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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

THE TOP WATCH REVIEWS OF 2021: The IWC Big Pilot’s Watch Top Gun Edition and Perpetual Calendar “Mojave Desert” (#7) Time+Tide
IWC Big Pilot’s Watch Top Jan 18, 2022

THE TOP WATCH REVIEWS OF 2021: The IWC Big Pilot’s Watch Top Gun Edition and Perpetual Calendar “Mojave Desert” (#7)

Editor’s note: The Time+Tide team reviewed hundreds of watches in 2021. This month we’ve been counting down the Top 30 reviews of the year that you liked best, on the basis of the online traffic. Heading deep into the top 10 it’s the he IWC Big Pilot’s Watch Top Gun Edition and Perpetual Calendar “Mojave … ContinuedThe post THE TOP WATCH REVIEWS OF 2021: The IWC Big Pilot’s Watch Top Gun Edition and Perpetual Calendar “Mojave Desert” (#7) appeared first on Time+Tide Watches.

WHO WORE IT BEST? Alexander Skarsgard vs Tom Brady and the IWC Pilot’s Watch Chronograph Time+Tide
IWC Pilot’s Watch Chronograph Whisper Dec 17, 2021

WHO WORE IT BEST? Alexander Skarsgard vs Tom Brady and the IWC Pilot’s Watch Chronograph

Whisper it quietly, but earlier this week was Alexander Skarsgard really responsible for instigating the unthinkable and taking down Waystar RoyCo? Of all the formidable actors in Hollywood, it speaks volumes of the 45-year-old Swede that Succession’s head honchos cast him as GoJo CEO Lukas Mattson, believing he was best equipped to not only match Brian … ContinuedThe post WHO WORE IT BEST? Alexander Skarsgard vs Tom Brady and the IWC Pilot’s Watch Chronograph appeared first on Time+Tide Watches.

A chicken-wristed man’s search for a watch strap with the perfect fit Time+Tide
Tissot field watch … ContinuedThe Dec 15, 2021

A chicken-wristed man’s search for a watch strap with the perfect fit

There’s a scene in the Alfred Hitchcock film, Rear Window, where the main character L.B. Jefferies (a gruff photojournalist played by James “Jimmy” Stewart) looks down at his watch to note the time – as he investigates what he suspects is the murder of his neighbour by her husband. It’s a small Tissot field watch … ContinuedThe post A chicken-wristed man’s search for a watch strap with the perfect fit appeared first on Time+Tide Watches.

INTRODUCING: The IWC Big Pilot’s Watch 43 Spitfire Editions Time+Tide
IWC Big Pilot’s Watch 43 Dec 4, 2021

INTRODUCING: The IWC Big Pilot’s Watch 43 Spitfire Editions

Has IWC finally created the perfect iteration of the Big Pilot? Well, perfect for those of us whose wrists don’t resemble a redwood’s trunk, anyway. You see, Flieger-style pilot’s watches have always been necessarily big, because of their origins as pocket watches adapted for wear on the wrist. One of the big advantages of having … ContinuedThe post INTRODUCING: The IWC Big Pilot’s Watch 43 Spitfire Editions appeared first on Time+Tide Watches.

INTRODUCING: The IWC Big Pilot’s Watch Monopusher Edition “Le Petit Prince” Time+Tide
IWC Big Pilot’s Watch Monopusher Nov 29, 2021

INTRODUCING: The IWC Big Pilot’s Watch Monopusher Edition “Le Petit Prince”

A pilot’s watch has long been considered a cornerstone of any well-rounded watch collection. And when you talk about flieger-type pilot’s watches, the International Watch Company is probably the marque that comes to mind, specifically, their Big Pilot. Well, the Big Pilot lineup just got bigger.  If you’ve come this far, you probably know a … ContinuedThe post INTRODUCING: The IWC Big Pilot’s Watch Monopusher Edition “Le Petit Prince” appeared first on Time+Tide Watches.

HANDS ON: The IWC Big Pilot’s Watch Top Gun Edition and Perpetual Calendar “Mojave Desert” Time+Tide
IWC Big Pilot’s Watch Top Nov 13, 2021

HANDS ON: The IWC Big Pilot’s Watch Top Gun Edition and Perpetual Calendar “Mojave Desert”

IWC have the pilot’s watch game sussed out and their Top Gun series are among the toughest of the bunch, with a no-holds barred approach to the watch as a vital flight instrument. You might recognise a whiff of nostalgia in the large sword hands and classic onion crown big enough to twiddle with proper … ContinuedThe post HANDS ON: The IWC Big Pilot’s Watch Top Gun Edition and Perpetual Calendar “Mojave Desert” appeared first on Time+Tide Watches.

De Bethune Dream Watch 5 Maestri’Art Cempasúchil: Celebrating Mexico, Art, And The Dearly Departed – Reprise Quill & Pad
De Bethune Dream Watch 5 Maestri’Art Oct 31, 2021

De Bethune Dream Watch 5 Maestri’Art Cempasúchil: Celebrating Mexico, Art, And The Dearly Departed – Reprise

De Bethune's Dream Watch 5 is more a beautifully sculptured piece of jewelry than a wristwatch, and its organic shape looks fantastic from every angle. The latest Dream Watch 5 Maestri’Art Cempasúchil honors and celebrates Mexico's Day of the Dead with a colorful, exquisitely engraved case that is also a metallurgic wonder. Horological art doesn't get better than this!

VIDEO: The IWC Pilot’s Watch Limited Edition collection celebrates the real Top Guns Time+Tide
IWC Pilot’s Watch Limited Edition Oct 29, 2021

VIDEO: The IWC Pilot’s Watch Limited Edition collection celebrates the real Top Guns

IWC rarely shy away from a limited edition, especially not when it’s in celebration of military icons. New to the IWC catalogues is a batch of Pilot’s Watch Chronograph Editions that celebrate three F/A-18 Super Hornet flying squadrons of the US Navy - the Royal Maces, the Tophatters, and the Blue Angels.  The dial As … ContinuedThe post VIDEO: The IWC Pilot’s Watch Limited Edition collection celebrates the real Top Guns appeared first on Time+Tide Watches.

INTRODUCING: The Collective Horology x IWC Pilot’s Watch Chronograph Edition “C.03” Time+Tide
IWC Pilot’s Watch Chronograph Edition Oct 7, 2021

INTRODUCING: The Collective Horology x IWC Pilot’s Watch Chronograph Edition “C.03”

Two watch lovers, Gabe Reilly and Asher Rapkin, wanted to take the idea of a watch collectors’ club a step further, founding Collective Horology. The idea was to create a positive and intimate space for horological enthusiasts to come together and share their love for all things watchmaking. What separates Collective Horology from other clubs … ContinuedThe post INTRODUCING: The Collective Horology x IWC Pilot’s Watch Chronograph Edition “C.03” appeared first on Time+Tide Watches.

You Can’t Ask That: Developing the real estate of an Audemars Piguet watch Time+Tide
Audemars Piguet watch Sep 23, 2021

You Can’t Ask That: Developing the real estate of an Audemars Piguet watch

This is the fifth video in a series of more conversational, and less directly watch-focused, videos that aim to provide richer telling of the Audemars Piguet story. Why is it called, You Can’t Ask That? These are questions and topics that don’t commonly get addressed in the interviews with either Lucas Raggi, the Research and … ContinuedThe post You Can’t Ask That: Developing the real estate of an Audemars Piguet watch appeared first on Time+Tide Watches.

A Brief History of the IWC Pilot’s Watch SJX Watches
IWC Pilot’s Watch One Sep 6, 2021

A Brief History of the IWC Pilot’s Watch

One of IWC’s signature wristwatch lines – the other being the Portugieser – is the Pilot’s Watch, a collection descended from the timepieces dating to the earliest days of aviation. Popular for its functional styling and general affordability, the Pilot’s Watch collection is regularly updated – IWC revamped the range in 2016, 2019, and again this year – and diverse. There are two threads running through IWC’s modern-day Pilot’s Watch collection that connect to the brand’s historical aviator’s watches: the smaller “Mark” watches typically associated with the British Royal Air Force (RAF) and the oversized “B-Uhr” made for the German air force of the Second World War. Big pilot and small pilot – Mark IX and B-uhr The origins IWC’s history in aviator’s watches started the Special Pilot’s Watch ref. 436, now widely known as the “Mark IX”. Conceived by the two sons of Ernst Jakob Homberger, the then-owner of IWC, the Mark IX was unveiled in 1936. Homberger’s sons were both licensed pilots and understood the features required for good pilot’s watch, resulting in style that is now synonymous with the pilot’s watch genre. IWC was not the only maker of pilot’s watches during the period, though it was arguably the most successful since it continued to be a leading supplier of aviator’s timepieces for the next two decades. The Mark IX had a 38 mm case – extraordinarily oversized in an era when the standard man’s watch was a...

Downsizing to 36mm opens up a world of value – the IWC Pilot’s Watch Automatic 36 proves it. Time+Tide
IWC Pilot’s Watch Automatic 36 Aug 2, 2021

Downsizing to 36mm opens up a world of value – the IWC Pilot’s Watch Automatic 36 proves it.

I love pilot’s watches and their cool monochrome aesthetics, but I don’t have the beefy arms to pull off a 44-46mm IWC. I’m also one of the fans who applauded in surprise (I might even have shouted) this year, when the Explorer went back to its vintage roots at 36mm. It’s perfectly sized at 36mm … ContinuedThe post Downsizing to 36mm opens up a world of value – the IWC Pilot’s Watch Automatic 36 proves it. appeared first on Time+Tide Watches.

WATCHSPOTTING: The IWC watch that had a starring role in Gossip Girl Time+Tide
IWC watch Jul 23, 2021

WATCHSPOTTING: The IWC watch that had a starring role in Gossip Girl

Last year, as I was relegated to the confines of a New York City apartment for weeks on end, binge watching shows became the best way to pass time. In all those months, I found no show did a better job of this than the original Gossip Girl. Rich teenagers, crazy plots and ridiculous cliffhangers … ContinuedThe post WATCHSPOTTING: The IWC watch that had a starring role in Gossip Girl appeared first on Time+Tide Watches.

INTRODUCING: The Seiko Custom Watch Beatmaker SRPH19K Time+Tide
Seiko Custom Watch Beatmaker SRPH19K Jul 20, 2021

INTRODUCING: The Seiko Custom Watch Beatmaker SRPH19K

When it comes to evaluating a new watch, many of us play the “what if” game. What if the watch had a blue dial? What if it had a grey bezel? The new Seiko Custom Watch Beatmaker SRPH19K puts that idea into action with a new limited-edition design chosen by fans of the brand worldwide. … ContinuedThe post INTRODUCING: The Seiko Custom Watch Beatmaker SRPH19K appeared first on Time+Tide Watches.

INTRODUCING: The IWC Pilot’s Watch Chronograph Edition AMG is made to go fast, really fast Time+Tide
IWC Pilot’s Watch Chronograph Edition May 20, 2021

INTRODUCING: The IWC Pilot’s Watch Chronograph Edition AMG is made to go fast, really fast

IWC and the Mercedes performance arm, AMG, have had a long and fruitful relationship since they first joined forces back in 2004. Things were taken to the next level when Mercedes entered into Formula 1, the pinnacle of motorsports racing, back in 2010 and IWC became a key partner only a few years later, just … ContinuedThe post INTRODUCING: The IWC Pilot’s Watch Chronograph Edition AMG is made to go fast, really fast appeared first on Time+Tide Watches.

HANDS-ON: The IWC Pilot’s Watch Chronograph 41 is the sweet upgrade of a winning formula Time+Tide
IWC Pilot’s Watch Chronograph 41 Apr 8, 2021

HANDS-ON: The IWC Pilot’s Watch Chronograph 41 is the sweet upgrade of a winning formula

When new novelties arrive, more often than not consumers are presented with familiar frameworks paired with new dial tones. IWC design language is iconic within the industry, so for me to say this new IWC Pilot’s Watch Chronograph 41 looks entirely different would be a bit of a stretch. But this is actually great news. … ContinuedThe post HANDS-ON: The IWC Pilot’s Watch Chronograph 41 is the sweet upgrade of a winning formula appeared first on Time+Tide Watches.

Bremont brings large scale watch production back to the UK with the opening of The Wing Time+Tide
Bremont brings large scale watch Mar 24, 2021

Bremont brings large scale watch production back to the UK with the opening of The Wing

Bremont has long been considered Britain’s largest watch brand. Now the founders, Giles and Nick English, are looking to build on that success after opening the doors this week to their much anticipated manufacturing and technology centre, The Wing. With the Bremont Manufacturing and Technology Centre (AKA The Wing), Bremont are looking set to stretch … ContinuedThe post Bremont brings large scale watch production back to the UK with the opening of The Wing appeared first on Time+Tide Watches.

Want to be fitter, healthier and better at golf? The new TAG Heuer Connected watch has your back Time+Tide
TAG Heuer Connected watch has your Mar 8, 2021

Want to be fitter, healthier and better at golf? The new TAG Heuer Connected watch has your back

In 2020, TAG Heuer doubled down in their efforts to dominate the luxury smart watch market with the launch of the third generation of their Connected watch. In addition to their new range of base models, TAG Heuer also launched a special Golf Edition watch, as well as a host of new coloured watches and straps. This … ContinuedThe post Want to be fitter, healthier and better at golf? The new TAG Heuer Connected watch has your back appeared first on Time+Tide Watches.

Britain runs the risk of losing another of its crown jewels – King George’s Breguet pocket watch Time+Tide
Breguet pocket watch Monarchists Feb 26, 2021

Britain runs the risk of losing another of its crown jewels – King George’s Breguet pocket watch

Monarchists in Britain have endured a tough time of late.  Just before coronavirus went literally viral, there was a right royal rumble as Prince Harry and Meghan quit the royal family. As if that wasn’t bad enough, 2021 now sees the royal family in danger of losing another of its crown jewels, the King George … ContinuedThe post Britain runs the risk of losing another of its crown jewels – King George’s Breguet pocket watch appeared first on Time+Tide Watches.

INTRODUCING: The IWC Pilot’s Watch Chronograph Edition “Tribute to 3705” Time+Tide
IWC Pilot’s Watch Chronograph Edition Feb 24, 2021

INTRODUCING: The IWC Pilot’s Watch Chronograph Edition “Tribute to 3705”

Heritage is the key buzzword when it comes to watches right now. With many consumers enamored with timepieces of the past, it’s a no-brainer for manufacturers to revive coveted designs and give buyers a chance to acquire new watches inspired by the references of yesteryear. The IWC Pilot’s Watch Chronograph Edition “Tribute to 3705” is … ContinuedThe post INTRODUCING: The IWC Pilot’s Watch Chronograph Edition “Tribute to 3705” appeared first on Time+Tide Watches.

HANDS-ON: The olive-green Farer Exmoor field watch feels like wrist-bound British tailoring with a sexy twist Time+Tide
Farer Exmoor field watch feels Feb 5, 2021

HANDS-ON: The olive-green Farer Exmoor field watch feels like wrist-bound British tailoring with a sexy twist

Sharp design mixed with a distinct British aesthetic is a winning combination that has earned Farer a solid following among knowing enthusiasts. The brand was established back in 2015 when they made a proper mark on the microbrand scene with their colourful Universal series. Now they’re back with the Farer Exmoor field watch with its … ContinuedThe post HANDS-ON: The olive-green Farer Exmoor field watch feels like wrist-bound British tailoring with a sexy twist appeared first on Time+Tide Watches.