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Swiss Made

Legally regulated country-of-origin mark. Since 2017 requires at least 60% Swiss production cost, Swiss movement, Swiss development, and Swiss assembly and inspection.

Introducing - Mother-of-Pearl Dials for the Czapek Antarctique S Ice Cloud and Promenade Midnight Pearl Monochrome
Czapek Antarctique S Ice Cloud Feb 25, 2026

Introducing - Mother-of-Pearl Dials for the Czapek Antarctique S Ice Cloud and Promenade Midnight Pearl

Among the incredible variety of materials used to decorate dials, mother-of-pearl is an all-time favourite. Obtained from the inner lining of oyster and mollusc shells, mother-of-pearl is a captivating, naturally iridescent material that adds a unique shimmer to dials. Working with GT Cadrans, a specialist Swiss dial manufacturer, Czapek embellishes its Antarctique S and Promenade […]

Vaer Watches Review: American-Assembled with GADA Specs Teddy Baldassarre
Feb 24, 2026

Vaer Watches Review: American-Assembled with GADA Specs

Most people think that getting into "real" watches requires a heavy-duty investment or a deep knowledge of Swiss history. In reality, enjoying horology shouldn't require a trust fund or a PhD in movement calibers. But for a long time, the market felt split between cheap, disposable plastic watches and unattainable luxury pieces. There was simply no middle ground for a high-spec timepiece that you weren't afraid to use. It was exactly this dilemma that became the driving force behind California-based watchmaker, Vaer. The two ends of the watch-collecting scope left a huge gap for anyone who just wanted an affordable daily beater that could hold up during a weekend hike or a daily commute. So, Vaer pledged to fill that gap.  [toc-section heading="The Gamble – Why Vaer Exists"] VAER founders Ryan Torres and Reagan Cook Watch collecting can be an expensive hobby. In the world of horology, $10,000 is the type of money that secures a stainless steel Rolex Sub and a lifetime of brand prestige. For most young professionals with a passion for watches, saving up that first ten grand is a rite of passage. But for Ryan Torres and Reagan Cook, founders of Vaer watches, that money represented a fork in the road. When the two entrepreneurs looked at their savings, they could have gone one of two ways: walk into a boutique and leave with a trophy on their wrist, or bet every cent on a dream to build the "perfect" everyday watch that didn't yet exist. They chose the latter. C5 Field Bla...

Zodiac and GiantMouse Collaborate on a Unique Super Sea Wolf and Dive Knife Set Worn & Wound
Zodiac Feb 24, 2026

Zodiac and GiantMouse Collaborate on a Unique Super Sea Wolf and Dive Knife Set

We’ve discussed the connection between watches and knives at length in these pages, and I think at this point it’s pretty clear why the overlap between knife and EDC enthusiasts and watch collectors is so strong. There’s a clear shared interest in well made things between both communities, and a sense that the tools you carry with you and wear matter in a way that’s both practical and sentimental. Given all that, it’s perhaps a little surprising that we don’t see more releases like this collaboration between Zodiac and GiantMouse Knives, which seeks to make that connection explicit rather than simply implied.  The GiantMouse x Zodiac Super Sea Wolf Watch and Dive Knife set consists of, well, a Zodiac Super Sea Wolf Pro Diver and a dive knife created by GiantMouse for this specific release. The origin of the collaboration rests with GiantMouse founder Jim Worth, who connected with the Zodiac team at a Windup Watch Fair event, where the seeds of a collaborative project were planted. If you’ve had a chance to talk to Jim at a Windup event or elsewhere, you know that he’s not just playing a watch guy at our shows – he’s a true enthusiast. He’s particularly interested in vintage dive and sports watches, and a vintage Zodiac in a similar color way provided the inspiration for this release.  We’ll start with the watch. The Super Sea Wolf Pro Diver is a 42mm stainless steel diver with 300 meters of water resistance, and this edition features a black dial,...

Introducing - A Classic Rejuvenated, Chronoswiss Releases the Lunar Chronograph Aurora Monochrome
Breguet inspired features was modernised Feb 24, 2026

Introducing - A Classic Rejuvenated, Chronoswiss Releases the Lunar Chronograph Aurora

Chronoswiss was founded in 1983 by German watchmaker Gerd Rüdiger Lang and was sold in early 2012 to Swiss entrepreneurs Oliver and Eva Ebstein, who transferred operations to Lucerne, Switzerland. Known for reviving the regulator layout, Lang’s neoclassical design language, characterised by oversized onion crowns, knurled bezels, guilloché dials and Breguet-inspired features, was modernised by […]

Introducing - Spectacular New Editions of the Piaget Limelight Gala Precious Monochrome
Piaget Limelight Gala Precious Having Feb 24, 2026

Introducing - Spectacular New Editions of the Piaget Limelight Gala Precious

Having mastered the art of ultra-thin mechanical movements, Piaget made its foray into jewellery watches in the 1960s. Unveiled at the Basel Fair in 1969, Piaget’s 21st Century Collection showcased avant-garde jewellery watches, including textured gold cuffs with hardstone dials, powered by the brand’s ultra-thin 2mm manual-winding calibre 9P. In 1973, Piaget introduced the predecessor […]

Citizen and seconde/seconde/ Launch a Fun and Affordable Tsuyosa Limited Edition Worn & Wound
H. Moser Spinnaker Maen Feb 20, 2026

Citizen and seconde/seconde/ Launch a Fun and Affordable Tsuyosa Limited Edition

For years now, Romaric Andre, better known as seconde/seconde/, has been collaborating with watch brands of all kinds on creative limited editions that effectively serve as visual puns. He’s applied his unique sense of humor and aesthetic to watches made by H. Moser, Spinnaker, Maen, and many more brands at every conceivable price point. We talked to him about his process and art here. This is all to say, watch enthusiasts have a pretty good understanding of seconde/seconde/ at this point. That’s a good thing, on one level, as it means his name (or his pseudonym, at least) is out there. But it also makes it harder to surprise, which was so much a part of the charm of those early collaborations.  The latest from seconde/seconde/ is about as good a distillation of what he’s all about as I can think of, and represents a real opportunity for enthusiasts who have been waiting for something affordable and representative from the designer to latch onto. The new watch, a collaboration with Citizen, is a limited edition of that brand’s Tsuyosa integrated bracelet sports watch. This is a platform that has proven to be quite popular for Citizen in recent years, offering a way to get into the normally high priced world of integrated bracelet sports watches for a minimal initial investment. I wrote about my own experience with a Tsuyosa here, and stand by my thesis that it’s a great way to get a feel for this type of sports watch. The new limited edition features a sunray bl...

Introducing - The Time Sonar-Inspired Seiko 5 Sports HUF Limited Edition SRPM09 Monochrome
Seiko 5 Sports HUF Limited Feb 19, 2026

Introducing - The Time Sonar-Inspired Seiko 5 Sports HUF Limited Edition SRPM09

In the ever-growing Seiko 5 Sports collection, there are classic models and then some pretty cool limited editions, either inspired by the past or produced in collaboration with brands or franchises that have not much to do with watchmaking (at least at first sight). That can be anything from Pepsi bezel watches actually made together […]

The Best Outdoor Watches For Every Budget Teddy Baldassarre
Feb 18, 2026

The Best Outdoor Watches For Every Budget

In the wild and wonderful world of watches, many brands have made pieces geared towards just about every specific sport, adventure, and niche-within-a-niche under the sun. Down below, I’ll be embarking on a journey through the best watches made to brave the great outdoors, spanning from watches that make great light-hiking companions to those that are made to face the most punishing terrain. So there’s a little something for everyone here in this humble guide. I’ll be casting a wide net in terms of price point, ranging from the accessible entry points to the more luxury-leaning end of the spectrum. [toc-section heading="Timex Expedition"] Because I couldn’t choose just one watch from Timex’s collection geared towards outdoorsy folk, I’m going to rapid-fire through the highlights. If I were to pick out one watch for myself, I would probably go with the Expedition Chrono-Alarm Timer. It’s small and discreet, and realistically, I live in New York City, and my adventuring moments are usually quite tame. It’s water resistant 100 meters, I like the convenience of a digital display when I’m out on a leisurely hike upstate, and I like the added alarm and countdown timer functionality. It’s also $87, which is a comfortable price for me to spend on an outdoor watch.  Pivoting to a more classic field watch option, I think the Expedition Camper is a pretty compelling, no-nonsense option. Its monochrome colorpalette is sleek, we got a nice fabric strap in case we w...

12 Of Our Favorite Sector-Dial Watches, From Affordable to Luxury Teddy Baldassarre
Feb 17, 2026

12 Of Our Favorite Sector-Dial Watches, From Affordable to Luxury

As their name implies, sector-dial watches are recognizable for their vintage-inspired dial layout, with radial lines and concentric circles dividing the dial’s essential visual data - the hours, minutes, and seconds - into distinct segments. It’s a style that first made its way into watch design in the 1930s and ‘40s, the heyday of Art Deco, and at the time was almost certainly aimed at delivering an instrument-like legibility rather than any kind of stylish ornamentation. Today, however, the sector dial is enjoying a bit of a quiet renaissance mainly for aesthetic reasons, on a diverse array of timepieces. Whether the watch it adorns leans more toward “military tool” or “dressy accessory” in its appeal, the sector dial’s streamlined, subdivided look has proved to be anything but dated. Here are a dozen of our favorites on the market now.  [toc-section heading="Seiko 5 Sports SRPH29"] Price: $315, Case Size: 39.4mm, Thickness: 13.2mm, Lug to Lug: 48.1mm, Lug Width: 20mm, Crystal: Hardlex, Water Resistance: 100 meters, Movement: Automatic 4R36 Seiko’s 5 Sports line takes its cues from a classic model from 1963, the Seiko 5 Sportsmatic, whose five named attributes include automatic movements, day/date displays in a single window, water resistance, a recessed crown at 4 o’clock, and a case made of durable materials. The value-oriented series speaks to military mavens and aviation enthusiasts with the SRPH29 model, which straddles the line between a v...

Hands On: Daniel Roth Extra Plat Skeleton Rose Gold SJX Watches
Daniel Roth Feb 17, 2026

Hands On: Daniel Roth Extra Plat Skeleton Rose Gold

Daniel Roth announced a subtle shift in its direction with the recent Extra Plat Rose Gold Skeleton. While the brand’s prior models like the tourbillon were essentially remakes of models made by the brand in the 1990s, the Extra Plat skeleton is an entirely new model that shares practically nothing with historical designs save for the case shape. Because the Extra Plat skeleton is, well, skeleton, it ably shows off the quality of execution on both sides. Beyond finishing, the movement also stands out for details that illustrate the taste of its constructor(s). It’s telling that the movement could have been done more simply without anyone noticing, but it wasn’t. Initial thoughts Daniel Roth’s resurrection got off to a strong start, underpinned by watches with top quality execution. The initial models, however, were remakes of 1990s originals. A brand with Daniel Roth’s ambitions (and well-resourced backer) won’t go very far with only replicas of historical models. The Extra Plat Skeleton illustrates the people behind the brand understand that. The Extra Plat Skeleton, in contrast, is the first all-new model rolled out by Daniel Roth in its current form. It encapsulates all of the strengths of the brand, namely the capable, high-end watchmaking of La Fabrique du Temps (LFT) and the distinctive double-ellipse case. While the Extra Plat Skeleton is powered by a movement derived from that in the Extra Plat, it is clearly a different calibre. And because the movemen...

A Closer Look At COSC’s New Excellence Chronometer Certification Fratello
Feb 17, 2026

A Closer Look At COSC’s New Excellence Chronometer Certification

Contrôle Officiel Suisse des Chronomètres (COSC) is the largest Swiss independent testing facility for watch movements. Founded in 1973, this non-profit foundation aims to guarantee the precision of Swiss watches through a neutral, independent, and rigorous method. Watches with movements that passed the tests can be called “COSC-certified chronometers,” accurate to within -4/+6 seconds per […] Visit A Closer Look At COSC’s New Excellence Chronometer Certification to read the full article.

COSC Upgrades Standards to Certify More Than Timekeeping SJX Watches
Rolex Feb 13, 2026

COSC Upgrades Standards to Certify More Than Timekeeping

Interesting news just out of Contrôle Officiel Suisse des Chronomètres (COSC), the venerable Swiss chronometer testing body, which has just announced a major revamp to its testing to honour the COSC’s standard’s 50th anniversary. Excellence Chronometer, COSC’s new and improved certification program, goes beyond the ISO 3159 norm that has defined its tests for decades. Instead of just testing movements, Excellence Chronometer will require completed, cased watches to run within -2/+4 seconds a day, as well as pass wear simulation and magnetism tests. Initial thoughts While COSC remains the primary chronometer testing body in Switzerland, thanks largely to Rolex, its protocols have been due for an update for some time now. With the rise of alternative and in-house precision testing programs, the standard chronometer certification can sometimes feel left behind. Rolex’s own Superlative Chronometer certification first requires a COSC certificate, but then makes sure the watches run at -2/+2 seconds per day after further in-house testing. The METAS Chronometer program also requires the standard COSC certificate, but guarantees a regulation of 0/+5 seconds per day and a great resistance to magnetic fields. Seeing that COSC slowly updates and imposes more stringent criteria is a good sign, but it may still not be good enough. With the rise of advanced internal certification programs, it looks like some brands submit their models to COSC testing just to make sure they can...

The COSC Introduces the New Excellence Chronometer Certification Worn & Wound
Tudor as well as other Feb 12, 2026

The COSC Introduces the New Excellence Chronometer Certification

The Contrôle Officiel Suisse des Chronomètres (COSC, the body responsible for certifying watch movements as Swiss chronometers) has just announced a new chronometry standard that will be rolled out over the course of 2026. The news comes at a time when the COSC has some competition for timekeeping certifications, most notably the METAS certification (which first requires a watch movement to be COSC certified) used by Omega and Tudor, as well as other certifications provided by the brands themselves.  The new COSC certification is being framed as an additional level of certification that will accompany the familiar “Certified Chronometer” tag that is seen on the dials and paperwork of millions (literally) of watches that have been put through the COSC paces over the years. The new “Excellence Chronomenter” certification provides an additional layer of guarantee of reliability that goes beyond simple accuracy. As a refresher, COSC certification certifies the movement is working at an optimal level, not a fully cased watch. To achieve a Certified Chronometer certification, a movement must show average accuracy of -4 to +6 seconds per day over a 15 day period, tested across 5 positions and 3 temperatures.  The Excellence Chronometer certification tightens the accuracy threshold from a spread of 10 seconds in total to 6 (-2 to +4 seconds per day). It also adds metrics for magnetic resistance and power reserve verification in fully cased watches. According to the COS...

Introducing: The Rado True Round × Les Couleurs Le Corbusier Special Editions Fratello
Rado True Round × Les Feb 12, 2026

Introducing: The Rado True Round × Les Couleurs Le Corbusier Special Editions

Rado has a long-standing collaborative relationship with Les Couleurs Suisse. Until now, this has led to 12 releases that used Le Corbusier’s 63-shade color system, which he described in his book Polychromie Architecturale. For its latest collaborative effort, Rado took it a step beyond just using the Swiss-French architect’s color system. While these watches each […] Visit Introducing: The Rado True Round × Les Couleurs Le Corbusier Special Editions to read the full article.

Seiko Launches Three Speedtimers With New Dial Colors Teddy Baldassarre
Seiko Feb 11, 2026

Seiko Launches Three Speedtimers With New Dial Colors

I still vividly remember the first time I saw the Seiko Speedtimer SSC813. It felt like one of the most deliberate and thoughtful nods to the brand’s 1960s and 1970s sports timekeeping heritage. Nicknamed the “Seitona” (no prizes for guessing why), it wore its classic panda dial with absolute confidence, easily earning itself a spot among some of Seiko’s most attractive sports watches ever made. Even better, it delivered those heritage-inspired racing aesthetics without the premium price tag associated with a Daytona. Now Seiko introduces a new triumvirate to the Speedtimer lineup: the SSC961, SSC963, and SSC965. This trio of Prospex watches draws from the angular sports cars of the 1980s and 1990s, showcasing distinctive shades of white-silver, sandy salmon, and mint green. But can these experimental colors of the new Seiko Speedtimer "Youngtimers" as they've come to be known capture the same motorsport DNA that made the beloved panda chronograph such a standout? [toc-section heading="Three New Dials"] The dial is unequivocally the soul of the new Seiko Prospex Speedtimer watch. In all three references, it sets the stage for a tri-register layout in the usual 3-6-9 arrangement. Here, the “Youngtimer” models embrace a nuanced and highly experimental palette. Each model features a 24-hour counter at 3 o’clock, balanced by a running seconds sub-dial at 9 o’clock. Nestled between the two is the 60-minute chronograph register at 6 o’clock, combined with a pow...

Introducing - The Snow-White Alpina x Label Noir Alpiner Manufacture Date Special Edition Monochrome
Alpina x Label Noir Alpiner Feb 10, 2026

Introducing - The Snow-White Alpina x Label Noir Alpiner Manufacture Date Special Edition

Renowned for its rugged all-terrain watches for outdoor adventures, Alpina goes off-piste with its new Alpiner Manufacture Date watch made in collaboration with Geneva customisation expert, Label Noir. Reflecting Alpina’s close ties to the alpine world, the Alpina x Label Noir features a snow-white dial and an unprecedented (for the brand) hammered case. The 130-piece […]

Introducing - The Ming 56.00 Starfield, the Brand’s First Watch with an Integrated Bracelet Monochrome
Ming Feb 9, 2026

Introducing - The Ming 56.00 Starfield, the Brand’s First Watch with an Integrated Bracelet

Independent watchmaking rarely stands still, but Horologer MING has made a habit of using evolution rather than repetition as its driving force. Since the brand’s founding in 2017, Ming Thein and his team have mastered light, form and restraint, while also pushing technical boundaries behind the scenes. With the recent launch of the fifth-generation design […]

Studio Underd0g Establishes The D0ghouse, Its New British Watchmaking Facility Fratello
Studio Underd0g Feb 9, 2026

Studio Underd0g Establishes The D0ghouse, Its New British Watchmaking Facility

Studio Underd0g is one of the most refreshing success stories in modern watchmaking. What began as a plucky one‑man operation creating distinctive, cuisine‑themed watches has grown into a full‑blown enterprise producing more than 14,000 watches per year - and still growing. Even with Chinese‑sourced Seagull ST‑1901 calibers powering the popular 01Series and Swiss movements used […] Visit Studio Underd0g Establishes The D0ghouse, Its New British Watchmaking Facility to read the full article.

Hugues’ Accomplishment: The Story of Hugues Bürki SJX Watches
Longines can actually trace their Feb 9, 2026

Hugues’ Accomplishment: The Story of Hugues Bürki

Nestled in the Jura Mountains, La Chaux-de-Fonds has been a cradle of Swiss watchmaking ever since its watchmaking school, the Technicum, opened in 1865. For aspiring watchmakers, the climax of their training was traditionally the creation of a montre école – or what’s known as a school watch. This is the story of Hugues Bürki, a Technicum alumnus, who built what would become a record-breaking school watch, and who would later make horological history as a movement engineer. Hugues Bürki. Image – author The Technicum The watchmaking school of La Chaux-de-Fonds was founded in 1865. In its early days, the school occupied rooms inside the modestly named ‘Technicum’, a local vocational-technical school. By 1885, the school’s own building had been inaugurated, yet the name Technicum stuck. In 1933, in the wake of the global economic crisis, the nearby watchmaking schools in La Chaux-de-Fonds and Le Locle were merged to form the Technicum Neuchâtelois. The Technicum in the 1960s. Image – author It demands attention that both divisions of the Technicum Neuchâtelois had a particularly strong focus on high-precision chronometry at the time compared to other watchmaking schools in Switzerland, which specialised in other domains, such as the construction of complications and traditional finishing techniques. In fact, some of the innovations in chronometry we associate with brands like Longines can actually trace their roots to the Technicum Neuchâtelois, including...

Hands On: Audemars Piguet Neo Frame Jumping Hour SJX Watches
Audemars Piguet Neo Frame Jumping Hour Feb 6, 2026

Hands On: Audemars Piguet Neo Frame Jumping Hour

Having celebrated its 150th anniversary in 2025, Audemars Piguet (AP) has kicked off 2026 with a slate of new models, including one of the most complicated watches in its history. But it was a simpler watch that that generated the most buzz at the glamorous launch event in the Swiss alps: the Neo Frame Jumping Hour, which is both a new watch and the beginning of a new collection that replaces the [Re]master series. The Neo Frame is a regular production wristwatch in 18k rose gold inspired by the Pre-model 1271, a historical AP reference from 1929. Though rooted in the Art Deco era, the Neo Frame is an eminently modern watch with a novel case and dial construction and the brand’s latest-generation automatic movement. Initial thoughts The name Audemars Piguet is nearly synonymous with that of its signature product, the Royal Oak. While many brands would probably trade their entire catalogues to have a single hit like the Royal Oak, AP has sought to diversify its product line up with the introduction of collections like the Code 11.59 and the short-lived [Re]master series. Despite these efforts, the Royal Oak family remains AP’s commercial engine, making the introduction of a new collection, anchored by a rectangular jumping hours watch, especially notable. The jumping hours complication seems to be enjoying renewed interest among collectors, which makes release of the Neo Frame feel timely. But up close and on the wrist, it doesn’t look or feel like anything else on t...

IWC Introduces a Pair of Limited Edition Pilot’s Watches in Collaboration with F1 Driver George Russell Worn & Wound
IWC Introduces Feb 5, 2026

IWC Introduces a Pair of Limited Edition Pilot’s Watches in Collaboration with F1 Driver George Russell

Recently, over the course of a brutally cold weekend here in Concord, NH, I rewatched last year’s F1, the Brad Pitt vehicle that is essentially a very long advertisement for the sport for which it is named. It’s a fun movie, and even though it was made for giant screens and deafening surround sound systems, it played just fine at home as a fairly standard sports movie. I had been wanting to give the film another look as it was recently nominated for Best Picture at the Academy Awards (a bit of a surprise to most observers) and figured it was time to see how it stood up to a repeat viewing. The answer is that it’s still really enjoyable popcorn fare, but my one real reservation is in the almost nonstop product placement.  IWC watches factor heavily into the texture of the film itself. If you look closely, you can see a watch or the IWC logo in more scenes than not. It speaks to the importance of the relationship between IWC and F1, so I was not at all surprised when I learned that IWC’s first big novelty release of the year would be a pair of watches representing a collaboration between the brand and F1 driver George Russell, who races for the Mercedes-AMG PETRONAS team, which IWC has had a longstanding relationship with.  Unlike previous watches IWC has released as part of their partnership with Mercedes-AMG PETRONAS, this one is tied to a specific driver. Rather than the teal color highlighted in those earlier watches, these feature a more traditional blue hue, ...

Audemars Piguet Introduces the Neo Frame Jumping Hour Worn & Wound
Audemars Piguet Introduces Feb 5, 2026

Audemars Piguet Introduces the Neo Frame Jumping Hour

I have what you might call a love/hate relationship with Audemars Piguet. They are, without a doubt, makers of some of the finest watches in the world. Objectively speaking, there’s a level of craft involved with the production of AP watches that is hard to match at the scale at which they operate. Every Royal Oak I’ve ever handled feels like a perfectly made thing without any compromises. I honestly can’t say the same about equivalent watches from other brands in the so-called Holy Trinity.  And yet, there’s so much baggage with Audemars Piguet in our current watch culture. I wrote about it here, specifically as it relates to the Royal Oak and how it has become a signifier of wealth and status that has overshadowed watchmaking and watch culture. I find this flex culture to be a huge turn off, and the way AP seems to lean into it, by producing more and more varieties of Royal Oak, some with mini sculptures of Marvel characters on the dial, to be a signal that they’re a willing participant in the watering down of their brand.  But then Audemars Piguet will go ahead and release something beautiful that is not a Royal Oak and I’m reminded that derisively referring to them as The Royal Oak Company (something I’ve done frequently over these last few years) is ultimately unfair. Earlier this week, as part of a larger drop that included several exotic Royal Oaks, a pocket watch, and more, AP launched what might be one of the riskier watches they’ve introduced in...

Breitling Launches First Titanium Navitimer in New Aston Martin Collab Teddy Baldassarre
Breitling Feb 5, 2026

Breitling Launches First Titanium Navitimer in New Aston Martin Collab

Breitling announced today that it has become the Official Watch Partner of  British luxury carmaker Aston Martin and the Aston Martin Aramco Formula One racing team. The multi-year global partnership, which marks the Swiss watchmaker’s return to the high-octane world of F1 motorsports after many decades, kicks off with a wristwatch milestone: the Breitling Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One Team, which is no less than the first timepiece in the iconic Navitimer series with a case made of lightweight titanium.  The two world-renowned companies have some ties throughout their prestigious histories. Breitling, while it has not been as visible in the racing world over the years as brands like Rolex and TAG Heuer, was an early contributor to motorsport timing. In 1907, Léon Breitling, who had founded his eponymous watchmaking firm in 1884, invented a device called the “Vitesse” (French for “speed”), a mechanical chronograph capable of measuring speeds up to 250 miles per hour. Its utility and precision spurred the Swiss police to adopt it for speed enforcement, which led to the world’s first speeding tickets. Just six years later, in 1913, Lionel Martin and Robert Bamford drove their hand-built automobile to a defining victory up the treacherous Aston Hill, giving their company a name and kicking off a long tradition of making cars built for both performance and luxury. The paths of the Swiss high-horology house and the British marque cr...

Affordable Vintage: the Longines Grand Prize Worn & Wound
Longines Grand Prize Longines Feb 4, 2026

Affordable Vintage: the Longines Grand Prize

Longines is a storied and well-respected Swiss watch manufacture that formed in 1832 and has continued uninterrupted to this day. From the first wrist chronometer in 1911, to groundbreaking flyback chronographs in the 1930s, to the world’s first hi-beat wrist chronometer in 1959, Longines holds their own in the watchmaking world.  My favorite period for watches is the 1950s through the 1970s and Longines was one of the top accessible brands during that time. In 1954 Longines began a marketing strategy of product families, launching the Conquest line of watches. In 1957 they introduced the Flagship line, adding to what would become a large group of watch families, many of which are still made today. Other lines that came later include the Admiral, the Ultra-Chron and the Grand Prize. The Grand Prize line was named in honor of the multitude of watchmaking awards and honors that Longines had accumulated over the decades. It was a relatively short-lived family, produced from about 1958 to 1964 according to my research. I have found that the majority of Longines watches produced during these decades were all fairly equal in quality and craftsmanship, with most of the differences in the families being design related. The Conquests were rugged and sporty, on par with the early non-diver Omega Seamaster watches. The Flagship series were dress watches, while the Admiral line was a mixture of both. The Grand Prize family were pretty much all thin, elegant everyday type dressier w...