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Louis Brandt

La Chaux-de-Fonds watchmaker who founded the firm that became Omega in 1848.

INTRODUCING: Cartier proves it can handle the heat with the Ronde Louis Cartier XL Flamed Gold Time+Tide
Cartier proves it can handle Jan 10, 2017

INTRODUCING: Cartier proves it can handle the heat with the Ronde Louis Cartier XL Flamed Gold

Cartier never fail to deliver the goods when it comes to their SIHH collection – historically offering a large range of new goodies with everything from consumer-friendly steel all the way up to fabulous, one-of-a-kind jewelled masterpieces. And while we’ll have to wait a few more days to see what’s in store for 2017, this … ContinuedThe post INTRODUCING: Cartier proves it can handle the heat with the Ronde Louis Cartier XL Flamed Gold appeared first on Time+Tide Watches.

Girard-Perregaux’s Brand New Caliber GP4800 Finds Its Home in the Laureato Fifty Worn & Wound
Girard-Perregaux s Brand New Caliber Oct 7, 2025

Girard-Perregaux’s Brand New Caliber GP4800 Finds Its Home in the Laureato Fifty

Let’s orient ourselves in the watch world five decades ago. The year is 1975, and we are in the height of the quartz crisis. Just six years prior in 1969, the watchmaking landscape forever changed with Seiko’s introduction of the first quartz timepiece, which called into question the future of mechanical timekeeping as we knew it. The era also marked the advent of the luxury sport watch, beginning with Gerald Genta’s Royal Oak for Audemars Piguet between 1970 and 1972. These two pivotal moments in horological history gave birth to an icon: the Girard-Perregaux Laureato. The first Laureato entered Girard-Perregaux’s catalog in 1975. The model was modestly sized by today’s standards and was even rather mid-sized for the era with a case measuring just 36mm (by comparison, the first Royal Oak began to set the tone for more oversized watches clocking in at 39mm, but was considered notably large and given the nickname “Jumbo”). The 1975 Laureato featured a two-tone construction, highlighting its mix of curves and geometric shapes. The design echoed Genta’s but with softer edges and a slightly more elevated look thanks to the addition of yellow gold elements combined with stainless steel. In line with the times, the model housed a quartz caliber, but not just any quartz caliber – it was COSC-certified. “The Laureato was more than just a new model for Girard-Perregaux’s catalog,” confirms Beatrice Morelli, Chief Customer Experience Officer. “It represente...

Introducing – Travel Around the World in Eight Days with a Set of Eight Timepieces by Louis Moinet Monochrome
Louis Moinet Apr 14, 2024

Introducing – Travel Around the World in Eight Days with a Set of Eight Timepieces by Louis Moinet

Creativity lies at the core of Louis Moinet, evident in every timepiece released by the brand since its inception in 2004. Drawing inspiration from various sources, including space-age exploration and Jules Verne’s imaginative Voyages Extraordinaires, the team at Atelier Louis Moinet in Saint-Blaise has continually thrilled enthusiasts with emotionally evocative and artistically crafted horological wonders. […]

Industry News – Breitling Acquires Historic Brand Universal Genève Monochrome
Breitling Acquires Historic Brand Universal Dec 12, 2023

Industry News – Breitling Acquires Historic Brand Universal Genève

Despite being barely existent anymore or now a memory from the past, some brands continue to live within the collecting community, benefitting from a certain aura. One of these brands is Universal Genève, a once-prominent manufacturer known for its innovative designs (the Polerouter or the Tri-Compax, to name a few) and technically advanced movements (the […]

FRIDAY WIND DOWN: Rolex acquires venerated multi-brand retailer Bucherer Time+Tide
Rolex acquires venerated multi-brand retailer Aug 25, 2023

FRIDAY WIND DOWN: Rolex acquires venerated multi-brand retailer Bucherer

As if Rolex needed anymore speculation surrounding the brand, news broke that the Crown has acquired Bucherer – a multi-brand retailer with over 100 locations around the world, 53 of which distribute Rolex watches. But, before we dig into this big international news I first want to discuss something a closer to home. NOW Magazine … ContinuedThe post FRIDAY WIND DOWN: Rolex acquires venerated multi-brand retailer Bucherer appeared first on Time+Tide Watches.

The Time+Tide watch brand alignment chart Time+Tide
Oris e watch brands Whether Mar 1, 2023

The Time+Tide watch brand alignment chart

If you spend any considerable time on watch-related internet sites and Instagram, you would’ve seen people obsessively trying to categorise watch brands. Whether that be by their idea of luxuriousness, prestige, or the ever-popular tier list (watch this space). My favourite version of this ranking system is the alignment chart. Originating from the ever-popular role-playing … ContinuedThe post The Time+Tide watch brand alignment chart appeared first on Time+Tide Watches.

Ryan Gosling announced as TAG Heuer’s new brand ambassador Time+Tide
TAG Heuer s new brand ambassador Oct 7, 2021

Ryan Gosling announced as TAG Heuer’s new brand ambassador

Brand ambassadors are a huge promotional tool for brands today, aligning their products with famous faces to extend the reach and awareness for their timepieces. But it isn’t a simple science, not all partnerships are created equal. The best ambassador alliances stem from celebrities who have a genuine aura, who are not simply a shill … ContinuedThe post Ryan Gosling announced as TAG Heuer’s new brand ambassador appeared first on Time+Tide Watches.

Why this is the ideal brand partner for the Zenith DEFY Midnight Time+Tide
Zenith DEFY Midnight Watch brands Jul 20, 2021

Why this is the ideal brand partner for the Zenith DEFY Midnight

Watch brands always want you to write about their new ambassadors / friends of the brand. Whenever such opportunities are dangled, there’s a tacit understanding that there’ll be at least some watch-related chat to ensure the brand’s product gets the exposure it deserves. That’s just how it works. The problem is that during such an … ContinuedThe post Why this is the ideal brand partner for the Zenith DEFY Midnight appeared first on Time+Tide Watches.

LIST: Tudor’s 4 brand ambassadors, and the watches they wear Time+Tide
Tudor s 4 brand ambassadors Dec 25, 2018

LIST: Tudor’s 4 brand ambassadors, and the watches they wear

As 2018 comes to a close, we thought it appropriate to look back at one of our favourite brands - Tudor, who’ve had a noteworthy few years, especially in the ambassador department. It’s particularly interesting to reflect on, given the fact that until recently the brand never really played the ambassador game. Now that they’ve got … ContinuedThe post LIST: Tudor’s 4 brand ambassadors, and the watches they wear appeared first on Time+Tide Watches.

Join Tudor USA Brand Manager Russell Kelly to Raise Funds for Every Mother Counts Revolution
Tudor USA Brand Manager Russell Feb 11, 2015

Join Tudor USA Brand Manager Russell Kelly to Raise Funds for Every Mother Counts

On March 1, Tudor USA Brand Manager Russell Kelley will run the Kilimanjaro Marathon alongside Christy Turlington Burns, ultramarathoners Scott and Jenny Jurek, and a team of friends and supporters of Every Mother Counts. Every 2 minutes, a woman dies in childbirth, and nearly all of these deaths are preventable. Every Mother Counts is a […]