7,468 articles · 4,394 videos found · page 3 of 396
How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
Two Broke Watch Snobs
I genuinely thought we were done with these. The lines, the madness, the rotating cast of Bioceramic planets-it felt like the MoonSwatch thing had run its course a dozen releases ago. But Swatch, in all its chaotic energy, has decided we’re not done yet. So here we are. Again.
Time+Tide
While the Swatch x Blancpain collab opened the door for many to the world of dive watches, what are others in a similar price range? The post 6 alternatives to the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms appeared first on Time+Tide Watches.
Monochrome
In a challenging environment for the watch industry, Swatch Group, the Swiss powerhouse owner of brands such as Omega, Longines, Tissot and Breguet, reported sales of CHF 3,059 million for the first half of 2025, representing a decline of 7.1% at constant exchange rates and 10.4% on a comparable basis. The operating profit dropped to […]
Fratello
Some days, you just feel like not adhering to the rules, right? I have to say, I’m quite a goody-goody, and I don’t break the rules that often. When I do, though, it feels kind of good and gives me a kick. The best example is when I run a red light on my bicycle […] Visit Live Life On Your Terms With Swatch’s New No Rules Collection to read the full article.
Fratello
You can’t put a price on fun, but the best fun is often had during a vacation, and you can put a price on one of those. You can go camping in a two-person tent on the cheap or spend your downtime in a private villa with butler service on a tropical island for a […] Visit Fratello Summer Watch Picks 2025: Lex’s Choices From Laventure, Certina, And Swatch to read the full article.
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Fratello
Summer means sunny blue skies, bright colors, and plenty of swimming in lakes, pools, or the sea. That’s precisely what the new Swatch ScubAqua collection stands for - summer fun. The semitransparent watches are big, bold, and colorful. They take inspiration from graceful fluorescent jellyfish swaying in the current. Options include daring blue, red, or […] Visit Hands-On With The Bright And Colorful Swatch ScubAqua Collection to read the full article.
Two Broke Watch Snobs
Discover the new Blancpain x Swatch Bioceramic Scuba Fifty Fathoms 'Green Abyss'-a $400 automatic dive watch dropping June 7, blending playful design with mechanical credibility.
Time+Tide
From the deep, murky depths arises a new Thrifty Fathoms...The post Swatch adds a stealthy green number to its Blancpain Scuba Fifty Fathoms collection with the Green Abyss appeared first on Time+Tide Watches.
Teddy Baldassarre
The origin of Blancpain x Swatch is the story of two vastly different watchmakers. One is the oldest watch brand in the world, in existence since 1735, and renowned for making some of the most high-end luxury timepieces in the industry, regularly carrying prices of thousands or even tens of thousands of dollars. The other traces its origins only to the 1980s and made its name by producing plastic-cased, mass-market fashion watches for youthful consumers at average prices around $300. Through a convoluted series of events arising from watch-industry upheavals in the late 1990s and early 2000s, the newbie department-store brand bought the historical prestige brand, making it part of a modern-day Murderers Row of legacy watchmakers within what is now known as the Swatch Group. Both brands continued to do what they did best, and never did their efforts really intersect. Blancpain has adhered to its philosophy of never, in its almost-300-year history, making a watch with a quartz movement. Swatch, by contrast, was the brand that brought quartz into the mainstream of Swiss watchmaking in the first place, and still uses quartz movements in most (but not all) of its voluminous output of watches. But the watchword (no pun intended) of the 21st Century timepiece industry seems increasingly to be, Never Say Never. The Omega x Swatch MoonSwatch (Obviously) Omega x Swatch MoonSwatch "Mission On Earth" In 2022 came a scenario that was somehow both unthinkable and inevitable at the same ...
Worn & Wound
If there’s one drum I’m constantly banging in the watch enthusiast discourse, it’s that the Swatch MoonSwatch is probably among the least interesting watches made by the brand. I know, I know. They are a phenomenon. They have probably introduced untold numbers of new collectors to our hobby. And they are meant to be fun and I should just chill out. This is all incredibly valid. But as a somewhat older, somewhat more grizzled watch collector who fondly remembers a pre-MoonSwatch era, I’m very much of the opinion that Swatch remains on the vanguard of creativity, you just have to walk past that MoonSwatch display briefcase in the boutique. This week saw the release of what I think is a great example of a watch that is more impressive in just about every way than a run of the mill MoonSwatch. The new SCUBAQUA Collection even uses the same Bioceramic material found in the MoonSwatch, but in a way that, to my eye, is more uniquely Swatch. Based on the classic Swatch Scuba collection, the new SCUBAQUA watches are a thoughtful update using new materials with enhanced specs and a more contemporary feel. The new SCUBAQUA watches are all about color and transparency, achieving what the brand calls the “jelly effect,” a principle common to many similarly transparent and colorful Swatches over the years. Each watch combines Bioceramic in the solid color sections of the case with castor oil derived biosourced materials for the transparent components. The dials in each v...
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Quill & Pad
The Swatch Sistem51 has been around since Baselworld 2013, and has received a lot of positive and negative coverage. However, removing the noise, the Sistem51 remains a great technical achievement and will go down as a defining historical model. It’s not perfect, but for any watch lover, it is still worth considering.
Deployant
Swatch celebrates Spring with their new Blossom Time, featuring light airy colours in stainless steel cases. Available in four colours.
Monochrome
It’s the time of year when businesses announce their financial performance. Following Richemont and LVMH, Swatch Group has just released its 2024 results. In a challenging environment for the watch industry, the sales of Swatch Group – the Swiss powerhouse and owner of Omega, Longines or Tissot – were CHF 6,735 million, down 12.2% at […]
Monochrome
Following a rather unmanageable success with the Moonswatch collaboration with Omega, Swatch did it again in 2023 with yet another brand from the group – this time Blancpain – and with another emblematic watch – the Fifty Fathoms. The result, an accessible Bioceramic watch inspired by Blancpain’s famous dive watch, came with an automatic movement […]
Worn & Wound
It’s certainly no surprise that our inboxes here at Worn & Wound continue to be inundated with new releases heralding the year of the snake. The first weeks of January are traditionally a slow period for new watch releases in every category except lunar new year novelties. It’s safe to say that if this type of thing is your primary interest in watch enthusiasm, we are in the midst of what is surely your Super Bowl. While a lot of the new lunar new year releases are extravagant, high end demonstrations of a brand’s craft, there are, thankfully, examples of watches in this vein that are far more approachable. That brings us to the Year of the Snake collection from Swatch, a pair of impressionistic snake themed designs for those who are looking to celebrate the new year on a budget. First up is the Golden Red Bamboo reference, a ultra slim 38mm quartz powered watch with a glimmering gold dial. The dial’s motif appears to be a somewhat abstract idea of a snake rather than a zoologically correct representation of a serpent, and I think it’s better off because of it. The orange accents on the hands and dial make for a nice contrast with the gold, which is extended to the case, crafted from stainless steel and given a PVD gold coating. The strap is described as “leather and textile” and has matching orange embroidery and gold accents. If something a little bigger is more your speed, Swatch has you covered with the Blue and Gold Lithe Dancer reference, part of th...
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Time+Tide
Catching us all by surprise, the new Blue Lagoon.The post Swatch releases a new Scuba Fifty Fathoms out of the blue appeared first on Time+Tide Watches.
Fratello
Are you having trouble warming up to the holiday spirit? Say no more; I know exactly what you mean. The key to enjoying it - mind you, this is my approach to all the days surrounding Xmas, so it’s by no means a solution for everyone - is to not take everything too seriously. And […] Visit Uplift The Holiday Spirit With 14 New Swatch Watches to read the full article.
Time+Tide
Tudor drops an unexpected GMT, Ulysse Nardin goes freaky traditional, and Ralph Lauren makes a watch fit for a fancy cowboy.The post New releases from Tudor, Swatch, Franck Muller and more appeared first on Time+Tide Watches.
Fratello
The next chapter in the MoonSwatch collection shifts perspectives and brings something new to the table. Is it enough to get you excited? Swatch has just announced a new model within the highly successful MoonSwatch collection. Yes, it’s yet another one, and yes, the line is highly successful. Even though the days of never-ending queues […] Visit Swatch Shifts Perspectives And Introduces The MoonSwatch Mission To Earthphase to read the full article.
Time+Tide
This latest Swatch x Omega collab is the most complicated MoonSwatch yet.The post Swatch’s latest MoonSwatch, the Mission to Earthphase, offers a romantic new complication appeared first on Time+Tide Watches.
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Fratello
In 1984, Swatch hosted the World Breakdance Championship in New York City. One of the jury members was artist Keith Haring, who was known for his graffiti art. For this event, he created the artwork shown below. Swatch and Keith Haring Haring (1958–1990) was an artist who participated in the New York art scene in […] Visit Introducing: The Swatch Break Free Collection - With Two Featuring Keith Haring Artwork to read the full article.
Hodinkee
Now boarding: everyone's favorite Swatch collab is now more widely available than ever before with online retail in the U.S. and China.
Time+Tide
The MoonSwatch is finally available online for purchase. Well... At least four models are, and exclusively in the USA and China.The post Swatch is finally selling the MoonSwatch on its website, but… appeared first on Time+Tide Watches.
Fratello
I have just returned from my summer holidays (in Austria), where I brought a handful of watches to wear. Typically, I travel as light as possible. Especially when leaving the EU, I try to bring one watch to prevent problems with customs. This time, staying within the EU, I brought four watches with me: the […] Visit Fratello Favorites: The Best Summer Watches At Three Different Price Points - RJ’s Picks From Swatch, Rolex, And Blancpain to read the full article.
Worn & Wound
eBay Finds is back! This bi-monthly installment will feature a selection of watches currently listed on eBay that have caught the eye of editor Christoph McNeil (@vintagediver). If you come across any hidden gems on the ‘Bay drop us a note at info@wornandwound.com for potential inclusion! Vintage Omega Seamaster Going to start off this week with a nice vintage Omega Seamaster with the classic ‘fat lugs’ case. The seller states the case is 38mm, but that must include the original clover leaf Omega signed crown, making the case about 35mm, which sounds right. The whole watch exhibits some wabi sabi, but this survivor looks original and genuine to me. There is some patina on the two-tone bullseye dial and the steel dauphine hands, but if you’re a fan of that look this might just be for you. So often Seamasters like this are polished and redialed, which is such a shame. This one has a caliber 354 bumper automatic that looks clean and the seller states it runs. Really a nice, genuine and unmolested example of the classic 1950’s Seamaster. View auction here Swatch “Lancelot” Vintage Swatches must be making a comeback because I keep seeing them for sale! What a fantastic piece of 1980’s nostalgia they are. This model is the Lancelot from 1986, and it’s in great original condition. Complete with the original band and box. Seller states it has a new battery and runs well. If you’re a Gen X’er like me, these bring back so many memories! Neon clothes, spiky ...
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