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Wiki · Guide
The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Wiki · Guide
The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Throwback Sundays: Six Stealth Wealth watches that could fool a seasoned watch collector Deployant
Rolex Sep 15, 2019

Throwback Sundays: Six Stealth Wealth watches that could fool a seasoned watch collector

Most seasoned watch collectors will easily recognize the usual culprits, the Pateks, Rolexes, APs, Richemont/Swatch/LVMH brands from a distance. In order to make this list of watches that qualify as stealth wealth, we have chosen timepieces that are 'unexpectedly' expensive, yet not instantly recognizable. They look simple on the dial side, yet have hidden complications and/or 'insane' finishing.

RECOMMENDED READING: Should you wear a watch when exercising? Time+Tide
Aug 2, 2019

RECOMMENDED READING: Should you wear a watch when exercising?

If you love watches, you probably want to wear them all the time. The past CEO of The Swatch Group Nicolas Hayek was famous for wearing half-a-dozen watches at one time, and even if you aren’t quite that eccentric, you might still feel like you’re missing something when you don’t wear a watch. But this … ContinuedThe post RECOMMENDED READING: Should you wear a watch when exercising? appeared first on Time+Tide Watches.

LIST: 7 watches to check out at Melbourne Watch Week Time+Tide
Glashütte Original Jun 24, 2019

LIST: 7 watches to check out at Melbourne Watch Week

For the second year running, Breguet, Blancpain, Jaquet Droz and Glashütte Original - The Swatch Group’s top-tier brands - are showcasing their latest and greatest at Melbourne retailer Monards Crown boutique.  Melbourne Watch Week, as it’s called, is running from June 20 to 30 (slightly longer than a week, but who’s counting). It’s a great … ContinuedThe post LIST: 7 watches to check out at Melbourne Watch Week appeared first on Time+Tide Watches.

This old Blancpain Air Command commands an impressive price at auction Time+Tide
Blancpain Air Command commands Jun 15, 2019

This old Blancpain Air Command commands an impressive price at auction

One of the surprise highlights from the recent Swatch-stravaganza that was Time to Move was Blancpain’s Air Command – a really neat reissue of an historic pilot’s chronograph. It’s fair to say that prior to this release, knowledge of the Air Command was limited to hardcore Blancpain fans and seasoned professionals. Well, the timing couldn’t … ContinuedThe post This old Blancpain Air Command commands an impressive price at auction appeared first on Time+Tide Watches.

RECOMMENDED READING: How much do you know about Sellita movements? Time+Tide
May 26, 2019

RECOMMENDED READING: How much do you know about Sellita movements?

Ever since the Swatch Group clamped down on the availability of the once ubiquitous ETA movements, the name Sellita has become ever more more prominent in the world of third-party movement supply. But we’re willing to bet you don’t know much about the Sellita itself, beside the fact that their movements are in an awful … ContinuedThe post RECOMMENDED READING: How much do you know about Sellita movements? appeared first on Time+Tide Watches.

HANDS-ON: A winning package at a winning price – the Mido Multifort Patrimony Time+Tide
Mido May 21, 2019

HANDS-ON: A winning package at a winning price – the Mido Multifort Patrimony

Mido is one of those strange beasts in modern watchmaking – a largely under-the-radar brand that’s also owned by one of the largest corporations in the business (the Swatch Group). Already this is a good place to start, as the former factor means you can get some unexpected and unusual design choices, paired with the … ContinuedThe post HANDS-ON: A winning package at a winning price – the Mido Multifort Patrimony appeared first on Time+Tide Watches.

A fistful of tourbillons and a fancy fish – 3 high-end standouts from Time to Move Time+Tide
May 20, 2019

A fistful of tourbillons and a fancy fish – 3 high-end standouts from Time to Move

Time to Move, which took place last week in Switzerland, is the higher end Swatch Group brands’ alternative to Baselworld. And because they’re the prestige brands, it’s only fitting to expect some prestigious watches. We were not disappointed. Here are three watches that are less about telling the time and more about showing the world … ContinuedThe post A fistful of tourbillons and a fancy fish – 3 high-end standouts from Time to Move appeared first on Time+Tide Watches.

My pick of the 6 best new Omega watches for 2019, fresh from Time to Move Time+Tide
Omega watches May 16, 2019

My pick of the 6 best new Omega watches for 2019, fresh from Time to Move

Omega, as you would expect from the Swatch Group powerhouse, had a panoply of new watches on display at Time to Move. We were treated to a total of 67 new watches (often minor variations in case/dial/etc, but still), and two special vintage pieces thrown in for good measure. Suffice to say there’s a lot … ContinuedThe post My pick of the 6 best new Omega watches for 2019, fresh from Time to Move appeared first on Time+Tide Watches.

RECOMMENDED READING: The Tissot 1973 Chronograph is funk-tastic Time+Tide
Tissot 1973 Chronograph Apr 20, 2019

RECOMMENDED READING: The Tissot 1973 Chronograph is funk-tastic

Man, Tissot has a great back catalogue. That’s a fact that’s easy to forget sometimes, especially as the Swatch Group brand is a big player in a more modern, sporty space.  But they’ve certainly got some great heritage pieces (like the OG Visodate) in their lineup, and this on point ’70s wonder, the Tissot Heritage … ContinuedThe post RECOMMENDED READING: The Tissot 1973 Chronograph is funk-tastic appeared first on Time+Tide Watches.

VIDEO: Andrew’s top 3 Basel 2019 watches under $10,000, inc. Breitling, Chanel and bronze Time+Tide
Breitling Chanel Mar 30, 2019

VIDEO: Andrew’s top 3 Basel 2019 watches under $10,000, inc. Breitling, Chanel and bronze

Given the vastly reduced number of brands in Hall 1 at Baselworld 2019 there were vastly fewer choices this year across all price points, but particularly in this one. The Swatch Group excel in sub $10K watches, and their absence was felt when it came time for Felix and I to retreat to our corners … ContinuedThe post VIDEO: Andrew’s top 3 Basel 2019 watches under $10,000, inc. Breitling, Chanel and bronze appeared first on Time+Tide Watches.

Baselworld 2019 Coverage: Our Thoughts So Far Two Broke Watch Snobs
Mar 20, 2019

Baselworld 2019 Coverage: Our Thoughts So Far

As we make our way through Baselworld 2019's press day, it's already evident that, from a distance, this show feels quite different from what we've encountered in the past. Almost immediately, the Swatch Group's absence has been realized and from the TBWS side of things, this almost significantly cuts down on the number of watches we'd usually talk about. But, we thought it would be fun to gather our thoughts so far and update this post throughout the week as we get our hands on the growing pile of press materials. So here are some watches that have stopped up in our tracks-for better or worse.

LIST: 6 things I want (and hope) to see at Baselworld 2019 Time+Tide
Feb 15, 2019

LIST: 6 things I want (and hope) to see at Baselworld 2019

I don’t want to sound too hyperbolic, but Baselworld 2019 will be make or break. The once grand fair has been navigating turbulent waters for a while now, and last year’s mass exodus by Swatch Group brands ripped a hole in the hull that almost sunk it. This year’s fair will be smaller again, and … ContinuedThe post LIST: 6 things I want (and hope) to see at Baselworld 2019 appeared first on Time+Tide Watches.

Certina DS PH200M Review Two Broke Watch Snobs
Certina DS PH200M Review Dec 23, 2018

Certina DS PH200M Review

The watch deftly combines a vintage aesthetic with modern technology and does it all without relying on the faux patina that can be so polarizing within the watch community. This piece helps to mark the 130th anniversary of Certina, references a watch dating back over half a century, and (given the Swatch Group’s exit from Baselworld) also marks Certina’s last hurrah at the venerated festival.

EVENT: Melbourne Watch Week kicks off, and our 4 standout picks  Time+Tide
Glashütte Original representing Jun 21, 2018

EVENT: Melbourne Watch Week kicks off, and our 4 standout picks 

Breguet, Blancpain, Jaquet Droz and Glashütte Original, representing the Swatch Group’s top tier watch brands, have teamed up to show off their latest and greatest at a 10-day exhibition hosted by retailer Monards at their Crown boutique. The exhibition kicked off last night, and while excellent company and sparkling drinks are all well and good, … ContinuedThe post EVENT: Melbourne Watch Week kicks off, and our 4 standout picks  appeared first on Time+Tide Watches.

INTRODUCING: Strong looks and value – the Mido Multifort GMT Time+Tide
Mido May 28, 2018

INTRODUCING: Strong looks and value – the Mido Multifort GMT

Mido is a name that might not be too familiar to our Australian readers, as the Swatch Group brand has had the most minimal of minimal presences on our shores until recently. But as it so happens, they’re celebrating their 100th anniversary this year, and they’re doing it with a strong collection of watches, like … ContinuedThe post INTRODUCING: Strong looks and value – the Mido Multifort GMT appeared first on Time+Tide Watches.

LIST: 7 of the best sub-$5000 watches of Basel 2018 – from beyond the glitz of Hall 1 Time+Tide
Patek Philippe Mar 30, 2018

LIST: 7 of the best sub-$5000 watches of Basel 2018 – from beyond the glitz of Hall 1

Much of the hype of Baselworld is transfixed on the monolithic Hall 1, where the majority of the media attention is focused on the big industry players from the Swatch Group and LVMH, as well as big indies like Rolex and Patek Philippe. But beyond the glitz, there’s another Baselworld. Hall 2, located across the … ContinuedThe post LIST: 7 of the best sub-$5000 watches of Basel 2018 – from beyond the glitz of Hall 1 appeared first on Time+Tide Watches.

VIDEO: 5 of the best independent watches from SIHH 2018 Time+Tide
Montblanc Mar 8, 2018

VIDEO: 5 of the best independent watches from SIHH 2018

If you know a little bit about how the world of watches works, you’ll likely know that it’s a space dominated by a few big groups (namely Richemont, Swatch and LVMH), each with their own stable of brands. SIHH is a show dominated by Richemont brands - big names like Cartier, IWC and Montblanc. But … ContinuedThe post VIDEO: 5 of the best independent watches from SIHH 2018 appeared first on Time+Tide Watches.

NEWS: The New York Museum of Modern Art thinks these are the most iconic watches of the 20th century Time+Tide
Rolex Nov 13, 2017

NEWS: The New York Museum of Modern Art thinks these are the most iconic watches of the 20th century

New York’s Museum of Modern Art is showcasing a collection of the 111 items of clothing and accessories that impacted the 20th and 21st centuries entitled Items: Is Fashion Modern? Timeless garments such as Levi’s 501s and the Little Black Dress, and two watches - Rolex and Swatch. But which is more iconic? The battle for the … ContinuedThe post NEWS: The New York Museum of Modern Art thinks these are the most iconic watches of the 20th century appeared first on Time+Tide Watches.

RECOMMENDED READING: Omega’s CEO on China and the incredible ‘Building O’ Time+Tide
Omega s CEO Sep 5, 2017

RECOMMENDED READING: Omega’s CEO on China and the incredible ‘Building O’

Earlier this week The New York Times published an interview with Omega CEO Raynald Aeschlimann, in which he gives an interesting overview as to how the Swatch Group’s crown jewel is faring, and what the plans are for the future. Aeschlimann points to China as a star performing market at the moment, saying that half … ContinuedThe post RECOMMENDED READING: Omega’s CEO on China and the incredible ‘Building O’ appeared first on Time+Tide Watches.