523 articles · 131 videos found · page 16 of 22
How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
Mid-May the Swatch x AP launch turned into chairs flying in Milan, pepper spray in New York, and a Utrecht shop owner finding poop on his doorstep. A month later you barely hear about it. Here's how Swatch killed the chaos without ever announcing it.
Time+Tide
Earth to Swatch and Omega: a major athletic competition the group is tied to could have offered a major MoonSwatch moment.The post The real missed MoonSwatch opportunity… appeared first on Time+Tide Watches.
SJX Watches
Following the MoonSwatch “Snoopy” released in late March, Swatch continues to grow its bestselling line with the MoonSwatch “Mission On Earth”, a trio of models dressed in eye-catching colours, including one inspired by the Speedmaster “Ultraman” and another by aventurine glass. Initial thoughts The Mission On Earth editions stand out from the rest of the MoonSwatch line-up, especially the Polar Lights and Lava models. Unlike earlier MoonSwatch models in muted colours, Polar Lights features a “starry” blue dial modelled on sparkly aventurine glass, while Lava is a nod to the historical Speedmaster “Ultraman” with its orange hand. The new models continue to be priced at US$270, making them the same value proposition as earlier versions – they are affordable but feel equally inexpensive. The continual new additions to the line, however, will inevitably diminish the desirability of the MoonSwatch. While this might disappoint some early adopters, it is a logical step for Swatch, since the MoonSwatch has boosted its business tremendously, while the brand has no other product that enjoys comparable demand. Earthbound The Mission on Earth collection is made up of three watches. All are similar to earlier MoonSwatch models, but the new trio incorporate a detail Speedmaster enthusiasts will appreciate: radially arranged numerals on the sub-dials, as found on the experimental Speedmasters made for the Alaska II and III projects commissioned by NASA. Inspired by...
Deployant
Swatch releases three new Bioceramic MoonSwatches in their very popular collaboration with sister company Omega to democratise their famous Moonwatch.
Fratello
Following the two MoonSwatch Snoopy watches (here), Swatch introduces three new models based on Omega’s iconic Speedmaster design. The previous MoonSwatch introductions linked to Apollo 13’s Snoopy models from Omega, and the new MoonSwatch models pay tribute to the beauty of planet Earth. Three new models will go on sale at Swatch boutiques on June […] Visit Three New MoonSwatch Mission On Earth Editions - Lava, Polar Lights, And Desert to read the full article.
Monochrome
Union Glashütte, one of Swatch Group’s brands located in the Saxon town of German watchmaking fame, returns with a refreshed version of its retro Belisar Chronograph. Taking advantage of the exceptional product placement afforded by the upcoming Silvretta Classic vintage car rally in July, Union Glashütte revisits its Belisar Chronograph in copper-coloured tones. Since 1998, […]
Video
If you want the best piece of watch collecting advice I can possibly give you, here it is: Stop treating your watches like investments, get out of your comfort zone, and start making actual memories with them.
Hodinkee
We cover the entire range of watches, from Swatch to Seiko to maybe the hottest indie around.
Monochrome
While the global economic situation might feel rather pessimistic, the luxury business and the watch and jewellery industry continue to post strong results for the year 2023. Following the announcement of a record year for Swiss watch exports in 2023, as well as strong revenues for both LVMH and Swatch Group, it is now time for […]
Monochrome
By now, it shouldn’t come as a surprise to you that Rado, a Swatch Group brand, has gained (well, self-attributed, but justified) the title of The Master of Materials, being one of the leading representatives of the ceramic watch – thanks to sister company ComaDur. Ceramic has multiple qualities – it is durable, scratch-resistant, light, […]
Teddy Baldassarre
Watchmaking is a trade that goes back to the 16th Century, and building mystique and legitimacy on a long, historical legacy is a common theme we find in many companies that make watches today - particularly those whose roots reach back for a century or more. But which companies have really been making watches the longest? In a way, it’s a sticky question, one that can lead one into a minefield of semantics and trivia. Jaquet Droz, for example, claims a founding date of 1738 but the modern version of the company was established in 2000 when Swatch Group acquired the name. A. Lange & Söhne carries on the tradition of the original company founded in Saxony in 1845 but has really been in operation only since 1990 (and to be fair, the company is very transparent about this). The Swiss-based Graham brand traces its legacy all the way back to the London atelier of British watchmaker George Graham in 1695 but has no connection to it other than design inspiration. In assembling the following list of the oldest watch brands still making watches today, I went with the companies that, in my judgment, can legitimately claim a direct lineage to the original founding, even allowing for ownership changes and periods of dormancy along the way. Without further ado, here is a countdown of the 15 oldest watch brands in the world today; you may be surprised by who is included as well as by who is excluded. 15. Zenith (1865) Zenith's founder Georges Favre-Jacot was only 22 when he founded...
Teddy Baldassarre
While it’s been making its timepieces in Switzerland since the 1970s, Hamilton Watch Company, founded in Lancaster, Pennsylvania in 1892, has few peers when it comes to being a vital thread in the historical tapestry of American watchmaking. The heritage brand, today a part of the Swiss Swatch Group conglomerate of companies, continues to lean heavily into its New World roots for its diverse collection of product families, which ranges from military tool watches to sporty divers, from elegantly appointed dress pieces to retro-futuristic curiosities - while also maintaining a price-to-value ratio for which the brand has long been renowned. It can fairly be said that there is a Hamilton watch for just about everyone, no matter what style they’re seeking. Here, in the tradition of our previous guide to the best Longines watches, we run down 10 of our favorite Hamilton watches that run the stylistic gamut from sporty to dressy, from high-tech to classically mechanical. For the Military Buff: Hamilton Khaki Field Mechanical Price: $595, Case Size: 38mm, Thickness: 9.5mm, Lug width: 20mm, Lug to Lug: 47mm, Crystal: Sapphire, Water Resistance: 50 meters, Movement: Mechanical Hamilton Caliber H-50 Field watches are an enduringly popular category of timepiece, and without Hamilton, the style as we know it might not even exist. Hamilton basically invented the genre with the “trench watches” that it supplied to American troops during World War I, kicking off a long tradit...
Video
If you were starting a watch collection from scratch in 2026, which watches would actually be worth buying? In this video, Jason rebuilds his ideal 7-watch collection across the categories every collector needs: the b...
Worn & Wound
Over the course of three years visiting Geneva with the Worn & Wound team, a handful of traditions have begun to take shape. We carve out a night for a team dinner at Jeck’s, a hole-in-the-wall Singaporean restaurant that we stumbled upon in year one, and is consistently the best meal of the entire trip. We cover Tudor first, every year. I am in the habit of buying a Swatch at the Geneva airport on my way home. And every year, I have a meeting with Hublot, and I write a breathless article about the weird and wonderful stuff I’m shown. It’s consistently the meeting that underscores the “Wonders” bit about the week more than any other. When I first took on the task of writing about the new Hublot novelties at Watches & Wonders, it felt like a defense of sorts. Of the brand, the watches, and even our decision to cover them. I think, thankfully, we’ve all moved on a bit from a time when Hublot was just universally lambasted as a loud and unserious brand for loud and unserious people. They have never really been that in my opinion, but there was a time when the watches, if not really interrogated, could have given you that impression on a surface level. Hublot is covered differently now, and in recent years I’m glad to see them getting their flowers from a watch media that previously skipped them entirely or openly derided them. There are a variety of reasons for that, but a key one has to be that Hublot has, perhaps, calmed down a bit at the entry point in th...
Monochrome
Part of the Swatch Group and close to sister brand Glashütte Original, Union Glashütte is a slightly more accessible take on German watchmaking, with a younger, sportier appeal – but still with great horological content. Over the years, the brand has built a strong connection with the world of classic cars. A partner of the […]
Monochrome
With a more than consolidated reputation for producing well-built, fully equipped watches at competitive prices, Tissot is Swatch Group’s entry-level gateway to mechanical watches. The latest release, a customised 40mm Seastar model, marks a three-way collaboration between the Swiss brand, Wilson Sporting Goods Co. and the WNBA (Women’s National Basketball Association). With the WNBA draft […]
SJX Watches
The first limited edition from MB&F;’s affordable sub-brand is the M.A.D.1 “Time to Love”, created in collaboration with French fashion designer Jean-Charles de Castelbajac, also known as JC/DC. A variant of the standard model endowed with Mr de Castelbajac’s touch – including numerals in his handwriting – the M.A.D.1 “Time to Love” is a 999-piece edition that will be sold via an online raffle. A designer whose heyday in the 1970s and 1980s saw him collaborate with brands like from Swatch and design a coat made of teddy bears for Madonna, Mr de Castelbajac was most recently artistic director for Benetton. The M.A.D.1 “Time to Love” reflects his trademark colourful and whimsical style. Initial thoughts Conceptually and aesthetically, the M.A.D.1 “Time to Love” makes sense. Mr de Castelbajac’s style complements M.A.D. Editions’s affordable, fun brand of watchmaking, making this the most interesting M.A.D.1 edition to date. The fact that it’s a relatively small run of 999 pieces and priced almost the same as the regular version enhances the appeal. More broadly, the collaboration also chimes with parent brand MB&F;’s retro-nostalgia philosophy, where many of its creations are inspired by founder Maximilian Büsser’s youth. According to the brand, “the young Maximilian Büsser was a huge fan, saving up his pocket money for one of the designer’s bathing suits featuring pandas on it”, when Mr de Castelbajac’s brand was at its peak in the ...
SJX Watches
An outlandish concept that originally sprang from the mind of Carole Forestier Kasapi, the Ulysse Nardin Freak of 2001 was perfected by Dr Ludwig Oechslin and then made reality thanks to the advent of silicon in watchmaking. Lightweight and magnetism resistant, silicon was used for the escape wheels but that was only the beginning of the story. [This story, the third and final instalment in the series, details the history of silicium, the proprietary Ulysse Nardin silicium hairspring, and the patented Grinder rotor. The Saga of a Scientific Timepiece Part I covers the origins of the Freak, from its conception to realisation, as well as its distinguishing characteristics, namely the inventive movement construction and unique escapement. Part II deals with the evolution of the unique, high-performance escapement.] Silicon, Silicium, Silinvar Now used interchangeably with silicon, silicium is actually French for “silicon”, but now it is also used as the trade name for the proprietary form of silicon used by Ulysse Nardin for movement components, namely silicon with a hard oxide outer layer that gives the material thermocompensating properties. Silicium was developed by Swiss scientific institute Centre Suisse d’Electronique et de Microtechnique (CSEM) in collaboration with Ulysse Nardin. Notably, the material is also known as Silinvar, which resulted from a separated but related CSEM project backed by a consortium made up of Rolex, Patek Philippe and Swatch Group. As a ...
Video
I met the the extremely impressive CLEMENCE Photic diver 3 years ago, and they just made it even better!
Time+Tide
Swatch unveils the long-rumoured Snoopy variant of the MoonSwatch, with a brand new moonphase complication.The post The MoonSwatch Mission to the Moonphase finally brings Snoopy into the fray appeared first on Time+Tide Watches.
Time+Tide
Recently, a print advertisement insert from Swatch was discovered - bearing a paw print pressed into the surface of the moon.The post Snoopy MoonSwatch teased for March 26, 2024 in print advertisement appeared first on Time+Tide Watches.
Fratello
Even for us watch journalists, it’s sometimes hard to keep up with all the new releases out there. That’s why it’s nice that brands sometimes invite us over to take a look at their new stuff instead of simply sending press releases. Last Monday, for example, the entry-level brands of the Swatch group invited us […] Visit A Hands-On Introduction To The Tissot Seastar 1000 Powermatic 80 In A New 40mm Size to read the full article.
Monochrome
Union Glashütte might be one of the lesser-known brands of the Swatch Group, but it is nevertheless one that has recently caught our attention, and for very good reasons. It shouldn’t be overlooked. Headquartered in the small town of Glashütte, Germany, close to sister brand Glashütte Original (also owned by Swatch), UG acts in a […]
Monochrome
Mido has done a commendable job updating its Multifort collection to 21st-century technical standards and contemporary tastes. As the brand’s best-selling automatic model from 1934, boasting resistance to magnetism, shocks and water, the refreshed Multifort M is a rugged, accessibly priced, all-terrain watch powered by Swatch Group’s Powermatic 80 movement. An attractive new dial colour […]
Video
I spent the day visiting London's biggest watch boutiques — IWC, Panerai, Jaeger-LeCoultre, Cartier, and a Watches & Wonders showcase at Time and Tide. Watches ranging from £1,000 to £44,000 USD. The Cr And the on...
Monochrome
With its Captain Cook, Rado, a brand part of the Swatch Group, is merging two important sides of its history. First, this watch collection revived one of the brand’s greatest watches of the past, a 1960s dive watch with a rather peculiar yet attractive design. Second, it is used as a vessel to showcase the […]
Fratello
The Seiko 5 Sports line, especially when using the SKX case, has inspired hundreds of references over the past several years. Whether they’re inspired by manga, music, motorsport, or vintage watches, this line is like Japan’s version of Swatch. To be fair, many of the releases pass me by. However, two models inspired by the […] Visit Introducing: The Seiko 5 Sports Rally Divers SRPK65 And SRPK67 to read the full article.
Teddy Baldassarre
One of the most enduring associations between a world-famous star and a legendary timepiece is the one between Elvis Presley and the world's first electric watch, the Hamilton Ventura. A bold horological gamble when it debuted in 1957, the Ventura is now a mainstay of Hamilton's sprawling portfolio of watch families, and the influence of the King of Rock 'n' Roll on its modern incarnations continues to this day. Read on to discover more about the Ventura and the musical icon who made it famous. Origins: The World’s First Electronic Watch (1957) Founded in Lancaster, Pennsylvania in 1892, during an era in which the United States was a world leader in timepiece production, the Hamilton Watch Company has played a key role in American watchmaking and innovation throughout the 19th and 20th Centuries - even though the company itself migrated its production to Switzerland in 1969 and became part of the Swiss Swatch Group in 1984. By the early 1950s, Hamilton joined other watchmakers, in the United States and around the world, in the quest to conquer the newest frontier of portable timekeeping – making a wristwatch with a fully electric movement. It was Hamilton’s U.S.-based competitor, Elgin, which originally took the lead in such a project, along with the family-owned French watchmaker Lip. Elgin’s “Watch of Tomorrow,” which was unveiled as a prototype in Chicago on March 19, 1952, was powered by Caliber 725, a movement with no mainspring or winding mechani...
Teddy Baldassarre
Swiss watches are regarded by many as the finest timepieces in the world, and finding truly affordable Swiss watches can be, to put it mildly, somewhat challenging. Watches mass-produced in Japan and other Asian countries have cornered much of the market in the affordable realm, which we're defining here as watches with prices roughly topping out at $2,000; even Switzerland's neighbor, Germany, might be able to claim more "serious" brands that aim for this price segment. But due to the sheer size and diversity of its watch industry, Switzerland does offer its own fair share of value-oriented watches, all of which meet the globally respected "Swiss Made" standard. To coin a cliché, you just have to know where to look, and which labels to focus on. Here are 36 affordable Swiss watches, from some of the world's most admired Swiss watch brands, in a handful of popular categories. FASHION Swatch Sistem 51 Price: $155, Reference: SUTN405, Case Size: 42 mm, Case Height: 13.9 mm, Lug To Lug: 50.6 mm, Water Resistance: 30 meters, Crystal: Mineral, Movement: Automatic Swatch, often dismissed as the maker of plastic-cased, quartz-driven, mass-marketed timepieces for limited budgets and trend-driven youth, made the watch world sit up and take notice when it unveiled the Sistem 51 in 2013. Priced at an astounding $150, the watch contained an innovatively designed 51-part mechanical movement with five assembly-line produced modules held together by a single central screw. Swatch...
Time+Tide
There's more to Blancpain in 2023 than just their headline-stealing collaboration with Swatch.The post Why Blancpain is the brand that won 2023 appeared first on Time+Tide Watches.
Video
Watch dealers size up buyers fast and one wrong answer can cost you leverage.
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