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How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
Time+Tide
We'd joke that releases like this are once in a blue moon, but it seems the opposite is true: Swatch just can't stop releasing new MoonSwatches.The post Swatch’s latest MoonSwatch keeps the moonphase, ditches Snoopy & goes for a blue panda look appeared first on Time+Tide Watches.
SJX Watches
The owner of brands like Omega and Longines, the Swatch Group just announced its results for the first half of 2024. The half-year numbers crystallised a slowdown that the watch industry has felt since late 2023. Revenue was down 14.3% to CHF3.44 billion, while operating profit plunged 70% to just CHF204 million, giving the group an operating margin of just 5.9%, compared to 17.1% from a year earlier. According to Swatch, the fall in revenue was “triggered by the sharp drop in demand for luxury goods in China (including Hong Kong SAR and Macau SAR)”. At the same time, wholesale sales fell over 10%, indicating that third-party retailers are ordering less watches from the group’s brands, which in turn indicates the retailers’ pessimism for the short- and medium term. Swatch also explained the poor results by noting the group did not “make any redundancies… [and] maintaining all production capacities and not laying off qualified staff”. This was done so that “the Group [will] recover more quickly and benefit more significantly from the next upswing.” The progressively weakening positions of each of the group’s brands relative to the competition – marques like Breguet and Blancpain stand out in this regard – imply this might be overoptimistic. Notably, Swatch stated “the Swatch brand bucked the negative trend” thanks to the bestselling MoonSwatch, but this was not (and will not) be sufficient to help the rest of the group given the low value of Swat...
Monochrome
At CHF 3,445 million, the sales of the Swatch Group, the Swiss powerhouse owner of Omega, Longines or Tissot, are down 14.3% at constant exchange rates and 10.7% at constant rates. The declining sales strongly impact the operating profit at CHF 204 million against CHF 686 million for the previous year. Swatch Group advises that […]
Time+Tide
Imagine a Swatch Skin collection with Taylor Swift album covers printed on the dials.The post If Taylor Swift and Swatch ever collaborated it could be MoonSwatch massive appeared first on Time+Tide Watches.
Time+Tide
New Swatch x Omega MoonSwatch Mission on Earth models have arrived, but is this what the collection needed in the face of waning momentum?The post Does the new Swatch x Omega MoonSwatch Mission on Earth solve the fatigue surrounding the collection? appeared first on Time+Tide Watches.
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Time+Tide
Swatch has once again fired up the watch community with two teasers suggesting a new collaboration with Omega is coming June 2024.The post Swatch drops teasers for June 2024 Omega collaboration. These were your predictions appeared first on Time+Tide Watches.
Worn & Wound
eBay Finds is back! This bi-monthly installment will feature a selection of watches currently listed on eBay that have caught the eye of editor Christoph McNeil (@vintagediver). If you come across any hidden gems on the ‘Bay drop us a note at info@wornandwound.com for potential inclusion! Vintage 1987 Swatch First up this week is a cool vintage Swatch. I love how these 1980’s gems are back in style! Now, this “X” model is one I didn’t know was a thing, but apparently the X-rated, or Straight Edge or even Gen-X thing this watch represents is quite popular! This particular model goes for quite the premium over other Swatch models I’ve seen. Anyway, this example is in excellent original condition and hails from 1987, and comes on the original plastic strap. If you’re in the market for the coveted “X” Swatch, here’s your chance for one at auction rather than an exorbitant ‘buy it now’ price. View auction here 1970s Vintage Bulova Here’s an unusual vintage Bulova Sea King with the neat whale logo. The dark blue dial has really unique faceted cross markers in applied steel, along with bold steel stick hands. The dial also has the classic Sea King whale logo which I’ve always liked. The 32mm steel case is unpolished with sharp edges on the thin lugs. No movement picture but the seller states the watch runs and keeps time. The bracelet is a nice period-correct steel band that suits the watch perfectly, even though it is not Bulova branded. Nice vint...
Quill & Pad
Swatch stands as a testament to innovation, resilience, and creativity within the watch industry. Born out of the ashes of the Quartz Crisis, Swatch both saved the Swiss watch industry from obsolescence and revolutionized it through its groundbreaking approach to design, manufacturing, and marketing.
Fratello
I know quite a few people who can’t wait for the return of the Swatch Neon collection, and the 1992 Grand Prix SCJ101 is the most famous of them all. Nacho is a big fan, has a few, and still wants more. RJ is also a fan but has never found one in good condition. […] Visit It’s A Bright Monday Morning With Six New Swatch Neon Watches to read the full article.
Fratello
It has already been just over two years since the Omega × Swatch Speedmaster MoonSwatch came out. At the time, the lines in front of the Swatch boutiques were unheard of in the watch world. Although the hype isn’t as huge anymore, new versions, like the recently introduced Snoopies, keep the Bioceramic phenomenon alive and […] Visit Sunday Morning Showdown: TAG Heuer Formula 1 × Kith Vs. Omega × Swatch Speedmaster MoonSwatch to read the full article.
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Fratello
Hello, and welcome to an on-location episode of Fratello Talks. Today, Nacho, Daan, and Lex are coming to you from the Watch Valley event in Utrecht, where Swatch Group novelties for the first half of 2024 were unveiled. They’ll run through some of their favorites and give opinions on the different brand’s new watches and […] Visit Fratello Talks: Swatch Group Novelties From The Watch Valley Event In Utrecht to read the full article.
Worn & Wound
Well, here we go again. Just a few weeks after the launch of the Swatch x Omega Mission to Moonphase, which saw Snoopy appearing on a pure white MoonSwatch, we’ve got an entirely new creation featuring our beagle friend. By entirely new of course what I really mean is: another color. The Mission to Moonphase New Moon is an all black rendering of the Mission to Moonphase concept. Swatch has been teasing this release over the past several days on social media, so it’s not exactly a surprise, unless you think about the very existence of these watches in the first place, and the conversation that develops around them whenever a new one drops, which is, on its face, surprising. The new Mission to Moonphase New Moon arrives just before April’s new moon, which is also the date of the total solar eclipse that will be visible to millions of Americans in the eastern part of the country (and many more will see a partial eclipse, which is still quite a thing). One wonders why Omega and Swatch didn’t come up with an eclipse themed watch for the occasion. There are all kinds of ways to play with the idea of blotting out the sun. A Bioceramic rendition of the sun’s corona could have been a pretty cool thing. I shouldn’t say “could have been,” of course. It could well be in the works. Quantum physics has proven that if enough time passes, every possible rendition of the MoonSwatch will eventually come to fruition. Back to the Mission to Moonphase at hand. The New Moon re...
Fratello
What better way for a watch brand to mark a significant anniversary than to present the result of a project that is equally challenging, ambitious, and just a little bit mad? Swatch introduced its revolutionary Sistem51 mechanical movement in 2013. It did so to mark 30 years since the brand’s inception. The challenge Mr. Nick […] Visit A Behind-The-Scenes Look At The Swatch Sistem51 - Including A Tour Of ETA In Boncourt to read the full article.
Fratello
The Swatch × Tate collection debuted on March 20th at London’s Tate Modern gallery, home to over 76,000 art pieces. The reason for that is the latest Swatch art collaboration with Tate. There are seven new Swatch × Tate models, each representing a specific artwork - Turner’s Scarlet Sunset, Chagall’s Blue Circus, Miró’s Women and […] Visit Swatch Art Journey 2024 - Meet The Swatch × Tate Gallery Collection to read the full article.
Time+Tide
We got ahead of the line at the Melbourne Swatch boutique to take a closer look at the new Snoopy MoonSwatch.The post Live on the ground for the Snoopy Swatch x Omega MoonSwatch Mission to Moonphase sales launch (Live Pics, Video) appeared first on Time+Tide Watches.
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Time+Tide
The Snoopy MoonSwatch was not the only cool release this past week: there were also hot debuts from independents and a resized icon.The post New releases from Swatch x Omega, MB&F;, Renaud Tixier and more appeared first on Time+Tide Watches.
SJX Watches
Swatch and Omega are once again dropping another collaboration that is bound to be a hit, the MoonSwatch Mission to the Moonphase. Inspired by the Omega Speedmaster Moonwatch “Snoopy”, the new MoonSwatch features a moon phase along with an all-white Bioceramic case and matching white strap. Snoopy resides on the moon phase display at two o’clock, which features a hidden quote printed in Super-Luminova, “I can’t sleep without a night light!”, that is invisible except in the dark or when exposed to UV light. The Mission to the Moonphase is not a limited edition and instead part of the permanent collection. Initial thoughts Although the MoonSwatch has been a massive hit in terms of units sold – the total sold to date is in the low millions – recent iterations of the model haven’t been particularly exciting, with most of them simply having the addition of a gold-plated seconds hand. With the MoonSwatch Mission to the Moonphase, however, Swatch is bringing something more interesting to the table. While it certainly isn’t imaginative, the appeal of the watch is obvious. For one, it builds on the capitalises on the desirability of the actual Speedmaster “Snoopy”. At the same time, the all-white livery sets it apart from the other MoonSwatch iterations. Like the other versions of the MoonSwatch, the new Snoopy edition offers decent value at US$310. It is inexpensive, though it does feel inexpensive since the case is essentially plastic mixed with ceramic. B...
Worn & Wound
In a move that would seem to indicate that no, they really never will stop with these things, Swatch has unveiled a new Bioceramic MoonSwatch featuring, you guessed it: Snoopy. This release has been teased for several weeks now, so it’s not exactly a shock, but it just kind of landing on a Wednesday night is, I have to admit, a little unexpected. What we have here is an all white Bioceramic MoonSwatch case (inspired by the full moon, according to Swatch), a form factor that at this point is nearly as familiar as a Seiko SKX007 or a Cartier Tank. The “Mission to the MoonPhase” at first glance looks like a typical MoonSwatch, but in a stark white treatment. I can’t be the only one for whom it immediately conjured the Guilty Remnant, right? If there’s a watch better suited to that particular, fictional, doomsday cult, I’ve never seen it. Anyway, this is most certainly not a normal MoonSwatch. No, this one not only features everyone’s favorite cartoon beagle in the subdial at the 2:00 position, but it’s a moonphase (yes, that’s Snoopy, apparently representing all of us, just trying to get some sleep in the moonphase indicator). I’m sometimes hard on the MoonSwatch, but Swatch has done something genuinely cool with the lume treatment here, adding a “secret” line of text that will only be visible under UV light. It’s charming, fitting with the Snoopy theme, and feels like the right way to execute something that could be perceived as gimmick. This kind...
Time+Tide
The landmark shopping street gets a little more whimsical, courtesy of the Swiss giantsThe post Swatch opens the biggest Australian store on Melbourne’s Collins Street appeared first on Time+Tide Watches.
Time+Tide
Is the MoonSwatch about to become exciting again? Plus be quick to nab our Baltic.The post Swatch teases new Snoopy MoonSwatch + Baltic x T+T pre-order open now! appeared first on Time+Tide Watches.
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Monochrome
Following the announcement in July 2023 of its half-year results showing an impressive growth of 18% in sales, Swatch Group has just issued its key figures for the entire year 2023. The Biel-based conglomerate, owner of brands such as Omega, Longines, Tissot or Breguet, reports sales up by 12.6% at constant exchange rates, or 5.2% […]
Deployant
Swatch and Blancpain has done it again. Yet another collaboration Swatch bioceramic interpretation of the Blancpain Fifty Fathoms.. The two sister brands releases a new non-limited ocean black model inspired by the new moon to join the five watches. Introducing the new Ocean of Storms collection. Press Release information with commentary in italics. New: SwatchRead More
Time+Tide
Another month, another MoonSw... oh wait a second. The post Swatch starts 2024 with a new Scuba Fifty Fathoms Ocean of Storms appeared first on Time+Tide Watches.
Deployant
Swatch releases 5 new watches to celebrate the Year of the Dragon, inspired by neon colours of Asian city street lights and signs.
Hodinkee
Dubbed the "Scuba Fifty," the latest collaboration from the Swatch Group is ready to produce complete pandemonium on September 9th.
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