D1 Milano and Artist Peter Tarka Collaborate on an “Impossible” Watch Design
Thoughts and attitudes toward Kickstarter funded watch projects have shifted pretty dramatically over the years. It used to be incredibly common for microbrands to break on Kickstarter with community funded projects, and indeed some of our favorite brands trace their roots to a Kickstarter campaign. But as the saying goes, one bad apple spoils the bunch, and a very small percentage of opportunists, hype artists, or some combination thereof among the larger group of up and coming watch brands may have helped to contribute to an environment where skepticism about the motives of a brand prevailed over enthusiasm. There are still cool projects on Kickstarter, but it’s no longer the dedicated proving ground it once was, and it has increasingly become a platform for established brands to introduce products that might not fit into their normal catalog or release cycle. And that’s how we find an unlikely Kickstarter campaign from the Italian brand D1 Milano. They’ve been around since 2013, so they’re hardly new to the watch enthusiast stage, yet find themselves on Kickstarter with a project that is a little outside their usual scope. The Impossible Watch is a collaboration with 3D artist Peter Tarka, and based on a retro-futuristic 3D composition by the artist that is being framed as “technically impossible in its original form.” I’ll be honest here and say that I’m not sure how “impossible” this idea ever really could have been, as the watch itself is, whe...
Time+Tide
