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Eric Giroud

Architect-trained Geneva designer behind MB&F\'s entire HM and LM series, plus Bovet, Manufacture Royale, Greubel Forsey commissions.

Wiki · Guide
Fleurier

Val-de-Travers village; home to Bovet (1822), Parmigiani Fleurier (1996), Chopard L.U.C (1996); Qualité Fleurier birthplace.

On Scene: Geneva Watch Days 2020 SJX Watches
Girard-Perregaux MB&F; Maurice Lacroix Louis Aug 31, 2020

On Scene: Geneva Watch Days 2020

Twenty-twenty will remain as a most peculiar year for the world as well as for trade fairs. Having taken place August 26-29,Geneva Watch Days (GWD) might be the only physical show the watch industry will see this year, at least in Europe. How did it fare? Was it a success for the brands, media, and public? Here is an overview of the atmosphere. After the demise of Baselworld and the rescheduling of Watches & Wonders to Shanghai (will it really happen?), GWD was a ray of light in the dark times the watch community was experiencing. First mooted by Jean-Christophe Babin, chief executive of Bulgari, and a few other watch brands, GWD quickly grew as many brands hopped on the bandwagon, hoping to salvage what already looked like an annus horribilis. “Phygital” is the new normal More than 20 brands were showing during the four days of GWD, which was a series of exhibitions and events at venues across Geneva, rather than being concentrated in a large hall as the traditional fairs are. Most brands were part of GWD itself – Artya, Breitling, Bulgari, Bovet, De Bethune, Czapek, Ferdinand Berthoud, H.Moser & Cie., Gerald Genta, Girard-Perregaux, MB&F;, Maurice Lacroix, Louis Moinet, Ulysse Nardin, and Urwerk. But the official GWD exhibitors were accompanied by an array of independent brands more than happy to share a common audience. Carl F. Bucherer tagged along by presenting its novelties at the Bucherer store in Geneva, while Le Salon des Horlogers, a small, cosy store i...

Grand Prix d’Horlogerie de Genève Reveals 2019 Finalists SJX Watches
Bulgari Serpenti Seduttori Pink Gold Sep 13, 2019

Grand Prix d’Horlogerie de Genève Reveals 2019 Finalists

The 2019 Grand Prix d’Horlogerie de Genève is at its starting block: 84 watches have been shortlisted across 14 categories, all vying for one of the year’s awards. This year’s categories include the usual like Men’s Complication, Chronometry, Mechanical Exception, and Challenge (for adorable watches under 4,000 Swiss francs), but also grows to encompass two new categories, Divers and Iconic. But the top prize of the evening remains the Aiguille d’Or, or “golden hand”, which is the best of show. Given the number of independent brands that found success at the 2018 contest – of the 16 prizes, nine were awarded to independents, with Bovet scooping the Aiguille d’Or – the watches in contention this year include a broad spectrum of independent watchmaking, from establishment names like MB&F; to newcomers like Alchemists. The 30-member jury, composed of the industry notables like auctioneer Aurel Bacs, watchmaker Philippe Dufour, Jack Forster of Hodinkee, and also our founder Jiaxian Su, will meet to evaluate the watches and cast their vote by secret ballot in the week before the prize ceremony in November. At end September, the watches will soon go on a world tour, prior to the awards ceremony on November 7 at the Théâtre du Léman in Geneva. (The tour calendar is at the end of the article.) Here’s the finalists, by category: Ladies (From left to right, top to bottom) 1. Bulgari Serpenti Seduttori Pink Gold and Diamonds 2. Chanel J12 Calibre 12....

Breitling Have Beefed Up Their Top Time Line Just Ahead Of Watches & Wonders WatchAdvice
Breitling Have Beefed Up Their Mar 22, 2023

Breitling Have Beefed Up Their Top Time Line Just Ahead Of Watches & Wonders

Last month, Breitling held a very special event for a handful of watch enthusiasts, and Watch Advice was there to get a great hands on experience with the new Top Time line up, and see how this collection with the new B01 movements and new Thunderbird model felt in person, and most importantly, how they sat on the wrist! With less than a week to go until the watch world descends on Geneva, Breitling have dropped a revised line up of their Top Time collection, with new beefed up specs and adding a new model to the muscle car line up – the Ford Thunderbird, to sit alongside the Mustang, Cobra and Corvette. Watch Advice, along with with a handful of passionate collectors had the pleasure of getting under the hood of the new models (yes there will be many car references in this article, so brace yourself!), and testing them out in person. The Breitling Top Time Collection – Left to Right: Ford Thunderbird, Chevrolet Corvette, Ford Mustang & Shelby Cobra “The Top Time represented a break from traditional watch design for a generation that was breaking with convention in every way… We are going after that sense of freedom and fun with the 1960s-inspired Top Time Classic Cars collection”Georges Kern – Breitling ceo The Top Time collection was released in 2021 with three models – the Mustang, Corvette and Cobra. This year, Breitling have introduced the Ford Thunderbird to the collection, and alongside this, dropped a new engine into them with the new in house calibre...

It’s Complicated To Choose: Lex’s Three Favorite Watches And Wonders 2026 Releases Fratello
Apr 25, 2026

It’s Complicated To Choose: Lex’s Three Favorite Watches And Wonders 2026 Releases

This year, I wasn’t looking for something I could own. This year’s Watches and Wonders, I was ready to be amazed, surprised, and blown away by impressive stuff. I was in the mood for complications, not retro-chic dress watches or buffed-up icons. Well, the salon didn’t disappoint, and the participating brands made it complicated for […] Visit It’s Complicated To Choose: Lex’s Three Favorite Watches And Wonders 2026 Releases to read the full article.

Sunday Morning Showdown: Tudor Pelagos Vs. Pelagos Ultra Fratello
Tudor Pelagos Vs Pelagos Ultra Apr 20, 2025

Sunday Morning Showdown: Tudor Pelagos Vs. Pelagos Ultra

It’s Sunday morning, so it’s time for a cup of coffee and a new installment of Sunday Morning Showdown. This week, we continue the series with another watch unveiled during Watches and Wonders. The most talked-about Tudor release was, without a doubt, the new Pelagos Ultra. This new beefed-up and modernized version of the regular […] Visit Sunday Morning Showdown: Tudor Pelagos Vs. Pelagos Ultra to read the full article.

Introducing – The Alpina Seastrong Diver Extreme Automatic Monochrome
Alpina Seastrong Diver Extreme Automatic Apr 12, 2024

Introducing – The Alpina Seastrong Diver Extreme Automatic

Once upon a time, Alpina clearly demarcated between its Alpiner collection geared for land adventures and its Seastrong models designed for underwater exploration. In 2022, Alpina beefed up its Alpiner sports watch with a powerful 200m water-resistant Extreme case with new embossed dial textures. Today, the brand fuses the distinctive Extreme cushion-shaped case with the […]

Introducing: The Bremont Supermarine Type 300 and Type 301, Smaller Dive Watches With Some Vintage Inspiration Hodinkee
Bremont Oct 3, 2021

Introducing: The Bremont Supermarine Type 300 and Type 301, Smaller Dive Watches With Some Vintage Inspiration

Back in 2010, Bremont introduced the Supermarine 500, which introduced a fresh take on a pretty well-trod path: the dive watch. Its unique crown guard, sapphire bezel, signature Bremont three-piece "Trip-Tick" case, and overall styling set it apart from the pack. It quickly became a favorite of dive watch lovers. Then, in 2014, came the Supermarine 2000, which quadrupled the water resistance, introduced the anti-magnetic and anti-shock properties of Bremont’s MB watches, and beefed up the case from 43mm to 45mm. But for many, 45mm, or even 43mm, is too large for a watch, even a diver. So at last week’s "Basel-upon-Thames" event in London, Bremont released new additions to the Supermarine lineup – the Type 300 and Type 301 – both with an all-new 40-millimeter case.

INTRODUCING: The TAG Heuer Aquaracer GMT with black and blue bezel. Shut the garage door, Batman! Time+Tide
TAG Heuer Aquaracer GMT Apr 8, 2020

INTRODUCING: The TAG Heuer Aquaracer GMT with black and blue bezel. Shut the garage door, Batman!

TAG Heuer has beefed up its popular Aquaracer GMT lineup with their latest release – the TAG Heuer Aquaracer GMT Ref. WAY201T.BA0927. And is it just us or is that ‘WAY’ in the title sent to trigger a subtle reference to you know who? If that’s the intention, there are many interesting details this Aquaracer brings … ContinuedThe post INTRODUCING: The TAG Heuer Aquaracer GMT with black and blue bezel. Shut the garage door, Batman! appeared first on Time+Tide Watches.

INTRODUCING: The Franck Muller Crazy Hours 15th Anniversary collection Time+Tide
Franck Muller Feb 18, 2018

INTRODUCING: The Franck Muller Crazy Hours 15th Anniversary collection

I don’t know about you, but the only thing on my mind when I’m at a resort on vacation is how many trips to the breakfast buffet is considered too much (more than five apparently, if the appalled looks of fellow diners was anything to go by).  However, for watchmaker and eponymous brand founder Franck … ContinuedThe post INTRODUCING: The Franck Muller Crazy Hours 15th Anniversary collection appeared first on Time+Tide Watches.