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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Wiki · Guide
The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

IWC Pilot’s Watch Mark XVIII: Complex Simplicity Quill & Pad
IWC Pilot’s Watch Mark XVIII Jun 14, 2025

IWC Pilot’s Watch Mark XVIII: Complex Simplicity

IWC is one of the most recognizable names in the luxury watch market. They have multiple iconic models - one of them being the Pilot’s Watch Mark collection. The Mark series began with the Mark X in 1944 and has remained somewhat constant since then. The latest in the lineup is the Mark XVIII, released in 2016. While not the newest watch from IWC, the range is iconic enough to be still talked about.

Introducing: The IWC Pilot’s Watch Automatic 41 Top Gun Lake Tahoe And Mojave Desert Will Take You Places Fratello
IWC Pilot’s Watch Automatic 41 Jun 9, 2025

Introducing: The IWC Pilot’s Watch Automatic 41 Top Gun Lake Tahoe And Mojave Desert Will Take You Places

Most Fratello readers saw Top Gun, right? And something tells me most of you have also seen Top Gun: Maverick. Something also tells me that all who have seen those action-packed movies wanted to be Maverick or Iceman. Who wouldn’t want to fire the afterburners and just send their F-14 Tomcat? With a cool pilot’s […] Visit Introducing: The IWC Pilot’s Watch Automatic 41 Top Gun Lake Tahoe And Mojave Desert Will Take You Places to read the full article.

Introducing – The Platinum Edition of the IWC Big Pilot’s Watch Tourbillon Le Petit Prince Monochrome
IWC Big Pilot’s Watch Tourbillon May 26, 2025

Introducing – The Platinum Edition of the IWC Big Pilot’s Watch Tourbillon Le Petit Prince

IWC forged a fruitful partnership with the heirs of Antoine de Saint-Exupéry in 2006, the famous French author of Le Petit Prince, who was also a pilot and adventurer. The first Big Pilot’s Watch to seal the relationship appeared in 2013, setting the flight path for the Le Petit Prince sub-collection with retro styling and […]

Value In Vintage: A Longines Admiral Watch From The 1970s Fratello
Longines Admiral Watch From Apr 30, 2025

Value In Vintage: A Longines Admiral Watch From The 1970s

Longines has produced a massive variety of designs over its illustrious history. Today, we’re looking at a vintage watch from the brand that reflects the bold designs of the 1970s. One of the standout features of this year’s Watches and Wonders was the fact that many companies sought to offer bold, stand-out designs. Yes, there […] Visit Value In Vintage: A Longines Admiral Watch From The 1970s to read the full article.

Only A Few Days Left To Apply For The Louis Vuitton Watch Prize Fratello
Louis Vuitton Watch Prize Independent watchmakers Apr 11, 2025

Only A Few Days Left To Apply For The Louis Vuitton Watch Prize

Independent watchmakers can apply for the Louis Vuitton Watch Prize until April 15th. It will be the second edition of this competition that takes place every other year. For the last edition, more than 1,000 artisans submitted their creative projects. In the end, the jury selected the Régulateur à Détente RP1 watch from the Swiss […] Visit Only A Few Days Left To Apply For The Louis Vuitton Watch Prize to read the full article.

Introducing – New Colours and Stone Dials for the Piaget Andy Warhol Watch Monochrome
Piaget Andy Warhol Watch Piaget’s Apr 4, 2025

Introducing – New Colours and Stone Dials for the Piaget Andy Warhol Watch

Piaget’s swank 15102 reference, better known as the Black Tie watch, captured the zeitgeist of the early 1970s with its oversized 45mm cushion-shaped gold case, dramatic sweeping gadroons and sleek black dial. Reputedly American Pop artist Andy Warhol’s favourite model, Piaget was given the green light last year to rename its cult watch the Andy […]

Ulysse Nardin Debuts Lightest Diver’s Watch SJX Watches
Ulysse Nardin Debuts Lightest Diver’s Watch Mar 31, 2025

Ulysse Nardin Debuts Lightest Diver’s Watch

At Watches & Wonders 2025, Ulysse Nardin is taking the covers off the lightest ever mechanical dive watch, the Diver [Air]. Weighing only 52 grams, strap included, UN’s newest diver is unexpected and impressive in a number of ways.  Initial thoughts UN’s engineers have succeeded in marrying lightness with utility in the Diver Air. The case, strap, and the movement in particular, have all been developed to carry as little weight as possible - without compromising structural reliability. At 52 g with the strap, and 46 g without, the Diver Air weighs about as much as 10 sheets of A4 paper. Impressive as it is, however, the Diver Air doesn’t really look the part, which is arguably its biggest weakness. Visually the Diver Air is almost undistinguishable from the standard Diver X Skeleton, which is a shame given that this is entirely different. The result is a missed opportunity in creating something that looks like what it is, an ultra-light performance watch.  The movement, however, looks good in a contemporary manner, with clear sapphire jewels and a clean, industrial finish. The seven grams UN-374 movement At the core of this ultra-light diver lies an in-house movement engineered for both lightness and sturdiness - the UN-374, with 90% recycled titanium bridges. The UN-374 only weighs a staggering 7 g and yet can run for 90 hours on a full wind at a 3 Hz frequency. Based off Diver X Skeleton’s UN-372, the new UN-374 was tweaked to keep its structural stability ...

Three Weeks In New Zealand With An IWC Watch - Witnessing Avalanches And Trekking On Glaciers Fratello
IWC Watch - Witnessing Avalanches Mar 22, 2025

Three Weeks In New Zealand With An IWC Watch - Witnessing Avalanches And Trekking On Glaciers

The first thing you notice when you’re thousands of feet above the earth is the silence. Weather is highly changeable in mountain ranges, and where I find myself is particularly known for sudden shifts. In 10 minutes, it can go from crystal clear and sunny to a dense, cloudy fog that threatens rain and dangerous […] Visit Three Weeks In New Zealand With An IWC Watch - Witnessing Avalanches And Trekking On Glaciers to read the full article.

Hands-On: the Colorado Watch Company Field Watch and GCT Worn & Wound
Rado Watch Company Field Watch Mar 21, 2025

Hands-On: the Colorado Watch Company Field Watch and GCT

Iron and steam forged the Rocky Mountain west in the mid-nineteenth century. While the eastern half of the United States remained the capital of cultural influence and academic knowledge, pioneers throughout the west began to challenge notions of what progress looked like, and who deserved to play a role in the shaping of politics, finance, and ethics in this new chapter. Coloradans, especially, were a determined breed – weak wills don’t survive at altitudes like ours. We blasted through mountains with dynamite, scaled 14,000 foot peaks and braved record blizzards for a chance to make our fortune in gold and our name in silver. While still only a territory in the 1860s, Coloradans fought and defended the area’s mineral rights against the Confederacy, ensuring an accessible supply line remained open between California and the Union forces in the east.  Even today, railroad tracks blanket the state like a series of iron roots - vital components of an ecosystem well over a century old. These historical vestiges serve to bridge the gap between the state’s past and present. When Colorado was still in its relative infancy and taking shape, watchmaking in the U.S. started to rise. Cities in the northeast, sometimes older than the Centennial State by upwards of two centuries, had the resources and experience to become centers of horological production. By the time Colorado had caught up economically and began to orient towards other models of manufacturing, it was too l...

Breaking News: Breitling Acquires Another Historic Watch Brand! It’s Gallet! Fratello
Breitling Acquires Another Historic Watch Mar 17, 2025

Breaking News: Breitling Acquires Another Historic Watch Brand! It’s Gallet!

Following Breitling’s acquisition of the renowned Universal Genève brand, the Grenchen-based watchmaker has done it again with another iconic name in chronographs - Gallet. With Gallet, Breitling, and Universal Genève, the group will cover a wide range, from entry-level luxury to the high-end segment and everything in between. Gallet’s heritage In a separate article, Fratello […] Visit Breaking News: Breitling Acquires Another Historic Watch Brand! It’s Gallet! to read the full article.

Everything You Need to Know About Sinn’s Latest Dive Watch Collection Worn & Wound
Sinn s Latest Dive Watch Mar 3, 2025

Everything You Need to Know About Sinn’s Latest Dive Watch Collection

There are several places you’d never find me-gas station bathrooms, water parks, and tiny airplanes come to mind-but perhaps the very last place I’d ever agree to set foot would be inside a submarine. Stuck inside a metal tube with the crushing weight of the ocean all around you? No thanks, I’ll stay on land. Still, it’s hard to deny the romance of the submarine, especially given that our ocean is still largely unexplored. Whether in scientific expeditions or military endeavours, the remarkable underwater vessel has long gripped the human imagination.  With their latest U series of divers, Sinn is honoring a piece of that maritime history. In part a celebration of 20 years of the German brand using submarine steel in its diving watches, the U15, U16, and U15 each represent a different 1970s German submarine of matching name. The name isn’t just a superficial connection, though-each model of these new U series is limited to 1,000 pieces, and features a case and bezel constructed with submarine steel from the outer hull of the actual corresponding namesake submarine.  What Sets the Models Apart?  At first glance, each U diver looks very similar-they all share that satinized submarine steel case, a captive dive bezel with minute ratcheting, a screw-down crown at the 4 o’clock position, and a striking dark blue-green high-gloss dial with a stream of lighter blue bubbles down the center. But as the names suggest, each yields slightly different design elem...

Up Close With Elvis Presley’s Omega Watch Fratello
Omega Watch Elvis Presley was Feb 25, 2025

Up Close With Elvis Presley’s Omega Watch

Elvis Presley was known to have a soft spot for nice watches. In 2018, Presley’s Omega dress watch, made of white gold and with 44 brilliant-cut diamonds on the bezel, was auctioned for US$1.8 million. The watch ended up in the Omega Museum in Biel, Switzerland. Elvis Presley’s Omega watch During my last visit to […] Visit Up Close With Elvis Presley’s Omega Watch to read the full article.

Looking To Buy A Ceramic Watch? Here Are The Benefits And Potential Downsides Fratello
IWC Pilot’s Watch Automatic RAAF Feb 8, 2025

Looking To Buy A Ceramic Watch? Here Are The Benefits And Potential Downsides

Ceramic is a material that has been used in watches for decades. It comes with some significant advantages over more traditional stainless steel. However, there are also a couple of issues to consider. Recently, I spent a significant amount of time with the IWC Pilot’s Watch Automatic RAAF (ref. IW3281-02). This is a modern interpretation […] Visit Looking To Buy A Ceramic Watch? Here Are The Benefits And Potential Downsides to read the full article.

Photographing Giant Dunes With The IWC RAAF Pilot’s Watch Fratello
IWC RAAF Pilot’s Watch Feb 2, 2025

Photographing Giant Dunes With The IWC RAAF Pilot’s Watch

On a recent trip to a series of massive dunes on Australia’s east coast, I had to contend with what watch to take. In the end, I decided to take the IWC RAAF Pilot’s Watch due to its ceramic construction. You see, ceramic cases offer several advantages over stainless steel. One of those is the […] Visit Photographing Giant Dunes With The IWC RAAF Pilot’s Watch to read the full article.

Value In Vintage With The Bulova Wrist Alarm Watch Fratello
Bulova Wrist Alarm Watch Hunting Jan 5, 2025

Value In Vintage With The Bulova Wrist Alarm Watch

Hunting for vintage watches is a wonderful pursuit, but it can be full of pitfalls. A mechanical object that is decades old can have all sorts of problems that may be hard to diagnose from an online listing. That is why many of the vintage watches I like to peruse in my spare time are […] Visit Value In Vintage With The Bulova Wrist Alarm Watch to read the full article.

Introducing – Longines’ First Carbon Watch, The Ultra-Chron Carbon Monochrome
Longines First Carbon Watch Jan 1, 2025

Introducing – Longines’ First Carbon Watch, The Ultra-Chron Carbon

Everyone is familiar with Zenith’s high-frequency El Primero automatic chronograph movement, released in 1969. However, not everybody is familiar with the world’s first high-frequency diver. The laurels, in this case, go to Longines with its 1968 Ultra-Chron ref. 7970 with a 5Hz frequency and a depth rating of 200m. Reintroduced in 2022, the Ultra-Chron returns […]

Diving with the Ball Watch Engineer Master II Diver Chronometer Quill & Pad
Ball Watch Engineer Master II Diver Dec 22, 2024

Diving with the Ball Watch Engineer Master II Diver Chronometer

When Ball Watch asked Dietmar Fuchs to test dive one of the company’s newest watches, the Engineer Master II Diver Chronometer, he hesitated at first. Ball didn’t jingle a diving bell for him, but something else from its history jangled: a brand’s “history” section is always the first thing he checks before testing a watch and he discovered Ball Watch has the credentials. So he dove in and now shares his experience and thoughts on the watch here.