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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Wiki · Guide
The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

News – Hazemann & Monnin Wins the 2026 Louis Vuitton Watch Prize for Independent Creatives Monochrome
Louis Vuitton Watch Prize Mar 24, 2026

News – Hazemann & Monnin Wins the 2026 Louis Vuitton Watch Prize for Independent Creatives

Introduced in 2024 as a project to encourage independent watchmaking, the Louis Vuitton Watch Prize for Independent Creatives has gathered great interest among the watch community, depsite being backed up by the world’s largest luxury conglomerates. A truly interesting initiative in the field of independent and high-end horology, it now a biennial prize that celebrates […]

Kurono Tokyo’s First Dive Watch is Also a Dress Watch Worn & Wound
Kurono Tokyo s First Dive Watch Mar 10, 2026

Kurono Tokyo’s First Dive Watch is Also a Dress Watch

If you forced me to place a bet, perhaps on a platform like Kalshi, on what the latest release from Kurono Tokyo would be, there’s probably no way I’d put even a nickel of my own money on a dive watch. And if you told me that the dive watch in question would be of a unique modular design, I’d probably just be even more confused. That’s basically how I felt when I first saw the news of the new “Kurono Diver’s” watch from Kurono, which is basically two watches in one, and represents a hard left turn for a brand that we thought we had figured out. I feel like I talk a lot about how nice it is to be surprised in this industry, and this is a great example of a watch that I don’t think anyone saw coming and gives us all a chance to contemplate something a little different. Before we get into the Diver’s though (the name of the watch is stylized somewhat confusingly with the possessive apostrophe ‘s’), it’s worth setting the proper context for Kurono Tokyo, because this watch upends a lot of the expectations collectors probably have for the brand. The first thing to understand is that Kurono is the brainchild of watchmaker Hajime Asaoka, widely recognized as one of the great independent watchmakers in the world. His Kurono line has become popular over the last few years as it gives enthusiasts who might not be inclined to pay well into the five figures for an Asaoka branded watch a chance to get a lot of his aesthetic in an affordable package. It’s a dif...

Should Serviceability Be A Factor When Buying A Watch? Fratello
Oris m among watch lovers Mar 7, 2026

Should Serviceability Be A Factor When Buying A Watch?

There’s an aphorism among watch lovers that the right mechanical watch never truly belongs to you; rather, it is something you just look after for the next generation. But beneath the romantic surface of that line, there’s a cold, hard truth: durability is only half the equation. The other half, which determines whether a watch […] Visit Should Serviceability Be A Factor When Buying A Watch? to read the full article.

Introducing: The Mind-Blowing Audemars Piguet 150 Heritage Pocket Watch Fratello
Audemars Piguet 150 Heritage Pocket Watch Feb 5, 2026

Introducing: The Mind-Blowing Audemars Piguet 150 Heritage Pocket Watch

We have seen quite a lot of news from Le Brassus this week, haven’t we? If you thought we were done, think again! In fact, we’re barely getting warmed up. Today, I get to introduce you to possibly the most impressive of all the new releases, the Audemars Piguet 150 Heritage pocket watch. Now, before […] Visit Introducing: The Mind-Blowing Audemars Piguet 150 Heritage Pocket Watch to read the full article.

Introducing – The Ultra-complicated Audemars Piguet 150e Héritage Pocket Watch Monochrome
Audemars Piguet 150e Héritage Pocket Watch Feb 3, 2026

Introducing – The Ultra-complicated Audemars Piguet 150e Héritage Pocket Watch

For its 150th anniversary, Audemars Piguet has chosen a format that predates the wristwatch yet remains central to the brand’s most ambitious technical expressions: the pocket watch. The new 150e Héritage pocket watch directly references the Manufacture’s historic ultra-complicated pocket watches of 1899 (L’Universelle) and 1921 (La Grosse Pièce). It is also connected to milestones […]

New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6% Fratello
Rolex Hikes Watch Prices Jan 7, 2026

New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6%

Ski jumping in Garmisch-Partenkirchen, the Vienna Philharmonic playing Strauss waltzes at the Musikverein, a hangover… This is a random selection of traditional events happening on January 1st. In the world of watches, there’s another unescapable tradition - Rolex price increases. As of January 2026, Rolex raised its prices by almost 6% on some watches. Since […] Visit New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6% to read the full article.

Announced: The Finalists For The Louis Vuitton Watch Prize For Independent Creatives 2025–2026 Fratello
Louis Vuitton Watch Prize Dec 25, 2025

Announced: The Finalists For The Louis Vuitton Watch Prize For Independent Creatives 2025–2026

The final round of the second Louis Vuitton Watch Prize competition will commence in the spring of 2026. The initiative aims to support and celebrate independent watchmakers who challenge convention. It highlights creativity, technical mastery, and a strong personal vision. That’s not just a clever way of connecting the brand name to some serious horological […] Visit Announced: The Finalists For The Louis Vuitton Watch Prize For Independent Creatives 2025–2026 to read the full article.

News – The Finalists and Jury Members for the 2026 Louis Vuitton Watch Prize for Independent Creatives Monochrome
Louis Vuitton Watch Prize Dec 16, 2025

News – The Finalists and Jury Members for the 2026 Louis Vuitton Watch Prize for Independent Creatives

For the second time, following the inaugural edition won by Raúl Pagès, La Fabrique du Temps Louis Vuitton will host a biennial prize that celebrates the creative talent, savoir-faire and audacity of the independent watchmaking industry, to support and encourage artisans and entrepreneurs and accompany future generations, the Louis Vuitton Watch Prize for Independent Creatives. […]