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Results for The Swatch Group

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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

The Swatch Collaboration Effect — Here’s What Happened (This Time) Fratello
Audemars Piguet × Swatch Royal Pop Jun 9, 2026

The Swatch Collaboration Effect — Here’s What Happened (This Time)

The Audemars Piguet × Swatch Royal Pop watch resulted in long queues at Swatch boutiques worldwide. We witnessed the chaos and mayhem at several of them on May 16th. Police had to enforce order, stores had to close, mall owners were angry, and managers of nearby shops were pissed because they couldn’t open or had […] Visit The Swatch Collaboration Effect — Here’s What Happened (This Time) to read the full article.

In Case The Audemars Piguet × Swatch Royal Pop Inspired You, Here Are Some Modern Pocket Watches Fratello
Audemars Piguet × Swatch Royal Pop May 21, 2026

In Case The Audemars Piguet × Swatch Royal Pop Inspired You, Here Are Some Modern Pocket Watches

Fashion is a fickle and unpredictable muse, isn’t she? While some predict the demise of the analog watch under pressure from smartwatches, something as unexpected as the Audemars Piguet × Swatch Royal Pop could imaginably swing the pendulum the other way. Could it trigger a resurgence of ye olde pocket watch? And if so, are […] Visit In Case The Audemars Piguet × Swatch Royal Pop Inspired You, Here Are Some Modern Pocket Watches to read the full article.

Damaged Goods: the Audemars Piguet x Swatch Royal Oak Debacle Worn & Wound
Audemars Piguet x Swatch Royal Oak May 19, 2026

Damaged Goods: the Audemars Piguet x Swatch Royal Oak Debacle

The hype started immediately. Just a little over a week ago, Audemars Piguet and Swatch began teasing the unthinkable: a collaboration. Well, not just a collab, it quickly became clear that this would be another bioceramic recreation, of sorts, of an iconic watch. Named “Royal Pop,” thus evoking the most Veblen of watches, the Royal Oak. Without even showing what the final product would be, collectors, enthusiasts, speculators, hype chasers, pop culture analysts, your awkward relative that texts you everything watch-related they stumble upon, knew this would be big. Not just big in terms of the watch industry, but big in terms of product launches on a global level. Think iPhone, but dumber. When Swatch launched the MoonSwatch back in 2022, there were similar initial reactions. Contempt, excitement, speculation. On the day of launch, I met up with Worn & Wound co-founder Blake Malin to head to a store to maybe pick one up. While on the train, we heard about the lines and decided to bail. Thanks to sites like StockX and eBay, the value of these watches skyrocketed before launch, drawing in a crowd of opportunistic resellers. No shade towards them, a living is a living, but the tone of the launch shifted. It wasn’t for us anymore. Eventually, social media outlets reported that some of the lines were getting rowdy. Not a good look. Despite the inane “boutique” launch model, eventually we got the watches, and, for a time, they were fun. Back to 2026 – despite knowin...

Audemars Piguet × Swatch Royal Pop — The Most Unexpected Swatch Collaboration Yet Fratello
Audemars Piguet × Swatch Royal Pop May 12, 2026

Audemars Piguet × Swatch Royal Pop — The Most Unexpected Swatch Collaboration Yet

After weeks of teasing, today, we got an unexpected embargo lift on the Audemars Piguet × Swatch Royal Pop. Only a very few AI mock-ups were somewhat close to what Swatch has just released. And the young guys we saw on TikTok hoping to be sporting a very affordable Royal Oak on the wrist (or […] Visit Audemars Piguet × Swatch Royal Pop — The Most Unexpected Swatch Collaboration Yet to read the full article.

In-Depth – Everything You Need to Know about the Audemars Piguet x Swatch Royal Pop (Live Photos & Video) Monochrome
Audemars Piguet x Swatch Royal Pop May 12, 2026

In-Depth – Everything You Need to Know about the Audemars Piguet x Swatch Royal Pop (Live Photos & Video)

For the past few days, if you’re even remotely into watches, your Instagram feed has probably been flooded with speculations about Swatch’s next big collaboration. Ever since the first teasers dropped, the rumours have only grown louder. And, honestly, the clues were becoming impossible to ignore. Swatch would be teaming up with Audemars Piguet, and […]

Into The Pacific With The Blancpain × Swatch Scuba Fifty Fathoms Ocean Of Storms Fratello
Blancpain × Swatch Scuba Fifty Apr 4, 2026

Into The Pacific With The Blancpain × Swatch Scuba Fifty Fathoms Ocean Of Storms

The Scuba Fifty Fathoms Ocean of Storms is a wonderful holiday watch. Providing a mechanical caliber and the wearing experience of a Blancpain, this Swatch is a whole lot of fun. It’s good that this plasticky watch has a decent level of waterproofness too. Sydney’s spring has been a tempestuous affair to say the least. […] Visit Into The Pacific With The Blancpain × Swatch Scuba Fifty Fathoms Ocean Of Storms to read the full article.

Fratello’s Most-Read Story Of The Year 2025 - Introducing: The Omega × Swatch Speedmaster MoonSwatch 1965 Fratello
Omega × Swatch Speedmaster MoonSwatch Dec 29, 2025

Fratello’s Most-Read Story Of The Year 2025 - Introducing: The Omega × Swatch Speedmaster MoonSwatch 1965

Note from the Managing Editor: As part of our end-of-year process, the editorial team and I look back on the year to see (among other things) what some of the best-read stories of the year have been. Although this is usually an internal process, I thought it would be interesting to share it with you, […] Visit Fratello’s Most-Read Story Of The Year 2025 - Introducing: The Omega × Swatch Speedmaster MoonSwatch 1965 to read the full article.

The Best Thus Far? Meet The Blancpain × Swatch Fifty Fathoms Green Abyss Fratello
Blancpain × Swatch Fifty Fathoms Jun 5, 2025

The Best Thus Far? Meet The Blancpain × Swatch Fifty Fathoms Green Abyss

The Swatch press release for this watch says it’s “inspired by the unexplored.” The deep green new Blancpain × Swatch Fifty Fathoms Green Abyss with touches of black (bezel) and beige (markers, hands, bezel numerals, etc.) takes inspiration from the ocean’s depths. Blancpain × Swatch Scuba Fifty Fathoms Green Abyss This is the ninth Blancpain […] Visit The Best Thus Far? Meet The Blancpain × Swatch Fifty Fathoms Green Abyss to read the full article.

Hot Take: Living “La Vie En Rose” With The New Blancpain × Swatch Scuba Fifty Fathoms Pink Ocean Fratello
Blancpain × Swatch Scuba Fifty Jan 23, 2025

Hot Take: Living “La Vie En Rose” With The New Blancpain × Swatch Scuba Fifty Fathoms Pink Ocean

Last January, Swatch introduced the crowd-pleasing, all-black Scuba Fifty Fathoms Ocean of Storms. Just one month ago, in early December, the Blue Lagoon model made its debut. In 2025, Swatch is looking at life through rose-tinted glasses as it introduces this latest iteration in the SFF lineup. Meet the bright and bold Blancpain × Swatch […] Visit Hot Take: Living “La Vie En Rose” With The New Blancpain × Swatch Scuba Fifty Fathoms Pink Ocean to read the full article.

The Omega × Swatch MoonSwatch - Now Available For Purchase Online! Fratello
Omega × Swatch MoonSwatch - Sep 4, 2024

The Omega × Swatch MoonSwatch - Now Available For Purchase Online!

Surprise, surprise! Swatch will offer the Omega × Swatch Speedmaster MoonSwatch for sale online in the United States and China starting today. Most likely, the brand chose these countries because they have huge areas without any Swatch boutiques nearby. But while they are the first, with some luck, they won’t be the last. The online […] Visit The Omega × Swatch MoonSwatch - Now Available For Purchase Online! to read the full article.

Black Is The New Black! Five Pieces Of 2024 Stealth From Breitling, Swatch, Seiko, And More Fratello
Breitling Swatch Seiko Jun 15, 2024

Black Is The New Black! Five Pieces Of 2024 Stealth From Breitling, Swatch, Seiko, And More

White-out designs and stealthy black go in and out of fashion, but seeing a resurgence of stealthy cool this year underlines that black is black. And sometimes that is just right. Whether you want literal stealth wealth to go with your fave black suit or are employed as a secret operative, that’s your business. But […] Visit Black Is The New Black! Five Pieces Of 2024 Stealth From Breitling, Swatch, Seiko, And More to read the full article.

Hands-On With The New Omega × Swatch Speedmaster MoonSwatch Misson To The Moonphase Fratello
Omega × Swatch Speedmaster MoonSwatch Mar 25, 2024

Hands-On With The New Omega × Swatch Speedmaster MoonSwatch Misson To The Moonphase

Although Swatch had been teasing the new MoonSwatch Mission to the Moonphase, or “Snoopy,” for quite a while, weirdly enough, the official announcement came on March 21st while the Swatch × Tate event was happening in London. Today, March 26th, 2024, exactly two years after introducing the first 11 MoonSwatch models, Swatch makes its new […] Visit Hands-On With The New Omega × Swatch Speedmaster MoonSwatch Misson To The Moonphase to read the full article.

Blancpain & Swatch Introduce the Bioceramic Scuba Fifty Fathoms “Ocean of Storms” SJX Watches
Blancpain & Swatch Introduce Jan 10, 2024

Blancpain & Swatch Introduce the Bioceramic Scuba Fifty Fathoms “Ocean of Storms”

Just days a week into the new year, Blancpain and Swatch announce an all-black variation of the Scuba Fifty Fathoms, their affordable collaboration introduced last year. The Ocean of Storms retains all the distinctive features of the model, namely a 42.3 mm Bioceramic case containing the Sistem51 automatic movement fitted with a rotor bearing a nudibranch (a shell-less mollusc for those unfamiliar with esoteric marine creatures). Priced at US$400 as before, it will be available at select Swatch boutiques starting January 11, 2024. Initial thoughts When Swatch started teasing this new variant on social media, it seemed to be yet another one-off limited edition available for one day, like the MoonSwatch “Mission to Moonshine Gold” releases last year. However, as more details emerged, it became apparent that this was not the case as this will be part of the permanent collection, bringing the number of Scuba Fifty Fathoms models to an even six. At first glance, the Ocean of Storms bears a striking resemblance to last year’s Fifty Fathoms 70th Anniversary “Act 1”, a high-end watch that is an actual Blancpain, particularly with the date window and notched bezel. Nevertheless, adjustments to the design set it apart from its pricier cousins as well as its siblings in the Scuba line. It is clearly the most monochromatic and low-key of the range. Priced at US$400, the Ocean of Storms is priced the same as the other variants, retaining its fun and affordable appeal. However...

Introducing – The Full-Black Blancpain x Swatch Scuba Fifty-Fathoms Ocean Of Storms Monochrome
Blancpain x Swatch Scuba Fifty-Fathoms Jan 10, 2024

Introducing – The Full-Black Blancpain x Swatch Scuba Fifty-Fathoms Ocean Of Storms

A couple of months ago, Blancpain & Swatch caused quite a storm by presenting their collaboration based on the iconic Blancpain Fifty Fathoms. Following the success of the Moonswatch with Omega, the Scuba Fifty Fathoms captured the spirit of the legendary dive watch in bioceramic, a lightweight material that came in five different colours. Now, […]

VIDEO:  Unpacking why the Omega x Swatch BioCeramic MoonSwatch is out of this world Time+Tide
Omega x Swatch BioCeramic MoonSwatch Mar 24, 2022

VIDEO:  Unpacking why the Omega x Swatch BioCeramic MoonSwatch is out of this world

We’re going to call it a space oddity. Albeit it a very welcome one at that. But today’s news that Omega have teamed up with Swatch to create a playful take on the Speedmaster Chronograph in the form of the BioCeramic MoonSwatch has caught the watch world by surprise. In the one corner there’s Omega, … ContinuedThe post VIDEO:  Unpacking why the Omega x Swatch BioCeramic MoonSwatch is out of this world appeared first on Time+Tide Watches.

Omega x Swatch blast off together on the BioCeramic MoonSwatch collection Time+Tide
Omega x Swatch blast off Mar 23, 2022

Omega x Swatch blast off together on the BioCeramic MoonSwatch collection

Standing in the Omega HQ in Bienne, Petros Protopapas is visibly excited. The Brand Heritage Director of Omega is holding forth under a vast cosmic backdrop that depicts the planets in technicolour detail in a star-lit sky. “This revolutionises the Swiss watch industry for me,” declares Petros with tangible emotion in his voice. “This is what … ContinuedThe post Omega x Swatch blast off together on the BioCeramic MoonSwatch collection appeared first on Time+Tide Watches.