Jul 2, 2025
Typsim Makes Watches for the True Watch Nerd
Typsim, the Seattle based brand run by Matt Zinski, has been on my radar since the spring of 2023, when I met Matt at the Windup Watch Fair in San Francisco. Typsim was not exhibiting at this show, but that’s frankly sometimes my favorite way to meet a brand owner. The young, hungry brands that show up just to be there, and maybe don’t have a fully baked idea quite yet, are sometimes the most interesting ones to track. To be fair, I think Typsim was pretty well baked by the time I found out about them – my lack of knowledge before 2023 can be chalked up to my own blind spots and the simple fact that nobody can keep up with everything. Matt’s background is in architecture, and the stated goal of his brand is to create watches with a clarity of design and thoughtfulness that you’d associate with a well conceived building. The first watch he showed me that day in San Francisco was the diver, called simply the 200M, which honestly felt like a fairly generic (though very well made) vintage inspired dive watch, except for one thing: it makes use of an exclusive lume compound that promises to patina with time. That little detail has been stuck in my head ever since, and I think it unlocks something about the appeal of the brand. Matt is both a genuine watch nerd and a true tinkerer, someone willing to experiment and shoot for details that, realistically, only matter to a very small handful of super nerds, like me, and like Matt, and, I’m sure, like his customers. ...
Fratello
