Teddy Baldassarre
Rolex Daytona Rainbow: When An Icon Goes Colorfully Gem-Set
Aside from the watch that was made legendary by Paul Newman - and which would forever, unofficially, carry the famous actor’s name - there is probably no version of the Rolex Daytona that is more coveted than the “Rainbow” models that bring a meticulously designed and eye-catchingly beautiful assortment of colorful precious stones to the bezel, case, and dial of the motorsport-inspired luxury chronograph. Here is the story behind the Rolex Daytona “Rainbow” and why it has become yet another smash hit for the Crown in the 21st Century. To start off, it’s worth answering the question, “Why is the Rolex Daytona so famous in the first place?” The model’s success story begins in 1962, when Rolex, hot on the heels of other genre-defining watch releases like the Explorer, GMT-Master, and Submariner several years earlier, became the official timekeeper of the “Great American Race,” the Daytona 500. In celebration of the partnership, the Swiss brand introduced its original “Cosmograph” racing-inspired chronograph watch the following year. The watch, notable for its tachymeter bezel and three-register dial design, adopted the name “Daytona” shortly thereafter and really took the enthusiast community by storm when actor, director, and part-time racecar driver Paul Newman began wearing one regularly. Newman became a big-screen icon in the 1970s, around the same time that auto racing took off in popularity as a spectator sport, and this confluence of...
