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Lug-to-Lug

The single most important wristwatch fit dimension, more practical than case diameter. Comfort thresholds and reference numbers.

What is a Chronograph Watch? Teddy Baldassarre
Sep 3, 2025

What is a Chronograph Watch?

Chronograph watches are among the most popular styles of timepieces: iconic models like the Rolex Daytona, Omega Speedmaster, TAG Heuer Carrera, and Breitling Navitimer, for example, have become some of the most famous and collectible watches in the modern era and have contributed to the enduring appeal of the chronograph to generations of enthusiasts. If you're new to the watch game, however, you might be wondering not only what all the buzz is about but what these watches actually do that makes them so special. Read on for a comprehensive primer on chronograph watches, from their earliest ancestors to the most ambitious, avant-garde timekeeping technology available in chronographs today. Chronograph vs. Chronometer As I explore in depth in our guide to chronometers, one of the first hurdles to clear for newcomers to watch appreciation is the clarification of two very common horological categories: Chronometer and Chronograph. Quite simply, a chronometer (from the Greek chronos, meaning time, and meter, meaning measure) is any watch or clock that keeps reliably accurate time, usually as determined by an outside independent testing agency, whereas a chronograph (from chronos and graph, i.e., to “write time”) is any watch or clock with the ability to track and record intervals of time, aka a stopwatch. The terms are not interchangeable but they are also not mutually exclusive: a watch equipped with chronograph functions can also be a chronometer if it has met a s...

Sinn U50 Review: The 500m German Diver Under $3,500 Teddy Baldassarre
Sinn Sep 2, 2025

Sinn U50 Review: The 500m German Diver Under $3,500

The Sinn U50 felt like a revelation when it was released in 2020. Sure, it was based on the larger U1, a design that dating back to 2005, but the U50 was the first to make this modern expression of Sinn design language approachable to a broader audience. As a result, the U50 falls into a rare sweet spot in size and design that you usually have to go back to the ‘90s to find. In an era when many of the great tool watch brands of yesterday are pushing upmarket with more luxurious offerings, a brand like Sinn stands defiantly committed to its core strengths. After four years of ownership, the appeal hasn’t waned. The U50 is more relevant than ever, and in my world, it remains the bar for dive watches under $3,500. I’m usually quick to point out that we are spoiled for choice when it comes to premium dive watches these days; as a genre, it’s one that many start-up microbrands are drawn to for its broad market appeal. It’s also a space that’s been heavily watered down (no pun intended) as a result. I hear enthusiasts describe modern examples through the lens of great historical examples, as those seem to be common sources for inspiration for many new (and old) brands. Truly novel ideas expressed in the dive-watch space are few and far between, but there are some truly interesting examples out there. Chief among them, as you may have discerned by now, is the Sinn U50.  Sinn U50 In Context The U50 isn’t a watch that feels like anything else. There is no old-school ...

IWC Pilot’s Watch 41 Automatic TOP GUN Editions Review WatchAdvice
IWC Pilot’s Watch 41 Automatic Sep 2, 2025

IWC Pilot’s Watch 41 Automatic TOP GUN Editions Review

This year, IWC launched 41mm time-only versions of their Lake Tahoe and Mojave Desert Pilot’s Watch TOP GUN editions. In a slimmer case size, but still with the looks and feel of the bigger chronograph siblings, we had to test them out! What We Love The white ceramic on the Lake Tahoe is super fresh. The size and lighter weight make these very easy-to-wear watches Both rubber straps are comfortable, and each has nice design touches. What We Don’t The Mojave Desert can blend into your skin depending on your skin type  The anti-reflective coating on the slightly domed crystal does make it hard to take a good photo! The luminescence on the hands and dial could be better and of a higher grade. Overall Rating: 8.9 / 10 Value for Money: 9/10 Wearability: 9/10 Design: 9/10 Build Quality: 8.5/10 First Impressions When I first saw the white Lake Tahoe Pilot’s Watch 41 Top Gun earlier this year, I was keen to get both it and the Mojave Desert model to compare them properly. My initial impression? They’re essentially the same watch, just in different colourways, with the Mojave on a fabric-inlaid rubber strap and the Lake Tahoe on straight rubber. But sometimes, that slight aesthetic difference makes all the impact, as I was to find out! The Lake Tahoe feels fresh and bold. With its all-white case and strap against a black dial, it jumps off the wrist. The Mojave Desert, with its sand-coloured case, strap, and matching indices on a grey dial, is far more subdued. It blen...

Trying On New Colorways Of Two Hamilton Khaki Aviation Pilot Pioneer Models Fratello
Hamilton Khaki Aviation Pilot Pioneer Sep 1, 2025

Trying On New Colorways Of Two Hamilton Khaki Aviation Pilot Pioneer Models

Hamilton has a rich tradition of creating rugged military tool watches, and the Khaki Aviation Pilot Pioneer line is a prime example of this heritage. This collection draws from both World War II navigation instruments and the practical wristwatches delivered to pilots in the decades that followed. Today, we take a closer look at two […] Visit Trying On New Colorways Of Two Hamilton Khaki Aviation Pilot Pioneer Models to read the full article.

Introducing: The Bianchet UltraFino Sapphire - A Transparent Take On The Ultra-Thin Tourbillon Fratello
Aug 31, 2025

Introducing: The Bianchet UltraFino Sapphire - A Transparent Take On The Ultra-Thin Tourbillon

Sapphire-cased watches have crept up on me lately. I used to think of them as fragile showpieces, destined for safes rather than wrists, but something has shifted. It probably started with the ArtyA Luminity Wavy collection, which made me stop and think about how sapphire can do more than just look flashy. Now, with Bianchet’s […] Visit Introducing: The Bianchet UltraFino Sapphire - A Transparent Take On The Ultra-Thin Tourbillon to read the full article.

Breitling Lands A Touchdown By Becoming The Official Timepiece Partner Of The NFL Fratello
Breitling Lands Aug 28, 2025

Breitling Lands A Touchdown By Becoming The Official Timepiece Partner Of The NFL

If last year’s 32-strong collection of Chronomat B01 42s in NFL team colors was the rookie season, this year is the sophomore breakout for Breitling. The Swiss watchmaker has announced that it is becoming the popular sport league’s inaugural timepiece partner, along with the release of new watches to the NFL collection. What can we […] Visit Breitling Lands A Touchdown By Becoming The Official Timepiece Partner Of The NFL to read the full article.

What is 5 ATM Water Resistance? Watches’ Depth Ratings Explained Teddy Baldassarre
Aug 27, 2025

What is 5 ATM Water Resistance? Watches’ Depth Ratings Explained

Watches differ widely not only in their designs, materials, and functions but also in their ability to resist the detrimental effects of water and moisture. Some watch enthusiasts, especially those who wear their timepieces for diving, know exactly what they're looking for in terms of waterproofing, but many others might be unsure exactly how safe it is to wear their watch in the swimming pool or even to wash the car. What do watches' water-resistance ratings like 5 ATM or 10 ATM mean in the real world, and how exactly do industry terms like "bars" and "atmospheres" help you determine how waterproof your watch is? Here we address some commonly asked questions about water resistance in watches and break down what the most common depth ratings mean in practical terms.  What was the first water-resistant watch? Since the invention of the wristwatch, watchmakers have been coming up with solutions to address an inconvenient reality: namely, that water and tiny mechanical parts, such as those inside a watch movement, simply do not mix. The technical challenge of making a portable timepiece that could withstand exposure to water became even more prominent in the mid-20th Century, with the rise of diving as a tactical and eventually also a recreational pursuit. The first innovator to seriously take up the gauntlet was Rolex founder Hans Wilsdorf, who developed the now-famous Oyster case in 1926. Its groundbreaking design combined a threaded, hermetically sealed caseback and a cro...

Bell & Ross Nails It With The BR-03 Chrono Rafale Solo Display Fratello
Bell & Ross Nails It Aug 27, 2025

Bell & Ross Nails It With The BR-03 Chrono Rafale Solo Display

Bell & Ross has long leaned into its aviation credentials, but the new BR-03 Chrono Rafale Solo Display feels like one of the brand’s most authentic collaborations yet. Limited to 500 pieces, this watch celebrates the partnership with the Rafale Solo Display, the French Air and Space Force’s flight demonstration team. It is stealthy, purposeful, […] Visit Bell & Ross Nails It With The BR-03 Chrono Rafale Solo Display to read the full article.

Hands On With The New Zenith Chronomaster Sport Meteorite WatchAdvice
Zenith Chronomaster Sport Meteorite It Aug 27, 2025

Hands On With The New Zenith Chronomaster Sport Meteorite

It was only a matter of time before Zenith added a meteorite dial to the Chronomaster Sport collection, and now, they have! We’ve gone hands-on with it to test it out on launch. What We Love The meteorite dial, obviously! The El Primero movement The versatility of the watch itself What We Don’t The subdials can blend into the grey meteorite dial The bracelet still needs improving Lack of lume on the dial Overall Rating: 8.6 / 10 Value For Money: 8.5/10 Design: 8.5/10 Wearability: 9/10 Build Quality: 8.5/10 Believe it or not, this is the first time I’m officially reviewing the Zenith Chronomaster Sport. And lucky me, it just so happens to be the newly released meteorite dial version. Ok, it’s not that I haven’t worn the Zenith Chronomaster Sport before, I gave my thoughts on the green dial variant post its release at LVMH Watch Week in 2024, and then I subsequently took it on tour with me to New Zealand to see how it holds up as a watch you can travel and holiday with. But I never reviewed it in the true sense of the word, or gave it a rating. Until now. Hot off the press, or should I say, from the Manufacture in Le Locle is the new Zenith Chronomaster Sport Meteorite Dial. The new Zenith Chronomaster Sport Meteorite Dial Meteorite dials are nothing new, but they do transform the look of a watch. The use of meteorite also elevates the price, too, thanks to the difficulty in working with the rock, not to mention the obvious fact that you’re not just creating ...

Rolex Bracelet Types Explained Teddy Baldassarre
Rolex Aug 26, 2025

Rolex Bracelet Types Explained

Rolex has made many lasting contributions to the world of watchmaking since its foundation in 1905, not the least of which has been an array of massively popular and widely emulated bracelet designs. Here we take a close look at every type of Rolex bracelet, what makes it special, and which Rolex watches, if any, are using them today. Rolex Oyster Bracelet Rolex’s iconic Oyster bracelet is the template from which many other three-link bracelet styles have been drawn. Its name comes from its association with the Oyster case - introduced by Rolex founder Hans Wilsdorf in 1926, and the most water-resistant watch case that had been made up to that point - and for which the original version of this bracelet served as an extension. Oyster bracelets are recognizable for their wide center links bordered by thinner end-links. Rolex patented the design in 1947 and fitted one on a watch in 1948. In the early versions, the links were riveted; these were phased out in favor of a “folding” style in 1967, which eventually gave way to the modern, solid-link style in 1975. Oyster bracelets come equipped with the accompanying Oysterlock clasp, a triple-deployant metal clasp with a safety-lock mechanism. Three-link bracelets like the Oyster and its various descendants are particularly popular on sports watches and dive watches, and this bracelet appears, as you’d expect on most of Rolex’s most popular “professional” models, including the Submariner, GMT-Master II, Explorer,...

Piaget Introduces New Versions Of The Altiplano Ultimate Concept Tourbillon And 910P Fratello
Piaget Introduces New Versions Aug 26, 2025

Piaget Introduces New Versions Of The Altiplano Ultimate Concept Tourbillon And 910P

While many brands have focused their efforts on producing smaller watches, it’s nice to see Piaget carrying the banner for thin ones with its Altiplano series. As a longtime producer of wafer-like timepieces, the company continues to push boundaries with innovation. One example includes using the case back as the mainplate to reduce thickness. Today’s […] Visit Piaget Introduces New Versions Of The Altiplano Ultimate Concept Tourbillon And 910P to read the full article.

Maurice Lacroix Introduces the AIKONIC, a New Sporty Take on the Popular AIKON Models Worn & Wound
Maurice Lacroix Introduces Aug 25, 2025

Maurice Lacroix Introduces the AIKONIC, a New Sporty Take on the Popular AIKON Models

Since its inception in 2016, the AIKON line has been Swiss watchmaker Maurice Lacroix’s bestselling collection. Nine years later, the brand is ready to kick it up a notch. The new aptly-named AIKONIC series packs updated mechanics and new materials into an upgraded case design with pops of color, promising innovation in the urban watch space while maintaining the original watch’s flavor. Does it land? Let’s take a look.  The first new aspect of note for the AIKONIC collection is the 43mm case; while it retains the familiar six double-wide “arms” around the bezel, a tactile grip cover is added to the crown. Both the bezel and the crown cover are composed of matt ceramic, which promises scratch-free usage for years to come. And while the case remains steel, it features both brushed and polished surfaces for visual and tactile complexity.  The carbon dial, too, is all-new on the AIKONIC. With carbon fiber strands running north to south in one direction as opposed to interwoven, each dial is slightly distinct from the next. Maurice Lacroix collaborated with a Swiss partner to create the dials, resulting in a construction that is fresh both structurally and aesthetically. The noth-south carbon pattern indeed gives each dial a vertical wave pattern, diversifying the design from both a textural and visual standpoint. Atop the dial sits silver text details, rhodium indices and second hand, and rhodium-facetted hour and minute hands. A sapphire crystal with anti-reflect...

TAG Heuer Carrera Date Twin Time Review: A Classic GMT For Life On The Move WatchAdvice
TAG Heuer Carrera Date Twin Time Aug 22, 2025

TAG Heuer Carrera Date Twin Time Review: A Classic GMT For Life On The Move

In this review, I take a closer look at the new TAG Heuer Carrera Date Twin-Time, a watch that blends heritage with modern functionality. From its striking green dial to its versatile GMT design, this is a timepiece built for both everyday wear and global travel. What We Love The new Twin-Time design pays homage to the 1955 original while feeling distinctly modern. The green sunburst dial is stunning in person, offering both visual depth and excellent legibility for the GMT hand and time display. The H-link bracelet not only enhances the luxury aesthetic but also introduces an innovative, tool-free link removal system. What We Don’t The absence of Super-Luminova on the indices reduces nighttime readability. The bracelet lacks on-the-fly micro-adjustment, limiting quick comfort changes. The redesigned GMT hand, while modern, may not appeal to everyone’s taste. Overall Rating: 8.7 / 10 Value For Money: 8.75/10 Design: 9/10 Wearability: 8.5/10 Build Quality: 8.5/10 Introduced during this year’s Watches & Wonders is the revamped TAG Heuer Carrera three-hander collection. As you would have seen by now, a total of six new Carrera models were released, with the collection taking on the same silhouette as the older Carrera Day-Date with changes that make the timepiece modern and impactful. The New TAG Heuer Carrera Takes A Victory Lap When this collection was released, our very own Mario covered each model, dubbing the collection ‘Victory’ due to TAG Heuer’s upgrad...

Casio Taps AI for Latest G-Shock SJX Watches
Casio Taps AI Aug 22, 2025

Casio Taps AI for Latest G-Shock

Casio’ latest addition to its famous, shock-resistant sports watch is the G-Shock MT-G MTG-B4000 that was designed with the aid of artificial intelligence (AI). According to Casio, the new MT-G’s design was refined by AI using factors like shock resistance and machinability, resulting in an sleeker profile that departs from the chunky and flat style of the typical G-Shock. As part of the higher-end MT-G line that combines metal with resin, the solar-powered MTG-B4000 has a stainless steel inner case along with an outer case in carbon composite. More notably, the bezel has been polished with the Sallaz flat polishing technique that’s also known as Zaratsu and more often applied to premium mechanical watches by other Japanese watchmakers. The new MT-G is made in Japan like all high-end G-Shock models Initial thoughts Casio’s first attempt at an AI-designed G-Shock was the G-D001 Dream Project #2 in solid, 18k gold made to mark the 40th anniversary of the G-Shock. It was a one-off, unlike the limited edition vintage remake that was also in 18k gold. While the Dream Project #2 was impressive in its form and heft, the open-worked design was a little weird. It looks both sci-fi and fantasy, but with the wrong proportions of each. The new MT-G, on the other hand, looks more conventional and appealing. It still looks like a G-Shock, but different enough to be distinct. In fact, AI has argued improved the MT-G style, evolving it from the robot-like form of before to somethi...

Fratello Talks: The Experience of Visiting A Swiss Watch Manufacture Fratello
Aug 21, 2025

Fratello Talks: The Experience of Visiting A Swiss Watch Manufacture

Have you ever wanted to know what it’s like to enter the space where watches are made? These very real places remain an abstract thought to most people, as passionate as they may be about the time-telling objects on their wrists. You can read about them, see images and video, and hear all about them, […] Visit Fratello Talks: The Experience of Visiting A Swiss Watch Manufacture to read the full article.

"Are Tissot Watches Good?" Teddy Baldassarre
Tissot Aug 20, 2025

"Are Tissot Watches Good?"

Tissot is one of the world's largest Swiss watchmakers and can look back on a rich history upon which it is still building today. In the modern era, Tissot is widely known for its large and diverse portfolio of watches, which ranges from dressy to sporty to high-tech, for its high-profile sports timing presence, and for its incredible value for the money. But there is a lot more that you may not know about Tissot and its many contributions to watchmaking history. Here, we delve into the highlights and tackle the easily answerable question of "are Tissot watches good?". (And if you're interested in learning more about particular Tissot Watches that are available now, check out our companion article on the Best Tissot Watches for Men.) Tissot’s Watchmaking Milestones Began in 1853 Tissot is one of the oldest watch manufacturers in the world, tracing its history back to 1853. Its founders were the father-son watchmaking team of Charles-Félicien and Charles-Émile Tissot, who turned their home in the Swiss Jura town of Le Locle, where the company remains headquartered today, into a small factory. By 1858, the family firm had gained a major foothold in Tsarist Russia, which became the largest market for the savonette pocket watches that were its specialty at the time. (At one point, Charles-Émile’s son, Charles Tissot, the third generation of the Tissot family to join the business, moved to Moscow to open an office there.) Tissot is recognized as the producer of the first...

Snoopy Watches: How Brands are Embracing the Beloved Peanuts Character Teddy Baldassarre
Aug 20, 2025

Snoopy Watches: How Brands are Embracing the Beloved Peanuts Character

Charles M. Schulz published his first Peanuts comics strip in 1950, setting the foundation for a world of iconic characters like Charlie Brown, Peppermint Patty, and perhaps most famously, Charlie Brown’s dog Snoopy, an irrepressible beagle originally based on a drawing of Schulz’s childhood pet, Spike. Peanuts grew from humble beginnings (syndicated in just seven newspapers)  to become the most popular and influential comics strip in the world, published in more than 2,600 newspapers from 1950 to 2000 and claiming a worldwide readership of 355 million in 75 countries. It also spawned an entertainment and marketing phenomenon, with numerous animated film and TV specials that have stood the test of time and a flood of branded products that continues into the modern era. Snoopy, including all his various, beloved “fantasy life” iterations - like the World War I Flying Ace and the beatnik-inspired, shades-wearing “Joe Cool” - remains one of the most famous and recognizable characters in the world. His likeness can be found on merchandise from backpacks and sweatshirts, to notebooks and wrapping paper, to mugs and glassware, to the world’s most famous giant parade balloon. It was more or less inevitable that Snoopy, and others from the Peanuts gang, would also find their way onto watches, the first one coming from New York-based Armitron in 1956 (above). The last original Peanuts cartoon strip ran on February 13, 2000, one day after Charles M. Schulz die...

Farer Introduces the Integra, their First Integrated Bracelet Sports Watch Worn & Wound
Farer Introduces Aug 19, 2025

Farer Introduces the Integra, their First Integrated Bracelet Sports Watch

It’s perhaps a little surprising that it’s taken this long for Farer to enter the integrated bracelet sports watch scene. Not because the brand seems like a particularly likely prism through which to interpret the genre, but because the integrated bracelet sports watch has simply become a category unto itself over these last few years, and a brand that commits to variety of any kind needs to have one in their catalog, just as they need to have a diver, a dress watch, and so forth. The fact that so many small brands have carved out space in their collections for what was once a fairly niche and, if we’re being honest, not even very desirable style of watch says a lot about the state of the watch industry, more in fact than the purview of this article, which is to introduce the new Farer Integra lineup. The Integra is what Farer calls their “urban sports watch,” a characterization that has always confused me when used by other brands, and is even a bit stranger when you realize one of these watches has a malachite dial, and another in mother of pearl. Farer is a brand whose aesthetic is borrowed from nautical themes, car culture, vintage watch design, and other sources, so their take on “urban” was always going to be filtered through a very particular sensibility. In any case, it makes me wonder why any brand feels they need to fill these invented micro-niches. Can’t we just call it an integrated bracelet sports watch? Or a sports watch? We all kind of know w...

The Feedback Loop: Does Social Media Create A Monoculture In The Watch World? Fratello
Aug 16, 2025

The Feedback Loop: Does Social Media Create A Monoculture In The Watch World?

The internet and social media have transformed how we discover and interact with watches. In a sense, these channels have put the entire watch world in our pocket. They have democratized the hobby in several ways, spreading information and knowledge like never before and creating transparency across markets. This all comes at a cost, though. […] Visit The Feedback Loop: Does Social Media Create A Monoculture In The Watch World? to read the full article.

31 Crazy Unique Watches Teddy Baldassarre
Aug 14, 2025

31 Crazy Unique Watches

Generally speaking, most watch consumers tend to prefer watch designs that are - for lack of a better term - approachable, the kind of style that can be worn every day without drawing an undue amount of attention. Class is often associated with being understated, after all. For most enthusiasts, design, craftsmanship, mechanical complexity, and value for dollar are all subjectively weighed in an effort to determine the most appropriate timepiece decision. Naturally, the result is that the watch industry focuses a great deal of its effort on  practical designs intended to please a large percentage of the population in an ultimate effort to sell. Outliers and more novel designs are considered risky and are often left behind in the race for mass-market appeal. But what if, some independent watchmakers ask, you’ve simply had enough of brands cutting-and-pasting each other’s designs? We’ve all noted, “That’s more or less a Rolex Submariner,” one too many times when seeing the latest "new" piece. Let's say that sometimes you may want something different and maybe even a little bit crazy. And for the sake of argument, and for a more comprehensive list, let's also say you have a nice chunk of money to spend. Sure, you could take your cash and make an informed, reasonable decision to keep on fitting in with all the other watch nerds on your Instagram feed, but this list is for enthusiasts interested in the road less traveled, searching for different, interesti...

US Import Tariffs On Swiss Watches-How They Affect Watch Brands And Enthusiasts Fratello
Aug 13, 2025

US Import Tariffs On Swiss Watches-How They Affect Watch Brands And Enthusiasts

I am sure that most of you have read about Switzerland being hit with the harshest tariffs of all European countries last week. A whopping 39% tariff on goods imported to the US from the Alpine country came into effect on August 7th. The watch world is shaking as a result. Today, I would like […] Visit US Import Tariffs On Swiss Watches-How They Affect Watch Brands And Enthusiasts to read the full article.

Not Another Indie: How Armin Strom Stands Out in a Crowded Playing Field Fratello
Armin Strom Stands Out Aug 12, 2025

Not Another Indie: How Armin Strom Stands Out in a Crowded Playing Field

I’ve written several articles about Armin Strom. From normal reviews to a closer look at the brand’s resonance calibers, it’s fun to take a closer look at this brand. But why is that? In my view, the brand stands out among other haute horlogerie brands for several reasons. The watches seamlessly combine technical chops in […] Visit Not Another Indie: How Armin Strom Stands Out in a Crowded Playing Field to read the full article.

Affordable Excellence: How High End Watch Brands are Creating Accessible Options for the Enthusiast Worn & Wound
Kurono Tokyo Aug 12, 2025

Affordable Excellence: How High End Watch Brands are Creating Accessible Options for the Enthusiast

It is a global phenomenon: some of the most exclusive independent watch brands have in the last five years created more accessible and more affordable sister brands or collections. These are undoubtedly linked to the main brand thanks to similar design features and a similar spirit. Just look at MB&F; and its M.A.D.Editions in Switzerland, Grönefeld and Grøne in the Netherlands, and Hajime Asaoka with Kurono Tokyo. Their normal offering is in the tens or hundreds of thousands of dollars, and now their sister brands offer watches for a few thousand – and you don’t have to wait for years to get a watch.  Why are they doing this? What effect does it have on the general perception of the main brand? What are the collectors’ reactions to the more accessible offerings? Occasionally, it goes in the other direction. The Finnish brand Leijona’s Heritage 1907 Collection punches above its weight. It shows that a quartz based, mass market brand can make Swiss Made mechanicals together with a legend like Kari Voutilainen. We’ll get back to that. Just as we’ll get to Swatch’s recent collaborations with its fancier siblings within the Swatch Group. This phenomenon is all but new. Just look at Rolex and Tudor, the latter registered in 1926. “It was exactly the same as what we see today. Rolex founder (Hans) Wilsdorf wanted to offer high-quality watches at more affordable prices,” said watch expert Gianfranco Ritschel. Another example, half a century removed, is Cartie...

Unimatic Introduces the New Prodiver Collection Worn & Wound
Unimatic Aug 12, 2025

Unimatic Introduces the New Prodiver Collection

While minimalism may be as trendy as ever these days (one look at any modern car interior will tell you that) a lot of brands miss the mark when it comes to balancing that aesthetic with function, or the lack thereof. Not so with Unimatic’s all-new Prodiver line, which promises both a streamlined design language and robust mechanical functionality. But do the watches actually pull it off? Let’s take a deeper dive and find out. Perhaps the biggest factor in Unimatic’s favor here is the Italian brand’s penchant for design cohesiveness across their lineup. Even before taking the new Prodiver into consideration, Unimatic watches share aesthetic hallmarks, namely chunky, round indexes, sans serif typefaces, and symmetrical dial balance. Even models that deviate from this norm, like the UT1 and UT4, which feature hour numerals instead, carry a uniformly round and hardy profile, which gives each Unimatic watch friendly-yet-tough dimensions. This is all personal conjecture, of course, but rarely does a brand manage to maintain consistency in design across their entire lineup quite as well as Unimatic does.  Back to the Prodiver, though; like most other watches by the brand, it also bears the signature round indexes, though it adds some legitimate dive watch pedigree, too. Each of the three new Modello Uno models sports a democratically-sized case, measuring at 40mm in diameter and 49mm lug to lug. The case thickness is a healthy 14.4mm with the domed sapphire crystal, and...