Two Broke Watch Snobs
Best Rolex GMT-Master II Alternatives We’ve Ever Reviewed
We reviewed these Rolex GMT-Master II alternatives for wearability, reliability, design, and value to help you avoid the waitlist and the markup.
Results for Rolex 1908
2,443 articles · 66 videos found · page 5 of 84
Two Broke Watch Snobs
Monochrome
The Petrolhead Corner – Three-in-a-Row For Porsche, As The Penske Factory Team Wins The Rolex 24 At Daytona 2026
It seems like a trend that endurance races are won with only seconds between the podium finishers. We’ve seen it in this year’s Dakar, where Luciano Benavides won the Bikes class with just two seconds difference over second-place man Ricky Brabec. We’ve seen it in last year’s Rolex 24 at Daytona, where the entire podium […]
Time+Tide
An owner’s review of the vintage Rolex Day-Date ref. 1803, and why it’s such an underrated watch
The Rolex Day-Date is inarguably one of the most iconic watches of all time, but Jason Lee argues that its ref. 1803 guise might be its best.The post An owner’s review of the vintage Rolex Day-Date ref. 1803, and why it’s such an underrated watch appeared first on Time+Tide Watches.
Fratello
The Rolex 24 At Daytona Endurance Race Returns Today - With Rolex Daytonas Awaiting The Winners
A few hours from now, when a Rolex clock strikes 1:40 PM GMT-5, we’ll hear the roar of engines on Daytona International Speedway - a polyphonic roar made up of 60 engines across four categories. We’ll hear the raw howl of the GTD and GTD Pro categories, familiar supercar sounds. Bee-like, buzzing overtones, emanating from […] Visit The Rolex 24 At Daytona Endurance Race Returns Today - With Rolex Daytonas Awaiting The Winners to read the full article.
SJX Watches
Rolex Reveals Daytona for Winner of 24 Hours of Daytona
Many collectors wait months, or even years, to get ‘the call’ to come pick up their Rolex Daytona. But in Daytona Beach, Florida on Sunday, one lucky individual will take delivery after waiting just 24 hours. Of course, there’s a catch: they must win one of the most grueling endurance races in all of motor sport: The Rolex 24 at Daytona. In other words, it’s not exactly a day at the beach. A day before the green flag is set to fly, Rolex has taken the wraps off this year’s trophy. Curiously, it’s not a ‘Le Mans’ edition, which features a cleverly constructed 24-hour elapsed time sub-dial, but rather a standard two-tone Cosmograph Daytona ref. 126503 with a one-of-a-kind engraving on the case back - a configuration that’s been awarded to the race champion going back to at least 2017. The ‘Daytona’ Daytona Rolex has been associated with a 4.2-mile stretch of hard-packed sand on the Atlantic ocean for nearly a century. The unique conditions of Daytona Beach made it the home of speed in the early 20th century, where several land speed records were broken. The brand’s first testimonee from the world of motor sport, Sir Malcom Campbell, was arguably the king of Daytona Beach, setting a record of 438 kmh in 1933 while wearing a Rolex Oyster. Rolex’s first motor sport testimonee Sir Malcolm Campbell on Daytona Beach in 1935. Image © Bettmann/CORBIS Rolex deepened its association with Daytona in 1963 by naming its chronograph collection after the famous...
Video
NEVER Pay Full Price for These Watches: OMEGA, Rolex & More
Should you buy your next luxury watch brand new… or save thousands on the secondary market?
Time+Tide
A spot of tennis with Rolex at the Australian Open, Richemont sells Baume & Mercier + LVMH Watch Week 2026
Tennis in Melbourne, watches in Milan and watch brands changing hands in Geneva - it's all happening this week.The post A spot of tennis with Rolex at the Australian Open, Richemont sells Baume & Mercier + LVMH Watch Week 2026 appeared first on Time+Tide Watches.
Fratello
New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6%
Ski jumping in Garmisch-Partenkirchen, the Vienna Philharmonic playing Strauss waltzes at the Musikverein, a hangover… This is a random selection of traditional events happening on January 1st. In the world of watches, there’s another unescapable tradition - Rolex price increases. As of January 2026, Rolex raised its prices by almost 6% on some watches. Since […] Visit New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6% to read the full article.
Monochrome
News – The 2026 Rolex Price List Shows 1 to 6% Price Rise Depending on Metals and Models
New year, new resolution, new price rises… Some things never change. This article shouldn’t come as a surprise. For some years now, on the first days of the year, we publish the complete list of updated prices for Rolex. Indeed, new year means new price policies and new price lists for watch brands, and the […]
Time+Tide
We checked out some insane Rolex CPO Day-Date watches in Dubai
Zach visited the Ahmed Sediqqi Rolex boutique in Dubai to get hands-on with some insane Rolex Certified Pre-Owned Day-Date watches.The post We checked out some insane Rolex CPO Day-Date watches in Dubai appeared first on Time+Tide Watches.
Time+Tide
Why 2025 was a weird year for Rolex
Despite Rolex’s ongoing success and massive 2025, the brand’s moves this year have left some collectors tilting their heads.The post Why 2025 was a weird year for Rolex appeared first on Time+Tide Watches.
Video
Restoration of a 1966s Rolex GMT-MASTER - Complete Overhaul - Amazing Transformation - ASMR
ARD/NDR TV Documentary and Article about me and my workshop:
Fratello
A Close Look At The Rolex Submariner Date Desk Clock Ref. 909010LN
Not too long ago, Rolex added a surprise Submariner Date desk clock to its collection. If you are familiar with the brand’s accessories, you know that a variety of cufflinks are available to match your Rolex timepiece. But with the introduction of the new Rolex Submariner Date desk clock, the ultimate accessory is now an […] Visit A Close Look At The Rolex Submariner Date Desk Clock Ref. 909010LN to read the full article.
Fratello
The Best Watches Of 2025 - RJ’s Picks From Breguet, Chopard, Rolex, And More
We’ve almost reached the end of 2025, and what a year it was for horology! First of all, I have the feeling it really flew by. It started with a bang when LVMH hosted its watch week last January, and just last week, I returned to Paris for Breguet’s 250th-anniversary celebration. My picks for the […] Visit The Best Watches Of 2025 - RJ’s Picks From Breguet, Chopard, Rolex, And More to read the full article.
Fratello
Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More
Another Friday, another list! This week, we continue the series of our favorite watches of 2025. This week, we’re focusing on our favorite GMT watches released in the past 12 months. After last week’s list of dive watches, GMT watches are an easy second category. Just like last week, we picked our five favorites from […] Visit Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More to read the full article.
SJX Watches
Insight: Shaping the Rolex Identity with a Century of Strategic Positioning
The marketing history of Rolex shows a brand building its public face step by step through symbols, carefully chosen moments, and tightly controlled messages. From its beginnings in 1905, Rolex shaped a clear, recognisable image, with a strong emphasis on visibility, control and consistency. The company spent real effort defining what the name Rolex should evoke and how that image would appear in print, in shop windows and on people’s wrists. Where many watchmakers leaned on language around heritage and handcraft, Rolex developed a communication style rooted in achievement, trust and broad recognition. The brand favoured association: with pilots, swimmers, climbers, tennis players, orchestras, laboratories and prize-giving institutions. Sponsorships, endorsements and even model names formed a linked pattern, presenting the Rolex watch as the natural companion of records, frontiers and public success. Hans Wilsdorf, the founder, treated promotion and product as parts of the same task. He saw that a claim about performance gained weight when tied to a visible test or public event, and that reputation could grow through displays of endurance, accuracy and elegance under pressure. The waterproof Oyster case, observatory trials, Channel swims, aviation flights and Himalayan expeditions all served as stages on which the watch and the story moved together. Across the decades this approach produced one of the most coherent brand stories in modern watchmaking. Through long-standi...
Two Broke Watch Snobs
The 5 Best Rolex Submariner Homages That Don’t Suck
Explore the best Rolex Submariner homages we’ve ever reviewed. These are dive watches that respect the original iconic design without feeling cheap or disposable.
Video
Rolex Comex Submariner Ref. 5514 and Sea-Dweller Ref. 1665
Fratello
Fratello On Air: The Best Modern Watches Are Still Five-Digit Rolex
Welcome back to another episode of Fratello On Air! This week, we chat about the legendary five-digit Rolex era and how it’s probably the greatest collection of modern watches. We discuss why and mention some of our favorite models. Enjoy the show! This podcast player is blocked because you did not accept marketing cookies. Change […] Visit Fratello On Air: The Best Modern Watches Are Still Five-Digit Rolex to read the full article.
Time+Tide
The first new Rolex Submariner Date Desk Clock just sold for how much at auction?!
For that much money, you could get a...The post The first new Rolex Submariner Date Desk Clock just sold for how much at auction?! appeared first on Time+Tide Watches.
Fratello
Fratello’s Top 5 Recently Released Two-Tone Watches - Featuring Girard-Perregaux, Rolex, Sinn, And More…
Another Friday, another list! For this week, we prolong our series of lists focused on materials used for watch cases and bracelets. Whereas we covered modern ones over the past three weeks, today’s list focuses on a classic combination of materials. However, we deliberately chose to create a list of two-tone watches rather than just […] Visit Fratello’s Top 5 Recently Released Two-Tone Watches - Featuring Girard-Perregaux, Rolex, Sinn, And More… to read the full article.
Monochrome
Book Review – The Book of Rolex, Accessible Knowledge about “The Crown” for Everyday Watch Fans
With well over a century of watchmaking from the day the brand was founded until today, the world of Rolex can be a daunting one. As the most prolific and widely known brand, and with countless references, generations and innovations coming from the Swiss manufacture, it’s understandable some might get absolutely lost in the details. […]
SJX Watches
Office-Dweller: Rolex Debuts Submariner Desk Clock and Gold Cufflinks
Rolex has just unveiled a fully branded line of accessories for office dwellers, featuring both cufflinks and a genuine Submariner desk clock. The move not only extends the brand’s product range, but reinforces its lifestyle dominance beyond its traditional domain. With its decades-long reputation for precision, quality and retail discipline, Rolex has planted a new flag: high-end accessories built with the same seriousness and iconic design language as its wristwatches. Initial thoughts Rolex has earned its dominant position in the Swiss watch industry in large part by taking everything it does very seriously. So it’s not surprising to see that the formal launch of a full line-up of accessories is treated with due seriousness. This is not the first time that Rolex has offered cufflinks; some references were exhibited at Watches & Wonders this year and have been quietly available for purchase at brand boutiques for some time. But the formal roll-out on the website is a decisive step, and reveals that Rolex wants to give its legions of fans another touchpoint with their favourite brand. On the other hand, the official desk clock is new and quite surprising in its execution, though perhaps it shouldn’t be. Rendered in a heavy 80 mm stainless steel body with a real Cerachrom ceramic bezel and sapphire crystal, it feels like a true Submariner (albeit one that is not water resistant). In terms of value, the accessories are expensive in an absolute sense but are priced rea...
Video
My New Vintage Rolex Day-Date 1976 🔥
Fratello
The Rolex Sea-Dweller Vs. Doxa’s Sub 300T: A Battle For The Burly Wristed
Let’s rewind to the golden age of scuba diving and, some would say, sports-watch design. It is the 1960s, and Doxa and Rolex are co-developing a specialized technology that will allow their ultimate diving watches to endure the rigors of the deep. A consistent issue had been noted after dive watches had spent time at […] Visit The Rolex Sea-Dweller Vs. Doxa’s Sub 300T: A Battle For The Burly Wristed to read the full article.
Fratello
Two Weeks With The Rolex Oyster Perpetual 36 “Pistachio”
I have always believed that the Rolex Oyster Perpetual is best enjoyed when you stop treating it like a precious object and start treating it like a companion. With ongoing wait lists and the like, getting one new from the Rolex AD has proven tricky. Luckily, Rolex recently loaned me the new Oyster Perpetual 36mm […] Visit Two Weeks With The Rolex Oyster Perpetual 36 “Pistachio” to read the full article.
Two Broke Watch Snobs
Grand Seiko vs. Rolex: Does GS Really Measure Up To The Icon?
Does Grand Seiko really clear the Rolex bar? 10 years of wrist time testing both brands shows where GS wins and where the crown still leads.
Time+Tide
New Rolex patent suggests the Crown may make a modern triple calendar watch
A recent patent filing may have just revealed that a modern triple calendar Rolex watch is no longer a ridiculous pipe dream.The post New Rolex patent suggests the Crown may make a modern triple calendar watch appeared first on Time+Tide Watches.
Fratello
The Rolex GMT-Master That Flew Around the World - Cliff Tait’s Extraordinary Journey
When pilot Cliff Tait took off in 1969 to fly solo around the world in a tiny aircraft, he carried with him a Rolex GMT-Master 1675 - a watch that became as vital as any flight instrument. This is the story of the man, the machine, and the timepiece that circled the globe together. On […] Visit The Rolex GMT-Master That Flew Around the World - Cliff Tait’s Extraordinary Journey to read the full article.
Video
How to Spot a FAKE Rolex!
At the time of recording, the exchange rate was 1 GBP = 1.33 USD. Please note that exchange rates fluctuate, so the conversion may differ when you view this video. Always check current exchange rates for the most accu...