SJX Watches
Sotheby’s Sets Record Price for Cartier and Quartz
The Cartier Cheich is one of the jeweller’s most unusual, and rarest, creations. Originally conceived as a prize for winners of the Dakar Rally during the years when the race was sponsored by Cartier, the Cheich was modelled on the rally’s emblem that is a stylised bust of a Tuareg tribesman wearing a headscarf – cheich is French for “sheikh”. Four originals in yellow gold were made, and amongst the recipients were Thierry Sabine, the founder of the Paris Dakar Cartier Challenge, and Gaston Rahier, a driver who won the rally in 1984 and 1985. Sabine’s death in 1986 put an end to Cartier’s sponsorship of the rally. Rahier’s watch was sold by Sotheby’s in 2022 for a little over €1 million with fees. But some 25 years after the original Cheich watches were made, Cartier made one more, in white gold no less. And that watch just sold for US$3.38 million including fees at Sotheby’s stellar Hong Kong auction, making it the most valuable Cartier watch ever sold publicly – and also the most valuable quartz watch ever sold. The result underlines the continuing demand for distinctive Cartier form watches, a category that includes the iconic Crash. The Cheich in white gold was originally commissioned by Giorgio Seragnoli, an heir to an Italian packaging dynasty who was once owned the world’s largest collection of Cartier timepieces, primarily wristwatches in white metals. A native of Bologna, sMr Seragnoli unfortunately exhausted even his considerable fortune...