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Results for Lug-to-Lug

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Why lug-to-lug matters more than diameter (and how to actually pick a watch that fits)

Diameter is the number every product page leads with. lug-to-lug is the number that decides whether the watch stays on your wrist. a tour through the WristBuzz watch dimensions database.

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Lug-to-Lug

The single most important wristwatch fit dimension, more practical than case diameter. Comfort thresholds and reference numbers.

Auret Debuts With The Mederi Collection - Swiss Heart, Colombian Soul Fratello
2 days ago

Auret Debuts With The Mederi Collection - Swiss Heart, Colombian Soul

Auret’s inaugural collection, Mederi, gives the brand a personal starting point. Auret is a new name in watchmaking, but its idea is far more human than your usual “here’s our first watch.” The brand was founded in Colombia by an oncologist and watch enthusiast, with the concept built around a pretty simple observation: time is […] Visit Auret Debuts With The Mederi Collection — Swiss Heart, Colombian Soul to read the full article.

Introducing the Apiar Carbon1.0 OG Worn & Wound
Grand Seiko s new U.F.A movement 3 days ago

Introducing the Apiar Carbon1.0 OG

Think about where we are in watchmaking in 2026. You could argue, pretty reasonably I think, that the problem of chronometry has basically been solved. We have access to mechanical watches that are accurate to seconds per month, and quartz watches that are accurate to seconds per year. There are advancements around the edges (Grand Seiko’s new U.F.A. movement comes to mind, the most accurate watch powered by a mainspring, accurate to 20 seconds per year), but it’s hard to imagine an advancement in timekeeping at this point that would actually be meaningful in our daily lives. For movement geeks, sure, shaving off seconds here and there will always be a fun new development, but for many we’ve reached a point of diminishing returns, where all that really matters are bragging rights by the brands (and those matter a lot – big marketing campaigns are built around them).  So where do the advancements come from in the years ahead? Many people with a lot more experience in this industry than me have discussed materials science as the next big step for watch brands, and we’ve certainly seen a lot of alternative materials used in cases and movements over the last few years. Once you go beyond the traditional steel, titanium, and precious metals that watch cases are normally made from, you open yourself up to manufacturing and creative options that are typically encountered across other industries, like the aerospace sector and medical manufacturing.  The UK based brand ...

Auctions: Rare And Unique White Gold Cartier Wristwatch Fetches Record $3.4 Million At Hong Kong Auction Hodinkee
Cartier Wristwatch Fetches Record $3.4 3 days ago

Auctions: Rare And Unique White Gold Cartier Wristwatch Fetches Record $3.4 Million At Hong Kong Auction

A Cartier Cheich, a rare wristwatch awarded as a prize to consecutive Paris-Dakar Rally winners, sold for a record $3.4 million in Hong Kong, becoming the most expensive Cartier wristwatch sold at auction. The record price underscores the surging interest among collectors and speculators for rare models and designs by the Paris-based watch and jewelry maison. One of only five known examples of the Cheich, the watch was produced by Cartier as a one-off, unique piece in 2010, cased in white gold and powered by a quartz movement.  Sold by Sotheby's on the first day of its 'Important Watches' auction in Hong Kong on Friday, the watch spurred a nine-minute bidding war with online, telephone and in-person bidders pushing the price to HK$26,520,000 including fees or about $3,413,124, Sotheby's said in a statement. The result eclipses the $2 million paid for a London Cartier Crash from 1991 at Christie's Geneva auction in May. That watch bested another Crash sold by Sotheby's just weeks before for about $1.99 million.  Cartier Cheich in white gold sold for about $3.4 million at Sotheby's Hong Kong auction.Image: Sotheby's Founded in 1978 by motorcycle racer Thierry Sabine, the Paris-Dakar Rally was a legendary motor sports race of endurance, navigation and mechanical engineering, spanning some 10,000 kilometers (6,214 miles) from the French capital across the Sahara desert to Dakar, Senegal. An early sponsor of the race, Cartier and the brand's then-president, Alain-Dominique P...

F.P. Journe Supports Paris Brain Institute with Unique Chronomètre Furtif SJX Watches
F.P. Journe Supports Paris Brain Institute 3 days ago

F.P. Journe Supports Paris Brain Institute with Unique Chronomètre Furtif

Having recently unveiled a unique burgundy chronograph to benefit the Fondation Prince Albert II De Monaco, F.P. Journe is back with the unique Chronomètre Furtif ICM that will be auctioned later this month to support the work of the Institut du Cerveau et de la Moelle épinièhe (ICM), better known internationally as the Paris Brain Institute. The black enamel dial of the CF ICM. Image – F.P. Journe Initial thoughts F.P. Journe is a watchmaker at the height of its market influence, so its nice to see the brand use its considerable power to continue its longstanding practice of contributing to worthwhile causes. ICM was founded by former FIA president Jean Todt, a longtime friend of François-Paul Journe who also informed the concept behind the Centigraphe. The unique Centigraphe from 2016 featured a blue mother-of-pearl dial with the ICM logo at 12 o’clock. Image – F.P. Journe The Geneva-based watchmaker was the ICM’s first private donor, and has contributed significantly over the past two decades. The brand’s first contributions arrived in 2004 by way of a trio of unique Vagabondage watches auctioned by Antiquorum. The three lots hammered for between CHF63,250 and CHF80,500, with all proceeds going to ICM. A unique Centigraphe was produced for the charity in 2016, when it hammered for the equivalent of about US$136,000 at the time. An impressive sum for that era, but a number that highlights just how much demand for independent watchmaking — and F.P. Journe ...

F.P. Journe Supports Brain Research with Unique Chronomètre Furtif SJX Watches
F.P. Journe Supports Brain Research 3 days ago

F.P. Journe Supports Brain Research with Unique Chronomètre Furtif

Having recently unveiled a unique burgundy chronograph to benefit the Fondation Prince Albert II De Monaco, F.P. Journe is back with the unique Chronomètre Furtif ICM that will be auctioned later this month to support the work of the Institut du Cerveau et de la Moelle épinièhe (ICM), better known internationally as the Paris Brain Institute. The black enamel dial of the CF ICM. Image – F.P. Journe Initial thoughts F.P. Journe is a watchmaker at the height of its market influence, so its nice to see the brand use its considerable power to continue its longstanding practice of contributing to worthwhile causes. ICM was founded by former FIA president Jean Todt, a longtime friend of François-Paul Journe who also informed the concept behind the Centigraphe. The unique Centigraphe from 2016 featured a blue mother-of-pearl dial with the ICM logo at 12 o’clock. Image – F.P. Journe The Geneva-based watchmaker was the ICM’s first private donor, and has contributed significantly over the past two decades. The brand’s first contributions arrived in 2004 by way of a trio of unique Vagabondage watches auctioned by Antiquorum. The three lots hammered for between CHF63,250 and CHF80,500, with all proceeds going to ICM. A unique Centigraphe was produced for the charity in 2016, when it hammered for the equivalent of about US$136,000 at the time. An impressive sum for that era, but a number that highlights just how much demand for independent watchmaking — and F.P. Journe ...

No Rush, Here’s The Anoma A1 Core Collection In Abyss Blue And Stone Gray Fratello
Anoma A1 Core Collection 3 days ago

No Rush, Here’s The Anoma A1 Core Collection In Abyss Blue And Stone Gray

Microbrand watch releases can often be both fun and frustrating at the same time. You get all excited about the original design, the attractive price point, and the brand’s sympathetic founder. However, if there’s only a limited number of pieces available or a tight order window, you need to decide quickly, and that’s not always […] Visit No Rush, Here’s The Anoma A1 Core Collection In Abyss Blue And Stone Gray to read the full article.

Has Longines Mastered The Monopusher Chronograph? (Hands-On) WatchAdvice
Longines Mastered 3 days ago

Has Longines Mastered The Monopusher Chronograph? (Hands-On)

Longines has put a new spin on another classic complication, but does the function translate to form? Let’s find out! What We Love: Modernised take on heritage design Big but easy to wear Ludicrous value proposition What We Don’t: Dial feels slightly shrunken Unusual clasp system Is a manual wind chrono still the way to go? Overall Rating: 9.25/10 Value for Money: 10/10 Wearability: 9/10 Design: 9/10 Build Quality: 9/10 Watch brands pay tribute to their heritage in different ways. Some do this by way of lineage, where iconic aspects of their design or craftsmanship are carried forward into the modern day. Others do this through innovation, respecting their history of disruptive advancement by introducing new technical breakthroughs with every consecutive piece. However, esteemed watch brand Longines takes a different route: reviving and overhauling watches from its exhaustive archives. Even a slight glance towards its catalogue is indicative of such dedication. Almost all of Longines’ watches, through both design and engineering, uphold what is nearing two centuries’ worth of tradition. But for as often as it loves to resurrect archival pieces, it does so in a way that feels organic to the brand’s longstanding philosophies. Earlier this year, that ethos manifested itself in the Conquest Heritage Central Power Reserve, a reintroduction of a timepiece from the lesser-known horological history of the 1950s. This time, they’ve gone even further back to the early...

Hands-On: The Apple Watch Series 12 And Ultra 4 Hodinkee
Ming from several versions back 4 days ago

Hands-On: The Apple Watch Series 12 And Ultra 4

Another year, another generation of the Apple Watch. Like last year's Series 11 and Ultra 3, things have largely stayed the same. That said, there are still a few major under-the-hood updates and some new aesthetic changes, but we're still carrying over the Apple Watch's subtle tenth-anniversary redesign from a few years ago, so the familiar dimensions remain. That also holds true for the Ultra 4. Across the board, the main improvements come in a new, more powerful chip and a vastly improved health sensor equipped on the back of each watch. With iterative improvements like this in the yearly refresh cycle, this new generation offers a solid upgrade for those coming from several versions back, and less of a temptation for those fresh off last year's models. But there will always be those who avidly find every chance to upgrade to the next year's latest and greatest—Apple's got you covered with some fun additions, too. A Return To Ceramic 46mm Night Blue (left) and 42mm Pearl White (right) ceramics. To me, the most exciting news from this year's Apple Watch announcements was the return of ceramic as a case material. Titanium is cool and all, especially since all the latest titanium cases since last year have been 3D-printed, but there's something a little nerdier about an Apple Watch in ceramic. Apple introduced ceramic on the Apple Watch as early as the Series 3 in 2017. I was a happy owner of a 2019 Series 5 Apple Watch Edition in white ceramic, so my interest has natura...

In Conversation with Jeff Koons on His New Collaboration with Hublot Worn & Wound
Louis Vuitton Foundation 4 days ago

In Conversation with Jeff Koons on His New Collaboration with Hublot

Watch collaborations have saturated the market in recent years, but when I heard Jeff Koons was getting involved in designing a model, my ears perked up. His Celebration series featuring his Balloon Dog sculptures makes up one of the most memorable works of art to emerge in my lifetime as a child of the 90s. I wasn’t surprised this would be the source of inspiration for the watches he’d create.  The artist and self-proclaimed weirdo in me has always appreciated the daring and disruptive nature of Koons’ creations, but to the masses, they’ve been polarizing. It was clear that his approach to design wouldn’t be the right fit for just any watch brand – it would need to be with a maker who was equally daring, disruptive, and perhaps even polarizing itself. Enter Hublot, who has long received scrutiny for its audacious models that buck Swiss tradition. “I remember maybe about 15 years ago, I was at an event for the Louis Vuitton Foundation, and I had a conversation with Bernard Arnault,” Koons recalls. “He said, ‘you know, Jeff, you should make a watch,’ but we never did. Years later, our sons became friends, and Frederic said to my son Sean, ‘your dad should make a watch – Hublot has a lot of interest in partnering with him.’ And I was really excited about this idea of working with new materials and working with time.” All that said, the goal has never been a shock factor – it’s about authenticity – Koons’ identity as an artist and Hublo...

Fortis, Berneron, and More Join Watches and Wonders 2027, Now Featuring 75 Brands Worn & Wound
Porsche Design 4 days ago

Fortis, Berneron, and More Join Watches and Wonders 2027, Now Featuring 75 Brands

Watches and Wonders 2027 is still months away, but the specifics of the event are beginning to come into clearer focus. News broke this morning that the roster of brands has grown once again, and now numbers 75 in total. It had previously been announced that Breitling (along with their House of Brands cohorts Universal Geneve and Gallet) would be joining the fair, and this morning’s news sees several additional brands joining them that sit across a variety of price points and segments of the industry (including a brand that has attended its fair share of Windup Watch Fairs).  The headline grabbers in terms of participation are likely Berneron and Porsche Design. Porsche Design has grown considerably in recent years with an aggressive release schedule iterating on their iconic Chronograph 1 design. Berneron is arguably the hottest independent brand at the moment, and has been the subject of much discussion just in the last weeks following the public sale of a Mirage for over $500,000 on Loupe This (the retail price sits around CHF 51,000).  While those two brands likely have the highest profiles of the newcomers to Watches & Wonders, there are several others that I think are interesting from an enthusiast and business point of view. Kerbedanz, a Swiss brand that for much of its 15 year history has made custom watches exclusively for private clients, has been making a concerted effort to get their name into the minds of watch lovers this year, exhibiting at Geneva Watch ...

The Foundation Haute Horlogerie Expands the FHH Academy by Partnering with the Gemological Institute of America Worn & Wound
4 days ago

The Foundation Haute Horlogerie Expands the FHH Academy by Partnering with the Gemological Institute of America

In 2014, the Foundation Haute Horlogerie (FHH) introduced the FHH Academy, a series of courses that span the fundamentals of watchmaking to culture and heritage as well as more advanced technical curriculums, catering to both industry professionals and enthusiasts. One of the most unique aspects of the program is that it’s offered entirely online in 11 different languages, resulting in participants across 20 countries worldwide. While accessibility has been at the FHH Academy’s core, there are also select courses offered in-person at the FHH headquarters in Geneva as an extension of the platform. Now, the academy is expanding once again as the FHH announces a new partnership with the Gemological Institute of America (GIA). The GIA is globally acknowledged as the foremost authority in gemology and a leader in the gem and jewelry sector. Since its founding in 1931, the organization has set the standard, educating more than 200,000 professionals worldwide across its seven campuses throughout the United States, Europe, and Asia. With its longstanding commitment to education and the dissemination of specialist knowledge within the luxury jewelry industry along with its global reputation and reach, the GIA presented itself as an incredible partner to expand its offerings into the world of horology and for the FHH to expand its in-person training. The partnership marks the first time the GIA has worked with an external entity and allowed trainers outside the institute to teac...

Introducing: Blancpain Celebrates The 70th Anniversary Of The Ladybird Collection With The Mini "Lady B" Revival Hodinkee
Blancpain Celebrates 4 days ago

Introducing: Blancpain Celebrates The 70th Anniversary Of The Ladybird Collection With The Mini "Lady B" Revival

What We Know In 1932, a 36-year-old woman took a massive gamble early in her career at Blancpain. Betty Fiechter, who had worked for the brand since she was 16, faced a dilemma after the sudden death of the brand's owner, Frederic-Emile Blancpain. Together with commercial director Andre Leal, she helped secure loans to buy the company, even navigating the need to rename the manufacture because the Swiss government prevented anyone but someone with that name from using Blancpain. Fiechter would eventually mentor her nephew, Jean-Jacques Fiechter, and together they would inaugurate two of the brand's most successful icons: the Fifty Fathoms and the Ladybird. The original Ladybird Bullet The launch of the Ladybird in 1956 was a big deal, not just because a woman led a manufacturer in an era when women couldn't even vote in Switzerland. Inside the original Ladybird "Bullet" was the R55, the smallest round mechanical movement, and one with extra durability, with a fifth wheel to limit the force on the escapement and a shock protector on the balance wheel. It remains the smallest round mechanical movement to this day. To honor that watch, Fiechter, and the 70th anniversary of the Ladybird, Blancpain is releasing a new Lady B (for bullet, I'm sure, but also Betty and, according to the brand, bijou or "jewel") with very tiny dimensions. The watch measures a tiny 19mm by 13.2mm in either stainless steel or 18k red gold, with a total volume of only 2.9 cm³. Despite its size, it has...

Hot Take: Grand Seiko Introduces The SBGW325 Fratello
Grand Seiko Introduces 4 days ago

Hot Take: Grand Seiko Introduces The SBGW325

Grand Seiko has just added the limited-edition SBGW325 to its Elegance Collection, paying tribute to the SBGW003 from 2001. That model was the first Grand Seiko to feature a manually wound 9S mechanical movement, the Caliber 9S54. The new watch revisits one of its most distinctive details, the blocky Arabic numerals, while introducing a deep […] Visit Hot Take: Grand Seiko Introduces The SBGW325 to read the full article.

Ressence Taps Maze Artist for Latest Type 9 SJX Watches
Ressence Taps Maze Artist 4 days ago

Ressence Taps Maze Artist for Latest Type 9

For the latest installment of the brand’s Art Watch series, Ressence has teamed up with a contemporary Belgian artist for the puzzling Type 9 Jules Wittock. I say ‘puzzling’, because Mr Wittock’s specialty is hand-drawing incredibly detailed mazes, which are both decorative and solvable. By collaborating with Ressence, the artist has devised a clever maze that fits on the rotating dial of the Type 9. Initial thoughts If it seems like you’re seeing more artistic collaborations in watchmaking, you’re probably right. While it’s not a new idea — Swatch released its first artist edition in 1985, just two years into the company’s history — the format feels increasingly common, especially amongst design-oriented brands and independent watchmakers. For Ressence, the Type 9 Jules Wittlock is the latest in a line of artist collaborations, including works with Shantell Martin, Stefan Sagmeister, and Daniel Engelberg. The brand has also worked with designers like Alain Silberstein and Marc Newson — two regular contributors watch-related projects. While most artist collaborations result in a fairly straightforward dial variant, Ressence is perhaps uniquely suited to the format, with its rotating dial capable of creating a dynamic tableau. In this case, Mr Wittock has taken full advantage of this technical aspect of the watch with a functional, hand-drawn maze, complete with a secret message that reveals itself in the pattern twice per day. Fortunately, the pattern...

Business News: FHH Teams With GIA's School Of Gemology And Jewelry Arts Hodinkee
Ming 4 days ago

Business News: FHH Teams With GIA's School Of Gemology And Jewelry Arts

The Fondation Haute Horlogerie (FHH) struck a strategic academic collaboration agreement with the GIA (Gemological Institute of America) and its School of Gemology and Jewelry Arts, aiming to bring more watch industry knowledge, training, and certification to a wider audience. The agreement will have the two non-profit organizations collaborate on educational initiatives, certification, and instruction, using the GIA's international physical and online infrastructure. Founded in 1931 with campus, laboratory, and research center locations ranging from the U.S. and the U.K. to Africa and Asia, from Bangkok to India, Hong Kong, and Taiwan, the GIA has trained more than 200,000 professionals in jewelry and gems.   Johanna Levy, (left) Vice President, Communications & Corporate Affairs, Gemological Institute of America, Aurélie Streit, Vice President of the FHH.Image Courtesy FHH The collaboration could significantly expand the FHH mandate to provide watchmaking, culture, and industry knowledge to more industry professionals, collectors, and consumers, while broadening the GIA's educational scope for professionals in this closely linked sector. "For GIA students and alumni, it's such a great opportunity to be able to access a completely new set of knowledge with watchmaking," Johanna Levy, vice-president of the ESG Programs at the GIA, said in an interview. "There is a desire to learn more, to learn more craft, to learn more in person. So it's really not only to equip our st...

Grand Seiko Revives the 9S Arabic Numeral Dial SJX Watches
Grand Seiko Revives 4 days ago

Grand Seiko Revives the 9S Arabic Numeral Dial

Grand Seiko is marking 25 years of its hand-wind 9S movement with the Elegance Collection SBGW325, a throwback to one of the earliest Grand Seiko limited edition models. The SBGW325 is modelled on the SBGW003, a 2001 limited edition that debuted the first-ever manual-wind 9S movement. Today’s SBGW325 is equipped with the latest generation of the same movement family, the 9S64, while reviving the distinctive dial design sporting raised Arabic numerals. Initial thoughts Grand Seiko rolls out limited edition on a regular basis, so the various editions tend to blend into each other. The SBGW325 manages to stand out because the dial design is distinctive; Grand Seiko has no employed this design on another model aside from the original of 2001. For that reason alone this would be one of the most appealing Grand Seiko limited editions in recent memory. But it’s not just the styling. Although the design is unique in today’s catalogue, the SBGW325 is relatively no frills in terms of movement and materials. The case is compact and steel, while the movement is the time-only 9S64, which makes this quite affordable, further adding to its appeal. Arabic numerals The original SBGW003 combined a cream dial with raised gold Arabic numerals and blued steel hands, resulting in an unusual look for Grand Seiko even today. The new SBGW325 preserves the design but iterates on the colours: the dial is matte blue with raised silver numerals, while the “GS” emblem and seconds hand are gil...

Fratello Talks: Our Favorite Vintage Rolex Models Fratello
Rolex Models When it comes 4 days ago

Fratello Talks: Our Favorite Vintage Rolex Models

When it comes to vintage watches, few brands have as much depth as Rolex. Over more than a century, the company has produced an enormous range of models, references, and variations that have become firmly established among collectors. From tool watches built for specific purposes to understated everyday models, there’s plenty to explore beyond the […] Visit Fratello Talks: Our Favorite Vintage Rolex Models to read the full article.

The IWC Ingenieur Celebrates a Big Anniversary Worn & Wound
IWC Ingenieur Celebrates 5 days ago

The IWC Ingenieur Celebrates a Big Anniversary

The watch industry, as we know, never misses an opportunity to celebrate a milestone. This week marks 50 years of Gerald Genta’s Ingenieur, a watch that has existed in a variety of forms over the years, but was relaunched a few years ago in a widely celebrated new guise that feels almost spiritually connected to the original. The new limited editions released this week by IWC are available in both the standard 40mm size and the newer, more compact 35mm case, both with dials that play up the design’s inherent starkness.  The Ingenieur’s dial is most commonly associated with a distinctive grid pattern, but these LEs depart from that playbook for a dial that feels very metallic with vertical brushing and silver plating. It’s a reference, according to IWC, to an obscure Ingenieur reference from the original launch in 1976.  I’m struck by how simple and muted this dial is for a limited edition. We’ve been trained, I think, to think that special releases and limited editions should be louder than this, and recontextualize a watch into something that couldn’t exist in the main collection. This dial execution is about as simple as it gets, and while it presents quite differently than the mainline Ingenieurs with patterned dials, it wouldn’t be a challenge at all to imagine this watch as a permanent part of the IWC collection. It’s a clear play to history, which of course is fitting and expected for a 50th anniversary watch. It’s nice but maybe not particularl...

Photo Report: Geneva Watch Days 2026 Hodinkee
Daniel Roth Girard Perregaux MB&F; 5 days ago

Photo Report: Geneva Watch Days 2026

I'll admit it, Geneva Watch Days is one of my favourite times in the city. It's when our industry reunites after a long, heatwave-themed summer to meet friends from all corners of the watch world and get hands-on with the latest pieces from some of the hottest and most interesting brands. And that's the thing about this summer show: while Watches & Wonders draws our attention to the larger players, Geneva Watch Days lets us take a breather, slow this rapidly moving industry right down, and spend time with watches and brands of all sizes. Don't get me wrong, Bvlgari, Zenith, Daniel Roth, Girard Perregaux, MB&F;, and Breitling attend, but its city-centered format and later date on the calendar mean there's much more time to see smaller names and discover new ones. The 2026 edition set a new record with 71 participating brands, unveiling nearly 400 new releases. More than 2,500 private clients, collectors, and watch enthusiasts attended, alongside more than 500 international media and content creators. However, this year's edition drew 15,000 people in total, down from last year's peak of 17,000. News from the brands exhibiting was certainly plentiful and felt increasingly significant compared to previous iterations of the show (Breitling's House of Brands used the show to unveil Gallet to the world, and MAD Editions by MB&F; announced the MAD 3 - more on those in a moment). Yet on more than one occasion, conversations centered around how the show felt a little quieter than pre...

The Business of Watches Podcast: Hublot Chief Executive Officer Julien Tornare On Partnering With Jeff Koons And Re-Connecting With The Brand's Founder Hodinkee
Vacheron Constantin 5 days ago

The Business of Watches Podcast: Hublot Chief Executive Officer Julien Tornare On Partnering With Jeff Koons And Re-Connecting With The Brand's Founder

This week on The Business of Watches, a veteran watch industry CEO who is taking on one of the biggest and most demanding challenges of his storied career. Julien Tornare is the head of Hublot, the irreverent and ground-breaking brand controlled by LVMH that's trying to reclaim some of its former glory and role as a trend-setter in industry innovation.  An affable and talented business leader, Tornare has spent almost three decades in the watch world with Vacheron Constantin and Richemont, then as chief executive of Zenith, where he oversaw a dramatic revival and upswing for the El Primero maker. He then had a brief tenure as the CEO of TAG Heuer before joining Hublot as the big boss in 2024.  Julien Tornare.Image: Courtesy Hublot Tornare talks about Hublot's turbulent journey over the past four decades and the spirit reflected in the brand's unconventional, outspoken ambassadors. He also addresses the marque's critics, arguing that the YouTuber shots are largely unjustified.  He also discusses the influence of Hublot's Italian founder Carlo Crocco as the company reconsiders its legacy ahead of its 50th anniversary in 2030. There's also news of a major new partnership with legendary American artist Jeff Koons, who is bringing his artistic vision to the watch brand for the first time through a series of bold collaborations. We also discuss the role that Jean Arnault, long considered the true watch enthusiast in the Arnault clan, now has with the brand.  There's plenty o...