepiece harks back to Gérald Genta’s golden age in the late 20th century, in both style and quality of execution. The case takes a clean, cushion-shaped form, while the dial is glossy black onyx. And inside ticks the GG-002, a hand-wind movement derived from the longstanding repeater movement made by Louis Vuitton La Fabrique du Temps (LFT), the parent of Gérald Genta. Though not a limited edition, the yearly output will be limited to 10 pieces. Initial thoughts Big-name brand revivals are not always successful endeavours, since it is often difficult for new patrons to recapture the spirit and style of the original, while also making it financially viable. Gérald Genta is clearly an exception. It was relaunched in 2023 by Louis Vuitton, allowing it to lean more towards genuine quality rather than a flash in the pan.  The Minute Repeater is a welcome and original addition to the brand’s collection, embodying the late Genta’s instinctive design flair and aesthetic sensibilities, while being a new(ish) design. An especially pleasant surprise is the original case shape that certainly looks very Gérald Genta, but wasn’t previously in the catalogue, though Genta did pen similar cases in the past. In other words, this is not a remake. The shape sits between an ellipse and a rounded rectangle, capturing the gist of the 1970s design we...

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In-Depth: A Guide to Every Equation of Time Watch by A.-L. Breguet SJX Watches
Breguet Abraham-Louis Breguet 1747-1823 stands Jun 23, 2025

In-Depth: A Guide to Every Equation of Time Watch by A.-L. Breguet

Abraham-Louis Breguet (1747-1823) stands among the most revered names in horology, celebrated for innovations that shaped modern watchmaking. While his tourbillon, self-winding mechanism, and anti-shock system are widely acknowledged, his work in astronomical timekeeping, particularly equation of time (EOT) watches, remain one of Breguet’s most intricate yet less-explored achievements. With 2025 marking the 250th anniversary of his birth, this guide offers the most comprehensive study of every known EOT timepiece made during his lifetime, including pocket watch no. 160 “Marie Antoinette”, expanding on our prior analysis of the complication (in parts I and II). No. 160 as pictured at the recent exhibition in London’s Science Museum. Image – Baruch Coutts Looking at the stars Breguet operated in an era where precision timekeeping was dictated by astronomy, and his workshop, positioned at the heart of Paris’s scientific and commercial networks, was uniquely placed to serve scientists, navigators, and royalty who required accurate solar and mean time readings. Rather than settling on a single method for displaying and correcting the EOT, he explored multiple mechanical solutions, refining some while revisiting earlier ideas when necessary. His approach does not follow a strictly linear evolution but instead reflects a dynamic cycle of innovation, mechanical experimentation, and adaptation. Breguet’s cam-driven system with feeler to indicate EOT, as found in pocke...

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The Daniel Roth Extra Plat Returns in Rose Gold SJX Watches
Louis Vuitton has been making inroads May 14, 2025

The Daniel Roth Extra Plat Returns in Rose Gold

The recently resurrected Daniel Roth brand has added a second regular production model to its catalogue, the Extra Plat Rose Gold. It’s powered by the same DR002 movement found in the Extra Plat Souscription, a 20-piece limited edition in yellow gold with a solid case back, now with a sapphire case back to show off the handsome, shaped calibre inside. Image – Daniel Roth Initial Thoughts It’s no secret that Louis Vuitton has been making inroads into independent watchmaking, through collaborations with leading independents and the Louis Vuitton Watch Prize. Louis Vuitton has taken a more direct approach by reviving one of the first modern independents, and it seems to have paid off. Ironically, despite being the product of a luxury giant, the Daniel Roth Extra Plat is comparable to many offerings from niche makers, which can be seen as praise of the former or reproval of the latter. Image – Daniel Roth In another contradiction, the Extra Plat’s 7.7 mm height isn’t exactly extra-flat by the standards of a two-hand, manually wound dress watch. For comparison, the original Extra Plat Automatic from 1990 was 6.7 mm thick, and the manual version was only 6 mm. This can be attributed to the new movement, which is thicker than those in historical Extra Plat models, but constructed and finished to a much higher standard, while also being an in-house calibre (the originals were powered by Frederic Piguet). Image – Daniel Roth The new regular production has more mainst...

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Introducing the SJX Podcast SJX Watches
Louis Vuitton s investment Feb 27, 2025

Introducing the SJX Podcast

We are pleased to announce the launch of the SJX Podcast, which is now an official part of our programming. The podcast will be regular and topical (though the very first instalment was an ad hoc collector conversation). In the official inaugural episode, editor Brandon Moore and SJX talk about the state of the industry and Swiss watch export figures, the developments at LVMH watches, including Louis Vuitton’s investment in a state-of-the-art manufacture and Zenith’s evolution into a watchmaker’s watchmaker. They also look ahead to Watches & Wonders 2025, and discuss what’s on the cards for brands big and small. The podcast is now live on Apple Podcasts, Spotify, and YouTube. Addition March 8, 2025: YouTube link added.

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