SJX Watches
Business News: Grand Seiko Opens First Singapore Boutique
Grand Seiko has just opened the first of its own boutiques in Asia outside of Japan, which is located at the Marina Bay Sands casino resort in Singapore. Situated along a corridor alongside major luxury watch brands, the store reflects Grand Seiko’s ambitions in positioning itself alongside establishment brands. The inaugural store run by Grand Seiko’s recently-established Asian arm, it becomes the new platform for enthusiasts to experience the brand’s timepieces, including its top-of-the-line complications. It’s the first milestone for Grand Seiko Asia-Pacific, the joint venture set up last year with its longtime retailer in the region, Thong Sia Watch Co. Ltd. Akio Naito, Chairman of Grand Seiko Asia-Pacific and President of the Seiko Watch Corporation, explained the choice of the city state for its first boutique in the region: “Singapore is home to some of the most knowledgeable and passionate luxury watch enthusiasts in the world, and we are excited to provide them with a more direct interaction with the brand…” Keeping in line with the brand’s philosophy, “The Nature of Time”, the boutique’s interior is modern while sticking to traditional materials and details. The store sports a clean, modern design with warm wood for the floor and cabinets, retaining the subtle, Japanese refinement that the brand is known for. The boutique is also the place for clients and enthusiasts to learn more about the brand. In particular, it allows them to experi...
