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Swiss Made

Legally regulated country-of-origin mark. Since 2017 requires at least 60% Swiss production cost, Swiss movement, Swiss development, and Swiss assembly and inspection.

The Op Art-Inspired Anoma A1 Optical is Not an Illusion SJX Watches
Bulgari Octo Finissimo Tadao Ando Aug 4, 2025

The Op Art-Inspired Anoma A1 Optical is Not an Illusion

Anoma made its debut last summer and has just released its third model, the A1 Optical. Without departing too far from what made the previous models attractive and affordable, the latest variant features a CNC guilloché dial with a shimmering optical effect. For the design of the dial, Anoma founder Matteo Violet-Vianello was inspired by the works of Bridget Riley and Ferruccio Gard, instrumental figures in the optical art movement. There are two dial options for the Optical; copper and silver. The copper option is the livelier of the two and will inevitably be called a salmon dial. Alternatively, the silver-treated option gives the watch a distinctly black-and-white feel. Interestingly, the first 150 pieces in each dial finish will be delivered with a related artwork commissioned from optical artist Adam Fuhrer. After the first 300 pieces have been delivered, regular production (sans artwork) will commence. Initial thoughts It’s rare to find watchmaking at this price point that is distinctive enough to sell without a name on the dial, but Anoma is betting the A1’s pebble-like triangular case is a recognisable enough calling card to dispense with the branding. It was the right call, because the Optical is all about its dial and the shimmering optical illusion created by programmatic guilloché. In some ways the dial motif is similar in concept to the Bulgari Octo Finissimo Tadao Ando, but the triangular pattern and three-dimensional texture will result in a more engag...

Watches, Stories, and Gear: Rolex Goes Atomic, Brooklyn’s First Rooftop Soccer Pitch, James Bond’s New Writer, and a Rolling Duffel Turned Workstation Worn & Wound
Hublot X KidSuper Rooftop Football Aug 2, 2025

Watches, Stories, and Gear: Rolex Goes Atomic, Brooklyn’s First Rooftop Soccer Pitch, James Bond’s New Writer, and a Rolling Duffel Turned Workstation

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Hublot X KidSuper Rooftop Football Pitch Luxury Swiss watchmaker, Hublot, renowned for creative and bold innovation and its deep ties to the world of sport, culture and art, is proud to announce its official partnership with the new rooftop football pitch at KidSuper World in Williamsburg. This collaboration brings together two creative powerhouses united by a shared devotion to football, avant-garde design, and artistic expression. Founded by artist, designer, and former professional soccer player, Colm Dillane, KidSuper is a globally recognized creative collective that is redefining American fashion. At the heart of KidSuper’s identity is a love for soccer – not just as a sport, but as a unifying language, lifestyle, and global connector. The new football pitch that now sits atop KidSuper World represents this ethos in its purest form: a creative space where sport, design, and storytelling converge. To kick off the grand opening, Hublot and KidSuper have revealed a custom referee board for the pitch designed by Colm Dillane. This exciting start to the partnership promises new dynamic creative projects and engaging on-field activations that will capture the spirit...

Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun Fratello
Seiko Prospex Speedtimer Models Including Jul 31, 2025

Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun

Seiko releases six new additions to the Seiko Prospex Speedtimer collection. Three of them celebrate the brand’s historic relationship with Datsun, the iconic Japanese carmaker that made waves with its affordable yet impressive 240Z sports car in 1969. The other three become part of the regular Speedtimer line. The link between Seiko and Datsun runs […] Visit Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun to read the full article.

First Look - The Sharply Dressed Atelier Wen Ancestra (or Jiao) Makes a Lasting Impression (Incl. Video) Monochrome
Atelier Wen Jul 29, 2025

First Look - The Sharply Dressed Atelier Wen Ancestra (or Jiao) Makes a Lasting Impression (Incl. Video)

Are you ready to immerse yourself in Chinese culture and tradition? Atelier Wen was founded in 2018 by two young Frenchmen looking to remove the stigma of Chinese watches being cheap and poorly made. The inaugural collection captured the essence of traditional Chinese porcelain, but it wasn’t until the release of acclaimed Perception that things […]

First Look - A Titanium Or Colouful Sapphire Case for the ArtyA Purity Curvy HMS Mirror Monochrome
Jul 28, 2025

First Look - A Titanium Or Colouful Sapphire Case for the ArtyA Purity Curvy HMS Mirror

Yvan Arpa is not your conventional Swiss watchmaker. Eccentric and imaginative, he founded his brand, ArtyA, in 2010 with a portfolio of exotic models. Arpa’s taste has matured over the years, and his latest creative direction is characterised by openworked movements housed in diaphanous cases congregated in the Purity collection. A new model, the Purity […]

Hot Take: Adding Some Weight To The Omega Seamaster Diver 300M Fratello
Omega Seamaster Diver 300M Omega Jul 26, 2025

Hot Take: Adding Some Weight To The Omega Seamaster Diver 300M

Omega didn’t make a fuss about these two new gold Seamaster Diver 300M references and just sneakily added them to the catalog. And I wonder why there was no press release on them, like there was on the new steel Seamaster Diver 300M with orange accents the other week. Anyway, that decision was made, but […] Visit Hot Take: Adding Some Weight To The Omega Seamaster Diver 300M to read the full article.

First Look - The Montblanc 1858 Unveiled Minerva Chronograph, A Warm New Face for Minerva’s Reversed Marvel Monochrome
Montblanc 1858 Unveiled Minerva Chronograph Jul 25, 2025

First Look - The Montblanc 1858 Unveiled Minerva Chronograph, A Warm New Face for Minerva’s Reversed Marvel

Minerva, founded as H. & C. Robert in 1858 in the Swiss Jura village of Villeret and renamed Minerva SA in 1929, remains one of the great guardians of traditional chronograph craftsmanship. Its first chronograph movement, the Calibre 19-9, debuted in 1908, and for over 165 years, its workshops have produced some of the finest […]

Opinion: The Culture of the Royal Oak Has Overshadowed the Watch Itself Worn & Wound
Audemars Piguet was not Jul 24, 2025

Opinion: The Culture of the Royal Oak Has Overshadowed the Watch Itself

I can remember the exact moment I realized that Audemars Piguet was not the brand for me: I was listening to an episode of Hodinkee Radio in early 2019 featuring an interview with then current AP CEO François-Henry Bennahmias during which he boasted that he does not read books. For whatever skills Bennahmias has as an executive, and whatever objectively nice qualities come through in the watches made under his tenure with the brand, something about this statement immediately turned me off. In the parlance of 2025, you’d say it gave me “the ick.”  Over the last few years, I’ve thought about this moment a lot as integrated bracelet sports watch mania has waxed and waned, and my own taste has solidified somewhat. Back in 2019, my exposure to Royal Oaks was fairly limited. I basically knew what watch media and the burgeoning watch collector’s scene on Instagram told me. And the narrative, by and large, was that these were the crème de la crème of the high end, a watch that every collector should strive to own. In those days, it really was that simple: there were a handful of watches from big brands that seemed to be on everyone’s hit list at one time or another. The Submariner, the Speedmaster, the Royal Oak. It was drilled into my head, and all of our heads, that watches like this – the icons – were worthy of our universal devotion.  I eventually owned both a Speedmaster and a Submariner. Both of which, I’d eventually realize, were not for me for a vari...

First Look - The New Favre Leuba Chief Date Royal Purple, Heritage Reimagined in Bold Colour Monochrome
Favre Leuba Chief Date Royal Purple Jul 24, 2025

First Look - The New Favre Leuba Chief Date Royal Purple, Heritage Reimagined in Bold Colour

Founded in 1737, Favre Leuba is one of the few names in Swiss watchmaking that carries such a rich vintage sport-chic DNA. The brand is renowned for its robust designs and innovative approach, from iconic dive watches to distinctive cushion-shaped urban timepieces, such as the Chief. Revived in recent years with thoughtful updates, the Chief […]

Tudor Black Bay Chrono Review Teddy Baldassarre
Tudor Jul 23, 2025

Tudor Black Bay Chrono Review

The Tudor Black Bay Chrono hit the market, somewhat unexpectedly, in 2017, boldly elevating the already red-hot Black Bay collection into a new tier of horological prestige and marking the debut of a collaboration (again, rather unexpected) between Rolex-owned Tudor and its Swiss sport-watch competitor Breitling. Nearly a decade later, the model still represents the highest level of complication in Tudor’s 21st-Century lineup, and yet this Tudor chronograph also remains very manageable, as a subfamily, in terms of material, size, and colorway options - an area in which the larger Black Bay collection, some might argue, has gone a bit far in the opposite direction, now encompassing three distinctive iterations: original Black Bay, Black Bay 58, and Black Bay 54 (which we reviewed here), all touting different sizing and multiple colorways and materials. And this doesn’t even include the other “complicated” extension of the line, the Black Bay GMT, which recently debuted in the “58” sizing and which seems to unveil a new bicolor bezel or dial color every year since its 2018 debut. Originally called the Heritage Black Bay - as it was clearly an homage to vintage dive watches from Tudor’s watchmaking history, which began in 1946 - the OG Black Bay model traces its aesthetic roots to the Oyster Prince Submariner, released in 1954, one year after big brother Rolex rolled out its own much more famous Submariner watch. This original version, Ref. 7922, used the ...

Bulgari “Beyond Time” Exhibition and a Singapore-Exclusive Octo Worldtimer SJX Watches
Bulgari Beyond Time” Exhibition Jul 23, 2025

Bulgari “Beyond Time” Exhibition and a Singapore-Exclusive Octo Worldtimer

Bulgari has just opened Beyond Time in Singapore, which takes place in Paragon Mall from July 18 to August 10, 2025 and is open to the public daily. An exhibition dedicated to the brand’s watches and jewelled timepieces, Beyond Time also marks the launch of the Octo Roma Worldtimer SG60, a limited edition only for Singapore. The exhibition includes the record setting Octo Finissimo complications – some of the thinnest wristwatches ever made – as well as a watchmaking “masterclass” led by a watchmaker from Bulgari’s Neuchâtel manufacture. Singapore National Day The event coincides with Singapore’s 60th year of independence on August 9. For the occasion, Bulgari has created the Octo Roma Worldtimer SG60, a limited edition accented in white and red, the national colours of Singapore, with a case in black DLC-coated steel. Other goodies specific to Singapore’s National Day weekend include postcards by Singaporean artists, and personalised poetry verses. The Octo Roma Worldtimer SG60 is delivered on a pair of straps in red and black Located on the ground floor of the mall, the B-shaped exhibition space is inspired by the work of German architect Mies van der Rohe and his close collaborator, designer Lilly Reich. The exhibits are organised thematically, with the Serpenti and Octo collections each having a space of their own, but the complicated watches are the centrepiece. The complicated watch display showcases the brand’s accomplishments in pushing the bound...

Top 10 Watch Brands In India Teddy Baldassarre
Jul 22, 2025

Top 10 Watch Brands In India

Before I get into the top 10 watch brands in India, it’s worth talking about the Indian watch market overall. This is because even in the face of some regional slowdown, India has become one of the fastest growing markets for Swiss watch exports with an astounding 25% increase in 2025, according to the Federation of the Swiss Watch Industry. Brands like Rado, Longines, and Montblanc are as popular as ever in India, but what about the state of watchmaking in India? Well, it’s a bit of a mixed bag, and there are a few things we need to understand before getting into the my selections for the top 10 watch brands in India. First, India is not yet at the level of having a watchmaking infrastructure like that of China. The basic history of Indian watchmaking begins with the nationalized HMT in the 1960s and '70s, but the quartz revolution had a big, negative impact on mechanical watchmaking in the country. I’d say 2015 marked a change in the landscape of Indian watches, when microbrands for enthusiasts began to pick up in popularity. Again, while the infrastructure to manufacture movement components and parts in India is still not there, the passion for history and design has propelled some brands as hometown enthusiast darlings. I spent quite a bit of time researching this topic, and I do want to shout out YouTubers  WatchgyanHindi  and Watch and More India who are making some compelling Hindi content for the South Asian watch enthusiast community. In this list of the ...

Unimatic Unveils Its New Diving Heritage Collection That Perfectly Captures Vintage Charm Fratello
Unimatic Jul 22, 2025

Unimatic Unveils Its New Diving Heritage Collection That Perfectly Captures Vintage Charm

It has been a while since we covered Unimatic, but that doesn’t mean the Milanese brand hasn’t been very active. On the contrary, Unimatic has recently released a few great collaborations. Among them were its first mechanical chronograph, created with Henry Singer, and a stellar blacked-out chronograph made in collaboration with US clothing brand Todd […] Visit Unimatic Unveils Its New Diving Heritage Collection That Perfectly Captures Vintage Charm to read the full article.

G-SHOCK and The Surfrider Foundation Japan Focus on Conservation with the New G5600SFJ-9 Worn & Wound
Casio Jul 22, 2025

G-SHOCK and The Surfrider Foundation Japan Focus on Conservation with the New G5600SFJ-9

Here in the wild year of 2025, you can buy watches made from all sorts of sci-fi sounding materials: titaniums of all types, fancy plastics, stalwarts like stainless steels, and yes, bio-ceramics. Casio and their iconic built-tough subbrand, G-SHOCK, have never been strangers to experimenting with the affordable end of material innovation, and in a new collaboration with environmental nonprofit The Surfrider Foundation Japan, they’ve taken up bio-based resin and mixed-color molding to create the new G5600SFJ-9. As is the case with all of G-SHOCK’s watches, the G5600SFJ-9 boasts a plethora of durability-first features. The brand’s Tough Solar and Super Illuminator tech power the digital readout, while the case enjoys shock resistance and 200 meters of water resistance. G-SHOCK fans will be pleased to see expected functions like a 48-city world timer, a 1/100-second stopwatch, a countdown timer, daily and hourly alarms and time signals, and both 12 and 24-hour time formatting. While none of this is particularly groundbreaking, it is reassuring to see G-SHOCK’s consistency across their frequent collaborations.  Speaking of collaboration, The Surfrider Foundation Japan-a marine-focused nonprofit that celebrates the intersection of conservation and surfer lifestyle-lends its logo and #oceanfriendlylifestyle slogan to the face, caseback, and band loop. For thematic cohesion, the watch’s bright yellow hue is intended to bring to mind a sunrise on the coastline, and...

Introducing: Two New 39mm Rado Captain Cook Models With A Holiday Vibe Fratello
Rado Captain Cook Models Jul 21, 2025

Introducing: Two New 39mm Rado Captain Cook Models With A Holiday Vibe

Captain James Cook (1728–1779) was a British Royal Navy officer, explorer, and cartographer who made a name for himself with his three voyages of exploration to the Pacific and Southern Oceans between 1768 and 1779 - arduous and hazardous work. The watch named after him was launched in 1962. Since then, numerous models, ranging from […] Visit Introducing: Two New 39mm Rado Captain Cook Models With A Holiday Vibe to read the full article.

Industry News - Swatch Group Reports Sales Down 7% and Profit Decline for First Half of 2025 Monochrome
Longines Tissot Jul 17, 2025

Industry News - Swatch Group Reports Sales Down 7% and Profit Decline for First Half of 2025

In a challenging environment for the watch industry, Swatch Group, the Swiss powerhouse owner of brands such as Omega, Longines, Tissot and Breguet, reported sales of CHF 3,059 million for the first half of 2025, representing a decline of 7.1% at constant exchange rates and 10.4% on a comparable basis. The operating profit dropped to […]

Fratello Summer Watch Picks 2025: Jorg’s Favorites From Tudor, Laventure, Nomos, And Rolex Fratello
Tudor Laventure Nomos Jul 17, 2025

Fratello Summer Watch Picks 2025: Jorg’s Favorites From Tudor, Laventure, Nomos, And Rolex

In the last installment of our series on our favorite summer watches, Robert-Jan took a slightly different approach that I loved. Connecting watches to destinations made it more personal. Additionally, it sparked a lively discussion on a variety of topics in the comments. But my brain is also wired similarly to his. Whenever I think […] Visit Fratello Summer Watch Picks 2025: Jorg’s Favorites From Tudor, Laventure, Nomos, And Rolex to read the full article.

Valjoux 7750: The Story Of The World's Most Famous Chronograph Teddy Baldassarre
Jul 16, 2025

Valjoux 7750: The Story Of The World's Most Famous Chronograph

The Valjoux 7750 chronograph caliber has been a mainstay of the Swiss watch industry for more than 50 years, finding its way into hundreds of watch models, under many dozens of names, and providing the technical base for numerous high complications over the years. Why is it so ubiquitous and still such an enduring presence in the watch world today? Here is a brief history of the "workhorse" mechanism that became the world's most famous and familiar chronograph movement.   Valjoux 7750 Roots: The Vallée de Joux   Sunset over the Vallée de Joux In actuality, the origins of the Valjoux 7750 go back much longer than the half-century it has actually been on the market. The company that came to be called  “Valjoux” started up at the very beginning of the 20th century, taking its original name, Reymond Frères SA, from its founders, brothers John and Charles Reymond. The company, which specialized in making mechanical chronograph movements for military and sport-oriented timekeepers, changed its name in 1929 to Valjoux - a shortened reference to the scenic Vallée de Joux in Switzerland, where it and many of its client watchmakers were located. The firm’s most successful and historically impactful creations included the manually wound, column-wheel-driven, monopusher Caliber 22, in 1914, and its even more significant successor, the smaller, longer-lived Caliber 23, in 1916. In honor of the founding brothers' surname, Valjoux movements were inscribed with a shield em...