Results for The Royal Oak Launch Story

Ming x Massena LAB 57.09 Secret Honey: The Honeycomb Dial That Actually Moves

Five years after their debut collab, Ming and Massena LAB return with something genuinely weird and wonderful

MB&F; Legacy Machine 1 EVO: The Watch That Started It All Gets a Tougher Shell

Fifteen years on, MB&F;'s most classically minded creation comes back hardened for daily wear, without losing any of its original magic.

Wren Vessel: The New York Microbrand's Bold Leap Beyond the Dive Watch

Craig Karger's brand pivots hard with a futuristic integrated-bracelet sports watch built around a genuinely wild sapphire crystal

Bremont Supermarine Full Ceramic Deep Blue: The Diver Gets Its Most Natural Color Yet

A 250-piece limited edition in dark blue ceramic that gives Bremont's 500m diver a more wearable, less tactical personality

Seiko Prospex 'Blue Tears' HBB006: The Samurai Gets a Bioluminescent Makeover

A deep blue limited edition exclusive to Thong Sia Group, inspired by bioluminescent waters

The Favre Leuba Harpoon Revival Is Back, and It Brought Friends

New dial colors signal that one of Switzerland's oldest brands is serious about its second act

Singer 1970 DualTrack: The Brand Breaks Its Own Mold With an Angular GMT

Singer Reimagined steps away from its signature cushion case and into sharp, 1970s sport-watch territory

IWC Marks 50 Years of the Genta Ingenieur SL with Two Limited-Edition Revivals

A brushed silver-plated dial and two case sizes pay quiet tribute to one of Gérald Genta's most underrated designs

MB&F; SP One Pavée: When the Brand's First Dress Watch Gets the Full Pavé Treatment

MB&F; took their debut dress watch and covered it in stones. Here's why that actually makes more sense than it sounds.

Panerai Luminor Firenze 8 Giorni PAM01794: 100 Years of the Florence Boutique, One Very Special Limited Edition

A boutique centenary gives Panerai an excuse to go deep on heritage, and for once, it actually lands.

A. Lange & Söhne Brings Back the 1815 Up/Down in a Smaller Case and a Striking Blue Dial

A 300-piece limited edition in 37.5mm makes one of Lange's most underrated complications feel genuinely new again.

Longines Brings Back the Single-Button Charm: Master Collection Monopusher Chronograph Reviewed

A hand-wound monopusher with 1930s soul and a very modern calibre, dressed in blue or silver

Ming 57.05 Comet: the worldtimer that finally solves daylight saving

Ming's 9th-anniversary piece: a 40mm x 10.33mm worldtimer with a patented two-bezel trick that lets you push DST cities forward one hour with a single 15-degree click, without moving Tokyo or Dubai. 200 pieces, CHF 6,950 on leather. Pre-orders open 27 August, 1pm GMT.

Breitling Top Time B01 Chronograph 41 Aston Martin DB5: the trio that actually makes sense

Three new Top times, one very specific 1963 Aston martin. wooden inner chapter ring, squircle sub-dials, Cal. B01 inside. Steel, steel-and-platinum, red gold, 1587 pieces in total.

Norqain's Freedom GMT Enjoy Life Holiday Edition Hides a Golden Ticket to the Maldives

500 pieces, a COSC-certified true GMT, and one very lucky buyer flying to Ayada Maldives Resort

The Best Vacation Watches for 2026: Ten Picks from a Kollokium to a G-Shock

One Swiss surprise with a hand-painted island dial, one Seiko you can lose in a beach bag, one G-Shock for pool days, and eight more in between. Ten watches to actually enjoy on holiday, from €91 to €8,100.

TAG Heuer Formula 1 Automatic Chronograph x Gulf: Titanium, Carbon, and the Most Iconic Livery in Motorsport

Light blue and marigold on a full-titanium case, with carbon and a limited-edition badge. TAG Heuer's Gulf collab just got very serious.

Breguet Drops Four Tourbillon Watches to Mark 225 Years Since the Patent

A quartet of new releases, one returning collector favorite, and a date that matters more than most anniversaries in watchmaking.

Maen Manhattan 37 Ultra-Thin Boutique Exclusive: The Blue Fumé Edition Is the Best-Looking Manhattan Yet

A boutique-exclusive drop pairs Maen's slimmest integrated-bracelet watch with a blue fumé Côtes de Genève dial that punches well above its price.

The Doxa SUB 200 T.Graph II Is Back, Smaller, Cheaper, and Here to Stay

Doxa's beloved dive chronograph returns as a permanent collection piece, with a tighter case and a price that actually makes sense

MB&F; HM12 The Guardian: The Robot Watch That Actually Transforms

MB&F;'s twelfth Horological Machine is a flying-tourbillon wristwatch that docks inside a 15 kg, nearly 400 mm tall transforming robot companion, and only 36 will ever exist

The AP X Swatch Royal Pop: The Royal Oak Gets Swatch-ified With Eight New Pocket Watches

The duo plays to their strengths with a fleet of Bioceramic pocket watches packed with a new movement and endless styling possibilities. More

Introducing: Audemars Piguet Updates The Royal Oak Offshore Diver And Chronograph Lines With Five New Models

The Offshore Diver line is overhauled with three new colors, while the Offshore Chronograph in 43mm gets two new versions with one in the brand's latest blue ceramic.

Opinion: The Culture of the Royal Oak Has Overshadowed the Watch Itself

I can remember the exact moment I realized that Audemars Piguet was not the brand for me: I was listening to an episode of Hodinkee Radio in early 2019 featuring an interview with then current AP CEO François-Henry Bennahmias during which he boasted that he does not read books. For whatever skills Bennahmias has as an executive, and whatever objectively nice qualities come through in the watches made under his tenure with the brand, something about this statement immediately turned me off. In the parlance of 2025, you’d say it gave me “the ick.”  Over the last few years, I’ve thought about this moment a lot as integrated bracelet sports watch mania has waxed and waned, and my own taste has solidified somewhat. Back in 2019, my exposure to Royal Oaks was fairly limited. I basically knew what watch media and the burgeoning watch collector’s scene on Instagram told me. And the narrative, by and large, was that these were the crème de la crème of the high end, a watch that every collector should strive to own. In those days, it really was that simple: there were a handful of watches from big brands that seemed to be on everyone’s hit list at one time or another. The Submariner, the Speedmaster, the Royal Oak. It was drilled into my head, and all of our heads, that watches like this – the icons – were worthy of our universal devotion.  I eventually owned both a Speedmaster and a Submariner. Both of which, I’d eventually realize, were not for me for a vari...

Breitling Launch Meteorite-Dial Chronomat In Collaboration With Erling Haaland