Results for The Swatch Group

The 2026 Microbrand Tier List: Which Brands Are Actually Worth It?

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The Lasting Impact of Orbis International

Today, more than one billion around the world live with some form of vision loss. With the right care, 90% of it is completely preventable. Kathleen Sherin, President and CEO of Orbis International, describes how Orbi...

Extreme Watchmaking Revealed: The Formex Aria And How It's Made

Formex may be a relatively young name in Swiss watchmaking, but the brand has already made a name for itself thanks to its unique approach. Founded in 1999 and based in Biel, Formex has built its identity around combi...

Seiko's New Marinemaster May Be The Best One Yet

RJ has owned his Seiko Marinemaster SBDX001 for over ten years, and it still impresses him as much as it did in 2015. However, the original Marinemaster had some "flaws." Such as the Hardlex crystal, steel bezel inser...

The Rolex Ladder Nobody Talks About

There are 7 levels of Rolex collector, and not one of them is about what you paid. Jason breaks down the full Rolex collector hierarchy — from the guy saving for his first Datejust, to the man with six references wh...

The Ultimate Decade For Watches

What was the ultimate decade for watches? And if you had to choose just one and could only wear watches from that period, which would you pick? They may sound like two straightforward questions, but they quickly becom...

The Rolex AD Never Called Me... So I Visited Every AD in London

The Rolex AD never called.So I stopped waiting.I visited three or four authorised dealers across London looking for a brand new Rolex Explorer — and I was not leaving the city without one. After a few dead ends, Har...

The Watches That Won Us Over

First impressions matter, but they aren't always the last word. In the watch world, some of the most enduring designs are also among the most divisive. A watch that initially seems too large, too unconventional, or si...

The Truth About Grail Watches

Ask any seasoned collector what his or her grail watch was upon first entering the hobby, and chances are the answer will be very different from what it is today. As our knowledge grows and our tastes mature, so too d...

The Perfect Vintage Rolex? 🤔

Is the early 1980s two-tone Rolex GMT-Master the perfect vintage watch? From its gorgeous gilt nipple dial to the perfectly matching tritium hands, this classic proves that two-tone watches are incredible and making a...

The Seamaster Diver 300M Chronograph 007 First Light | OMEGA​

The Seamaster Diver 300M Chronograph 007 First Light, worn by a young James Bond in the new action-adventure video game. See more. ​

Is Longines The New Omega? - Why Did I Jump Ship After Owning Dozens Of Seamasters & Speedmasters?

I used to be a die hard Omega fan, and Longines did nothing for me. This was the status quo for decades and continued into the first 10 years of The Urban Gentry, but fast forward to 2026, when I not only don't have a...

The New Hydroconquest is Cool...But I'd Buy This Instead

There is a lot of hype behind the longines hydroconquest, but I'd buy this instead.

The Most Unique Dial I've Seen This Year? | Awake Son Mài Fragments

Welcome to the hands-on review of this beautiful watch from a French watch company called Awake Son Mài Fragments. This collection features one of the most unique dials I have ever seen. Enjoy the review:)

The Rolex Market is NOW Stupid.

Do your own research on these apps/platforms mentioned. The comments in this video are my own opinions only.

Swatch x AP Royal Oak LEAKED ?

This video is my opinion on if there is a Swatch x AP Royal Oak watch collaboration coming on May 16th- based on Swatch's two recent Instagram posts.

The 2026 ROLEX TEASER is live and what it means

The Rolex teaser for 2026 is out - here's what you see and what it means!

This is a Pepsi Review. (The Rolex, not the drink)

Thinking about getting a Pepsi? Here's all you need to know about one of Rolex's biggest Icons in the upcoming year of 2026 - how it wears, the hard facts, what it's actually good for and most importantly : PRICES.

Affordable Icons: The Best Watches Under $500 You’ll Actually Wear

Probably the best part of wearing and collecting GREAT watches is the fact that you do not need thousands of dollars to do so: Today, we’re looking at affordable icons all under $500 that you’ll actually wear and...

Why the Rolex Submariner doesn't mean what it used to

The Rolex Submariner has been dissected, debated, and celebrated more than any other. I want to look at it as an icon in 2025: How it has held up in an era when smartwatches dominate wrists, independents push the limi...

All The Details on the new Rolex Perpetual Padellone

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The Otsuka Lotec Watches Everyone Is Looking For! A rare chance to see four side by side!

Industrial Time, Reimagined in Japan

NEW IWC Ingenieur to celebrate the 50th Anniversary of the Genta Ingenieur.

The best quartz watches (all prices)

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The New Doxa Sub 300 Ti5

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Wrist Check From The 2026 US Open

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Cindy Crawford steps out at the OMEGA Masters 2026. #CindyCrawford #OMEGA​#OMEGAGolf

Winning the OMEGA Masters 2026 #omega #omegaeuropeanmasters #omegagolf

Gallet is back! We went hands-on with the new collection #watches #luxurywatches

He Spent $250,000 at a Patek AD & Got Screwed (The Lawsuit)

What happens when a watch Authorized Dealer breaks their promise after you spend $250,000? Today, Christian sits down with attorney and watch collector Peter Aziz to break down a real California lawsuit where a buyer...