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Results for The Swatch Group

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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Hands-On: De Bethune Dream Watch 5 in Rose Gold SJX Watches
De Bethune Dream Watch 5 Jan 27, 2020

Hands-On: De Bethune Dream Watch 5 in Rose Gold

De Bethune’s brand of watchmaking has spawned many avant-garde watches, ranging from the Urwerk collaboration for Only Watch to the East Asian-inspired Maestri Art. But its most outstanding sculptural creation is unquestionably the Dream Watch 5, an extraterrestrial seashell that tells the time. Originally launched in 2014 in mirror-polished titanium, the original Dream Watch 5 was extremely expensive, but also tiny, having the proportions of a lady’s watch. Fortunately, it was later enlarged to its current size of just under 60 mm at its widest, from crown to pointed tip, though it remains just as expensive. The Dream Watch was then iterated into several one-off examples, with the most incredible being the Dream Watch 5 in heat-blued meteorite; its extraordinary nature matched by the US$450,000 price tag. The Dream Watch 5 in meteorite More recently, a custom version of the Dream Watch 5 in 18k rose gold was delivered last year. Even though the design is exactly the same as the other variants, the rose gold specimen has a distinctly more classical look that dials back on the sci-fi feel. Like the other versions of the watch, the Dream Watch 5 in rose gold is entirely mirror polished, but also accented by an insert of polished, heat-blued titanium on the case back that extends to the crown, which is also made of the same material and then topped with a 1 carat ruby. Despite its aesthetics, the Dream Watch 5 is actually functionally simple: it indicates the hours and m...