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Results for The Swatch Group

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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Hands-on – The MIH Gaïa Series III, and Why this Watch Matters Monochrome
Jan 6, 2026

Hands-on – The MIH Gaïa Series III, and Why this Watch Matters

After the now-cult-classic MIH Watch of 2005, an overtly minimalist Annual Calendar Chronograph developed by Ludwig Oechslin and Paul Gerber, and the Gaïa Watch series launched in 2019, the 2024 edition continues the museum’s approach to watchmaking. Indeed, before launching his own brand, Ochs und Junior, Oechslin was the curator of the Musée International d’Horologerie […]

The Bernhardt Watch Company Introduces the Cipher Diver Worn & Wound
Jan 6, 2026

The Bernhardt Watch Company Introduces the Cipher Diver

I’m not going to lie to you, I love a bit of intrigue. When I was a child, I would write notes to my mother in invisible ink made of lemon juice. When someone tells me to keep a secret (which is always a surprise, given my big mouth), I can hardly contain my excitement. And, even now, I fancy myself a real James Bond type when I hide the Amazon boxes from my husband before he comes home from work.  Luckily for me, Bernhardt Watch Company just announced their Cipher Diver, which sits right at the cross-section of two of my hobbies: watches and subterfuge. Inspired by Thomas Jefferson (and, impressively, made in partnership with Monticello), the watch nods more to the third president’s inventive streak than his political career – including the rotating wheel cipher, a mechanical concept designed to encode messages through a specific alignment of letters across a series of discs. The result is a diver that cleverly allows you to keep a secret message right on your wrist. Beneath the bezel, Bernhardt has included the alphabet printed on UV-reactive ink. By aligning the bezel to a designated hour key and referencing minute markers on the dial, one is able to use the clock’s timekeeping functionality to decode the message. If that’s not some National Treasure type of ingenuity, I don’t know what is. Each diver comes with a UV decoding torch and an initial cipher card, with new encrypted messages released weekly through July 4, 2026 (the 250th anniversary of the Unit...

The Bernhardt Cipher Diver Brings a Hidden Cipher to an Affordable Tool Watch Two Broke Watch Snobs
Jan 1, 2026

The Bernhardt Cipher Diver Brings a Hidden Cipher to an Affordable Tool Watch

Bernhardt Watch Company has announced the Cipher Diver, a new limited edition release created to coincide with the United States entering its 250th year of independence. Founded in North Carolina, Bernhardt Watch Company has built a long-standing reputation within the enthusiast community for producing mechanically straightforward, affordably priced watches with a focus on usability and accessibility.

Year in Review: Watch of the Year 2025 Worn & Wound
Grand Seiko s Dec 31, 2025

Year in Review: Watch of the Year 2025

Our annual Watch of the Year post is here, and as always it’s a celebration of the diversity and strength of the enthusiast community. There’s a little of everything represented here, from the platonic idea of the Seiko diver, to highly experimental and ultra-modern, to emerging microbrands offering incredible value. But it’s not just about the watches themselves – every year has individual watches that are successful in the ways that get them onto lists like these. It’s the way our team assesses them, and gets to the heart of what makes a watch great, or interesting, or challenging.  We hope you enjoy our roundup of our team’s favorite watches of 2025. Let us know yours in the comments below, and Happy New Year!  Christoph McNeill  For my Watch of the Year this year, I of course went with a Seiko. I know, no surprise there, but consistency is a good thing right? What can I say, I absolutely love Seiko. And I’m not just a homer, they really do put out killer stuff year after year. I nearly picked one of the amazing and beautiful Grand Seikos (the SLGW007 ‘birch’ dial), but I’ve written about the Grand Seikos a lot, and as stunning as they are, I’m a dive watch guy at heart and there is one Seiko diver that really blew me away this year. I’m talking about the Seiko Prospex Marinemaster SLA081 Limited Edition “Shinkai” diver. For brevity’s sake I’ll just refer to it as the Shinkai from here on out. The Shinkai diver is modeled after the OG ...

Year in Review: the Changing Shape of Watch Media, and the Center of Watch Culture Worn & Wound
Dec 26, 2025

Year in Review: the Changing Shape of Watch Media, and the Center of Watch Culture

It’s the end of the year, which means it’s the one time on the calendar when you the reader will be able to stand a little naval gazing about the state of watch media. Look, it’s my job to reflect on this stuff constantly, but I also know that in practical terms, it’s not really something most watch enthusiasts necessarily want to hear about. When it comes to our readership one thing is overwhelmingly true: it really is about the watches, and the data bears that out. But it’s also impossible to ignore the titanic shift in how all of this works.  Artificial intelligence has fundamentally changed how enthusiasts and collectors interact with watch “stuff” on the internet and social media. Even if you’re not actively using ChatGPT or other services to get your watch related questions answered, it’s happening in the background constantly in ways you may or may not realize. Your search results no longer bring you to websites like ours, but spit out summaries answering your queries that draw from our articles and those of our peers. And the reels and posts (but mostly reels – who’s making static posts these days besides me?) that you see on Instagram are fed to you by an AI fueled algorithm. Is it showing you what you actually want to see? Hard to say.  To that point, a brief aside: have you seen the new feature in Instagram that tells you what your algorithm is feeding you? It’s fascinating(?) but also probably a little useless. Mine says I’m interest...

Ruhla: The East German Watch Brand That Went to Space Worn & Wound
Dec 26, 2025

Ruhla: The East German Watch Brand That Went to Space

For decades now, watch collectors have become enamored with the significance, popularity, and (perhaps most importantly) the absurd affordability of Soviet-era watches. There’s the ingenious Vostok Amphibia dive watch; the various Poljot and Strela chronographs vital to the Russian space program; and the minimalist, glossy-white Raketa Big Zero that signified “the end of history.”  What’s lesser known are the timepieces from another part of the Iron Curtain-East Germany, which once encompassed two of the most significant areas of the historic watch industry. Today we associate German watches with the town of Glashütte, where Walter Lange set up a watchmaking school in 1841 and evolved it into one of the great horological houses.  Meanwhile, about 300 kilometers to the west is the town of Ruhla. Like Glashütte, Ruhla was also known for metal mining and a tradition of blacksmithing and metalworking. After World War II, it also happened to fall into the Soviet occupation zone, even though it was as far west as one could get. Perhaps it was always fated for this.  Image via Ostalgie-Ruhla: Watches of the GDR Both sides faced the evolution of pocket watches to wristwatches, on opposite sides of the World Wars. After 1945, the watch factories in Glashütte and Ruhla were reorganized into publicly-owned enterprises-having endured reparations back to Moscow (to jump-start the USSR’s own watch industry) and the general devastation of the war. Glashütte was a mor...

The Trend Continues: Monobrand Watch Boutiques Are On A Continuous Rise Fratello
Dec 21, 2025

The Trend Continues: Monobrand Watch Boutiques Are On A Continuous Rise

Do you prefer mono or stereo? And what about quadraphonic or surround sound? I suspect most of you will answer these questions with anything but “mono.” But mono is the trend when it comes to retail in the world of watches. Monobrand watch boutiques are on a continuous rise. As a watch fan, you, more […] Visit The Trend Continues: Monobrand Watch Boutiques Are On A Continuous Rise to read the full article.

Introducing: The JB300 Poulpro - Jacques Bianchi’s Technical Dive Watch Evolves Fratello
Dec 20, 2025

Introducing: The JB300 Poulpro - Jacques Bianchi’s Technical Dive Watch Evolves

The JB300 Poulpro arrives as Jacques Bianchi Marseille’s latest take on a serious dive watch. It pairs some of the frivolous style of the earlier JB200 Poulpro with a more technical, titanium-based platform. This isn’t about flash; it’s about refining a recognized design language into something even more purposeful. In dive watches, there’s a fine […] Visit Introducing: The JB300 Poulpro - Jacques Bianchi’s Technical Dive Watch Evolves to read the full article.

Fratello Talks: The Forces Redefining The Watch Industry’s Future Fratello
Dec 18, 2025

Fratello Talks: The Forces Redefining The Watch Industry’s Future

As 2025 draws to a close, it’s a natural moment to pause, take stock, and look ahead at what the coming year may hold for the watch industry. In this week’s episode of Fratello Talks, Nacho is joined by Daan and Lex for an in-depth conversation about the various factors and forces that are actively […] Visit Fratello Talks: The Forces Redefining The Watch Industry’s Future to read the full article.

The Lord Elgin “Chevron” Direct Read 7775 Jump Hour: Mid-Century Watch Design at Its Peak Worn & Wound
Casio nal blog post or Dec 17, 2025

The Lord Elgin “Chevron” Direct Read 7775 Jump Hour: Mid-Century Watch Design at Its Peak

Never has there been a more attention-grabbing timepiece in my watch box than the Lord Elgin Direct Read 7775, commonly nicknamed the Chevron by enthusiasts. Every collector has a watch (or two, or three, or four, or five, or…) they’ve always wanted to add to their collection but can’t, for reasons like price, availability, or both. The Chevron has been near the top of my list for many years. When it was released to the public in 1957, it cost customers $79.50, the equivalent of roughly $917.67 in 2025. While fortunately not fetching that price on the market currently, a rough condition example can still set a collector back hundreds of dollars. The disheartening state of my wallet has made acquiring one infeasible and, even more so, impractical. However, when I saw a Chevron in good condition pop up on eBay for a solid price a few months ago, a good friend of mine and I worked out a deal to acquire it and finally add one to my collection (thanks again, Mike!). Now, with an example of my own, I can rest assured knowing that my years of yearning were not in vain–this watch is truly a joy to own.  History and Rundown on the Direct Reading Line When my love for the Chevron model first began, very little information regarding the watch’s history was available online. Outside of the occasional blog post or auction listing, there were no published articles or deep dives available (or at least easily locatable). Research conducted for this article was sparked when I ca...

The Watch Lord Nelson Left Behind SJX Watches
Hamilton their daughter Horatia Dec 17, 2025

The Watch Lord Nelson Left Behind

When Sotheby’s closed its Fine Watches online auction in London on December 17, the Victory Watch made by James McCabe and presented to Admiral Lord Horatio Nelson by the officers of HMS Victory sold for £152,400, fees included; below the low estimate. The price was unexpected for an object with an unusually intimate Nelson provenance: a gift from his officers that belongs to Nelson’s last weeks on land, before his victory and death at the Battle of Trafalgar, and to the choice he made to keep the watch at home. The Victory. Image – Sothebys (Turner, the battle of Trafalgar) Wikipedia Understanding the Victory The case bears the presentation inscription, “Pres. to Adml. Lord Nelson By the Officers of HMS Victory Aug 20 1805”. That date sits in the hinge of his final summer. Nelson had returned to England after a long, grinding command, and the country treated him as a national hero. He slipped away to Merton Place in Surrey to live, briefly, in the domestic scene he valued: a house shaped around his wife, Emma Hamilton, their daughter Horatia, and the familiar ritual of guests, dinners, and the small civilities of being ashore. The officers who commissioned the watch gave it to the man they knew at sea, and to the man they sensed existed elsewhere; the man who also wanted beauty, music, and calm within reach. Within a fortnight the strategic situation tightened. News that the French and Spanish fleets had combined at Cádiz brought recall. On September 14, 1805,...