Results for Audemars Piguet

News - All Together Now: Audemars Piguet Launches the Atelier des Établisseurs

Audemars Piguet launches the Atelier des Établisseurs, an ambitious project that resurrects the collaborative “établissage” system of late 18th-century watchmaking in the Vallée de Joux. Marking a novel way for the brand to produce remarkable watches using time-honoured traditional crafts, the Atelier des Établisseurs is a twofold enterprise that fosters creativity and collaboration while preserving […]

The Audemars Piguet 150 Heritage Pocket Watch: The Universe at your Fingertips

Patek Philippe Marks 50th Years of The Nautilus with Two Hands and a Pocket Watch

Patek Philippe celebrates the semicentennial of its coveted sports watch with the 50th Anniversary Nautilus Collection, a trio of two hand precious metal watches in white gold and platinum – and an unexpected pocket watch desk clock. The deletion of the seconds hand is a return to the line’s aesthetic roots, also demonstrated by a new 38 mm case size, very close to that of the original. But, it remains on the precious metal path Patek Philippe began in 2021 when it axed the steel ref. 5711. Initial Thoughts These anniversary editions are the truest to the original Nautilus that we’ve seen in recent memory. The sans seconds ref. 3700/1A, launched in 1976, was powered by the JLC 920-based cal. 28-355C, which the calibre 240 was meant to replace. While Audemars Piguet stuck to the two hands plug date format with the Royal Oak Jumbo, Patek Philippe migrated the Nautilus to its new sweep-seconds platform. I believe something was lost when Patek Philippe added a sweep seconds hand to the Nautilus, though understandable from a business perspective given that watches with seconds hands generally have broader appeal than those without. That is recovered here, and the deletion of the calendar sets it apart from the original enough to not be a “reissue”. A smaller 38 mm Nautilus, with better proportions than the existing Ladies models, in also appreciated. The 38 mm platinum ref. 5610/1P-001. It is a shame then that the return of a two hand Nautilus is to be a fleeting one,...

Audemars Piguet at Watches and Wonders 2026: Atelier des Établisseurs

Introducing: Audemars Piguet's New Atelier Des Établisseurs

A project from the Audemars Piguet Department of Heritage brings three unique time-telling objects to Watches and Wonders.

Sinn Introduces the 544 and 544 RS Ahead of their First Watches & Wonders

Sinn makes their Watches & Wonders debut this year. It’s kind of a big deal, or should be, in our community, and honestly it’s not being talked about enough. Watches & Wonders is the premier trade show in our industry, but unlike Basel World (where Sinn was well represented before that show’s demise) it’s not a full representation of the watch industry. It’s selective, and focused primarily on luxury brands that are part of large luxury groups, and primarily Swiss luxury brands at that. This year’s show expands in a meaningful way with the addition not just of Sinn, but of Credor (a Japanese brand) and Audemars Piguet (technically independent, and inarguably one of the most important brands in our industry commercially). But Sinn feels like ours, they are an enthusiast staple through and through.  Sinn has announced a small series of novelties ahead of Watches & Wonders, and we’ll be bringing you coverage of all of them after we get some hands-on time with the watches next week. But today we’ll focus just for a moment on what is likely the most straightforward, tool oriented release of the bunch, and maybe of the entire Watches & Wonders event this year, the 544 and 544 RS. I’m not a huge fan of the “Go Anywhere, Do Anything” tag that often gets lumped in with watches like this, but that, I think, is truly what we are looking at here. The 544 is a completely new offering from the brand, but collectors will likely notice that the case seems derived fr...

The Business of Watches Podcast: Audemars Piguet CEO Ilaria Resta Drives Double-Digit Sales Increase For Brand's 150th Anniversary Year

How AP managed to grow sales amid an industry downturn and how its Chief Executive is positioning the brand for the next century.

Audemars Piguet Expands Geneva Bracelet Manufacture

Audemars Piguet (AP) is increasing its presence in what’s historically been the territory of Patek Philippe and Vacheron Constantin. Not only is AP returning to Watches & Wonders, the industry’s flagship event held each year in Geneva, the brand is also expanding its footprint in the city’s suburb of Meyrin with an expanded case and bracelet manufacture. What and where Meyrin was already the home of AP’s case and bracelet manufacture, but the brand has been bulking up on industrial capacity and took over a U-shaped building, completed in 1965 for a pharmaceutical company, in 2023. The new facility increases its Geneva footprint almost four-fold, to 9,000 square metres, with room for 350 staff. While the brand has built new structures closer to home, the choice to renovate an existing historical building is notable. Fortunately AP’s employees won’t be stuck in the past, as the building has been modernised for energy management and to accommodate modern machines. The building is a short jaunt from Les Boîtiers de Genève, F.P. Journe’s case and bracelet manufacture, in what’s already a hotbed of horological activity, home to brands like Roger Dubuis and Chopard. In addition, the new facility will be home to what the brand is calling its New Technologies hub, presumably part of the brand’s new approach to research and development, known internally as the ‘Fab Lab.’ Industrial excellence We recently had the chance to hear directly from AP’s chief indu...

Hands On: Audemars Piguet Royal Oak Malachite 37 mm

Audemars Piguet expands its stone‑dial lineup with the new Royal Oak Self-Winding 37 mm and 41 mm in yellow‑gold featuring malachite dials, continuing the brand’s cautious re-exploration of trendy stone dials. Initial thoughts Last month Bad Bunny, the most-streamed musician in the western hemisphere, took the field for the Super Bowl LX halftime show wearing this yellow gold Royal Oak Selfwinding 37mm. A design as recognisable as any in watchmaking, worn on the wrist of the “King of Latin Trap” in front of over a hundred million viewers - a significant marketing coup for Audemars Piguet. It was also an implicit endorsement from Bad Bunny’s stylist Storm Pablo, who procured the watch within days of its announcement. Bad Bunny during the Apple Music Super Bowl LX halftime show. Image – Apple Pricing remains surprisingly reasonable, with the 37 mm pegged to the same price as the turquoise-dialled sibling from a few years ago, while the 41 mm model is priced just 4% higher than a regular production Royal Oak in pink gold. That’s a large step up in absolute terms, but that comes with the (price) territory. It is important to point out that despite the premiums brands often attach to stone dials, most are not particularly expensive to make. When it comes to malachite, the raw material cost is negligible, with African mines in and around the Copperbelt producing gemstone-quality malachite by the literal ton. Audemars Piguet made the right choice by avoiding t...

Hands-On With The Three New Audemars Piguet Royal Oak Offshore Selfwinding Diver Watches In Steel

The 150 Heritage pocket watch, the Neo Frame Jumping Hour, and the skeletonized Royal Oak Perpetual Calendar might have stolen most of the limelight when Audemars Piguet presented many novelties in January. Nevertheless, the pieces I was probably most curious to see and try on were a series of three tool watches. Well, these are […] Visit Hands-On With The Three New Audemars Piguet Royal Oak Offshore Selfwinding Diver Watches In Steel to read the full article.

Bring a Loupe: An Audemars Piguet VZ SSC, A Girard-Perregaux 'Playboy,' And More

All that and more in this week's edition of Hodinkee's What's Selling Where column.

A Case for the Royal Oak and Other Hot Takes on Audemars Piguet’s First Semester Novelties

I’ve been a freelance journalist for 14 years, and while watches have been part of my repertoire since the beginning, I didn’t fully niche into the horological sphere until 2018. One of the assignments I consider to be a breakout story that really gave my career in the watch world momentum came a year later in 2019. At the time, I was writing for The Hour Glass, and I had the opportunity to cover the inauguration of the Gérald Genta Heritage Association. In my then seven-year journey ascending to full horological obsession, I had come to revere Genta as one of the most influential figures in the history of watchmaking, and, in particular, I was charmed by the story of how the Royal Oak came to be. Yes, I have since referenced, been told, and retold the tale dozens of times over, but for me, Genta and the creation of the Royal Oak – the moment that arguably gave his career in the watch world momentum – will never get old and forever hold a special place in my heart.  With that said, I’m here to share my hands-on experience with Audemars Piguet’s first semester novelties thanks to a recent trip to AP House in downtown New York City. Among them are several new versions of the Royal Oak, and while none of these are the frontrunner of the lineup, they still bear recognition in my humble opinion. Yes, I will have to respectfully disagree with my Editorial Director Zach Kazan’s opinion piece defining the Royal Oak as “a pure flex.” Sure, like countless luxury ...

Hands-On: Audemars Piguet Royal Oak “Jumbo” Extra-Thin Openworked

The Audemars Piguet (AP) Royal Oak “Jumbo” Extra-Thin Openworked 39 mm is an appealing new variant of a watch that’s already in short supply, famous as much for its scarcity as its octagonal bezel. Seen previously in white gold, the Jumbo Openworked returns at the top of its class with a case made from lightweight titanium and palladium bulk metallic glass (BMG), a material that gives the bezel its almost ethereal mirror finish. The Jumbo Openworked is not a limited edition, but its undeniable appeal will make it hard to come by, even by Royal Oak standards. Ideal configuration The Royal Oak is one of the most sought-after watches in the industry, and one of the few collections that consistently trades at a premium to retail, according to WatchCharts. With its iconic Genta design, slim form factor, and high-end calibre, it’s easy to see why. That said, some configurations are more appealing than others, and this titanium and palladium version of the Jumbo Openworked ranks highly in the Royal Oak pantheon. It’s worth exploring why it works. Starting with the sizing. In 1972, the Royal Oak was broad and flat by industry standards, but the “Jumbo” moniker now feels misleading for a 39 mm watch. Ironically, the “Extra-Thin” designation also feels misleading for the opposite reason - 8.1 mm is plenty thin, but there are now so many thinner watches that the terminology feels out of date. Setting aside AP’s historical naming conventions, the Jumbo Openworked...

The ABCs of Time - The Most Popular Watch Styles Explained

There’s an endless amount of mechanical wristwatches on the market today from a seemingly endless amount of brands (large and small), but almost all watches fall into a specific style (assuming it’s not from MB&F; or Urwerk). However, many take on multiple roles and blur those lines – an Audemars Piguet Royal Oak is a […]

Craft at Scale: Audemars Piguet’s Industrial Strategy

Audemars Piguet (AP) is a storied name in haute horlogerie, and has long been the public face of the Vallée de Joux, the cradle of high complications in Switzerland. It’s also the only brand in the so-called ‘holy trinity’ to employ a Chief Industrial Officer (CIO). We sat down with Lucas Raggi to understand his role in shaping AP’s industrial strategy. The historical home of Audemars Piguet. Image – Audemars Piguet The context Having closed the chapter on the brand’s first 150 years, AP is flying high. According to Vontobel estimates, the brand generated more than CHF2.4 billion in 2025, making it the third-largest brand by revenue after mass market masters Rolex and Cartier. The brand is estimated to have produced more than 50,000 watches in 2025, up from 30,000 just a few years ago. The ribbon-cutting ceremony at the opening of AP’s new Arc Manufacture in Le Brassus. Image – Audemars Piguet The new Arc Manufacture, which just came online, might raise the ceiling further. In a 2022 interview then-chief executive François-Henry Bennahmias suggested AP would be capable of making up to 65,000 watches annually by 2027. These numbers represent extraordinary growth for a century-old family owned brand that makes complicated watches. So how does a brand like AP (nearly) double its output in less than a generation without sacrificing small-scale craftsmanship? In short, thoughtful industrialisation. The recently opened Arc Manufacture in Le Brassus. Image – A...

Does Anybody Want This? Kalshi and Bezel Now Offer Watch Futures Trading

I used to really enjoy watching sports. But over the last few years, it’s become almost impossible to enjoy, as it feels like telecasts exist for the sole purpose of driving viewers toward gambling websites like FanDuel and DraftKings. It’s truly pervasive, and depending on how you view sports betting it’s either a mild annoyance or the sign of something darker and more insidious: the steady financialization of every form of entertainment.  This isn’t an editorial on the ethics of gambling (or capitalism) but I’ve been thinking about both over the last several hours after we learned that Bezel, the online watch retailer that acts as an authenticated marketplace for many sought after watches from Rolex, Audemars Piguet, and others, has teamed up with Kalshi, the prediction markets platform that lets users place bets not just on sports, but on questions like “What will Pete Hegseth say during his press conference?” and “Which bank will take SpaceX public?” Now, Kalshi users and presumably watch collectors and speculators can bet on changing watch valuations, as well as the likelihood of potential new releases. This seems like a uniquely terrible idea, and I hate everything about it.  First, and this goes almost without saying, as watch enthusiasts, we are always trying to divorce ourselves from placing a high degree of importance on the value of any given watch. While nobody wants to lose money on an expensive watch purchase, real joy in this hobby comes ...

Interview: Audemars Piguet's CEO Ilaria Resta On Radical Openness, Innovation, And What The Industry Owes Its Customers (And Suppliers)

After the brand's 150th Anniversary last year, Resta and her team are already planning nearly 15 years out and want to make sure people know their values.

Rolex Predictions 2026 - The New Models Rolex Might Launch at Watches and Wonders 2026

We’re less than two months away from the main event of the year for the watch industry… On April 14th, 2026, it will be time for Watches and Wonders Geneva 2026, a giant fair that will gather well over 60 brands, including returning ones such as Audemars Piguet. Something that has become more than a […]

Introducing: Three New Raymond Weil Millesime Small Seconds Watches With Tuxedo Dials

Three years ago, the Raymond Weil Millesime Automatic Small Seconds timepiece won the GPHG 2023 Challenge Watch Prize. That was a bigger surprise to most watch fans than Audemars Piguet winning the Grand Prix for the Code 11.59 Ultra-Complication Universelle RD#4. Since that award-winning watch, many variations have debuted. And truth be told, they all […] Visit Introducing: Three New Raymond Weil Millesime Small Seconds Watches With Tuxedo Dials to read the full article.

SJX Podcast: Jumping on Trends

On episode 30 of the SJX Podcast, SJX and Brandon discuss to what extent the latest crop of jump hour watches constitutes a trend. In just the first six weeks of 2026, several new jump hour models have been released, including a new collection from Audemars Piguet and the relaunch of the Niton brand, which is discussed in detail. Even the Louis Vuitton Convergence also fits into this trend aesthetically, despite being a dragging hours construction. SJX also provides context on the leading jump hour watches in the industry, including the Zeitwerk, Vagabondage III, and Opus 3, and the latest from Berneron. SJX also shares views on whether reliability still matters in today’s market. Listen now on Apple Podcasts, Spotify, and YouTube.  

Sunday Morning Showdown: Audemars Piguet Neo Frame Jumping Hour Vs. Cartier Tank À Guichets

Good morning, Fratelli, and welcome to another Sunday Morning Showdown. Slowly open your shutters, make yourself a nice cup of coffee, and sit back and relax. Today will be a discreet, sophisticated, and elegant showdown. Last year, Cartier reintroduced its famous Tank à Guichets in 18K rose gold, 18K yellow gold, and 950 platinum. At […] Visit Sunday Morning Showdown: Audemars Piguet Neo Frame Jumping Hour Vs. Cartier Tank À Guichets to read the full article.

Hands-On: The Audemars Piguet Royal Oak Chronograph in 38mm Is The Option Smaller-Wristed Collectors Deserve

Maybe too small for me, maybe too big for some, but I'd guess that this will be the Goldilocks option for a whole lot of people.

The MeisterSinger Panthero Jumping Hour Celebrates The Brand’s 25th Anniversary

There’s something in the water of the watch world. No idea what it is, but it’s making brands launch jump-hour watches. It started in 2025 with Cartier, Bremont, and Chronoswiss, to name but a few, and this year, Audemars Piguet presented a mechanical digital watch. The MeisterSinger Panthero Jumping Hour is yet another watch that […] Visit The MeisterSinger Panthero Jumping Hour Celebrates The Brand’s 25th Anniversary to read the full article.

SJX Podcast: Audemars Piguet Thinks Beyond the Royal Oak

Recorded shortly after Brandon’s return from Audemars Piguet’s launch event in Switzerland, Episode 28 of the SJX Podcast provides analysis of all the brand’s new releases, including the Neo Frame Jumping Hour, the 150 Heritage pocket watch, the upgraded Royal Oak Chronograph 38 mm and its new in-house movement, and the latest open-worked perpetual calendar, which works equally well in Code 11.59 and Royal Oak guise. The conversation also touches on the internal reorganisation at AP that saw the creation of a multi-disciplinary fabrication laboratory dubbed the ‘Fab Lab.’ Listen now on Apple Podcasts, Spotify, and YouTube.  

Hands On: Audemars Piguet Royal Oak Chronograph 38 mm

One of the longest tenured models in the Audemars Piguet (AP) catalogue, the Royal Oak Selfwinding Chronograph 38 mm has been upgraded with a new manufacture calibre and sapphire case back for the first time, while only slightly tweaking the iconic design and price tag. Inside the new ref. 26450 is the cal. 6401 that incorporates with welcome quality-of-life improvements such as a longer power reserve, higher beat rate, and instantaneous date. The new movement accomplishes all of this without significant tradeoffs in size, but it arguably falls somewhat short in aesthetics. Minor shortcomings aside, the modestly sized Royal Oak Chronograph is a strong offering that enters the field at the top of its class. Initial thoughts In the same fashion as last year’s updated Royal Oak Perpetual Calendar, the new 38 mm Royal Oak Chronograph takes an evolutionary, rather than revolutionary, step forward, being essentially the same watch, only better. AP clearly knows better than to mess with a winning formula, but the brand also faced challenges, both in manufacturing and customer experience, that came with a nearly four-decade-old movement platform, sourced from Swatch Group no less. The changes are slight, even insignificant at first glance, but are the sort things that come to be appreciated with long-term ownership, especially within a smaller collection where increases in power reserve and performance are most noticeable. It even looks slightly better – the dial is less cram...

Introducing - The Bremont Terra Nova 38 Jumping Hour Stealth Black

Watches with jumping hour complications are all the rage these days, with hot-off-the-press contributions from Audemars Piguet and the recently revived specialist brand, Niton. However, the biggest surprise in the jumping hours corner came from Bremont with the introduction of its Terra Nova Jumping Hour models in 2025. A brand associated with rugged, aviation-themed instrument […]

Hands On: Audemars Piguet Code 11.59 38 mm

Audemars Piguet’s Code 11.59 has spent much of its life living in the shadow of the Royal Oak, but the latest 38 mm iteration suggests the collection might be finding its footing. The smaller Code 11.59 by Audemars Piguet Selfwinding 38 mm refines the line’s distinctive case architecture with more convincing proportions, slimmer leather straps, and richly textured embossed dials. Neither overtly sporty nor conventionally dressy, the 18k rose gold Code 11.59 positions itself as a modern dress watch with real character that is quite convincing on the wrist. Initial thoughts It’s no secret that the Code 11.59 lives in the shadow of AP’s flagship product, the Royal Oak. In the seven years since its debut, the Code has yet to have its breakout moment. Many may remember the troubled launch of the collection, which met with an unnecessarily negative response from the market. But there’s a thin line between love and hate, and AP has been steadily improving the proportions, textures, materials, and complications over the past few years, and the tipping point could be imminent. The Code claims the middle ground in the false dichotomy between dressy and sporty, which makes it difficult for casual enthusiasts and collectors to fully understand. The 38 mm size, now with a new strap design, helps position the Code more concretely in the the dress watch camp, where its 9.6 mm thickness and 30 m water resistance rating feel more appropriate. Despite the criticism that’s been l...

Hands On: Audemars Piguet Royal Oak Perpetual Calendar Openworked

Audemars Piguet (AP) has updated the coveted Royal Oak Perpetual Calendar Openworked, which makes its debut on the next-generation perpetual calendar platform that debuted last year. The new calibre allows for individual adjustment of each calendar indication using just the crown – no stylus (or toothpick) necessary. The first outing for the skeletonised version of this class-leading perpetual calendar is in titanium, with mirror polished accents in scratch-resistant Palladium BMG and pops of rose gold on the dial and case back, though more colourways are sure to come in due time. Initial thoughts The latest generation of the Royal Oak Perpetual Calendar is arguably AP’s strongest product. It is heir to the archetypal integrated bracelet perpetual calendar sports watch, which, until recently, was held back to some extent by what had become a dated movement. In fairness, the same can be said of its obvious competitors from Patek Philippe and Vacheron Constantin. That changed in 2025 when the Royal Oak Perpetual Calendar was upgraded with the AP’s latest perpetual calendar movement, a significant release befitting the brand’s 150th anniversary year. The calibre 7138 introduced individual correction of the date, day, month, and moon phase using only the crown, allowing for quick adjustment without tools and with greater flexibility, and support for more indications, than existing solutions. And while we already understood the movement’s clever functionality, it rema...

Bad Bunny rocks new stone dial Audemars Piguet Royal Oak watch during Super Bowl LX halftime show

It was a tough spot, but after combing through photos just minutes after the stellar performance, we've got the scoop on Bad Bunny's AP.The post Bad Bunny rocks new stone dial Audemars Piguet Royal Oak watch during Super Bowl LX halftime show appeared first on Time+Tide Watches.

Three New “Codes” To Crack: Two 38mm Code 11.59 By Audemars Piguet Selfwinding Watches And One 41mm Tourbillon

Let bygones be bygones. When the Code 11.59 by Audemars Piguet collection debuted in January 2019 at the Salon International de la Haute Horlogerie (SIHH), the reception was mixed, to put it mildly. Since then, the collection has evolved and become increasingly refined. The upgrade that won me over was the elaborate stamped dial that […] Visit Three New “Codes” To Crack: Two 38mm Code 11.59 By Audemars Piguet Selfwinding Watches And One 41mm Tourbillon to read the full article.