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Results for The Swatch Group

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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Into The Pacific With The Blancpain × Swatch Scuba Fifty Fathoms Ocean Of Storms Fratello
Blancpain × Swatch Scuba Fifty Apr 4, 2026

Into The Pacific With The Blancpain × Swatch Scuba Fifty Fathoms Ocean Of Storms

The Scuba Fifty Fathoms Ocean of Storms is a wonderful holiday watch. Providing a mechanical caliber and the wearing experience of a Blancpain, this Swatch is a whole lot of fun. It’s good that this plasticky watch has a decent level of waterproofness too. Sydney’s spring has been a tempestuous affair to say the least. […] Visit Into The Pacific With The Blancpain × Swatch Scuba Fifty Fathoms Ocean Of Storms to read the full article.

Fratello’s Most-Read Story Of The Year 2025 - Introducing: The Omega × Swatch Speedmaster MoonSwatch 1965 Fratello
Omega × Swatch Speedmaster MoonSwatch Dec 29, 2025

Fratello’s Most-Read Story Of The Year 2025 - Introducing: The Omega × Swatch Speedmaster MoonSwatch 1965

Note from the Managing Editor: As part of our end-of-year process, the editorial team and I look back on the year to see (among other things) what some of the best-read stories of the year have been. Although this is usually an internal process, I thought it would be interesting to share it with you, […] Visit Fratello’s Most-Read Story Of The Year 2025 - Introducing: The Omega × Swatch Speedmaster MoonSwatch 1965 to read the full article.

The Best Thus Far? Meet The Blancpain × Swatch Fifty Fathoms Green Abyss Fratello
Blancpain × Swatch Fifty Fathoms Jun 5, 2025

The Best Thus Far? Meet The Blancpain × Swatch Fifty Fathoms Green Abyss

The Swatch press release for this watch says it’s “inspired by the unexplored.” The deep green new Blancpain × Swatch Fifty Fathoms Green Abyss with touches of black (bezel) and beige (markers, hands, bezel numerals, etc.) takes inspiration from the ocean’s depths. Blancpain × Swatch Scuba Fifty Fathoms Green Abyss This is the ninth Blancpain […] Visit The Best Thus Far? Meet The Blancpain × Swatch Fifty Fathoms Green Abyss to read the full article.

Hot Take: Living “La Vie En Rose” With The New Blancpain × Swatch Scuba Fifty Fathoms Pink Ocean Fratello
Blancpain × Swatch Scuba Fifty Jan 23, 2025

Hot Take: Living “La Vie En Rose” With The New Blancpain × Swatch Scuba Fifty Fathoms Pink Ocean

Last January, Swatch introduced the crowd-pleasing, all-black Scuba Fifty Fathoms Ocean of Storms. Just one month ago, in early December, the Blue Lagoon model made its debut. In 2025, Swatch is looking at life through rose-tinted glasses as it introduces this latest iteration in the SFF lineup. Meet the bright and bold Blancpain × Swatch […] Visit Hot Take: Living “La Vie En Rose” With The New Blancpain × Swatch Scuba Fifty Fathoms Pink Ocean to read the full article.

The Omega × Swatch MoonSwatch - Now Available For Purchase Online! Fratello
Omega × Swatch MoonSwatch - Sep 4, 2024

The Omega × Swatch MoonSwatch - Now Available For Purchase Online!

Surprise, surprise! Swatch will offer the Omega × Swatch Speedmaster MoonSwatch for sale online in the United States and China starting today. Most likely, the brand chose these countries because they have huge areas without any Swatch boutiques nearby. But while they are the first, with some luck, they won’t be the last. The online […] Visit The Omega × Swatch MoonSwatch - Now Available For Purchase Online! to read the full article.

Black Is The New Black! Five Pieces Of 2024 Stealth From Breitling, Swatch, Seiko, And More Fratello
Breitling Swatch Seiko Jun 15, 2024

Black Is The New Black! Five Pieces Of 2024 Stealth From Breitling, Swatch, Seiko, And More

White-out designs and stealthy black go in and out of fashion, but seeing a resurgence of stealthy cool this year underlines that black is black. And sometimes that is just right. Whether you want literal stealth wealth to go with your fave black suit or are employed as a secret operative, that’s your business. But […] Visit Black Is The New Black! Five Pieces Of 2024 Stealth From Breitling, Swatch, Seiko, And More to read the full article.

Hands-On With The New Omega × Swatch Speedmaster MoonSwatch Misson To The Moonphase Fratello
Omega × Swatch Speedmaster MoonSwatch Mar 25, 2024

Hands-On With The New Omega × Swatch Speedmaster MoonSwatch Misson To The Moonphase

Although Swatch had been teasing the new MoonSwatch Mission to the Moonphase, or “Snoopy,” for quite a while, weirdly enough, the official announcement came on March 21st while the Swatch × Tate event was happening in London. Today, March 26th, 2024, exactly two years after introducing the first 11 MoonSwatch models, Swatch makes its new […] Visit Hands-On With The New Omega × Swatch Speedmaster MoonSwatch Misson To The Moonphase to read the full article.

Blancpain & Swatch Introduce the Bioceramic Scuba Fifty Fathoms “Ocean of Storms” SJX Watches
Blancpain & Swatch Introduce Jan 10, 2024

Blancpain & Swatch Introduce the Bioceramic Scuba Fifty Fathoms “Ocean of Storms”

Just days a week into the new year, Blancpain and Swatch announce an all-black variation of the Scuba Fifty Fathoms, their affordable collaboration introduced last year. The Ocean of Storms retains all the distinctive features of the model, namely a 42.3 mm Bioceramic case containing the Sistem51 automatic movement fitted with a rotor bearing a nudibranch (a shell-less mollusc for those unfamiliar with esoteric marine creatures). Priced at US$400 as before, it will be available at select Swatch boutiques starting January 11, 2024. Initial thoughts When Swatch started teasing this new variant on social media, it seemed to be yet another one-off limited edition available for one day, like the MoonSwatch “Mission to Moonshine Gold” releases last year. However, as more details emerged, it became apparent that this was not the case as this will be part of the permanent collection, bringing the number of Scuba Fifty Fathoms models to an even six. At first glance, the Ocean of Storms bears a striking resemblance to last year’s Fifty Fathoms 70th Anniversary “Act 1”, a high-end watch that is an actual Blancpain, particularly with the date window and notched bezel. Nevertheless, adjustments to the design set it apart from its pricier cousins as well as its siblings in the Scuba line. It is clearly the most monochromatic and low-key of the range. Priced at US$400, the Ocean of Storms is priced the same as the other variants, retaining its fun and affordable appeal. However...

Introducing – The Full-Black Blancpain x Swatch Scuba Fifty-Fathoms Ocean Of Storms Monochrome
Blancpain x Swatch Scuba Fifty-Fathoms Jan 10, 2024

Introducing – The Full-Black Blancpain x Swatch Scuba Fifty-Fathoms Ocean Of Storms

A couple of months ago, Blancpain & Swatch caused quite a storm by presenting their collaboration based on the iconic Blancpain Fifty Fathoms. Following the success of the Moonswatch with Omega, the Scuba Fifty Fathoms captured the spirit of the legendary dive watch in bioceramic, a lightweight material that came in five different colours. Now, […]

VIDEO:  Unpacking why the Omega x Swatch BioCeramic MoonSwatch is out of this world Time+Tide
Omega x Swatch BioCeramic MoonSwatch Mar 24, 2022

VIDEO:  Unpacking why the Omega x Swatch BioCeramic MoonSwatch is out of this world

We’re going to call it a space oddity. Albeit it a very welcome one at that. But today’s news that Omega have teamed up with Swatch to create a playful take on the Speedmaster Chronograph in the form of the BioCeramic MoonSwatch has caught the watch world by surprise. In the one corner there’s Omega, … ContinuedThe post VIDEO:  Unpacking why the Omega x Swatch BioCeramic MoonSwatch is out of this world appeared first on Time+Tide Watches.

Omega x Swatch blast off together on the BioCeramic MoonSwatch collection Time+Tide
Omega x Swatch blast off Mar 23, 2022

Omega x Swatch blast off together on the BioCeramic MoonSwatch collection

Standing in the Omega HQ in Bienne, Petros Protopapas is visibly excited. The Brand Heritage Director of Omega is holding forth under a vast cosmic backdrop that depicts the planets in technicolour detail in a star-lit sky. “This revolutionises the Swiss watch industry for me,” declares Petros with tangible emotion in his voice. “This is what … ContinuedThe post Omega x Swatch blast off together on the BioCeramic MoonSwatch collection appeared first on Time+Tide Watches.

Swatch Goes Vintage with the 1984 Reloaded Collection SJX Watches
Casio n Swatch constructed Oct 11, 2021

Swatch Goes Vintage with the 1984 Reloaded Collection

Launched in 1983 – with the driving force behind its conception being Ernst Thomke, the then-chief of movement manufacturer ETA – Swatch set out to be the antithesis of the traditional Swiss-made watch. Cased in plastic and quartz, the Swatch watch was cheap, cheerful, and vividly colourful. But it was a hit, with its unusual, funky styling making the Swatch a fashion statement – a million watches were sold in the first year. To celebrate the occasion, Swatch constructed a 13-tonne, 162 m-long mega-watch and hung it from the front of the Commerzbank skyscraper in Frankfurt. A homage to London’s Big Ben, the giant clock was a brilliant publicity stunt that boldly announced the ambitions of Swatch. The oversized watch indicated the time and three pieces of information: “Swatch”, “Swiss”, and the retail price of “DM60”. Now Swatch is remembering 1984 with a quintet of watches, each a recreation of the year’s bestsellers, but with a twist. Instead of plastic as the originals were, the remakes have cases of Bioceramic, while the straps are made of bio-sourced plastic – making the entire watch a little friendlier to the environmental than the 1980s originals. Initial thoughts Given the diverse and imaginative offerings at Swatch, it’s unusual for the company to reissue vintage watches, though it’s done a couple in the recent past. Interestingly, the 1984 collection resonates with the broader, luxury-watch market, which frequently returns to past hit...

Fellows Timed Auction: Accessible Watches And Perhaps The First Omega x Swatch Moonswatch To Appear At Traditional Auction Quill & Pad
Omega x Swatch Moonswatch Oct 14, 2022

Fellows Timed Auction: Accessible Watches And Perhaps The First Omega x Swatch Moonswatch To Appear At Traditional Auction

Fellows auction house is still something of a hidden gem, so if you look hard you might find incredible bargains. The author herself has gotten very lucky here, once even managing to find a timepiece that she had long been searching for at an unpredictably good price. See what you can find in the next timed auction!

Introducing: The Bulova Snorkel Collection With Hybrid Ceramic Cases And Tropical Colors Fratello
Citizen Group Jan 14, 2025

Introducing: The Bulova Snorkel Collection With Hybrid Ceramic Cases And Tropical Colors

After Swatch’s Speedmaster MoonSwatch and Scuba Fifty Fathoms collections, we were waiting for the next Swatch Group classic to undergo a Bioceramic metamorphosis. But now it looks like Citizen Group is entering the competition with its new Bulova Snorkel collection. The inspiration for these Hybrid Ceramic watches comes from the brand’s iconic Oceanographer Snorkel, nicknamed […] Visit Introducing: The Bulova Snorkel Collection With Hybrid Ceramic Cases And Tropical Colors to read the full article.

Book Review – The Book of Rolex, Accessible Knowledge about “The Crown” for Everyday Watch Fans Monochrome
Rolex Accessible Knowledge about “The Nov 2, 2025

Book Review – The Book of Rolex, Accessible Knowledge about “The Crown” for Everyday Watch Fans

With well over a century of watchmaking from the day the brand was founded until today, the world of Rolex can be a daunting one. As the most prolific and widely known brand, and with countless references, generations and innovations coming from the Swiss manufacture, it’s understandable some might get absolutely lost in the details. […]

Introducing – Vacheron Constantin Unveils “The Quest of Time” Astronomical Clock and Watch for 270th Anniversary Monochrome
Vacheron Constantin Unveils “The Quest Sep 16, 2025

Introducing – Vacheron Constantin Unveils “The Quest of Time” Astronomical Clock and Watch for 270th Anniversary

Few watchmaking houses can look back on a history spanning 270 years. Marking such an extraordinary milestone requires more than a timepiece; it calls for a creation that embodies heritage, creativity, and mastery. In the frame of its 270th anniversary celebrations, Vacheron Constantin presents an exceptional object – not a watch per se, but a […]