998 articles · 5 videos found · page 3 of 34
Vallée de Joux village that has been Audemars Piguet HQ since 1875; also home to APRP movement development.
Wristshot gallery from the Horlogeforum Audemars Piguet thread.
Gérald Genta's overnight 1971 sketch that invented the luxury steel sports watch.
AP's 2019 round watch family. Octagonal midcase, round bezel, double-curved sapphire.
Fratello
Swatch has been teasing us for the last week about a secret release scheduled to debut on May 16th. The teasers refer to the Swatch POP (a watch introduced in 1986), a lanyard, a “clac” sound, Audemars Piguet’s Royal Oak, and a Sistem51 mechanical movement. View this post on Instagram A post shared […] Visit Audemars Piguet × Swatch Royal POp: Here’s What We Know! to read the full article.
Hodinkee
There's no shortage of watches this auction season—more than 1,200 lots across the major houses—but volume isn't really the story. At Christie's and Sotheby's, the focus feels different this time around, moving past the hype-driven pieces of the early 2020s and back to some genuinely compelling and surprising watches. Last week, we published part one of our preview—today, we're finishing it up with part two. Christie’s I would argue that Christie's always has one of the more subtle and yet impressive catalogs. There are some truly fantastic pieces here and, as always, we'll start at the top. Lot 134, a unique and absolutely stunningly gorgeous (add all the superlatives you want) two-tone 14k pink gold and steel Audemars Piguet "Observatory-style" watch. Photo courtesy Christie's. If you're looking for a watch that my friend and current "Bring a Loupe" writer Weston Cutter called an "immediate knee-weakener," you need to sit down for this one. Lot 134 is a unique and absolutely stunningly gorgeous (add all the superlatives you want) two-tone 14k pink gold and steel Audemars Piguet "Observatory-style" watch. The watch is powered by a 13-ligne 13VZAS movement that was highly modified for precision as a time-only watch, with a large subsidiary seconds at 9 o'clock and a blank subdial at 3 o'clock. Bold numerals, bold design, it's the kind of thing you dream about if you collect early watches, and the estimate is a hilarious CHF 50,000 to 100,000. It should go for way m...
Worn & Wound
It took a few years of being a watch enthusiast before I came across my first double-signed watch dial. I remember it was a Universal Geneve White Shadow with the word “Türler” written near the six o’clock position. Having never seen one before, I typed in a quick Google search to see what this had meant and, hours of research later, I came out a new watch collector––one with an eye and appreciation for double-signed watches. Up there with the likes of Cartier, Türler, Tiffany and Co., Mesiter, Trucchi, and other renowned jewelry retailers, Gübelin is a name any collector will frequently stumble upon when shopping for watches of this variety. When I came across this example of a solely Gübelin-branded timepiece, I knew I had to pick it up (especially for the >$100 price tag). This sent me down a rabbit hole of research similar to what the double-signed watches did. I wanted to understand the Gübelin brand and what it did for the world of horology, and I find it only necessary to share what I was able to find with all of you. Brief History of Gübelin Taking roots in 1854, Gübelin started in Lucerne as an independently run watch shop specializing in repairs and sales. The owner and lead watchmaker, Mauritz Breitschmid, would later agree to a partnership deal with young apprentice (and later son-in-law) Eduard Jakob Gübelin, sparking what would become decades of successful international business. As time went on, Gübelin became a powerhouse of the jewelry m...
Hodinkee
Given that May 1st is celebrated as International Workers Day, it seems almost compulsory to reward yourself with a little mid-day Mayday watch ogling, right? Congrats, Baller, you've done it again. Happy Friday. Scorekeeping last week's picks: the Certina Argonaut chrono went for £1,620, the Vacheron Constantin 6394 for £7,400, the IWC Mark XII for £2,400, and the Cartier Coussin for CHF 42,000. Strays Everyone's encouraged to take a closer look at this, described as an "18k Vintage Vacheron Constantin Geneve Quartz Watch," and let's take a moment to collectively register the fact that, in the pictures, the second hand has clearly moved, so either a) the battery's still got some life in it after all (impressive!), or b) maybe it's not quartz. Mr. Hoffman wrote earlier this week about the Patek 5322G, "[a] chiming alarm in a mechanical watch today is a purely romantic complication that recalls an earlier era." While he presumably wasn't specifically referencing the LeCoultre Memovox, it's certainly what springs to mind when I think of the alarm watches from an earlier era, and if you've made it this far in life without one, here's a pricey way to address that lack. Photo courtesy Precious Collections. Yes, the dial is imperfect, but look, if you're going to scare the bejesus out of yourself with an old mechanical alarm that sounds like a tattoo machine suddenly buzzing to life on your wrist, don't you owe it to yourself to do so with lots of gold? Finally, if you've w...
Fratello
Another Friday, another list. After last week’s list of Tudor Black Bay alternatives, we’ll move on to one of the watch world’s biggest icons. It’s time to check out our five favorite alternatives to the iconic Audemars Piguet Royal Oak “Jumbo.” This watch is widely regarded as having spawned a new genre in 1972, and […] Visit Fratello’s Top 5 Audemars Piguet Royal Oak “Jumbo” Alternatives In 2026 to read the full article.
Fratello
Audemars Piguet was back in Geneva after a seven-year absence, and it felt like it had never left. A watch salon at which the biggest and most prestigious watch companies strut their stuff just isn’t the same without AP. And that’s why its return to the show felt so natural. But while every other participant […] Visit Inside The Wonderful World Of Audemars Piguet During Watches And Wonders 2026 to read the full article.
SJX Watches
One of the highlights in Christie’s upcoming Geneva auctions taking place on May 11, 2026, is the Audemars Piguet “Coussin Tortue” single-button chronograph wristwatch, serial number 41’849. It is an exceedingly rare watch, being one of a batch of three examples that were the first ever chronograph wristwatches made by Audemars Piguet (AP). Moreover, the watch has been in the same family since new, and is consigned by a descendent of the original owner who bought the watch in 1943. Also notably is the fact that this watch has been comprehensively – but sympathetically and artfully – restored by AP. This “cushion turtle” wristwatch has a platinum case and two-tone, solid gold dial, while the movement is a LeCoultre, just like the others in the batch of three watches. The first of the three was in white gold, following by two in platinum, including this example. Interestingly, this watch was delivered to retailer Veuve Louis Goering in La Chaux-de-Fonds in 1937, but only sold six years later. The tepid demand for such watches perhaps explains why, according to Christie’s, AP made a total of six single-button chronograph wristwatch movements, but the remaining three were only cased and sold over a decade after this one. Restored perfectly Besides being extremely rare and also unexpectedly beautiful, this watch stands out for having been enjoyed “extensive” restoration at Audemars Piguet. Ordinarily restoration would be frowned upon, but the watch was pre...
Monochrome
Audemars Piguet launches the Atelier des Établisseurs, an ambitious project that resurrects the collaborative “établissage” system of late 18th-century watchmaking in the Vallée de Joux. Marking a novel way for the brand to produce remarkable watches using time-honoured traditional crafts, the Atelier des Établisseurs is a twofold enterprise that fosters creativity and collaboration while preserving […]
Revolution
SJX Watches
Patek Philippe celebrates the semicentennial of its coveted sports watch with the 50th Anniversary Nautilus Collection, a trio of two hand precious metal watches in white gold and platinum – and an unexpected pocket watch desk clock. The deletion of the seconds hand is a return to the line’s aesthetic roots, also demonstrated by a new 38 mm case size, very close to that of the original. But, it remains on the precious metal path Patek Philippe began in 2021 when it axed the steel ref. 5711. Initial Thoughts These anniversary editions are the truest to the original Nautilus that we’ve seen in recent memory. The sans seconds ref. 3700/1A, launched in 1976, was powered by the JLC 920-based cal. 28-355C, which the calibre 240 was meant to replace. While Audemars Piguet stuck to the two hands plug date format with the Royal Oak Jumbo, Patek Philippe migrated the Nautilus to its new sweep-seconds platform. I believe something was lost when Patek Philippe added a sweep seconds hand to the Nautilus, though understandable from a business perspective given that watches with seconds hands generally have broader appeal than those without. That is recovered here, and the deletion of the calendar sets it apart from the original enough to not be a “reissue”. A smaller 38 mm Nautilus, with better proportions than the existing Ladies models, in also appreciated. The 38 mm platinum ref. 5610/1P-001. It is a shame then that the return of a two hand Nautilus is to be a fleeting one,...
Revolution
Hodinkee
A project from the Audemars Piguet Department of Heritage brings three unique time-telling objects to Watches and Wonders.
Worn & Wound
Sinn makes their Watches & Wonders debut this year. It’s kind of a big deal, or should be, in our community, and honestly it’s not being talked about enough. Watches & Wonders is the premier trade show in our industry, but unlike Basel World (where Sinn was well represented before that show’s demise) it’s not a full representation of the watch industry. It’s selective, and focused primarily on luxury brands that are part of large luxury groups, and primarily Swiss luxury brands at that. This year’s show expands in a meaningful way with the addition not just of Sinn, but of Credor (a Japanese brand) and Audemars Piguet (technically independent, and inarguably one of the most important brands in our industry commercially). But Sinn feels like ours, they are an enthusiast staple through and through. Sinn has announced a small series of novelties ahead of Watches & Wonders, and we’ll be bringing you coverage of all of them after we get some hands-on time with the watches next week. But today we’ll focus just for a moment on what is likely the most straightforward, tool oriented release of the bunch, and maybe of the entire Watches & Wonders event this year, the 544 and 544 RS. I’m not a huge fan of the “Go Anywhere, Do Anything” tag that often gets lumped in with watches like this, but that, I think, is truly what we are looking at here. The 544 is a completely new offering from the brand, but collectors will likely notice that the case seems derived fr...
Hodinkee
How AP managed to grow sales amid an industry downturn and how its Chief Executive is positioning the brand for the next century.
SJX Watches
Audemars Piguet (AP) is increasing its presence in what’s historically been the territory of Patek Philippe and Vacheron Constantin. Not only is AP returning to Watches & Wonders, the industry’s flagship event held each year in Geneva, the brand is also expanding its footprint in the city’s suburb of Meyrin with an expanded case and bracelet manufacture. What and where Meyrin was already the home of AP’s case and bracelet manufacture, but the brand has been bulking up on industrial capacity and took over a U-shaped building, completed in 1965 for a pharmaceutical company, in 2023. The new facility increases its Geneva footprint almost four-fold, to 9,000 square metres, with room for 350 staff. While the brand has built new structures closer to home, the choice to renovate an existing historical building is notable. Fortunately AP’s employees won’t be stuck in the past, as the building has been modernised for energy management and to accommodate modern machines. The building is a short jaunt from Les Boîtiers de Genève, F.P. Journe’s case and bracelet manufacture, in what’s already a hotbed of horological activity, home to brands like Roger Dubuis and Chopard. In addition, the new facility will be home to what the brand is calling its New Technologies hub, presumably part of the brand’s new approach to research and development, known internally as the ‘Fab Lab.’ Industrial excellence We recently had the chance to hear directly from AP’s chief indu...
SJX Watches
Audemars Piguet expands its stone‑dial lineup with the new Royal Oak Self-Winding 37 mm and 41 mm in yellow‑gold featuring malachite dials, continuing the brand’s cautious re-exploration of trendy stone dials. Initial thoughts Last month Bad Bunny, the most-streamed musician in the western hemisphere, took the field for the Super Bowl LX halftime show wearing this yellow gold Royal Oak Selfwinding 37mm. A design as recognisable as any in watchmaking, worn on the wrist of the “King of Latin Trap” in front of over a hundred million viewers - a significant marketing coup for Audemars Piguet. It was also an implicit endorsement from Bad Bunny’s stylist Storm Pablo, who procured the watch within days of its announcement. Bad Bunny during the Apple Music Super Bowl LX halftime show. Image – Apple Pricing remains surprisingly reasonable, with the 37 mm pegged to the same price as the turquoise-dialled sibling from a few years ago, while the 41 mm model is priced just 4% higher than a regular production Royal Oak in pink gold. That’s a large step up in absolute terms, but that comes with the (price) territory. It is important to point out that despite the premiums brands often attach to stone dials, most are not particularly expensive to make. When it comes to malachite, the raw material cost is negligible, with African mines in and around the Copperbelt producing gemstone-quality malachite by the literal ton. Audemars Piguet made the right choice by avoiding t...
Fratello
The 150 Heritage pocket watch, the Neo Frame Jumping Hour, and the skeletonized Royal Oak Perpetual Calendar might have stolen most of the limelight when Audemars Piguet presented many novelties in January. Nevertheless, the pieces I was probably most curious to see and try on were a series of three tool watches. Well, these are […] Visit Hands-On With The Three New Audemars Piguet Royal Oak Offshore Selfwinding Diver Watches In Steel to read the full article.
Hodinkee
All that and more in this week's edition of Hodinkee's What's Selling Where column.
Worn & Wound
I’ve been a freelance journalist for 14 years, and while watches have been part of my repertoire since the beginning, I didn’t fully niche into the horological sphere until 2018. One of the assignments I consider to be a breakout story that really gave my career in the watch world momentum came a year later in 2019. At the time, I was writing for The Hour Glass, and I had the opportunity to cover the inauguration of the Gérald Genta Heritage Association. In my then seven-year journey ascending to full horological obsession, I had come to revere Genta as one of the most influential figures in the history of watchmaking, and, in particular, I was charmed by the story of how the Royal Oak came to be. Yes, I have since referenced, been told, and retold the tale dozens of times over, but for me, Genta and the creation of the Royal Oak – the moment that arguably gave his career in the watch world momentum – will never get old and forever hold a special place in my heart. With that said, I’m here to share my hands-on experience with Audemars Piguet’s first semester novelties thanks to a recent trip to AP House in downtown New York City. Among them are several new versions of the Royal Oak, and while none of these are the frontrunner of the lineup, they still bear recognition in my humble opinion. Yes, I will have to respectfully disagree with my Editorial Director Zach Kazan’s opinion piece defining the Royal Oak as “a pure flex.” Sure, like countless luxury ...
SJX Watches
The Audemars Piguet (AP) Royal Oak “Jumbo” Extra-Thin Openworked 39 mm is an appealing new variant of a watch that’s already in short supply, famous as much for its scarcity as its octagonal bezel. Seen previously in white gold, the Jumbo Openworked returns at the top of its class with a case made from lightweight titanium and palladium bulk metallic glass (BMG), a material that gives the bezel its almost ethereal mirror finish. The Jumbo Openworked is not a limited edition, but its undeniable appeal will make it hard to come by, even by Royal Oak standards. Ideal configuration The Royal Oak is one of the most sought-after watches in the industry, and one of the few collections that consistently trades at a premium to retail, according to WatchCharts. With its iconic Genta design, slim form factor, and high-end calibre, it’s easy to see why. That said, some configurations are more appealing than others, and this titanium and palladium version of the Jumbo Openworked ranks highly in the Royal Oak pantheon. It’s worth exploring why it works. Starting with the sizing. In 1972, the Royal Oak was broad and flat by industry standards, but the “Jumbo” moniker now feels misleading for a 39 mm watch. Ironically, the “Extra-Thin” designation also feels misleading for the opposite reason - 8.1 mm is plenty thin, but there are now so many thinner watches that the terminology feels out of date. Setting aside AP’s historical naming conventions, the Jumbo Openworked...
Monochrome
There’s an endless amount of mechanical wristwatches on the market today from a seemingly endless amount of brands (large and small), but almost all watches fall into a specific style (assuming it’s not from MB&F; or Urwerk). However, many take on multiple roles and blur those lines – an Audemars Piguet Royal Oak is a […]
SJX Watches
Audemars Piguet (AP) is a storied name in haute horlogerie, and has long been the public face of the Vallée de Joux, the cradle of high complications in Switzerland. It’s also the only brand in the so-called ‘holy trinity’ to employ a Chief Industrial Officer (CIO). We sat down with Lucas Raggi to understand his role in shaping AP’s industrial strategy. The historical home of Audemars Piguet. Image – Audemars Piguet The context Having closed the chapter on the brand’s first 150 years, AP is flying high. According to Vontobel estimates, the brand generated more than CHF2.4 billion in 2025, making it the third-largest brand by revenue after mass market masters Rolex and Cartier. The brand is estimated to have produced more than 50,000 watches in 2025, up from 30,000 just a few years ago. The ribbon-cutting ceremony at the opening of AP’s new Arc Manufacture in Le Brassus. Image – Audemars Piguet The new Arc Manufacture, which just came online, might raise the ceiling further. In a 2022 interview then-chief executive François-Henry Bennahmias suggested AP would be capable of making up to 65,000 watches annually by 2027. These numbers represent extraordinary growth for a century-old family owned brand that makes complicated watches. So how does a brand like AP (nearly) double its output in less than a generation without sacrificing small-scale craftsmanship? In short, thoughtful industrialisation. The recently opened Arc Manufacture in Le Brassus. Image – A...
Worn & Wound
I used to really enjoy watching sports. But over the last few years, it’s become almost impossible to enjoy, as it feels like telecasts exist for the sole purpose of driving viewers toward gambling websites like FanDuel and DraftKings. It’s truly pervasive, and depending on how you view sports betting it’s either a mild annoyance or the sign of something darker and more insidious: the steady financialization of every form of entertainment. This isn’t an editorial on the ethics of gambling (or capitalism) but I’ve been thinking about both over the last several hours after we learned that Bezel, the online watch retailer that acts as an authenticated marketplace for many sought after watches from Rolex, Audemars Piguet, and others, has teamed up with Kalshi, the prediction markets platform that lets users place bets not just on sports, but on questions like “What will Pete Hegseth say during his press conference?” and “Which bank will take SpaceX public?” Now, Kalshi users and presumably watch collectors and speculators can bet on changing watch valuations, as well as the likelihood of potential new releases. This seems like a uniquely terrible idea, and I hate everything about it. First, and this goes almost without saying, as watch enthusiasts, we are always trying to divorce ourselves from placing a high degree of importance on the value of any given watch. While nobody wants to lose money on an expensive watch purchase, real joy in this hobby comes ...
Hodinkee
After the brand's 150th Anniversary last year, Resta and her team are already planning nearly 15 years out and want to make sure people know their values.
Teddy Baldassarre
The skeleton watch or skeletonized watch is a style of timepiece that is almost exclusively the domain of watches with mechanical movements. The process of skeletonizing a watch is simple - in theory. By opening up the dial and caseback and stripping out some large areas of movement parts, the maker of a skeleton watch reveals the "bones" beneath the surface. In practical terms, skeletonizing a watch can be done minimally or it can be done to an extreme level, and in both case the result can often be polarizing. Whether you love or hate the style, skeleton watches are nearly always a reliable conversation starter among enthusiasts of mechanical wristwatches. To keep those conversations going, we've compiled this list of some of the best skeleton watches on the market today. Before diving into the list, let's clear up some of the jargon you can expect to come across. First off, there are two other terms that tend to be lumped in with the subject of skeleton watches, namely “open heart” and "openworked." "Open heart" tends to describe a type of dial aperture that reveals usually just the balance wheel beating away but very little else. ”Openworked” is a term that is commonly used as an alternative to "skeletonized" since being popularized by Audemars Piguet (more on that below). Essentially, openworked and skeletonized are interchangeable in describing the same aesthetic. So, on this list there will be skeleton(ized) and openworked watches but not open-heart w...
Monochrome
We’re less than two months away from the main event of the year for the watch industry… On April 14th, 2026, it will be time for Watches and Wonders Geneva 2026, a giant fair that will gather well over 60 brands, including returning ones such as Audemars Piguet. Something that has become more than a […]
Fratello
Three years ago, the Raymond Weil Millesime Automatic Small Seconds timepiece won the GPHG 2023 Challenge Watch Prize. That was a bigger surprise to most watch fans than Audemars Piguet winning the Grand Prix for the Code 11.59 Ultra-Complication Universelle RD#4. Since that award-winning watch, many variations have debuted. And truth be told, they all […] Visit Introducing: Three New Raymond Weil Millesime Small Seconds Watches With Tuxedo Dials to read the full article.
Hodinkee
Audemars Piguet's Heritage and Museum Director shares how the brand organizes, enriches, and studies its archives and historical collections.
Teddy Baldassarre
Let's face it: a gold chronograph is not exactly the most subtle style of wristwatch you can sport. Combine the high complication, the complex multi-level dial, and the gleaming precious-metal execution of the case (and, in some instances, also the bracelet), and the result tends to be a prominent, weighty, and expensive timepiece that inevitably attracts attention. Unlike standard, three-handed gold dress watches, gold chronographs are not built to be shy, discreetly hiding their assets beneath a shirt cuff. All the more reason, then, to make sure that if you're bold enough to rock one of these watches, that the face it's presenting to the world is one that inspires awe and admiration. Here are 10 of our favorites from an elite lineup of respected watchmakers. [toc-section heading="Audemars Piguet Royal Oak Frosted Gold Selfwinding Chronograph"] Price: $95,400, Case Size: 41mm, Case Height: 11mm, Lug Width: 23mm, Crystal: Sapphire, Water Resistance: 50 meters, Movement: Automatic Audemars Piguet Caliber 4401 Audemars Piguet’s frosted white gold, used here for the 41mm case of a vibrant, blue-dialed chronograph within Audemars Piguet’s flagship Royal Oak collection, is achieved through a process of hammering the gold with a diamond-tipped tool to create tiny indentations - a process that dates back to ancient Florence. The dial’s surface is enhanced with the signature Royal Oak Grand Tapisserie texture and highlighted by contrasting golden-toned subdials at 3, 6,...
SJX Watches
On episode 30 of the SJX Podcast, SJX and Brandon discuss to what extent the latest crop of jump hour watches constitutes a trend. In just the first six weeks of 2026, several new jump hour models have been released, including a new collection from Audemars Piguet and the relaunch of the Niton brand, which is discussed in detail. Even the Louis Vuitton Convergence also fits into this trend aesthetically, despite being a dragging hours construction. SJX also provides context on the leading jump hour watches in the industry, including the Zeitwerk, Vagabondage III, and Opus 3, and the latest from Berneron. SJX also shares views on whether reliability still matters in today’s market. Listen now on Apple Podcasts, Spotify, and YouTube.
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