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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Wiki · Guide
The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Introducing – The Limited-Edition IWC Pilot’s Watch Chronograph Laureus Monochrome
IWC Pilot’s Watch Chronograph Laureus Apr 21, 2026

Introducing – The Limited-Edition IWC Pilot’s Watch Chronograph Laureus

IWC’s Laureus watches have been available for some time now. Over the years, the brand has released them in different collections, from Pilot’s watches to Portofino models and even some more experimental pieces. What stays consistent over the years is the blue dial and the link to Laureus Sport for Good, a global initiative that […]

Flying Six IWC Pilot’s Watch Le Petit Prince 20th-Anniversary Editions Fratello
IWC Pilot’s Watch Le Petit Apr 20, 2026

Flying Six IWC Pilot’s Watch Le Petit Prince 20th-Anniversary Editions

To mark two decades of collaboration with the estate of Antoine de Saint-Exupéry, IWC introduces five Pilot’s Watch models in the Le Petit Prince collection, available in 5N gold and steel. The collection spans multiple case sizes and complications, ranging from 36mm to 43mm, and includes both time-only and chronograph executions. The sixth novelty in […] Visit Flying Six IWC Pilot’s Watch Le Petit Prince 20th-Anniversary Editions to read the full article.

First Look – The IWC Pilot’s Watch Chronograph 41 Le Petit Prince, Now in White Ceramic Monochrome
IWC Pilot’s Watch Chronograph 41 Apr 17, 2026

First Look – The IWC Pilot’s Watch Chronograph 41 Le Petit Prince, Now in White Ceramic

The Le Petit Prince editions have long been easy to spot within IWC’s Pilot’s Watch lineup; just look for the deep blue dial inspired by Antoine de Saint-Exupéry’s famous novella. With the new Pilot’s Watch Chronograph 41 Le Petit Prince unveiled at Watches and Wonders Geneva 2026, the brand gives this familiar formula a new […]

Introducing A Glow-In-The-Dark Watch: The IWC Big Pilot’s Watch Perpetual Calendar Ceralume Fratello
IWC Big Pilot’s Watch Perpetual Apr 16, 2026

Introducing A Glow-In-The-Dark Watch: The IWC Big Pilot’s Watch Perpetual Calendar Ceralume

You can never have enough lume, right? Well, I certainly enjoy my Chronoswiss Timemaster with its full-lume dial. But what about an even fuller-lume watch? Meet the completely lumed IWC Big Pilot’s Watch Perpetual Calendar Ceralume (IW505801). You might have seen a prototype, but now it’s time for a run of 250 watches in IWC’s […] Visit Introducing A Glow-In-The-Dark Watch: The IWC Big Pilot’s Watch Perpetual Calendar Ceralume to read the full article.

Revisiting The IWC Pilot’s Watch 41 Automatic TOP GUN Editions Review WatchAdvice
IWC Pilot’s Watch 41 Automatic Mar 31, 2026

Revisiting The IWC Pilot’s Watch 41 Automatic TOP GUN Editions Review

In a slimmer 41mm case size, the time-only versions of IWC Schaffhausen’s TOP GUN Editions are great daily watches. We went hands-on with each to see which was the favourite! What We Love The white ceramic on the Lake Tahoe is super fresh. The size and lighter weight make these very easy-to-wear watches Both rubber straps are comfortable, and each has nice design touches. What We Don’t The Mojave Desert can blend into your skin depending on your skin type  The anti-reflective coating on the slightly domed crystal does make it hard to take a good photo! The luminescence on the hands and dial could be better and of a higher grade. Overall Rating: 8.9 / 10 Value for Money: 9/10 Wearability: 9/10 Design: 9/10 Build Quality: 8.5/10 This article was originally published as IWC Pilot’s Watch 41 Automatic TOP GUN Editions Review First Impressions When I first saw the white Lake Tahoe Pilot’s Watch 41 Top Gun earlier this year, I was keen to get both it and the Mojave Desert model to compare them properly. My initial impression? They’re essentially the same watch, just in different colourways, with the Mojave on a fabric-inlaid rubber strap and the Lake Tahoe on straight rubber. But sometimes, that slight aesthetic difference makes all the impact, as I was to find out! The Lake Tahoe feels fresh and bold. With its all-white case and strap against a black dial, it jumps off the wrist. The Mojave Desert, with its sand-coloured case, strap, and matching indices on a gre...

Hazemann & Monnin Wins 2026 Louis Vuitton Watch Prize SJX Watches
Louis Vuitton Watch Prize Today Mar 25, 2026

Hazemann & Monnin Wins 2026 Louis Vuitton Watch Prize

Today in Paris a panel of five judges – including Carole Forestier-Kasapi and Kari Voutilainen – presented Alexandre Hazemann and Victor Monnin with the Louis Vuitton Watch Prize for Independent Creatives. The very same young watchmakers who won the F.P. Journe Young Talent Competition in 2023, the pair clinched the prize for their jump-hour “School Watch”. Launched in 2023 by Jean Arnault, who has spearheaded Louis Vuitton’s fine watchmaking ambitions, the initiative supports promising independent watchmakers while burnishing the maison’s credibility in the watch world. Last year the trophy – and its matching Louis Vuitton trunk – went to Raul Pages for his RP1 Régulateur à Détente. This edition’s victors met at Lycée Edgar Faure, a technical high school in Morteau, France, which is well known for its strong and respected watch and jewellery bent. Their aptly named School Watch developed from the pair’s school watch project. They have since set up shop in Saint-Aubin-Sauges, Switzerland, though both will now have the option of a one-year apprenticeship at Louis Vuitton’s La Fabrique du Temps manufacture in Geneva, in addition to financial support. In December, a Committee culled the 20 semifinalists, which we covered here, down to just five in December and appointed a five-person panel to select the winner. Other finalists included Norifumi Seki, who debuted the ambitious Fading Hours alarm watch, and Bernhard Lederer. Carole Forestier-Kasapi pr...