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Fleurier

Val-de-Travers village; home to Bovet (1822), Parmigiani Fleurier (1996), Chopard L.U.C (1996); Qualité Fleurier birthplace.

Interview: Guido Terreni, CEO of Parmigiani Fleurier SJX Watches
Parmigiani Fleurier Parmigiani Fleurier Aug 12, 2021

Interview: Guido Terreni, CEO of Parmigiani Fleurier

Parmigiani Fleurier is one of the pioneering independent watch brands, having been established in 1996 by Michel Parmigiani, watchmaker and restorer extraordinaire. While Parmigiani is a company of relative youth, its founder is a legendary watchmaker universally acknowledged as one of the most talented restorers of vintage watches and clocks. Mr Parmigiani has repaired timepieces in the world’s most venerable watch collections, including the Patek Philippe Museum. Over 25 years of existence, Parmigiani has garnered respect for the quality of its timepieces, though commercial success has consistently eluded it. Being owned by Sandoz Family Foundation, Parmigiani has long enjoyed the largesse possible only with a multi-billion franc endowment funded by a Swiss pharmaceutical fortune. But now perhaps change is in the air. Just earlier this year, Parmigiani tapped Guido Terreni for the top job. Prior to Parmigiani, Mr Terreni spent two decades at Bulgari, the second half of which as head of its watch division. And it was during his tenure that Bulgari’s timepiece business enjoyed a revival of the sort that Parmigiani’s owners are no doubt hoping for. I caught up with Guido earlier in the year to discuss his plans for Parmigiani, including the product line up as well as Mr Parmigiani’s continued role at the company. The interview has been edited for clarity and length. SJX: Let’s start with an easy question.You joined Parmigiani in January 2021, at a difficult time ...

Parmigiani Fleurier Tondagraph GT: A Collector’s View Quill & Pad
Parmigiani Fleurier Tondagraph GT Aug 15, 2020

Parmigiani Fleurier Tondagraph GT: A Collector’s View

As these things go, Parmigiani Fleurier and GaryG go back a pretty long way. So it was with significant interest that he took up the opportunity to handle, photograph, and evaluate Parmigiani’s latest introduction, the Tondagraph GT. It’s a relatively rare combination of two useful complications in what the brand calls “all-occasion” packaging, and it is offered at a quite reasonable price relative to other pieces of its kind.

Equus Forma Mechanica: The Parmigiani Fleurier Hippologia – Reprise Quill & Pad
Parmigiani Fleurier Hippologia – Reprise One Aug 1, 2020

Equus Forma Mechanica: The Parmigiani Fleurier Hippologia – Reprise

One viewing of the Parmigiani Fleurier Hippologia in action is enough to confirm that its two horses’ gaits seem completely fluid and natural. The Hippologia displays two horses, a mare, and a foal taking a stroll around a Lalique glassware cabinet enclosing the highly complicated automaton and eight-day clock movement. This is an object that needs to be seen to be believed.

SIHH 2017: Parmigiani Fleurier Overview: Basics Revisted Deployant
Parmigiani Fleurier Overview Basics Revisted DEPLOYANT Jan 21, 2017

SIHH 2017: Parmigiani Fleurier Overview: Basics Revisted

The Maison of Parmigiani Fleurier, in this year’s SIHH, decides to look back at their current line-up to improve their watches. It is indeed difficult to improve something that is already perfect. But Parmigiani had different ideas. In SIHH 2017, the Fleurier-based watchmaker had introduced new models for six different collections – each covering aRead More

Chopard L.U.C Qualité Fleurier: Simplicity is Key Deployant
Chopard L.U.C Qualité Fleurier Simplicity Aug 2, 2014

Chopard L.U.C Qualité Fleurier: Simplicity is Key

There are quite a few watchmakers that have the capability and resources to make watches that are of the highest quality. Chopard L.U.C is one of them, but their efforts have always been eclipsed by their more illustrious competitors. Will the Qualité Fleurier be able to circumvent those circumstances? Chopard do not create just watches, they createRead More