Teddy Baldassarre
Rolex 1908 Review: The Dress Watch For A New Generation
It’s easy to see Rolex exclusively as a sport watch brand, if even a luxury oriented one, thanks to collections that have helped to define their respective genres, such as the Submariner, the GMT-Master, the Explorer, and the Daytona. While they undoubtedly are just that, Rolex has another dimension to be discovered in more formal territory, and it’s a side we probably don’t see as often as we should, at least if their latest 1908 collection is anything to go by. Following the discontinuation of the Cellini collection in 2023, Rolex revealed its replacement in the 1908, sporting a familiar yet novel design language, and an entirely new movement in the caliber 7140. It was an immediate breath of fresh air, and a rare truly new release from the brand. [toc-section heading="Some Rolex Design History"] Rolex has more than a century’s worth of design language to draw upon, and it would do exactly that with the design of the 1908. From the shape of the case, to the details of the bezel, and even the design of the hour numerals, the 1908 feels like a love letter to the history of Rolex. As a result, it’s a design that doesn’t feel entirely formal in nature, landing in a more versatile space than you might imagine, especially in the right spec. This is a watch that feels appropriate in a wide range of uses, from dressed to the nines in a suit and tie, all the way down to t-shirt and jeans affairs, this is a truly dynamic platform. From the first oyster style cases ...
