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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Everything You Need to Know About Sinn’s Latest Dive Watch Collection Worn & Wound
Sinn s Latest Dive Watch Mar 3, 2025

Everything You Need to Know About Sinn’s Latest Dive Watch Collection

There are several places you’d never find me-gas station bathrooms, water parks, and tiny airplanes come to mind-but perhaps the very last place I’d ever agree to set foot would be inside a submarine. Stuck inside a metal tube with the crushing weight of the ocean all around you? No thanks, I’ll stay on land. Still, it’s hard to deny the romance of the submarine, especially given that our ocean is still largely unexplored. Whether in scientific expeditions or military endeavours, the remarkable underwater vessel has long gripped the human imagination.  With their latest U series of divers, Sinn is honoring a piece of that maritime history. In part a celebration of 20 years of the German brand using submarine steel in its diving watches, the U15, U16, and U15 each represent a different 1970s German submarine of matching name. The name isn’t just a superficial connection, though-each model of these new U series is limited to 1,000 pieces, and features a case and bezel constructed with submarine steel from the outer hull of the actual corresponding namesake submarine.  What Sets the Models Apart?  At first glance, each U diver looks very similar-they all share that satinized submarine steel case, a captive dive bezel with minute ratcheting, a screw-down crown at the 4 o’clock position, and a striking dark blue-green high-gloss dial with a stream of lighter blue bubbles down the center. But as the names suggest, each yields slightly different design elem...

Up Close With Elvis Presley’s Omega Watch Fratello
Omega Watch Elvis Presley was Feb 25, 2025

Up Close With Elvis Presley’s Omega Watch

Elvis Presley was known to have a soft spot for nice watches. In 2018, Presley’s Omega dress watch, made of white gold and with 44 brilliant-cut diamonds on the bezel, was auctioned for US$1.8 million. The watch ended up in the Omega Museum in Biel, Switzerland. Elvis Presley’s Omega watch During my last visit to […] Visit Up Close With Elvis Presley’s Omega Watch to read the full article.

Auction: Citizen 100th Anniversary Pocket Watch No. 001 for Charity SJX Watches
Citizen 100th Anniversary Pocket Watch Dec 2, 2024

Auction: Citizen 100th Anniversary Pocket Watch No. 001 for Charity

Soon to go on the block at Sotheby’s upcoming New York sale is the very first Citizen 100th Anniversary Special Limited Edition Pocket Watch, numbered “001/100” on the case back. The penultimate lot in the sale that will take place on December 6, the pocket watch is being sold to benefit 1% for the Planet, the environmental charity whose founders include the entrepreneur who established outdoor clothing brand Patagonia. Included with the pocket watch is a special edition copy of Citizen: The Essence of Time, a book that details the brand’s history over the past century. The book is numbered “001/100” to match the watch. The cal. 0270 Launched earlier this year to mark the centennial of Citizen’s first-ever watch, the anniversary pocket watch was inspired by the original 1924 timepiece. Though it has a vintage-inspired aesthetic, the pocket watch is entirely modern in construction and materials. The delicately textured dial is made via electrodeposition, while the case is polished titanium. More notably, the case houses the in-house cal. 0270, a newly developed manual-wind movement with a sophisticated construction that includes a free-sprung balance. After the automatic cal. 0200, this is the second mechanical movement unveiled by Citizen, continuing its progress in developing a stable of high-end in-house calibres. (We reviewed the pocket watch in detail last month.) Estimated to sell for around US$10,000-15,000, the pocket watch “001/100” will be sold a...