Results for Swatch

Best Collaboration 2022: Omega × Swatch Bioceramic Moonswatch

Fellows Timed Auction: Accessible Watches And Perhaps The First Omega x Swatch Moonswatch To Appear At Traditional Auction

Fellows auction house is still something of a hidden gem, so if you look hard you might find incredible bargains. The author herself has gotten very lucky here, once even managing to find a timepiece that she had long been searching for at an unpredictably good price. See what you can find in the next timed auction!

MoonSwatch Bioceramic: Omega x Swatch

Introducing: The MoonSwatch Mission to Earthphase – Moonshine Gold

Back in March 2022, the watch world experienced something rarely seen - a global frenzy, not over a mechanical masterpiece or a limited-edition grail but, instead, a battery-powered, (Bioceramic) plastic-bodied chronograph. The original Omega × Swatch MoonSwatch collection dropped without much warning, causing scenes that rivaled those of sneaker releases. People queued overnight outside Swatch […] Visit Introducing: The MoonSwatch Mission to Earthphase – Moonshine Gold to read the full article.

Auction: Christie’s Auction to Benefit Medical Charity ELA

Christie’s has just announced Watches for ELA, a thematic auction of 11 watches, mostly one-of-a-kind, to benefit the European Leukodystrophy Association (ELA), which supports research into the disorder. The brands that have created watches for the sale include Bovet, Konstantin Chaykin, Girard-Perregaux, Swatch, and most crucially from a value perspective, Richard Mille. While Christie’s is best known for staging Only Watch, a biennial charity auction, the ELA auction is notable for being the brainchild of François-Henri Pinault, the chief executive of French luxury conglomerate Kering, which owns brands like Gucci and Balenciaga. Mr Pinault is on the board of ELA, while Christie’s is owned privately by the Pinault family. Each timepiece in the ELA auction is offered without reserve, with all proceeds going to ELA. The sale takes place on November 11, 2024 as part of Christie’s customary Rare Watches auction. The catalogue and online bidding will be available at end October. Richard Mille RM 65-01 Automatic Split-Seconds Chronograph Dark Yellow Quartz TPT The flagship offering in the sale, and the only watch with a six figure estimate, the RM 65-01 is one of the most complicated Richard Mille watches, the RM 65-01 is powered by a high-frequency, self-winding rattrapante chronograph movement made by Vaucher. This example is part of a 120-piece limited edition that’s the latest iteration of the RM 65-01. It sports yellow Quartz TPT carbon composite case and is th...

The one millionth MoonSwatch is heading to auction

Helping raise money for charity, the one millionth Omega x Swatch MoonSwatch to be made is heading to auction.The post The one millionth MoonSwatch is heading to auction appeared first on Time+Tide Watches.

Introducing: The MoonSwatch Snoopy - Mission To The Moonphase

Exactly two years after the successful launch of the MoonSwatch, Swatch introduces the Mission to the Moonphase. It’s a MoonSwatch Snoopy, in short, as NASA’s “watchdog” is positioned in the upper-right sub-dial. On the battery cover on the case back, there is also Snoopy’s footprint on the Moon. Clever! Omega × Swatch MoonSwatch Mission to […] Visit Introducing: The MoonSwatch Snoopy - Mission To The Moonphase to read the full article.

Roger Smith reminds us to have fun with a MoonSwatch wristshot

On a personal level, I am well documented on the record in that I have no desire to purchase a Omega x Swatch MoonSwatch. I just cannot see a reason to bring it into my collection, recognising from my own wear patterns it would probably get very little wrist time. Maybe it is a bit … ContinuedThe post Roger Smith reminds us to have fun with a MoonSwatch wristshot appeared first on Time+Tide Watches.

Certina Sea Turtle

Swatch Group watch brand Certina hosted a celebratory dinner at the London Aquarium in June, to showcase its partnership with the Florida-based Sea Turtle Conservancy.

Swatch Drops Four Jellyfish-Themed Affordable Dive Watches at $155

The Swatch Scubaqua returns with four new affordable dive watches at $155, including two with built-in Swatch Pay at no added cost.

AI Designed My Custom Swatch Watch

Announced last year, Swatch’s AI-DADA platform is now live, enabling customers to design and build their own custom Swatch with a design that will never be repeated. With a low entry price and quick turnaround, I took the platform for a spin. Why AI Swatch has been a design-oriented brand since its debut in 1983. Not only has Swatch produced a dizzying array of original designs of its own, over the years the brand has collaborated with celebrated artists and leading institutions to democratise access to wearable art. About a decade ago, Swatch’s world-class logistics infrastructure enabled it to offer customised watches via an online configurator that enabled customers to mix and match different elements from a pre-selected range of options. That was quickly followed by the ability to generate a custom-printed design, by dragging a Swatch template over a selection of human-created patterns and designs. The AI-DADA system, launched earlier this year, builds on this basis in way that only Swatch could pull off. The system leverages an undisclosed large language model (LLM) to generate a custom design based on a user’s 300-character prompt. The result is a made-to-order Swatch of the customer’s own design, delivered in as few as five days. What’s more, the cost is little more than an off-the-shelf model, at just US$195. With little to lose, I took the plunge. AI-DADA Swatch watches are powered by standard quartz movements in the typical New Gent case size. Three str...

Business News: You Can Now Make Your Own Unique Swatch Using Its 'AI Dada' Tool

Based on your prompts to its AI software, Swatch will design your watch, produce and ship it to you within about a week.

Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy

Morgan Stanley Investment Management published its Ninth Annual Swiss Watcher on February 19th. The report dives deep into the commercial performance of the Swiss watch market on a brand-by-brand level. I assume very few watch enthusiasts read the whole thing, but one table is rather famous: the top 50 Swiss watch brands ranked by turnover. […] Visit Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy to read the full article.

What does Morgan Stanley’s top 50 Swiss watch brands list mean for the average enthusiast? (And Swatch Group’s two cents considered)

We dig into Morgan Stanley's latest Swiss watch industry report, and explain what it means for the average watch lover.The post What does Morgan Stanley’s top 50 Swiss watch brands list mean for the average enthusiast? (And Swatch Group’s two cents considered) appeared first on Time+Tide Watches.

Business News: Swatch Group Publishes Open Letter To Morgan Stanley Management Saying Longines Is Profitable And Tissot Sales Grew

Swatch takes aim at the numbers and methods of the widely read Morgan Stanley 'Swiss Watcher' industry report.

Industry News – Swatch Group Revenues Down In 2025

It’s the time of year when businesses announce their financial performance. Following Richemont and LVMH, Swatch Group has just released its 2025 results. In a challenging environment for the watch industry, the sales of Swatch Group – the Swiss powerhouse and owner of Omega, Longines, and Tissot – were CHF 6,280 million, down 1.3% at constant exchange rates […]

Masterpieces of Modernism: Swatch Debuts Guggenheim Collaboration

Having previously collaborated with almost every major art museum in the world, from MoMA to the Louvre, Swatch has licensed four masterpieces of 20th-century art from the Guggenheim, including works on display in New York and Venice. Accessibly priced, non-limited and available online, the Swatch x Guggenheim collection brings works from Monet, Degas, Klee, and Pollock to a wrist near you. Initial thoughts Painted dials have a long history in watchmaking, but the difficult nature of the work meant that for most of history they remained out of reach for all but the wealthiest clientele. While hand-painted dials are vanishingly rare and breathtakingly expensive, modern production methods mean that legendary masterpieces can now be easily scaled down and mass produced. Swatch was a pioneer in this regard, introducing its first artist collaboration with Kiki Picasso in 1985, just two years after the company launched its revolutionary plastic watch. The Picasso collaboration was the first of many, and since then there’s hardly a major art museum that hasn’t licensed selected works to Swatch. The works selected for this collaboration come from two different Guggenheim collections. Three of them are famously on display at the Guggenheim New York, while the fourth may be seen at the Peggy Guggenheim Collection in Venice. The odd-looking double-length seconds hand is an homage to this transatlantic duality. The Peggy Guggenheim Collection in Venice. Functionally, the four quar...

Swatch Expands their Art Watch Lineup with a New Guggenheim Collaboration

Few watch brands enjoy the instant brand recognition of Swatch, especially non-luxury brands. Sure, Swatch has its haters-though I’ve always found said haters unimaginative and lacking in whimsy-but the fact that their social cache and cultural relevance has stayed steady for decades is impressive. A self-proclaimed horology superfan could argue that there is nothing mechanically impressive about the brand’s offerings, but that misses the point of Swatch entirely; after all, fashion is not a dirty word.  All of this sounds like vindictive talk from a Swatch sympathizer, but really, it comes from a place of genuine admiration for the brand’s ability to stick to their guns, both aesthetically and from a business standpoint. Even with recent splashy collab offerings like the Omega MoonSwatch line, they’ve managed to stay affordable, accessible, and above all, collectable.  Swatch is no stranger to collaborations with museums and artists, but even so, the new Guggenheim Collection promises some snazzy new wrist candy for fine art enthusiasts. Inspired by the works of Edgar Degas, Paul Klee, Claude Monet, and Jackson Pollock, and created in tandem with the Guggenheim New York and the Peggy Guggenheim Collection in Venice, the line is just the latest entry in Swatch’s long-standing relationship with the fine art world. Four watches are available from the collection: two feature 34mm biosourced material cases, while the other two measure in at 41mm. Biosourced mat...

New release alert: Swatch Year of the Horse

Swatch releases a special edition to celebrate the Year of the Horse with a special art piece in collaboration with Chinese artist Yu Wenjie.

The New Swatch Holiday Collection Finds the Sweet Spot Between Fun and Refined

The new Swatch Holiday Collection mixes polished chronographs and SISTEM51 automatics in a balanced, easy-to-wear lineup.

Hands-On: Swatch 'What If…Tariffs?' A Bioceramic Take On A Watch You Can Only Buy In Switzerland

Swatch mixes up a few key elements with its What If? model to note its displeasure with the financial burden faced by Swiss watchmakers exporting to the key U.S. market.

Omega x Swatch MoonSwatch Review: Three Years Later

Within the last few years, one watch has received more hype - or overhype - than any other: the multi-brand collaboration that set the watch world on fire three years ago, the Omega x Swatch Moonswatch. People waited hours in line for it. Flippers grabbed as many as they could and listed them well above their retail cost all over the internet. People were charmed. People were horrified. Either way, people were talking.  Wherever you stand on the old Omega x Swatch MoonSwatch debate, no one can argue that its very existence didn’t change the landscape of watches irrevocably. We have firmly entered the post-MoonSwatch era. But now, three years later, what change did this unlikely Bioceramic collaboration incite? What’s up with this collaboration now? And will this duo of watch giants ever be stopped?  Below, I will tackle the controversial topic we’re gathered here today to mull over: the Omega x Swatch MoonSwatch. Further, I will do my best to break down the context of it all in an easily digestible manner, mix in my own philosophical musings on ways to look at this Frankenstein hybrid of luxury-meets-mass-production, and dive into one specific piece from the 11 original models, in form and function. So without further ado, let’s get into the good stuff.  Some Context When the first round of the Omega x Swatch MoonSwatch blasted onto the scene, it was something of an example of right product, right time. The hallowed (or blasphemous) year was 2022, which, as ...

New releases from Tissot, Swatch, Vacheron Constantin and more

From watches made from mountain rocks to automata that rock our world, there were more than a few big releases this week.The post New releases from Tissot, Swatch, Vacheron Constantin and more appeared first on Time+Tide Watches.

Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event]

Welcome to another on-location episode of Fratello Talks, this time from the Watch Valley event in Utrecht, where the Swatch Group unveiled its latest novelties for 2025. In attendance were Nacho, Daan, and RJ, keen to get a full preview of the year’s releases from the brands present. The event was packed with exciting novelties […] Visit Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event] to read the full article.

New: Swatch Mission to Earthphase – Moonshine Gold

Swatch's laterst release: the Mission to Earthphase in Moonshine gold, and now with a blue bloceramic case and blue NATO strap.