Hodinkee
Business News: Watches And Wonders Attendance Climbs Despite Geo-Politics And Economic Challenges As Brands Make Case For Value
The watches that prove commercial and collector successes emerging from Watches and Wonders 2026 will have climbed a wall of worry. There was plenty to fret over heading into the watch industry's largest and most important annual salon this year. The eruption of war in the Middle East challenged travel plans and clouded the outlook for visitors from the region and beyond. Indeed, sales have certainly been impacted in the Middle East, and the question remains how quickly stability might return.The existing bugbears of the watch sector – rising input costs from raw materials, including record gold values, ongoing U.S. tariffs, not to mention the continued strength of the Swiss franc, as well as years of retail price increases – remained omnipresent. All told, these factors could have set the stage for a subdued, cautious event. Instead, the industry converged in Geneva, striking an optimistic and inclusive tone where it worked hard to show it's been paying attention to the demands of clients and customers with new watches that drove home a theme of demonstrating value in often, but not always, familiar packages. With public-facing events including Montreaux Jazz concerts in the Geneva city center, Watches and Wonders emphasized its role as a cultural tent pole for the industry and the Swiss watchmaking region, aiming to be more open and welcoming. The new, more public-oriented strategy certainly paid off as attendance jumped to nearly 60,000 unique visitors, a record for...
