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Swiss Made

Legally regulated country-of-origin mark. Since 2017 requires at least 60% Swiss production cost, Swiss movement, Swiss development, and Swiss assembly and inspection.

AWCo and Squale Return With 60 More NOS Blancpain-Cased Divers Worn & Wound
Blancpain Cased Divers Sep 4, 2026

AWCo and Squale Return With 60 More NOS Blancpain-Cased Divers

In 2020, Squale teamed up with Amsterdam Watch Company for a truly memorable collaboration: two “Fifty Fathoms” divers using NOS cases from the 1950s, originally manufactured by Squale for Blancpain (technically, this was pre-Squale, which was established in 1959, so the cases would have been made under Von Büren SA). It’s a unique type of watch that only pops up once every few years, if that. NOS cases make them part vintage, part modern. That’s always intriguing, but even more so when the cases come from watches that are so coveted, rare, and, frankly, expensive. Priced at around $2k at the time and limited to 60 pieces each, they sold out the same day, leaving many collectors, such as yours truly, wishing they had pulled the trigger a little faster. In 2020, however, AWCo teased that more would be coming, noting that Squale had access to 180 NOS cases in total, not just the 120 used for those first two editions. That left 60 more for a third. Well, that day has come with the launch of the AWCo x Squale Milbino. A logical but no less exciting addition to the series, the Milbino takes inspiration from mil-spec Fifty Fathoms watches. The telltale feature, which is hard to miss, is the moisture indicator on the dial. Created in the 1950s as a safety feature for military divers, it would change color if moisture breached the case seals, quickly letting the diver know that their watch had been compromised. A cool, practical detail that has since become collector catn...

Gallet Officially Enters Its Renaissance for the Brand’s 200th Anniversary Worn & Wound
Girard-Perregaux Sep 3, 2026

Gallet Officially Enters Its Renaissance for the Brand’s 200th Anniversary

It was nearly a year and a half ago that Breitling announced its acquisition of the long defunct Swiss watch brand Gallet. Since then, we’ve been waiting for an official comeback, and now it’s finally here in the year of the Maison’s 200th anniversary. Today marks the beginning of a new era of the historic watchmaker. In the 1800s when Gallet was first founded, La Chaus-de-Fonds was a global hub for watchmaking, giving rise to several legendary brands, including Breitling as well as Heuer, Zenith, and Girard-Perregaux. The period coincided with the Industrial Revolution, which trickled into the field of watchmaking, transforming it from a bespoke craft for the elite to an increasingly accessible craft thanks to growing mass production. The democratization of the watch opened doors for timekeepers to serve as more than a status symbol but a tool for adventurers in the realms of aviation, racing, and sailing. Gallet’s watches went on to time the Wright Brothers’ first powered flight, helped pilots track the time in world cities during the earliest intercontinental flights, and commemorated racing champion Rex Mays’ victory at the Springfield Mile. Gallet continues this lineage while bringing it into the modern era thanks to the technical expertise of Breitling. From the movements powering the models down to details like interchangeable quick release straps, Breitling has revived Gallet with contemporary upgrades while maintaining the original essence of the brand...

Breaking News: Rolex To Sell Four Unique Daytonas At Auction Later This Month To Benefit The Federer Foundation And Re:wild Hodinkee
Rolex Sep 3, 2026

Breaking News: Rolex To Sell Four Unique Daytonas At Auction Later This Month To Benefit The Federer Foundation And Re:wild

There was a whisper going around Watches & Wonders this year that Rolex had created a set of Daytonas inspired by each of the four seasons – precious metal, gem-set, and, what none of us could really believe, just one of each in the world. In other words, Rolex had made a unique set of watches. And as most of you likely know, Rolex is not in the business of creating one of anything, really. But they'd done it here, and the story goes that they'd asked each of their retailers to submit names and profiles of those who might be a worthy owner of this box set of "Four Seasons" Daytonas. The price? Roughly CHF 4million. Platinum and lapis! Yellow gold and mookaite and chrysoprase! And despite the few details shared, interest in the set was simply overwhelming. Rumor had it that over 1,000 names were submitted for the multi-million-dollar set before the show ended. The names included some of the most famous people in the world. And yet, Rolex, by their own admission, wasn't quite sure how they would decide who would get it. They'd never expected such interest.  Well as of this morning, now we know. For the first time that I can remember, Rolex will hold a charity auction and sell off these four unique Daytonas to the highest bidder. It will take place on September 28 of this year in London, in conjunction with Phillips auction house. All proceeds will go to two charities helmed by arguably Rolex's most famous and influential testimonies, Roger Federer's Federer Foundation and...

Gallet Returns For Its 200th Anniversary With Four New Watch Collections Fratello
Breitling which will manufacture Sep 3, 2026

Gallet Returns For Its 200th Anniversary With Four New Watch Collections

Gallet is returning to the watch industry in 2026, exactly 200 years after its founding in La Chaux-de-Fonds. The historic Swiss name returns as a sibling brand to Breitling, which will manufacture the new watches and provide the infrastructure behind them. The relaunch centers on four collections — Flying Officer, Multichron Pilot, Multichron Sport, and […] Visit Gallet Returns For Its 200th Anniversary With Four New Watch Collections to read the full article.

Golden Obsidian for Gérald Genta’s Minute Repeater SJX Watches
Ming having both options Sep 3, 2026

Golden Obsidian for Gérald Genta’s Minute Repeater

One of the most striking watches to debut at Geneva Watch Days is a new variant of Gérald Genta’s Minute Repeater featuring a dial made of Golden Obsidian. In variation from last year’s debut, it’s forgone the glossy black onyx dial in favour of naturally formed volcanic glass. Initial thoughts Beyond the dial the only change is the strap, still with its signature centre-lug though now in a brown calfskin which nicely dresses down the overall package. It’s a perfect example of the brand’s ethos as they expand the collection: methodical, deliberate and measured. Small changes that stack up and give buyers more choice, and the addition of the Golden Obsidian alongside the Onyx shows how one small change can take a watch from classical and serious to relaxed and charming — having both options in the lineup should help satisfy still-healthy demand for stone dials perfectly compliment each other and goes far to round out a healthily expanding lineup for Gérald Genta. Obsidian dial Golden obsidian is a variant of the jet-black volcanic obsidian you’re likely familiar with. It forms naturally when lava cools rapidly and traps microscopic pockets of iron, air and gas bubbles forming organic striations and graining through the glass. These imperfections give golden obsidian its warmth and shimmer, changing dramatically as light hits it from different angles. What it does share with stone is its unique formation, so no two Golden Obsidian dials will be alike. Like wi...

First Look - The Bulgari Titanio, The Titanium Evolution of the Aluminium Collection Monochrome
Bulgari Titanio Sep 2, 2026

First Look - The Bulgari Titanio, The Titanium Evolution of the Aluminium Collection

Titanium is the common thread running through Bulgari’s Geneva Watch Days 2026 releases. Alongside the more experimental Octo Finissimo models, the brand also brings the material to one of its most recognisable everyday collections. The new Bulgari Titanio evolves the familiar Aluminium series with cases made from grade 5 titanium, while retaining the collection’s characteristic […]

Introducing: The H. Moser & Cie. Streamliner Tourbillon Skeleton Ceramic Alpine Limited Edition Hodinkee
Richard Mille prices But Moser Sep 2, 2026

Introducing: The H. Moser & Cie. Streamliner Tourbillon Skeleton Ceramic Alpine Limited Edition

What We Know If H. Moser is guaranteed to do anything, it's to surprise us. A watch made out of cheese. A watch inspired by the Reebok "Pump." Those are easier to process because they're fun and a bit silly. But when Moser signed a deal to be a sponsor of Alpine's Formula 1 team, it was even more surprising to me. That's a serious sponsorship for a brand that makes far fewer than 5,000 watches a year and doesn't charge Richard Mille prices. But Moser is taking full advantage of the platform and turning out very sporty watches, including this new collaboration.  This isn't the first collaboration between the brands; it began with a surprising smartwatch for the pit crew, paired with a skeletonized chronograph. Pierre Gasly (one of Alpine's drivers) also got his own limited edition. But this one takes the automotive inspiration in a different direction: lightweight and with all the Alcantara you could want (maybe even more).  While Moser has done a Streamliner tourbillon in ceramic before, that watch came with a full dial and a ceramic bracelet. The 40mm by 12.8mm case is made of anthracite grey ceramic, but now it comes with an integrated light blue Alcantara strap, a synthetic microfiber material with a soft, suede-like texture. If you're into cars, you've run into this material a lot. Unlike the previous release, this is the first skeleton-flying tourbillon version of the Streamliner, made in ceramic. Powered by the HMC 814, the watch has blue-toned plates with diamond...

The Business of Watches Podcast: Armin Strom Co-Founders And Top Executives Serge Michel and Claude Greisler Hodinkee
Armin Strom Co-Founders Sep 2, 2026

The Business of Watches Podcast: Armin Strom Co-Founders And Top Executives Serge Michel and Claude Greisler

This week on The Business of Watches, a visit with the folks running Armin Strom, a true original in the small but increasingly crowded field of independent watch brands. It takes its name and original inspiration from the eponymous Swiss watchmaker who was best known for his innovative and record-setting skeletonizing techniques on watches and dials.  Childhood friends Serge Michel and Claude Greisler took over the brand in 2006. Michel, who controls the company, came from a family business background (in another field of business), while Greisler was a watchmaker and engineer. Twenty years on, Armin Strom is a true original in Swiss watchmaking, producing unique timepieces pushing the boundaries of contemporary horology from an atelier in Biel / Bienne, where most of the components are produced, decorated and finished for the brand's proprietary, in-house designed movements.  Claude Greisler (left) and Serge Michel, the co-founders of Armin Strom. This week the brand launch a new version of its Dual Time GMT Resonance in a "manufacture blue edition" with a blue mainplate. The watch employs Armin Strom's unique take on the concept of resonance with dual oscillators kept in balance by its proprietary 'resonance clutch.' The story of the development of the brand's take on the concept is a key element in its journey and we explore and unpack that process in-depth in the episode. Currently making about 400 watches a year with a staff of about 55 people, Armin Strom is on...

Introducing: Vacheron Constantin Métiers d'Art Tribute To The Animal Kingdom Hodinkee
Vacheron Constantin Métiers d'Art Tribute Sep 1, 2026

Introducing: Vacheron Constantin Métiers d'Art Tribute To The Animal Kingdom

What We Know Last week, Vacheron Constantin presented the latest in their Métiers d'Art collection, the Métiers d'Art Tribute to the Animal Kingdom. The impressive collection, which is based on Vacheron's four-aperture display Métiers d'Art watch, is made up of six watches, each featuring a facsimile of an animal made out of an unexpected blend of materials and construction. Notably, each dial in the series was created not by a watchmaker, but rather by an independent artist. This last part is key to the Métiers d'Art idea, which offers watches as a platform for artistry of all sorts, resulting in a collection unlike any other I can think of. The six watches that make up this collection are the: Feathersnake, which features a snake made of several hundred pieces of Lophophore and Goose feather; Glassoctopus, which features a hand-melted and shaped glass octopus set on a hand-guilloched gold-base coated in dark blue; Oraygami, which sets a fever of origami paper rays again against a hand-guilloched gold-base finished in blue; Tigerbroidery, which renders a tiger through an embroidered silk dial using yellow and white gold wire, black ceramic–coated wire, and British and Japanese silk; Papercroc, which uses paper sculpture to evoke a crocodile; and Woodenwings, which features a marquetry dial rendition of a flacon. To go into the process behind each of these dials would take up far more time and space than is available here (maybe something to go into if ever I get to ...

A New Adventure With A Familiar Name: The New Tudor Northflag GMT Fratello
Tudor Northflag GMT Tudor just Sep 1, 2026

A New Adventure With A Familiar Name: The New Tudor Northflag GMT

Tudor just unveiled its new Northflag watch. The name isn’t new, as the brand initially launched this explorer’s model in 2015, just before Baselworld. I clearly recall that launch, which featured Tudor bringing Land Rover Defenders into a dark Swiss forest (ensuring safety) to reveal the watches inside an adventurous tipi tent setup. The Tudor […] Visit A New Adventure With A Familiar Name: The New Tudor Northflag GMT to read the full article.

First Look - The Ferdinand Berthoud Chronomètre FB 3SPC.4-1 in Black Ceramised Titanium Monochrome
Chopard co-president Karl Friedrich Scheufele Sep 1, 2026

First Look - The Ferdinand Berthoud Chronomètre FB 3SPC.4-1 in Black Ceramised Titanium

Chopard co-president Karl Friedrich Scheufele resurrected the name Ferdinand Berthoud in 2015. An eminent Swiss horologist who emigrated to Paris in 1745 and gained fame for his precision marine chronometers, Ferdinand Berthoud was given a second lease of life in Scheufele’s hands as an elite haute horlogerie brand that perpetuates the founder’s legacy of chronometric […]

Introducing - The New Superlight Gagà Laboratorio Labormatic Superleggero Monochrome
Aug 31, 2026

Introducing - The New Superlight Gagà Laboratorio Labormatic Superleggero

Officially launched just two years ago, Gagà Laboratorio is a spin-off of the longstanding Italian luxury designer watchmaker Gagà Milano. The inaugural Labormatic line encapsulates the brand’s highly creative mechanical personality, underscored by 1950s Italian industrial design codes and powered by Swiss La Joux-Perret movements. Instead of traditional hands, the Labormatic displays the digital hours […]

Even In Titanium, The Gagà Laboratorio Labormatic Superleggero Is No Lightweight Fratello
Aug 31, 2026

Even In Titanium, The Gagà Laboratorio Labormatic Superleggero Is No Lightweight

Since 2020, Gagà Laboratorio has produced distinctive wristwatches with Italian flair and Swiss precision. The company’s catalog comprises two model lines, the Labormatic and the Aqualab. Both are progressively designed and appear to be the types of pieces that could cost as much as a high-end sports car. However, that couldn’t be further from the […] Visit Even In Titanium, The Gagà Laboratorio Labormatic Superleggero Is No Lightweight to read the full article.

Introducing - The new L.Leroy Vox Temporis Tourbillon Minute Repeater, with Tact-Inspired Single-Hand Display Monochrome
Oris Tourbillon Minute Repeater Aug 29, 2026

Introducing - The new L.Leroy Vox Temporis Tourbillon Minute Repeater, with Tact-Inspired Single-Hand Display

Named after the illustrious 18th-century watchmaker Charles Leroy, L.Leroy made its return over the past couple of years with high-end complications such as the Osmior Bal du Temps Tourbillon Minute Repeater or the Elyor Flying Tourbillon. Yet, the first watch heralding this renaissance was a unique piece combining a minute repeater and a tourbillon that was presented […]

Vacheron Constantin’s Adventures in the Animal Kingdom SJX Watches
Vacheron Constantin s Adventures Aug 28, 2026

Vacheron Constantin’s Adventures in the Animal Kingdom

As part of the brand’s “One of Not Many Crafts” programme, Vacheron Constantin is experimenting with a series of concept watches decorated with unexpected artisanal crafts, Métiers d’Art Tribute to the Animal Kingdom. Some of the decorative method have never before used by Vacheron Constantin, or even watchmaking at large. The series is made up of six creative watches – each a unique creation – that run the gamut of rare crafts, some that are traditional in watchmaking, like gold embroidery, but others that are surprising, like origami. Each watch has a whimsical name stemming from the subject and method: Feathersnake, Glassoctopus, Oraygami, Tigerbroidery, Papercroc, and Woodenwings. From left: Woodenwings, Feathersnake, and Tigerbroidery Initial thoughts These are one-off concept watches, so both availability and price are moot points. But they are impressive, both in terms of technique and visuals, so I imagine Vacheron Constantin will be turning to these artisans for more watches eventually. All are striking, but a few stand out. Papercroc might well be my favourite of the lot, though Vacheron Constantin missed the opportunity to make a paper tiger. On the other hand, when the exotic technique on a tiny scale and quality of the result are taken together, Tigerbroidery is arguably one of Vacheron Constantin’s greatest achievements in the rare crafts field. Papercroc Others stand out for the technique. Part of Glassoctopus’s appeal is the rawness of the ...

Introducing: Noah x Timex MK1 Anchor (Live Pics) Hodinkee
Breguet numerals Aug 27, 2026

Introducing: Noah x Timex MK1 Anchor (Live Pics)

What We Know This week, Noah, the New York City–based menswear brand that has made a name for itself by blending modern streetwear aesthetics with classic Ivy style, has dropped yet another in their series of highly sought-after limited-edition collaborations with Timex. But this time, instead of evoking classic dress watches, they've opted to move in a sportier direction, reimagining Timex's MK1 field watch into a fun everyday watch. The new watch uses the 36mm version of Timex's MK1 field watch as a base, but swaps the military-inspired dial used in the majority of that line for a nautical-inspired silver opaline dial. The Timex logo stays put near twelve o'clock, with the cursive Noah wordmark joining it just below.  A printed minute track with lumed pips runs around the outside of the dial, and applied markers, alternating between Breguet numerals for the even numerals and dauphine-shaped markers — which mirror the lumed dauphine hands — representing the odd. The small seconds hand brings with it the most significant aesthetic choice on the watch. A red anchor, surrounded by a black railroad seconds track, backs the small seconds subdial and shouts on a dial that otherwise hums. The watch comes with two strap options, each made of a double layer of woven nylon, and fitted with quick-release spring bars. The first of these, and the one more prominently featured in the brand's marketing materials, is a red and navy double stripe, but the watch also comes with a so...

True Craftsmanship Takes Center Stage: The AnOrdain Model 1 Porcelain With Numerals By Kia Tasbihgou Fratello
Anordain Model 1 Porcelain Aug 27, 2026

True Craftsmanship Takes Center Stage: The AnOrdain Model 1 Porcelain With Numerals By Kia Tasbihgou

Every time anOrdain announces a new release, I sit up and listen carefully. Over the past decade, the Scottish brand has made a name for itself for creating some of the absolute best dials in the industry. The craftsmanship and creativity in every new release are almost second to none. In-house typography designer Imogen Ayres […] Visit True Craftsmanship Takes Center Stage: The AnOrdain Model 1 Porcelain With Numerals By Kia Tasbihgou to read the full article.

Introducing - Atelier Wen x Massena LAB Inflection Shuo, A Tantalum Integrated Watch with Two Gold Dial Variants Monochrome
Girard-Perregaux Aug 26, 2026

Introducing - Atelier Wen x Massena LAB Inflection Shuo, A Tantalum Integrated Watch with Two Gold Dial Variants

The Atelier Wen Inflection collection (2025) marked an important step up for the brand, with its complex, fully curved case, an integrated bracelet made almost entirely from tantalum, high-end dials, and a customised movement supplied by Girard-Perregaux. For Geneva Watch Days 2026, Atelier Wen has partnered with New York-based creative studio Massena LAB on a […]

Introducing: The Doxa Sub 300 Beta "Frogger" (Live Pics) Hodinkee
Doxa Sub 300 Beta Frogger Aug 25, 2026

Introducing: The Doxa Sub 300 Beta "Frogger" (Live Pics)

What We Know If you thought Doxa was done for the summer, well, we've got one more for you, and it's a good one at that. Made in collaboration with San Diego–based jeweler and watch dealer Belmont Watches, Doxa has reinvented the Sub 300 Beta, bringing a decidedly military execution to its most fashion-forward model, directly inspired by San Diego's longstanding military history. If you're slightly surprised to hear that last part (maybe because when you think of San Diego you think of beaches, surfing, golf, the Padres, or the San Diego Zoo), trust me when I tell you that San Diego is a proper military town, with a significant Navy, Marine, and Coast Guard presence. It is also — most importantly for this watch — the home of Naval Amphibious Base Coronado, and with it, SEAL Team 1. This watch pays homage to that team's predecessors, the Navy Underwater Demolition Team (UDT), better known as Frogmen, from whom the ranks of the original SEAL Team 1 were populated. So, what does that look like? Well, in this case, it means reinterpreting the existing Doxa Sub 300 Beta with a fatigue-esque kelp-green grained dial, a handset straight off the Doxa Army (as seen recently on our own limited edition with Doxa), and a first-of-its-kind (for Doxa) fully sandblasted stainless steel case and bracelet. Like other watches in the Sub 300 Beta lineup, the "Frogger" is thinner than you'd expect from a Doxa diver, at 11.95mm, but otherwise retains proportions similar to the 300T, measu...

Spending Time With The New Ollech & Wajs Early Bird EB-24 Fratello
Aug 23, 2026

Spending Time With The New Ollech & Wajs Early Bird EB-24

There are watches named after places, people, and the animals their designers admired on long-ago fishing trips. And then there is the Ollech & Wajs Early Bird, a watch named after a satellite. I liked this watch so much that I bought the re-edition. I have a bit of a long-term fascination with the Swiss […] Visit Spending Time With The New Ollech & Wajs Early Bird EB-24 to read the full article.

Hands-On With The Girard-Perregaux Neo Constant Escapement - Could We Catch The Purple “Butterfly” Inside? Fratello
Girard-Perregaux Neo Constant Escapement — Aug 22, 2026

Hands-On With The Girard-Perregaux Neo Constant Escapement - Could We Catch The Purple “Butterfly” Inside?

Why use a traditional, coiled balance spring when you can use a 14-micron-wide and 120-micron-“thick” silicon blade instead? With the latter, Girard-Perregaux set out to overcome the inherent challenge of fluctuating power delivery in mechanical watches. The goal for the 235-year-old Swiss watchmaker from La Chaux-de-Fonds was to achieve consistently superior precision. The quest involves […] Visit Hands-On With The Girard-Perregaux Neo Constant Escapement — Could We Catch The Purple “Butterfly” Inside? to read the full article.