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Swiss Made

Legally regulated country-of-origin mark. Since 2017 requires at least 60% Swiss production cost, Swiss movement, Swiss development, and Swiss assembly and inspection.

Oris Introduces the Lou Gehrig Limited Edition, a Tribute to the Yankee Legend Worn & Wound
Oris Introduces Jun 2, 2026

Oris Introduces the Lou Gehrig Limited Edition, a Tribute to the Yankee Legend

Following a tradition that began with a limited edition Big Crown Pointer Date made in tribute to Roberto Clemente, and later continued with a similar watch honoring Hank Aaron, Oris has just unveiled a new baseball themed watch in honor of New York Yankees legend Lou Gehrig.  Lou Gehrig’s legacy is bigger than baseball. His address to a Yankee Stadium crowd upon his retirement from the game is one of the most famous moments in the history of the sport, and often referred to as “baseball’s Gettysburg address.” When Gehrig retired from baseball in 1939, he ended what at the time (and for decades) was thought to be an unbreakable record of consecutive games: 2,130 in a row over a 15 season span. Nicknamed the Iron Horse for his durability throughout his playing career, his retirement due to complications from Amyotrophic Lateral Sclerosis (ALS) is all the more poignant. Gehrig passed away at the age of 37, just two years after retirement, and in the years since the Yankees and Major League Baseball have raised millions of dollars for ALS research.  Like the Clemente and Aaron watches before it, the Lou Gehrig Limited Edition is a tasteful tribute that can be appreciated well outside the sphere of baseball fandom. The watch has a number of details that fans will recognize as tributes to Gehrig’s life and career, but they are pretty subtle in their execution. The “4” in the date ring on the dial’s perimeter is highlighted in blue, which honors Gehrig’s jers...

Business News: Secondary Market Prices Climb, James Marks Jumps To Sotheby’s, Christie’s Grabs Cartier Watch Record Hodinkee
Patek Philippe Jun 1, 2026

Business News: Secondary Market Prices Climb, James Marks Jumps To Sotheby’s, Christie’s Grabs Cartier Watch Record

Summer shows no signs of slowing down - it's been a busy few weeks in the watch industry. Secondary market prices have posted gains for three consecutive quarters, the first sustained climb since 2022, suggesting the market may finally be stabilizing after the post-pandemic boom and correction. In the auction world, a veteran executive has made a high-profile move from Phillips to Sotheby's, and Christie's has just claimed the record for the most expensive Cartier wristwatch ever sold - a title that changed hands twice in the span of a few weeks. Here's a round-up of some of the latest business stories from around the industry. Secondary Market Watch Prices On A Winning Streak After years of declines, prices on the secondary watch market are stabilizing and have posted gains of more than 1% for three consecutive quarters, according to an analyst report from Morgan Stanley and WatchCharts. An index of pre-owned watch prices compiled by WatchCharts rose 1.9% in the first three months of the year from the previous quarter, led by gains from a wide swath of brands including Longines, Patek Philippe, and Zenith, the data shows.  It's the first time since 2022 that prices have climbed significantly for an extended period. The results suggest a broad recovery in secondary market values, driven by rising primary market prices, tariffs on watches entering the U.S., and increased confidence and interest in the pre-owned premium watch market.  The gains were broad-based, with 25 of...

The Oris Hölstein Edition 2026 - A New Artelier Paying Tribute To Oris’s Home Fratello
Oris Hölstein Edition 2026 — Jun 1, 2026

The Oris Hölstein Edition 2026 - A New Artelier Paying Tribute To Oris’s Home

On June 1st of every year since 2020, Oris has introduced a homage to Hölstein, the Swiss village that the brand calls home. According to Oris CEO Rolf Studer, it’s also a “thank you” from Oris to the Oris community. For this year’s edition, Oris used its new Artelier model, introduced at Watches and Wonders […] Visit The Oris Hölstein Edition 2026 — A New Artelier Paying Tribute To Oris’s Home to read the full article.

SJX Podcast: Inside Roventa-Henex SJX Watches
Jun 1, 2026

SJX Podcast: Inside Roventa-Henex

For episode 42 of the SJX Podcast, we visited Roventa-Henex chief executive Jérôme Biard at the company’s secretive manufacture in the sleepy Swiss village of Tavannes. The discussion covers the emergence of the ‘micro-brand’ (including whether that term is still relevant), the factors facing the Swiss watch industry today, the role suppliers play in shaping trends, and what it takes to start a watch company. Listen now on Apple Podcasts, Spotify, and YouTube.  

What Are 10 Of The Best Dive Watches Under €2,000? Fratello
May 30, 2026

What Are 10 Of The Best Dive Watches Under €2,000?

The market for dive watches below €2,000 has never been stronger. A decade ago, this price category was filled mostly with entry-level Swiss divers and oversized tool watches with questionable finishing. In 2026, however, the segment has evolved into the enthusiast sweet spot. This is where you’ll find some of the most interesting designs, the […] Visit What Are 10 Of The Best Dive Watches Under €2,000? to read the full article.

Hands-On: Hamilton Khaki Field Mechanical 36mm - The Return Of A Vintage Military Legend Hodinkee
Hamilton Khaki Field Mechanical 36mm May 29, 2026

Hands-On: Hamilton Khaki Field Mechanical 36mm - The Return Of A Vintage Military Legend

As the United States of America celebrates 250 years since the signing of the Declaration of Independence this year, reflecting on two and a half centuries of history, Hamilton is also looking back on its past. Instead of the 1770s, however, the Swiss-based watch brand has drawn inspiration from the 1970s and has announced the release of the Khaki Field Mechanical 36mm, a virtually 1:1 recreation of the famed 36mm Hamilton FAPD-5101 Type 1 created as a navigator's watch for the U.S. Air Force in the 1970s. The Hamilton Boutique in Lancaster, PA - formerly the Bowman Technical School for watchmakers. The FAPD-5101 Type 1 variant was produced in September of 1970 and was intended for use by U.S. Air Force personnel during the Vietnam War as a navigator's watch. While Hamilton also produced many other watches for the U.S. Military throughout the 20th Century, this particular piece was unique in that it was slightly larger and therefore more legible than its contemporaries. Due to its modern proportions and rarity, it remains highly prized among vintage watch collectors today. Hamilton's American Roots The launch of the watch was celebrated in Hamilton's ancestral home of Lancaster, Pennsylvania, just ahead of Memorial Day Weekend. Hamilton was founded in 1892 in Lancaster, where a budding watch industry had been struggling for several years to get off the ground. Seeing the need and potential for high-quality watches in the booming railroad industry, a consortium of local ent...

Happenings: Roger W. Smith OBE To Lecture At The Horological Society Of New York Hodinkee
Omega co-axial wristwatch May 29, 2026

Happenings: Roger W. Smith OBE To Lecture At The Horological Society Of New York

At the June 2026 lecture of the Horological Society of New York (HSNY), independent watchmaker Roger W. Smith OBE will trace the remarkable story of the co-axial escapement from George Daniels' original invention in the early 1970s through to its continuing modern evolution. Beginning with Daniels' determination to address the fundamental limitations of the Swiss lever escapement, the talk explores the development of his early experimental pocket watches, together with the long and often difficult process of persuading a skeptical Swiss watch industry to adopt an entirely new escapement system. Drawing on firsthand experience working alongside Daniels during the Millennium Watch project and the launch of the first Omega co-axial wristwatch in 1999, Smith will provide a rare personal insight into a pivotal moment in modern horological history. The second half of the presentation will examine the subsequent technical evolution of the escapement from 2005 onwards, including the development of the single-wheel co-axial and the changing philosophy behind escapement design — moving beyond pure chronometric performance towards long-term stability, durability, and extended service intervals. Due to limited seating, tickets will be released according to this schedule: Gold Members...............May 26 (12 PM ET)Silver Members..............May 28 (12 PM ET)Bronze Members............June 2 (12 PM ET)General Public................June 4 (12 PM ET) A dedicated email with a unique cod...

Zenith Introduces The Chronomaster Revival Liberty II Fratello
Zenith Introduces May 29, 2026

Zenith Introduces The Chronomaster Revival Liberty II

Zenith marks the 250th anniversary of the United States with the release of the Chronomaster Revival Liberty II. This launch follows the original North American exclusive from several years ago. The new model strengthens the historical link between the Swiss manufacture and American industrial history. Zenith founder Georges Favre-Jacot famously visited the United States in […] Visit Zenith Introduces The Chronomaster Revival Liberty II to read the full article.

Formex Enters The Arena Of Integrated-Bracelet Watches With Its Aria Manufacture Chronometer Fratello
Formex Enters May 29, 2026

Formex Enters The Arena Of Integrated-Bracelet Watches With Its Aria Manufacture Chronometer

As a small brand, Formex has consistently pushed the boundaries of affordable watchmaking. By using new materials, integrating innovations, and simply creating a great, varied collection of watches, the young Swiss brand has stood out in recent years. With the new Aria Manufacture Chronometer, Formex unveils a new milestone for the company. It marks a […] Visit Formex Enters The Arena Of Integrated-Bracelet Watches With Its Aria Manufacture Chronometer to read the full article.

Visiting Roventa-Henex SJX Watches
Longines May 28, 2026

Visiting Roventa-Henex

Jérôme Biard is good at keeping secrets. As chief executive of Roventa-Henex (Roventa), he needs to be. The historic manufacture in the sleepy Swiss village of Tavannes builds watches for dozens of watch brands — some are internet-native ‘micro-brands’ while others are historic names with 19th-century roots. Naturally, few of the firm’s customers choose to reveal this arrangement, preferring the unstated implication of in-house expertise. We went inside this secretive manufacture to see a different side of the Swiss watch industry. Roventa-Henex CEO Jérôme Biard in his office in Tavannes. A short history of Roventa-Henex To better understand Roventa, it’s worth examining the history of watchmaking in Tavannes, a small village in the canton of Bern just 16 km from Biel/Bienne. Watchmaking came to Tavannes relatively late — in the 1860s — nearly two centuries after the first Swiss watches were made. Despite its late start, Tavannes quickly became a major centre of industrial watchmaking in the 1890s when Henri Sandoz — with the backing of two prominent families from La Chaux-de-Fonds — opened an industrialised factory based on the American model of production, complete with the latest American machine tools. By 1905, Tavannes Watch Co.’s factory employed more than 600 workers, making it Switzerland’s third-largest watch factory after Longines and Omega. By 1914 its staff had doubled, and the factory was producing more than 3,000 watches per day. Tav...

Albishorn Introduces the New Type X-Graph Worn & Wound
Ming new features May 28, 2026

Albishorn Introduces the New Type X-Graph

Swiss brand Albishorn is known for their rather daring mission of recreating vintage watches that never existed; a goal that seems confusing until you see their wide swathe of “imaginary vintage” offerings, each of which draws from iconic timepieces of the past while forging their own new identities. It’s an exercise in parallel history with an added touch of impossibility, and it’s what makes Albishorn watches a category of their own. Carrying on that hypothetical tradition is the new Type X-Graph, which borrows elements from the legendary Type 20 design, while adding features that were simply not possible in the era that Type 20 pieces were being built.  Rather than taking a Type 20 silhouette and cramming new features in, Albishorn has taken to imagining what a predecessor “Type 10” may have looked like instead. Calling it a “missing link” in the history of the Type 20, the Type X-Graph is, of course, a pilot chronograph, with stylings from the late 1940s to pre-date the Type 20’s 1950s introduction. A monopusher military chronograph design, the Type X-Graph measures in at 39mm (a first hint of the modern innovations that remind us that it’s of an imagined history) in case diameter, and 20mm in case thickness. The lug width is a democratic 20mm, with the final lug-to-lug measurement coming in at a wearable 47.7mm, and kept slim by the 12mm thickness. But that’s just the boring stuff; the visuals and functionality of the X-Graph are what make it st...

The Business of Watches Podcast: Angelus and Arnold & Son Chief Executive Officer Pascal Béchu Hodinkee
Arnold & Son Chief Executive Officer Pascal May 27, 2026

The Business of Watches Podcast: Angelus and Arnold & Son Chief Executive Officer Pascal Béchu

This week on The Business of Watches, we're in La Chaux-de-Fonds to speak to Pascal Béchu, who heads not one, but two Swiss watchmaking brands, Angelus and Arnold & Son.  Pascal Béchu, the CEO of Angelus and Arnold & Son They're both specialized, low-production, high-horology watchmakers, with very different back stories. While Angelus is a historic Swiss brand known for its repeaters, chronographs, and long power reserve movements, Arnold & Son celebrates the work and innovation of one of history's most important (British) watchmakers, John Arnold. While quite different in their product and strategies, the two brands share the same parent company in Japan's Citizen Group, and both work closely with movement maker La Joux-Perret, with whom they share manufacturing and office space in La Chaux-de-Fonds.  Pascal Béchu is in charge of both marques. He talks about the history and the future for both brands, some recent successes in the form of celebrity clients for Arnold & Son, and a GPHG prize for Angelus. He also discusses prices and the impact the strong Swiss franc and the soaring price of precious metals are having on corporate strategy and planning.  And a quick bit of housekeeping, this conversation was recorded just before Watches & Wonders and the new novelties launched by both brands, including the Angelus 'Tinkler' quarter repeater, so these new watches are not discussed on the podcast.  But first, we round up the latest business news with the most recent ...

First Look - Louis Erard’s Integrated Sports Watch, the 2340, now in Mauve and Forest Monochrome
Louis Erard s Integrated Sports Watch May 26, 2026

First Look - Louis Erard’s Integrated Sports Watch, the 2340, now in Mauve and Forest

Last year, Louis Erard entered the integrated sports watch segment with the 2340 collection, a sharply designed and relatively accessible proposition built in titanium and steel, with a nicely executed integrated bracelet. Named after the postal code of Le Noirmont, the brand’s home in the Swiss Jura, the 2340 marked a departure from the regulator […]

A Unique A. Lange & Söhne Grand Complication Emerges SJX Watches
A. Lange & Sohne May 26, 2026

A Unique A. Lange & Söhne Grand Complication Emerges

Being the serious-minded German brand that it is, A. Lange & Söhne almost never makes unique or one-off watches. But just before Watches & Wonders opened its doors last month, Lange presented the Grand Complication in white gold with a black enamel dial to its lucky, large-wristed owner. First launched in 2013, the Grand Complication was a watch of many superlatives – the most complicated, most expensive, and most biggest Lange wristwatch ever made. Six of the 50 mm originals were made, all identical and all resembling a pocket watch with lugs. The new Grand Complication, on the other hand, feels more contemporary, but it remains the most complicated, expensive, and biggest Lange wristwatch ever made. The unique Grand Complication. Image – Owner Initial thoughts Lange’s “grand comp” was launched at Watches & Wonders when it was still a Hong Kong event. I was surprised by the watch, and while impressed by the technical achievement, it felt derivative. As it was then, the Grand Complication was essentially a replica, right down to the white enamel dial. The new Grand Complication looks and feels like an entirely different watch. Made in-house like Lange’s recent enamel dials, the black champleve dial is striking and modern. The white gold case contributes equally to the fresh look that departs the 19th century aesthetic. Image – Owner However, in a strange twist, the new case material leaves the brand logo along the dial flange even more obvious than before. T...

Hands-On With The Svelte And Soft Chronoswiss Delphis Art Deco, An Enchanting 150-Piece Limited Edition Fratello
Chronoswiss Delphis Art Deco May 25, 2026

Hands-On With The Svelte And Soft Chronoswiss Delphis Art Deco, An Enchanting 150-Piece Limited Edition

This watch made me lose my loupe during Watches and Wonders this year. It also made me lose my mind. After the product presentation at the Chronoswiss booth during the last edition of Watches and Wonders, I was so impressed by this watch that I left my loupe on the table and stumbled out to […] Visit Hands-On With The Svelte And Soft Chronoswiss Delphis Art Deco, An Enchanting 150-Piece Limited Edition to read the full article.

Introducing - The new Jaeger-LeCoultre Reverso Hybris Artistica Calibre 179 Pegasus Monochrome
Jaeger-LeCoultre Reverso Hybris Artistica Calibre May 25, 2026

Introducing - The new Jaeger-LeCoultre Reverso Hybris Artistica Calibre 179 Pegasus

Jaeger-LeCoultre’s fascinating multi-axis Gyrotourbillon made its debut in 2004 inside a large round Master case. Four years later, the complication was adapted to fit inside the iconic swivelling case of the Reverso, followed in 2016 by an 85th anniversary edition powered by the thinner calibre 179. Fittingly for a watch with equestrian origins, the pink […]

Richemont Financial Results Show U.S. Market Resilience As Middle East Sales Hit By War Hodinkee
Jaeger-LeCoultre May 22, 2026

Richemont Financial Results Show U.S. Market Resilience As Middle East Sales Hit By War

Richemont's annual financial results and executive commentary showed continued strength in the U.S. market for the Swiss luxury conglomerate's watches and jewelry despite rising consumer prices and economic fallout from the war with Iran. At the same time, sales in the Middle East, particularly the United Arab Emirates have declined since the conflict began in late February. Richemont Chairman Johann Rupert. "It is, at times, truly surreal, but the US economy, the metrics are still looking better than many other economies," Johann Rupert, Richemont's chairman, said on a call with media following the release of the company's annual financial results. Richemont said sales in the Americas rose 17% from the year before and increased by double digits in both watches and jewelry at constant exchange rates during the company's fiscal year ended in March. Richemont, which owns brands including Cartier, Van Cleef & Arpels, IWC, Jaeger-LeCoultre, and A. Lange & Söhne,  said sales in the region increased by 18% in the fourth quarter of its fiscal year compared to the same period a year earlier. "Looking ⁠ahead, uncertainty is likely to persist, not least in relation to developments in the Middle East," Rupert said. While U.S. sales stayed resilient, Richemont brands selling in the United Arab Emirates, particularly in Dubai, suffered declining sales and foot traffic in stores because of the war. While Abu Dhabi has shown signs of recovery, "in Dubai, they are more reserved, and y...

Hands-On: The H. Moser & Cie Endeavour Tourbillon Skeleton Hodinkee
H. Moser & Cie Endeavour Tourbillon May 22, 2026

Hands-On: The H. Moser & Cie Endeavour Tourbillon Skeleton

The Schaffhausen-based H. Moser & Cie. made quite an unconventional splash this year at Watches & Wonders, with its completely out-of-left-field collaboration with Reebok for the Streamliner "Pump," a watch-and-sneaker release that only this brand could somehow manage to pull off. But there was a release that kind of slipped under the radar earlier in the year that I think offers a really excellent combination of Moser's strengths in one watch, which warrants a closer look. I'm talking about the Endeavour Tourbillon Skeleton launched at the end of January, and it's been a watch I've wanted to see in person since the announcement went live. On paper, it seems like a simple enough concept: take the skeletonized flying tourbillon movement Caliber HMC-814 introduced back in 2024 for the integrated bracelet Streamliner collection, and pair it with one of Moser's more classic and conservative Endeavour silhouettes. For me, that skeletonized flying tourbillon caliber has remained one of my favorite architectures that the brand has ever come out with, and I think the extra bit of elegance gained with the Endeavour case makes it stand out on its own. That 40mm Endeavour case, in 5N red gold, should feel very familiar to those who like Moser's designs. It is a twist on a dressier silhouette that looks simple from the top down, but at any other angle, the Endeavour has many interesting little design touches, from the concave bezel to the distinctive sculpting of the case flanks. They...

Serica Introduces the new Ref. 7505 Worn & Wound
Serica Introduces May 21, 2026

Serica Introduces the new Ref. 7505

One of my favorite things is when a brand releases a watch that feels like the watch they always should have made. I’m sure we can all point to examples of this – that feeling that a new watch really belongs in the brand’s catalog, and we’re kind of surprised it never existed in the first place. That’s sort of how I think about the latest release from Serica, the Ref. 7505 Field Chronometer. Doesn’t it seem like Serica always had a 35mm field watch in their collection?  More than any other watch the brand has released to date, this feels like a distillation of what the brand is really about. You’ll recall that they launched with a collection of military inspired field watches all the way back in 2019, which at the time felt like they were already going a little against the grain at just under 38mm in diameter. In the years since, they’ve iterated on this general idea, with an ongoing series of sporty selections rooted in a kind of imagined vintage world, never borrowing too much from any one classic reference, but pulling from a variety of sources to create something that is uniquely their own. Part of that has always meant keeping the watches fairly compact. Looking over the press materials for this watch and thinking about the direction the brand has gone in, I wonder if, if circumstances had been different, they may have started here, with a 35mm field watch, to begin with.  This is unquestionably the right time to introduce a watch like this, at a mom...

Introducing: The Mermont La Parfaite Considers The Simple Art Of Time Telling In Elevated Form (Live Pics) Hodinkee
Breguet style numerals While May 20, 2026

Introducing: The Mermont La Parfaite Considers The Simple Art Of Time Telling In Elevated Form (Live Pics)

What We Know If our ability to value our precious time is a gift, then the simplicity of the Mermont La Parfaite reminds us to slow down and savor it. The debut public model from the new Swiss brand is a study in elevated minimalism. A solo hour hand, polished and hand-finished by master watchmaker Nicolas Delaloye, is the centerpiece.  Sculpted and curved with a heart or spade-shaped cutout, the heat-treated, single stainless steel hand has been hand-finished and sits high enough from the dial that it can be observed from multiple angles. It circles the slanted minute track dial once every twelve hours, making precise reading of the time more of a loose, approximate estimate than an exact by-the-second measurement. That's despite the fact that the hand-wound movement is regulated by Delaloye to high accuracy. And that's the point. The pared-down time telling demands one take stock and consider the few, but highly considered design choices from the brand, founded by Swiss-based collector and watch expert Sebastien Bey-Haut, that is produced and assembled in Geneva at Delaloye's facilities. The color-shifting blue dial features a colimaçon sunburst finish, achieved with colored pigments mixed with Zapon varnish. And indeed, seen in person, the colors of the dial can change dramatically depending on the light, from a bright blue to inky navy and even dark purple. The classic slanted minute track is surrounded by printed Breguet-style numerals. While the 'Mermont' brand lo...

“Quartz” Is No Longer A Dirty Word - All Is Forgiven, And It’s Time To Embrace The Battery Or The Solar Cell Fratello
Seiko set something May 20, 2026

“Quartz” Is No Longer A Dirty Word - All Is Forgiven, And It’s Time To Embrace The Battery Or The Solar Cell

When something happened way over half a century ago, it is now time to forgive and embrace. Not to forgive and forget, mind you, but forgive and embrace. With the introduction of the Astron in 1969, Seiko set something in motion that shook the traditional Swiss watch industry to its core. Its existence was in […] Visit “Quartz” Is No Longer A Dirty Word — All Is Forgiven, And It’s Time To Embrace The Battery Or The Solar Cell to read the full article.

In Partnership - Gatherings: Gerald Charles Brings Legacy To The Present In SoHo Hodinkee
Gerald Charles May 19, 2026

In Partnership - Gatherings: Gerald Charles Brings Legacy To The Present In SoHo

Enthusiasts and collectors made their way to SoHo for an exclusive and exciting event, hosted by Hodinkee, Gerald Charles, and Watches of Switzerland. Fresh from the whirlwind that is Watches & Wonders, this event marked the first opportunity for Gerald Charles to introduce their latest collection to the U.S.-based collectors. The evening celebrated a brand on the rise, featuring a comprehensive look at the brand's offerings, both past and present, including the beautiful, bespoke Maestro GC39 Li Galli in white gold, a watch conceptualized and designed by Mr. Genta himself two decades ago, hosting his favorite Jumping Hours complication. This exceptional pièce unique, which has spent the last several weeks on display at Watches & Wonders and in the Gerald Charles Atelier, was inspired by the untouched Li Galli archipelago off the Amalfi Coast and represents a profound expression of Maestro from its earliest days. Vintage Maestro GC39 Li Galli in white gold. Gerald Charles Masterlink Perpetual Calendar's first stop in the United States after their W&W; release. The highlight of the event was an animated discussion between Federico Ziviani, CEO of Gerald Charles, and Tim Jeffreys, Hodinkee Deputy Editor. Following a warm introduction and welcome to all in the room from Tim Jeffreys, the conversation continued, covering the newly released watches, the DNA that sets the Maestro case apart, as well as the decisions, thoughts, and work that continue to make Gerald Charles watche...

Photo Report: Watch Spotting At The 152nd Kentucky Derby Hodinkee
Longines has been May 14, 2026

Photo Report: Watch Spotting At The 152nd Kentucky Derby

Each spring for the last 152 years, 20 of the fastest horses in the country line up to run at legendary Churchill Downs racetrack in Louisville, Kentucky. In the two minutes that follow, the world holds its breath, watching as history unfolds. For the past 15 years, Swiss watchmaker Longines has been the official timekeeper of the Kentucky Derby and, in 2013, became the title sponsor of the Kentucky Oaks, which takes place the day before. It's a weekend of splendor that has transcended the equestrian world, becoming the social event of the season. Longines Spirit Pilot Flyback Chronograph and Primaluna Moonphase. Longines' legacy in the equestrian world predates the derby itself, with the brand producing pocket watches and chronographs featuring equestrian motifs as early as 1869. Their chronographs were later utilized by racecourses towards the end of the 1800s. From there, Longines has been involved in nearly every aspect of competitive horsemanship throughout the 20th and now into the 21st century, from flat racing to Show Jumping, Dressage, and Eventing, serving as the official timekeeper and sponsor of some of the most prestigious competitions in the world. Georgia Benjamin's (@Georgiabenj) watch dial themed hat for the Kentucky Oaks. The Kentucky Derby, which this year boasted its highest viewership in history with nearly 20 million viewers, has been held at the historic Churchill Downs racetrack since its inception. There have been many historic races over the past ...