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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

What is the Cheapest Grand Seiko? Five Models You Can Buy for Under $5 Teddy Baldassarre
Grand Seiko Jan 25, 2024

What is the Cheapest Grand Seiko? Five Models You Can Buy for Under $5

Since its high-profile launch to international markets outside its native Japan in 2010, and its subsequent relaunch as an independent watchmaker separate from parent brand Seiko in 2017, Grand Seiko has become a Holy Grail for many an avid watch enthusiast. Now firmly established, for many, as an upper-echelon luxury brand on the level of Rolex and Omega, Grand Seiko has cultivated its own loyal core of fans - including many budding collectors new to the watch game who might be initially intimidated by the cost of some of the manufacture’s most exclusive, high-profile timepieces. Fortunately, the price of admission to Grand Seiko ownership is actually more reasonable than you might have been led to believe, at least at the entry-level. Here are five Grand Seiko watches, representing a range of product families and movement styles, that fall on the more affordable side of the luxury spectrum.  Cheapest Grand Seiko “Snowflake:” STGF359 ($2,300) Among the most coveted models from Grand Seiko are the so-called ‘snowflake” editions, so nicknamed for their white, elegantly textured dials, made of stamped brass with a silver-plated finish, meant to evoke the blankets of fresh snow on the peaks of the Hokata Mountains that surround Seiko’s Shinshu Watch Studio in Japan’s Nagano Prefecture. The first “snowflake” was the legendary and now very collectible SBGA011, and other models have adopted the motif since then, most of them on the higher end of the brand’...

[VIDEO] Inside the Collection: Seiko Worn & Wound
Grand Seiko Jan 25, 2024

[VIDEO] Inside the Collection: Seiko

In this edition of Inside the Collection, Zach Weiss and Kat Shoulders examine what collecting Seiko has meant to them over the years. It’s a common collecting trope that Seiko is the gateway drug for many watch collectors just getting their start, and as you’ll see here that’s certainly the case for Zach and Kat. But Seiko also endures in both of their collections years later, and in surprising ways. There’s so much variety in the Seiko collection (going back decades) that it’s impossible to ever get bored of the brand, and there are always new things to discover beyond the familiar dive watches and entry level Seiko 5.  Zach Weiss  The greatest thing about Seiko watches, or the brand/company as a whole, is that no matter where you are in your collecting lifecycle, there is likely a watch that will appeal to you. From Seiko 5 to Prospex to Grand Seiko to Credor, there is something to find that will suit a taste, need, and budget. And to be clear, that doesn’t exclude a Credor customer from picking up a new Seiko 5 and vice versa. As a collector, that has kept them as a constant for me over the years. Starting with the Seiko 5 SNK field watches that one could pick up for a song a decade ago, then heading to vintage-styled Prospex divers, and now mining for oddities like the Seiko Sportura Kinetic Chronographs (not to mention Grand Seiko’s delights) there is simply always something for me to look for.  It’s quite dangerous as I often find myself bored wit...

Hands-On With The Impressive Titoni Seascoper 600 Retro - Great Has Gotten Even Better Fratello
Jan 25, 2024

Hands-On With The Impressive Titoni Seascoper 600 Retro - Great Has Gotten Even Better

Titoni never ceases to amaze me with its timepieces. I have reviewed several of the brand’s models, and I am deeply impressed with the incredible quality Titoni offers every time, especially for the price. While my favorite model was always the Seascoper 300, I was more than interested in taking the new Seascoper 600 Retro […] Visit Hands-On With The Impressive Titoni Seascoper 600 Retro - Great Has Gotten Even Better to read the full article.

Artem Straps Are Now Available In The Fratello Shop! Fratello
Jan 25, 2024

Artem Straps Are Now Available In The Fratello Shop!

For several years, Artem has made it its mission to provide high-quality alternatives to luxury brands’ OEM straps. Initially focusing on sailcloth straps seen by the brand’s founders as an afterthought (and an expensive one at that), they decided to develop a more affordable alternative without compromising on quality. Since then, the brand’s catalog has […] Visit Artem Straps Are Now Available In The Fratello Shop! to read the full article.

A Hands-On Introduction To The Nomos Orion Neomatik New Black In Three Iterations Fratello
Nomos Orion Neomatik New Black Jan 25, 2024

A Hands-On Introduction To The Nomos Orion Neomatik New Black In Three Iterations

It’s the little things that matter. If you believe so, please take a closer look at the new Nomos Orion Neomatik New Black, which comes in three iterations. At first glance, these watches all look pretty much the same, but they’re not. There are three sizes, for instance, and Nomos also plays with different color […] Visit A Hands-On Introduction To The Nomos Orion Neomatik New Black In Three Iterations to read the full article.

Introducing – Technical Fireworks and Artistic Crafts, the Breguet Classique 5345 and 7145 Year of the Dragon Monochrome
Breguet Classique 5345 Jan 24, 2024

Introducing – Technical Fireworks and Artistic Crafts, the Breguet Classique 5345 and 7145 Year of the Dragon

Just when we thought the onslaught of dragon-themed watches was abating comes a surprising pair of watches from Breguet.  Ahead of the Lunar New Year 2024, Breguet unleashes two models bearing dragons who, according to the Chinese Zodiac, will rule the roost until 2025. Deploying its big guns, the Breguet Classique Double Tourbillon situates the […]

Introducing – The H. Moser & Cie. Streamliner Tourbillon Wyoming Jade Monochrome
H. Moser & Cie Streamliner Tourbillon Jan 24, 2024

Introducing – The H. Moser & Cie. Streamliner Tourbillon Wyoming Jade

In 2020, H. Moser & Cie. introduced its Streamliner series, offering its distinctive interpretation of the luxury sports watch with an integrated bracelet. If you’ve followed the brand, you’re likely acquainted with the Streamliner’s diverse lineup, including the chronograph, perpetual calendar, time-only, small seconds and tourbillon models. Notably, the red gold Streamliner Tourbillon Vantablack from […]

Introducing – The Seductive Runway Beauty of the Royal Oak Concept Flying Tourbillon x Tamara Ralph Monochrome
Jan 24, 2024

Introducing – The Seductive Runway Beauty of the Royal Oak Concept Flying Tourbillon x Tamara Ralph

Collaborations between watch brands and designers, artists, musicians, trendsetters, artisans, comic characters, action heroes, etc., are the order of the day. You’d be hard-pressed to think of a brand that has not succumbed to some outside input to generate a buzz among younger collectors or even wizened collectors looking for something fresh. Since the unveiling […]

A Closer Look At The 2024 Tudor Price Increases - Will They Have An Effect On The Brand’s Success? Fratello
Tudor Price Increases - Will Jan 24, 2024

A Closer Look At The 2024 Tudor Price Increases - Will They Have An Effect On The Brand’s Success?

For most of us, having a budget to work with is a reality in this passion for watches. As a result, increasing prices are not without personal side effects. Until recently, the go-to brand under €4K was Tudor. With prices going up, however, that reality has shifted. It’s safe to say that it could be […] Visit A Closer Look At The 2024 Tudor Price Increases - Will They Have An Effect On The Brand’s Success? to read the full article.

REVIEW: Hands On With HZ Watches – The Latest Australian Microbrand! WatchAdvice
Seiko s he got into Jan 24, 2024

REVIEW: Hands On With HZ Watches – The Latest Australian Microbrand!

The latest microbrand from Australia is about to launch, and we’ve been wearing their launch model, the HZ.01 for the last week getting a feel for it and the brand! What We Love The vintage-inspired lookThe ability to dress up or downThe circular graining on the dial and green outer track that pops What We Don’t Slightly on the smaller sizeDate window a little too smallLack of lume on the numerals Overall Rating: 8.5/10 Value for money: 9/10Wearability: 8.5/10Design: 8.5/10Build quality: 8/10 It’s not every day that you get to go hands on with a watch prior to its launch, well, not for an extended period of time and even rarer to wear it for a week or so and have fun with it to review. And when this is the launch model for a brand-new microbrand from Australia, then it is a privilege to test it out, and not only give feedback back to the brand, but let the general watch-buying public know about it and help support a fellow enthusiast-turned-watch maker with their new endeavour. A Bit Of Background HZ Watches is the brainchild of Matthew Zillman, a Melbourne local who, like many of us, developed a love for watches at an early age. Having had some early model Seiko’s, he got into watch modding and building after doing a movement swap on a Seiko 5 with the 7s26 movement. And in his words: “Before I had time to blink, I was modding and creating different custom SKX mods for myself and a few friends at university, which soon blossomed into Seiko Mods Australia” One ...

Bulova Lunar Pilot Chronograph: The Ultimate Guide Teddy Baldassarre
Bulova Jan 23, 2024

Bulova Lunar Pilot Chronograph: The Ultimate Guide

When we think about watches and space travel, Omega’s Speedmaster Professional “Moonwatch” - the first watch qualified for missions by NASA and the first worn on the moon - is the timepiece that inevitably comes to mind. New York-based Bulova Watch Company, however, also played a noteworthy role during the height of the U.S.A.’s Space Race with the Soviet Union in the 1950s and ‘60s. The company, at the time headed by American war hero General Omar Bradley, established a partnership with NASA in which it provided precision instruments and timekeeping devices equipped with Bulova’s signature Accutron tuning-fork technology for 46 space missions.  Bulova even developed a watch built specifically for space travel, the electronic-powered Accutron Astronaut, which was worn in space for the first time in 1963, inside the Mercury Atlas-9 capsule that orbited the Earth. While the Omega Speedmaster established itself as the watch issued to astronauts of the Apollo program, which culminated in the July 1969 moon landing, Accutron Astronaut watches had become standard issue for the pilots of the U.S. Air Force’s X-15 experimental rocket-powered aircraft program and eventually for CIA pilots in their Lockheed A-12 supersonic jets. A Bulova Accutron clock remains in the moon's Sea of Tranquility to this day, placed there by Apollo 11 astronaut (and famous Omega wearer) Buzz Aldrin in 1969.  In 1971, Bulova personally gifted a one-of-a-kind, customized chronograph wa...

BOLDR Brings Back the Slide Rule Bezel with the new Expedition Enigmath Worn & Wound
Boldr Brings Back Jan 23, 2024

BOLDR Brings Back the Slide Rule Bezel with the new Expedition Enigmath

While math was never my strong suit in school, I have to say, I’m very excited for Singapore-based BOLDR’s Expedition Enigmath. Designed to harken back to the pre-digital age, the Enigmath is a perfect example of design-led charm with a tactile appeal. The main feature of this watch is its slide rule bezel, which operates as a circular analog calculator. In the early 20th Century, this ingenious tool was used to perform various mathematical calculations and was adapted for tool watches often associated with aviation in the 1950s. By rotating the bezel, users can multiply, divide, and perform other operations without the need for your calculator app. This hands-on approach to calculation not only pays homage to historical methods but also offers a unique and practical feature for those who appreciate the tangible connection to their tools. Crafted with precision and designed for the adventurous spirit, the Expedition Enigmath boasts a robust build with 200 meters of water resistance. The 41mm stainless steel case features both sandblasted and polished finishing in a style that will be familiar to fans of BOLDR’s previous watches. These watches have old-fashioned tool watch vibes with just a small nod to contemporary design tropes in the use of color on the dial and some subtle bits of case work. The Enigmath houses a Japan-made Miyota 9039 automatic movement, offering self-winding capabilities, hacking seconds, and an impressive 42-hour power reserve. The matte-textur...

The Omega Speedmaster Japan Racing - It Has Been 20 Years Fratello
Omega Speedmaster Japan Racing - Jan 23, 2024

The Omega Speedmaster Japan Racing - It Has Been 20 Years

Two decades ago, Omega reintroduced the racing dial to the Speedmaster Professional. It was only for the Japanese market, and only 2,004 pieces were produced. As you might know, there are more of them around, but we’ll get to that later. Speedmaster Japan Racing 3570.40 First, let’s go back 20 years. At that time, Omega […] Visit The Omega Speedmaster Japan Racing - It Has Been 20 Years to read the full article.