Amida Introduces the Digitrend Open Sapphire
When the Amida Digitrend arrived last summer, it was part of a crop of new releases from independent brands making interesting designs and complications accessible to a wider audience, and it really won me over. In my review last year I cited watches from Toledano & Chan, SpaceOne, and Holthinrichs as comps, either in spirit, technical features, or both. Those brands of course are still very much in the mix, and a year later there are even more examples of watches that offer unique value at competitive price points by introducing enthusiasts to new ways of thinking about what a watch can be. This is a long-winded way of saying that the market for these types of watches is more competitive than ever, so a follow up release becomes that much more important. Amida, for their part, is seeking to keep the momentum going by introducing a new version of the Digitrend that sheds some literal light on how they achieve their unique complication. The Amida Digitrend Open Sapphire is essentially exactly what it says it is – a Digitrend with a large sapphire window affixed to the case that allows the wearer to see the jump hour mechanism inside. Previously, this area was covered by a solid sheet of metal, an aesthetic drawn from the brand’s interest in automotive design. They are applying similar principles to the new version that leaves the “engine” (their terminology) exposed, referencing removable Targa tops as a point of inspiration. The Digitrend, for those who need a ...
Time+Tide
