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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

First Look – The Raymond Weil Toccata Heritage is an Attainable, Elegant Take on the Elliptical Shaped Watch (Incl. Video) Monochrome
Raymond Weil Oct 28, 2025

First Look – The Raymond Weil Toccata Heritage is an Attainable, Elegant Take on the Elliptical Shaped Watch (Incl. Video)

Following the success of the Millesime collection, a series of vintage-inspired, 1930s-based watches that have been praised by enthusiasts and industry insiders (including us), Raymond Weil is back with yet another “Heritage” collection, despite being a relatively young brand founded in 1976. Surfing on the renewed interest for shaped, classic and dressier timepieces, the brand introduces the […]

Industry News – With Tariffs Now in Place, Swiss Watch Exports to the U.S. Have Dropped 56% in September 2025 Monochrome
Oct 27, 2025

Industry News – With Tariffs Now in Place, Swiss Watch Exports to the U.S. Have Dropped 56% in September 2025

This announcement shouldn’t come as a surprise and was largely anticipated by the industry. Yet, now that the 39% import taxes imposed by the U.S. administration on Swiss goods entering American soil, also known as the tariffs, are effective (since the beginning of August), we clearly see the effects. And yes, there is no other […]

Rolex Oysterflex: The Watch Strap That's Really A Bracelet Teddy Baldassarre
Rolex Oct 24, 2025

Rolex Oysterflex: The Watch Strap That's Really A Bracelet

Among all of Rolex’s bracelet options, the Oysterflex is perhaps the most unconventional and arguably the most misunderstood. Now marking 10 years on the market, and encompassing attributes of both a sturdy steel bracelet and a supple rubber strap, the Oysterflex has gone from being a curious, one-off outlier on a niche Yacht-Master model to an integral element of some of the Crown’s most buzz-worthy timepieces of recent years. Here’s what you should know about it. History of Rubber Watch Straps The road to the Rolex Oysterflex bracelet really started with the invention of vulcanized rubber in 1839, attributed to chemist Charles Goodyear (below, whose name is now immortalized in the automotive world as a leading manufacturer of tires). Vulcanized rubber - a compound of natural rubber with other compounds, which offered enhanced resilience and pliability - was originally used in mostly industrial areas, as in the manufacture of o-rings, gaskets, and (of course) tires. The discovery of fluoroelastomers as an alternative to the difficult-to-source natural rubber led to the rise of synthetic rubbers that had even more advantages, such as resistance to water, oils, and temperature extremes. These rubbers found their way into more everyday products such as shoes, belts, and flooring, while also expanding further into applications in the automotive industry, for door seals, hoses, and other parts. Synthetic rubber first emerged as an alternative for wristwatch straps in...

Lorier and Grand Central Watch Debut the Roosevelt, a Limited Edition in Bronze Worn & Wound
Lorier Oct 24, 2025

Lorier and Grand Central Watch Debut the Roosevelt, a Limited Edition in Bronze

Every Windup has its share of surprises, and the recently completed New York edition of the fair (in our big 10th anniversary year) was no exception. Something I was definitely not expecting was the newest release from Lorier, the Roosevelt. Lorier is a brand that’s on my personal Mt. Rushmore of microbrands – I just find their watches endlessly charming and Lauren and Lorenzo Ortega are among my favorite people to run into at a watch event. The existence of the Roosevelt itself isn’t so much a surprise, but the way it was presented felt different. Lorier didn’t have a booth at this year’s NYC show, but introduced the watch through their partners at Grand Central Watch, who had a space on the second floor of our venue, showing off the Roosevelt and doing some bracelet adjustments and strap changes on the side. The Roosevelt feels in some ways like a cousin of the Zephyr, Lorier’s Art Deco inspired dress watch from a few years back that felt like a real departure from their midcentury sports watch roots. I was a huge fan of the Zephyr, and remember thinking at the time it could signal an entirely new lane for Lorier to experiment in. Now we get the Roosevelt, which feels like a departure in many of the same, satisfying ways. Inspired by the design of Grand Central Terminal, the Roosevelt is a cushion cased design reminiscent of sports watches from the 1920s. Today, it presents like a dressier piece, but in a lot of ways this watch is very much in line with Lorie...

Fratello Dress Watch Season: The Search for 2025’s Most Elegant Timepiece Fratello
Oct 24, 2025

Fratello Dress Watch Season: The Search for 2025’s Most Elegant Timepiece

As the year progresses and new releases continue to shape the horological landscape, Fratello is turning its attention to one of watchmaking’s most enduring genres, the dress watch. Welcome to Fratello Dress Watch Season, a new series that brings together eight of our writers - and you, our readers - to determine which of this […] Visit Fratello Dress Watch Season: The Search for 2025’s Most Elegant Timepiece to read the full article.

Introducing – The new Breguet Classique 7225, the Comeback of the 10Hz Chronometry Watch with Magnetic Pivot Monochrome
Breguet Classique 7225 Oct 23, 2025

Introducing – The new Breguet Classique 7225, the Comeback of the 10Hz Chronometry Watch with Magnetic Pivot

As you might already know as of now, Breguet is celebrating this year its 250th anniversary. And the brand is doing so by releasing watches that are either evolutions of emblematic models – such as the two stunning hand-wound Type XX – or paying tribute to the countless innovations of A.L. Breguet, for instance the […]

Citizen Nighthawk Review: The Military Pilots' Watch Teddy Baldassarre
Citizen Oct 22, 2025

Citizen Nighthawk Review: The Military Pilots' Watch

Citizen's fleet of Promaster Pilot watches offer an array of styles and complications for the aviation-watch enthusiast, and the Nighthawk models occupy a specific niche within the overall collection thanks to their bold, no-nonsense design drawn from military helicopter cockpits. Here is what you should know about the Citizen Nighthawk, and a showcase of the models that have most resonated with enthusiasts. The flight of the Nighthawk begins with the Promaster. In fact, Citizen’s Promaster collection - established in 1989 and built around the concept of rugged yet stylish, multifunctional timepieces aimed at sea, air, and land professionals - could be described as the massive aircraft carrier from which many Citizen pilots’ watches have been launched. From this now-emblematic collection emerged many of the famous Citizen tool watches we’re familiar with today, categorized under Promaster Marine (dive watches including the Eco-Drive and Mechanical Professional Divers as well as the high-tech Aqualand); Promaster Land (including the altimeter-equipped Altichron and ana-digi Combination Watch) and Promaster Sky, which includes GMTs like the Eco-Drive Geo-Trekker and the now-familiar “Hawk” watches with multiple aviation-centric functions, like the Skyhawk, Navihawk, and Nighthawk. What makes the Nighthawk models stand out from their high-flying peers? It is the most military in its aesthetic, with a dial design inspired by the instruments found in the cockpits ...

First Look – New Independent Watchmaking Atelier Aubert & Ramel and their First Watch, the Ouréa Monochrome
F.P. Journe Young Talent Competition which Oct 22, 2025

First Look – New Independent Watchmaking Atelier Aubert & Ramel and their First Watch, the Ouréa

Watchmaking prizes and competitions have a remarkable virtue. Their primary vocation is to discover new talents and bring them into the spotlight. A perfect example is the F.P. Journe Young Talent Competition, which has been celebrating and supporting young independent watchmakers since 2012. For me, this award was the opportunity to discover the extraordinary talent […]

Spacing Out With The New Urwerk UR-10 Spacemeter - A Watch That Measures Time And Space Fratello
Urwerk UR-10 Spacemeter - Oct 22, 2025

Spacing Out With The New Urwerk UR-10 Spacemeter - A Watch That Measures Time And Space

When a watch with hands looks alien, it must be an Urwerk. Recently, the brand introduced a non-digital watch that measures time and space with traditional hands on a round dial while still managing to make your watch brain feel weightless. I was spacing out with the Urwerk UR-10 Spacemeter when it was still under […] Visit Spacing Out With The New Urwerk UR-10 Spacemeter - A Watch That Measures Time And Space to read the full article.

Introducing: The Brand Minim And Its Three-Watch-Strong MN01 Collection Fratello
Oct 21, 2025

Introducing: The Brand Minim And Its Three-Watch-Strong MN01 Collection

Minim is an independent watch brand founded by Chloe Chan, and just like her, it is a balance of East and West. According to the founder, the three watches in the debut MN01 collection reflect her journey from Hong Kong to London and are a contemporary tribute to traditional watchmaking. The inspiration from vintage pocket […] Visit Introducing: The Brand Minim And Its Three-Watch-Strong MN01 Collection to read the full article.

The 57 Best Swiss Watch Brands: A Complete Guide for 2026 Teddy Baldassarre
Oct 20, 2025

The 57 Best Swiss Watch Brands: A Complete Guide for 2026

If you were to ask the average person on the street in any part of the world which nation comes to mind when they think about luxury watches, they’d likely not hesitate in naming Switzerland. While the realities of the international watch industry are more complex, and several other nations, such as Japan and Germany, are also prominent makers of excellent luxury watches, Switzerland will always, justifiably, be regarded as the world center of fine watchmaking. The country's longtime reputation for watch excellence springs not only from the sheer number of industry giants that call it home - including household names like Rolex, Omega, Patek Philippe, and Audemars Piguet - but also from its world-renowned reputation for expertise in all the various crafts that go into fine watchmaking. The Swiss watch industry is as vast as it is complex, with different brands offering varying specialties in a wide range of price points for export around the globe.With all of that in mind, trying to boil down the Swiss watch industry to a subjective list of major players is a bit of a daunting task, as there are many dozens of brands worthy of inclusion. Here we attempt to provide a brief overview of some of the most prominent brands in the Swiss watch industry to give you a basic understanding of what makes each one special. For each brand, we'll provide a bit of history, showcase its major milestones and most important watches, and offer a bit of insight on w...

The Haim Annum, a New Annual Calendar, is the Brand’s Most Ambitious Watch Yet Worn & Wound
Seiko made GMT caliber replacing Oct 20, 2025

The Haim Annum, a New Annual Calendar, is the Brand’s Most Ambitious Watch Yet

The Chicago based brand Haim celebrates their five year anniversary this year with what is certainly their most ambitious watch to date, the Annum. When brand founder Zakir Miah showed me an early prototype of the watch months ago at a Windup Watch Fair, I was surprised and impressed that he would even think to attempt making a watch with such a niche complication. It resets the brand in some ways, and will likely force people to consider Haim in a different way.  As surprising as an annual calendar from Haim is, if you pull back far enough, there were signs that Miah wanted to move the brand into a slightly higher end and more refined direction going back a few years. The Legacy Automatic, for example, featured a custom decorated movement by an American company, Maryland Watch Works, and the whole watch was a significant step up in terms of finishing and build quality compared to prior efforts. But the real shift came with the Viajero Worldtimer released last year. This watch featured a rather clever modification of a common Seiko-made GMT caliber, replacing the hand for the second time zone with a cities ring akin to what you’d find on a classic world timer. The old-school “globe” dial was meant to recall the most famous worldtimers from the Jet Age, and while the Viajero doesn’t have nearly the watchmaking complexity of those timepieces, it was able to mimic the style of those watches to an impressive degree when you consider the price tag of $799. The Annum ar...

Sunday Morning Showdown: IWC Pilot’s Watch Chronograph 41 Top Gun Ceratanium Vs. Omega Speedmaster Dark Side Of The Moon “Black/Black” Fratello
Omega Speedmaster Dark Side Oct 19, 2025

Sunday Morning Showdown: IWC Pilot’s Watch Chronograph 41 Top Gun Ceratanium Vs. Omega Speedmaster Dark Side Of The Moon “Black/Black”

Good morning, and welcome to another Sunday Morning Showdown. We’ve had a couple of battles between dressy watches in the previous weeks, so we thought it would be good to return to our more regular program of proper sports watches. This week, Omega launched its updated Dark Side of the Moon collection, which we couldn’t […] Visit Sunday Morning Showdown: IWC Pilot’s Watch Chronograph 41 Top Gun Ceratanium Vs. Omega Speedmaster Dark Side Of The Moon “Black/Black” to read the full article.

First Look – The new Petermann Bédat Reference 1825, The Indie Brand’s Take on the Three-Hand Watch Monochrome
Petermann Bédat Oct 15, 2025

First Look – The new Petermann Bédat Reference 1825, The Indie Brand’s Take on the Three-Hand Watch

Petermann Bédat is an independent watchmaking brand based in Renens, near Lausanne. The founders, Gaël Petermann and Florian Bédat, first met at the Geneva Watchmaking School. After gaining experience at prestigious houses such as A. Lange & Söhne, Harry Winston and Andersen Genève, or restoring vintage timepieces, they decided to create their own brand. The […]

The One Watch Collection: Our Contributors Weigh In Worn & Wound
Rolex Datejust “Wimbledon” I have Oct 14, 2025

The One Watch Collection: Our Contributors Weigh In

The “One Watch Collection” is one of our favorite thought experiments. Thinking through whether we could scale back, or if we started over, if we’d do things differently, helps many of us hone in on what makes the watches we love special in the first place. Today, our contributors wrestle with the idea of a one watch collection, making their choices for the watch they’d wear forever, and explaining their thought process.  As always, we want to hear from you. Let us know in the comments if a one watch collection is even feasible, and what your one watch choice would be. Alec Dent – Rolex Datejust “Wimbledon” I have what you might call a theoretical fondness for the one-watch collection. I love the idea, but I also have more than one watch and can’t imagine selling most of the watches in my collection. If I could go back to the beginning of my watch collecting journey, though, there’s no doubt in my mind that I’d be a one-watch guy and that that watch would be a Rolex Datejust. It’s water resistant to 100m, it’s durable, it can be dressed up or dressed down, and it epitomizes classic design. What more could you need from a watch? I’m particularly partial to the 36mm two-tone “Wimbledon” dial with a fluted bezel and a jubilee bracelet, but the Datejust has been around for so long - 80 years this year! - there are countless variations from which to choose. (If I wasn’t here advocating for the Datejust as a one-watch collection, I might adva...