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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Wiki · Guide
The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

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The Royal Pop Riots Are Over: Here's What Swatch Quietly Did Next

Mid-May the Swatch x AP launch turned into chairs flying in Milan, pepper spray in New York, and a Utrecht shop owner finding poop on his doorstep. A month later you barely hear about it. Here's how Swatch killed the chaos without ever announcing it.

Hands-on – The Funky Glashütte Original Seventies Chronograph Panorama Date Golden Bay and Ocean Breeze Monochrome
Glashütte Original Seventies Chronograph Panorama Date Dec 18, 2023

Hands-on – The Funky Glashütte Original Seventies Chronograph Panorama Date Golden Bay and Ocean Breeze

There are only so many square-shaped timepieces that we dare call contemporary classics. Yet, the watches in the Seventies collection from Glashütte Original, first presented by the Swatch-group-owned brand in 2011, are worthy of the title and the praise. Unfortunately, the current Seventies line-up is limited to only 11 variations of the Chronograph Panorama Date, […]

Certina Enters the Affordable Integrated Bracelet Sports Watch Arena with the New DS-7 Powermatic 80 Worn & Wound
Certina Enters Oct 30, 2023

Certina Enters the Affordable Integrated Bracelet Sports Watch Arena with the New DS-7 Powermatic 80

The affordable integrated bracelet sports watch wars have been waged on multiple fronts for many months at this point, and now, in a surprising development to some, they’ve hit the Swatch Group in a major way. Since its introduction, the Tissot PRX has been the standard bearer in the value driven integrated bracelet sports watch market, offering a huge variety of dial colors, sizes, and movement options at a price point that makes them compelling for collectors curious to try out what is undoubtedly still the hottest variety of sporty watch in the greater horological landscape. But now, a new challenger has emerged from within, with the introduction of Certina’s DS-7 Powermatic 80. Certina, at least in the United States, is frequently overlooked, as the brand doesn’t have significant distribution here, but they hold a key spot in the Swatch Group’s roster of brands on the more affordable side of the spectrum, and the new integrated offering here is an interesting and subtle contrast with the vaunted PRX.  The PRX is notable for its highly angular case shape, inspired by a distinctly 1980s design language. Particularly in quartz variants, it feels decidedly retro while still giving more than a whiff of Royal Oak if you just give it a quick glance. The DS-7 as seen here is a very different animal, with a much softer and rounder case shape and bracelet integration. If the PRX conjures the 1980s, the DS-7 feels more like a 1970s throwback, particularly considering som...

A Look at the Latest from Horage in Spain Worn & Wound
Rolex Richemont or Oct 12, 2023

A Look at the Latest from Horage in Spain

When writing about brands, we often use the words “micro” or “independent” to describe any brand that is not a Swiss luxury powerhouse or part of a mega conglomerate. Think of Rolex, Richemont or the Swatch Group for example. Most micro and independents we write about are, more often than not, brands that are more about design and a certain lifestyle philosophy than engineering and manufacturing. 99% of brands I love are the former. This doesn’t mean, however, that the latter don’t exist. Instead, an independent brand can be qualified as being one which goes beyond design to create stuff. A lot of new and cutting-edge stuff. This brings us to Horage, the Swiss that has been covered in these pages extensively, and more recently, most recently when Ed Jelley reviewed the Lensman 2. What we know about Horage is this: they make their own movements, good ones at that, and unique looking watches. I recently attended an event hosted by Horage through which I discovered that the brand actually does much more. Not only does Horage make its own movements, but it’s also at the forefront of technology to make watch manufacturing more sustainable. Or, should I say, watch collecting more sustainable. Through the discovery of their newest model and caliber-which I will tell you about in a second-I realized that everything in life does indeed work in cycles. Think about this: Rolex started as what we now describe as being a microbrand. It bought parts from many places to...

The 48 Best Automatic Watches Under $500 Teddy Baldassarre
Oct 11, 2023

The 48 Best Automatic Watches Under $500

Let’s be honest: not everyone can spend thousands of dollars on every new watch purchase, especially someone who might just be getting into the watch collecting hobby or perhaps looking to spend $1,000 or so to assemble his or her first three-watch collection. Fortunately, there are a plethora of options out there in the sub-$500 watch category, with choices from the usual suspects like Seiko, Citizen, Swatch, Timex, and Orient, as well as from several microbrands that offer worthwhile options in that narrow price range as well. Here we have compiled a selection of the best automatic watches under $500 that deserve to be on your radar - and perhaps even in your collection. Before we begin, some important ground rules: Our curated list will feature watches costing under $500, and equipped with an automatic movement inside. The very few exceptions to the under-$500 rule will be called out in the descriptions below. As always, we can’t include every potential watch that meets the criteria in this range, but you can find some others in several other guides on our site, such as our lists of The 60 Best Seiko Watches and The 51 Best Microbrands. Finally, in order for this list to flow properly, the watches will be grouped together according to the following style categories: 1) Dive, 2) Dress, 3) Everyday Finally, at the end of the list, we will shout out a handful of watches that are worthy of notice but just missed the cut on price. Dive Watches: S...

Blancpain Turns to Precious “Bronze” for the Fifty Fathoms 70th Anniversary Act 3 SJX Watches
Blancpain Turns Sep 23, 2023

Blancpain Turns to Precious “Bronze” for the Fifty Fathoms 70th Anniversary Act 3

The third release celebrating 70 years of Blancpain’s famous dive watch is military inspired but paradoxically paired with a 9k Bronze Gold case. Limited to 555 pieces, the Fifty Fathoms 70th Anniversary Act 3 combines the gold alloy with historical military elements such as the moisture indicator and a magnetic-resistant movement.  Initial thoughts  After the recent Blancpain x Swatch Fifty Fathoms, it is hard to look at this watch and not be instantly reminded of the yellow Pacific Ocean model. But putting that rather unfair comparison aside, this new celebratory limited edition has a few novel details which help elevate it above some of the brand’s more recent releases.  The pronounced crystal add to the vintage feel of the watch. Image – Blancpain. I like the addition of the moisture indicator on the dial, although the grey indicator clashes slightly with the gold and beige tones that define the rest of the watch, it helps anchor the piece in Blancpain’s military past. While I am not a fan of the colour of Bronze Gold as it appears in the images, nor do I like faux-patina in any situation, it can be said that the two seem to pair nicely here and compliment each other. The functionality of the movement is clear to see from the specs, and the overall aesthetic reflects the utilitarian inspiration of the watch. The details of the movement, however, reveal it to be finished well, including polished bevels on the bridges and chamfered spokes on the wheels. It is ...

Tissot Just Hit Our Windup Watch Shop! Worn & Wound
Tissot Just Hit Our Windup Sep 12, 2023

Tissot Just Hit Our Windup Watch Shop!

For watch collectors and enthusiasts, Tissot is a brand that holds special meaning. Part of the Swatch group, they are a rare brand that offers a little of everything, always at a good price, and always Swiss-made. Vintage, modern, sport, digital, dress, quirky, classic – you name it, they’ve got it. They also span all types of movements, making it very easy to find a watch that suits your taste and budget. While a great way to get into Swiss-made watches, Tissot is a brand that you’ll find yourself going back to over the years. Today, we’re very excited to welcome Tissot to the Windup Watch Shop. For watch collectors and enthusiasts, Tissot is a brand that holds special meaning. Part of the Swatch group, they are a rare brand that offers a little of everything, always at a good price, and always Swiss-made. Vintage, modern, sport, digital, dress, quirky, classic – you name it, they’ve got it. They also span all types of movements, making it very easy to find a watch that suits your taste and budget. While a great way to get into Swiss-made watches, Tissot is a brand that you’ll find yourself going back to over the years. Today, we’re very excited to welcome Tissot to the Windup Watch Shop. The post Tissot Just Hit Our Windup Watch Shop! appeared first on Worn & Wound.

New releases from Zenith, Seiko, JLC and more Time+Tide
Blancpain collaboration Well it leaked Sep 9, 2023

New releases from Zenith, Seiko, JLC and more

Even if you say you are not going to buy one of them, you were probably eagerly waiting for the new Swatch x Blancpain collaboration. Well, it leaked before the scheduled date and it made the cut as one of the best releases of the week. AP also surprised everyone with six new additions to … ContinuedThe post New releases from Zenith, Seiko, JLC and more appeared first on Time+Tide Watches.

Longines Redesigns HydroConquest With New GMT Collection Worn & Wound
Longines Redesigns HydroConquest Aug 10, 2023

Longines Redesigns HydroConquest With New GMT Collection

Longines’ polarizing dive watch collection, the HydroConquest, has received a major overhaul from the Swatch Group brand, featuring a GMT compilation for the first time since 2007. This is still a true dive capable watch through and through, integrating the GMT component in a more subtle manner than you might imagine. As we’ve come to expect from Longines recently, this new collection is kicking off with a plethora of earth tone color schemes, and multiple strap options. There is some retro-inspiration happening here, but this one doesn’t feel like a throwback. If you weren’t fond of the 5 stars of the dial of the Zulu Time, this might be the one you’ve been waiting for.  The new HydroConquest is built within a steel case that measures 41mm in diameter and 12.9mm in thickness, and places a large rotating bezel assembly front and center. Rather than placing the 24 hour scale on the bezel, they’ve reserved this element for the watch’s diving ambitions, and it is graduated to the minutes as you might expect. The 24 hour scale is moved to the rehaut  at the perimeter of the dial, and is bi-color to separate the halves of the day. It’s a graceful implementation that retains enough functionality to be practical, though perhaps not quite as quick to read at a glance compared to other GMT watches. Moving into the dial things get a bit more interesting still, with some unusual but welcome decisions being made that help this watch stand on its own. First, the dial ...

Certina’s new all-purpose DS Action 34.5mm shows good things come in small packages Time+Tide
Certina s new all-purpose DS Jun 30, 2023

Certina’s new all-purpose DS Action 34.5mm shows good things come in small packages

Certina is introducing a small wrist-friendly version of their capable DS Action diver in 34.5mm The collection consists of five references with classically coloured lacquer or blingier mother-of-pearl dials As part of the Swatch Group, Certina has access to the ever-popular ETA Powermatic 80, choosing it to power this new release Often overlooked for its … ContinuedThe post Certina’s new all-purpose DS Action 34.5mm shows good things come in small packages appeared first on Time+Tide Watches.

The MoonSwatch Goes Gold With New Mission To Moonshine Worn & Wound
Omega MoonSwatch Speedmaster gets Mar 7, 2023

The MoonSwatch Goes Gold With New Mission To Moonshine

The tumultuous story of the SWATCH x Omega MoonSwatch Speedmaster gets a new chapter today with the release of the MoonSwatch Mission To Moonshine Gold. If you were hoping a second release within this collection would offer greater availability after lessons learned with the initial launch, you’re in for a surprise. This special edition MoonSwatch, which makes use of Omega’s Moonshine gold in the timing seconds hand, will only be available for purchase today, and only in the cities of London, Milan, Zürich and Tokyo. Get ready for more crazy tik-tok videos circulating the internet.  At a glance, the latest MoonSwatch appears to closely resemble the existing Mission to the Moon, and indeed that appears to be the base at work here, even depicting the moon on the caseback. There is one striking difference, however, and that is the use of Omega’s proprietary Moonshine gold in a specific component. Moonshine gold is a rather unique alloy, consisting of silver, copper and palladium to achieve a slightly desaturated appearance compared with regular yellow gold, and it’s worked beautifully in some of our favorite high-end Speedmaster releases in recent years. Here, the material is relegated to the timing seconds hand of the chronograph. Making a subtle but noticeable impact on the overall appearance. Use of this material lends not only to the name, Mission to Moonshine Gold, but is also relevant to the cities that were selected to host sales of the watch. Each has a conn...

The retro-futurism of the Rado Captain Cook High-Tech Ceramic Time+Tide
Rado Captain Cook High-Tech Ceramic Mar 4, 2023

The retro-futurism of the Rado Captain Cook High-Tech Ceramic

Rado has always been a unique company in the annals of Swiss watchmaking – a collision of heritage and high tech is how one could describe their ethos. Now part of the massive Swatch Group, the brand was launched in 1957, and soon began producing distinctive models that were unlike most everything else out there. … ContinuedThe post The retro-futurism of the Rado Captain Cook High-Tech Ceramic appeared first on Time+Tide Watches.

Tissot Adds a Blue Panda Dial to the PRX Chronograph Lineup, Plus a Rubber Strap for the PRX Powermatic 80 is Finally Here Worn & Wound
Tissot Adds Mar 2, 2023

Tissot Adds a Blue Panda Dial to the PRX Chronograph Lineup, Plus a Rubber Strap for the PRX Powermatic 80 is Finally Here

Readers, we’re here. Watches & Wonders is later this month, which means we are fully entrenched in new release season. We’ve seen some big news come across our desks since the beginning of the year, but if recent patterns hold, we can expect a flurry of activity from brands that do not participate in the year’s biggest trade show showing off their first round of novelties in the weeks ahead, likely in an attempt to bring eyeballs to their new watches before the world turns its attention once again to what’s happening in those cavernous Palexpo halls. Swatch Group brands are part of the watch world that takes a pass on Watches & Wonders, so we’ve been seeing an uptick in activity recently from group brands in the way of new product announcements. We already covered news of one Tissot new release this week, and now we have another in the PRX family.   The PRX line has quickly become a centerpiece of the larger Tissot catalog. These are integrated bracelet sports watches that are affordably priced, have an attractive 1970s aesthetic, and have surprisingly accomplished finishing when examined in person. The PRX chronograph, in particular, has struck a chord with collectors, and has to this point been released in a handful of attractive, but traditional, colorways, while the three hand variants of the PRX offer slightly more variety.  The new chronograph introduced recently by Tissot is a striking blue panda configuration, with a silver dial and dark blue subdials ...

Why three guys decided to blast a MoonSwatch into space Time+Tide
Jan 22, 2023

Why three guys decided to blast a MoonSwatch into space

Space may have been the final frontier for the Starship Enterprise. But for watch brands it’s become a pretty well-travelled destination. Last year’s biggest watch release, Swatch’s BioCeramic MoonSwatch, was a playful homage to the original Moonwatch, and resulted in nine watches each connected to nine planets in the solar system. Yet beyond that, the … ContinuedThe post Why three guys decided to blast a MoonSwatch into space appeared first on Time+Tide Watches.

Up Close: Blancpain Villeret Tourbillon Heure Sautante Minutes Rétrograde SJX Watches
Blancpain Villeret Tourbillon Heure Sautante Dec 15, 2022

Up Close: Blancpain Villeret Tourbillon Heure Sautante Minutes Rétrograde

While Blancpain is best known for its retro dive watches and triple calendars, the brand’s catalogue includes a surprisingly broad range of complications, especially for a brand of its scale (but the fact that the brand is part of Swatch Group clearly helps). One of its most interesting recent complications is the Villeret Tourbillon Heure Sautante Minutes Rétrograde, the first Blancpain watch with either a jumping hours or retrograde display. Despite the lengthy name, the Tourbillon Heure Sautante Minutes Rétrograde, from now on simply THSMR, is a simple watch on its face, but one executed in an elaborate manner with details that speak to its quality. The dial is champlevé enamel with a symmetrical time display and “floating” flying tourbillon, while the movement has a six-day power reserve and bridges finished with guilloche. Initial thoughts Unlike most of Blancpain’s complications that formal and busy, the THSMR is an elegant watch with an almost minimalist design. The fired enamel dial has a figure-of-eight display that gives it almost perfect symmetry, except for the charmingly quirky hour window that is off-centre but just right. And up close the tourbillon appears to be “floating” thanks to a clear sapphire lower bridge. It is a fairly large watch as most Blancpain watches now are, though it’s not too thick at just over 11 mm high. But the size is grounded in its mechanics: the cal. 260MR is a sizeable movement with an impressive six-day power r...

Delugs delivers with a range of high-end rubber straps for the Tissot PRX Time+Tide
Tissot PRX Fans Nov 4, 2022

Delugs delivers with a range of high-end rubber straps for the Tissot PRX

Fans of the best affordable integrated bracelet sports watch, rejoice! While possibly a bold claim, no other big box brand has managed to grasp the market quite as well as the Tissot PRX. Though successful, the Swatch Group brand has been pretty quiet with strap support for the PRX, despite its quick-release bracelet and the … ContinuedThe post Delugs delivers with a range of high-end rubber straps for the Tissot PRX appeared first on Time+Tide Watches.

So you can’t get a MoonSwatch. Here are 5 alternatives… Time+Tide
Oct 25, 2022

So you can’t get a MoonSwatch. Here are 5 alternatives…

I do have to start this segment by admitting that no other watch out there quite matches what the MoonSwatch can offer. It’s a truly unique proposition, and the demand for one does not surprise me whatsoever. But this isn’t about the MoonSwatch. Given that the Swatch Group has quietly backtracked on their promise of … ContinuedThe post So you can’t get a MoonSwatch. Here are 5 alternatives… appeared first on Time+Tide Watches.

Konstantin Chaykin Introduces the Wristmons Calavera SJX Watches
Chopard Oct 19, 2022

Konstantin Chaykin Introduces the Wristmons Calavera

Konstantin Chaykin returns with another variation of his signature Wristmon “rolling eye” wristwatch, this time inspired by El Día de Muertos. Translating as “Day of the Dead”, the Mexican festival celebrates the departed and has served as inspiration for watchmakers as diverse as Chopard and Swatch. Modelled on the sugar skull candy known as calavera made for the festival, the latest from the Russian watchmaker is the Calavera. Like the other Wristmons, it has an exuberant face with the typical features of a Wristmon – time is indicated by the eyes while the mouth is a moon phase display. Initial thoughts Konstantin Chaykin has created many Wristmon variants – the most recent was inspired by the titular yellow characters of Minions – which makes it seem like a great many have been produced. But in reality each edition is a small run of 20 or less watches, which means the aggregate number of watches is modest. Still, the appeal of the various Wristmon editions vary; because of their similar complications, the models tend to converge on each other. The Calavera, however, stands out. With its bright colours and curlicues, the striking face easily evokes the Mexican festival, while being distinct from other Wristmons. Familiar dimensions As is typical for a Wristmon, the dial is fairly complex. Here it’s comprised of 12 components, with the base featuring a stamped radial-wave guilloche and finished in a bright silver meant to resemble powdered sugar of ...

VIDEO: Smash and grab theft of MoonSwatch suitcase the latest symptom of watch crime epidemic Time+Tide
Oct 12, 2022

VIDEO: Smash and grab theft of MoonSwatch suitcase the latest symptom of watch crime epidemic

During the early hours of Monday morning, there was a brazen smash-and-grab raid at the Swatch store in Amsterdam. After forcing entry, a hooded man broke into a glass cabinet and made off with the window-display suitcase containing the entire BIOCERAMIC MoonSwatch collection. Police were called to the crime scene but, at the time of … ContinuedThe post VIDEO: Smash and grab theft of MoonSwatch suitcase the latest symptom of watch crime epidemic appeared first on Time+Tide Watches.