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Swiss Made

Legally regulated country-of-origin mark. Since 2017 requires at least 60% Swiss production cost, Swiss movement, Swiss development, and Swiss assembly and inspection.

The 15 Best Chinese Watch Brands: A Complete Guide Teddy Baldassarre
Apr 30, 2025

The 15 Best Chinese Watch Brands: A Complete Guide

At this point it’s a cliché to even mention how outdated and prehistoric a universally negative or condescending view of “Made in China” is in the world of watchmaking. Some of the most interesting new watch brands, and a consistently growing roster of some of the most talented and resourceful living watchmakers, are establishing reputations matching, or indeed exceeding, those out of Switzerland, Germany, and Japan. In this article I have assembled just 15 of these names, some of which have been around for decades and some of which are just coming on the scene. For your reading ease, I’ve broken these down into three categories: the established brands; the watchmakers; and the upstarts. Let’s start with the Chinese watch brand most of you already know… The Established Brands Seagull Tianjin Seagull Watch Group, aka Seagull, recently celebrated its 70th anniversary, and it’s not hard to see why this giant is the most well known and prolific Chinese mechanical-watch producer. The brand made China’s first Air Force Chronograph, which has been reissued as the iconic Seagull 1963 chronograph, a watch that still represents tremendous value at around $300. But it’s not just all affordable stuff these days. Last year, I wrote about the Seagull Split-Second Chronograph, calling it one of the best values in watchmaking at $3,200. Beyond the basic chronograph and this rattrapante, Seagull has added tourbillons, perpetual calendars, and minute repeaters to its repe...

Introducing: The Montblanc 1858 Geosphere Annual Calendar Limited Edition Fratello
Montblanc 1858 Geosphere Annual Calendar Apr 28, 2025

Introducing: The Montblanc 1858 Geosphere Annual Calendar Limited Edition

Montblanc began making watches in 1997, but in reality, the brand’s watchmaking history runs a lot deeper. In 2007, the noted penmaker purchased Minerva, a revered Swiss manufacture founded in 1857. Since then, complicated pieces have carried the famous name on the movement and, at times, on the dial. Today’s 1858 Geosphere Annual Calendar Limited […] Visit Introducing: The Montblanc 1858 Geosphere Annual Calendar Limited Edition to read the full article.

Seiko Metronome Teddy Baldassarre
Seiko Apr 28, 2025

Seiko Metronome

I love when Seiko gets niche, quirky, or just straight-up weird. There was the Egg-Boiling watch for, well, boiling eggs. And then there was even a “Vampire-Exclusive” watch for those who choose to live that lifestyle. But the Seiko Metronome from 2022 is special because it really has a practical purpose and is a little extra nifty because it was made by Seiko Instruments, which is the brand’s division responsible for electric components, printers, and - you guessed it - metronomes. There were several versions of the watch produced in different colors but the Seiko Metronome SMW006A seen here is definitely one of the cleaner and better-looking models. A basic primer for those unfamiliar with this instrument: a metronome is a device that creates a steady beat (either audibly or visually) measured by BPM (Beats Per Minute) to help musicians stay on rhythm. Design: Before getting into the functionality and novelty of the Seiko Metronome, I want to talk about how well designed it is. It would be easy to relegate this watch into the "technical instrument" bucket that so often leads to the “function over form” thinking that results in such obscure and, for lack of a better word, “nerdy” designs that can be really quite off-putting. The Seiko Metronome, and more specifically the reference SMW006A, avoids falling into that trap by leaning into a minimalist, almost-Bauhaus design that belies the data-heavy display of its functionality. The matte white dial is arra...

Garrick Takes a Huge Step Forward with the S3 Deadbeat Seconds Worn & Wound
Garrick Apr 25, 2025

Garrick Takes a Huge Step Forward with the S3 Deadbeat Seconds

One of my favorite stories in independent watchmaking over the last few years has been the evolution of Garrick, the Norwich based brand specializing in meticulously finished, custom made watches. In a relatively short time, the brand has transformed itself into something of an experimental haute horlogerie specialist. The first Garrick watch I can recall writing about was the S4, upon its announcement, which represented the entry point into the brand at around £4995 (in 2021). That watch was, and is, impressive, with a great deal of hand-work and a dizzying level of customization possible. But it would have been tough to predict that just four years later Garrick would be playing at another level entirely, flirting with GPHG honors, and offering bespoke watches that, if made by other, larger brands or more established watchmakers, would likely have price tags sailing into the six figures.  The new S3 Deadbeat Seconds release feels like a statement of purpose from Garrick. It is, as the brand puts it, “the pinnacle of Garrick ownership.” The watch itself is effectively a combination of two ideas the brand has been playing with over the last few years, the S3 Mk II (the GPHG finalist from last year featuring a completely openworked dial, focusing on the brand’s finishing capabilities), and the deadbeat seconds complication, as seen in the S2 Deadbeat. The new watch, then, features a deadbeat complication but is given an aesthetic treatment similar to the S3 Mk II, w...

Breguet Turns to Tradition with the Classique Souscription SJX Watches
Breguet Turns Apr 25, 2025

Breguet Turns to Tradition with the Classique Souscription

The opening salvo in Breguet’s 250th anniversary has just been revealed: the Classique Souscription 2025BH. Although typically Breguet in style, the watch is a novel combination of elements, at least by the conventions of Breguet, a traditionally staid brand. Presented in a case of the new design made of a gold alloy of a new formula, it’s a wristwatch inspired by the one-handed souscription pocket watches of the 18th and 19th centuries. The fired enamel dial replicates that of the pocket watch, while inside is the VS00, a calibre that is descended from the movement of the La Tradition. Initial thoughts As storied a brand as it is, Breguet certainly has a lot to live up to for its 250th anniversary. I expect more to come from Breguet in the coming months, but the Classique Souscription is a strong start, though a little pricey. It’s essentially an elaborately executed time-only watch, precisely the sort of watch that is popular now when made by independent watchmakers, but big brands face more scepticism with such timepieces. The VS00 Though it might seem typical Breguet on its face, the Classique Souscription is an unusual proposition; it’s inspired by various elements from across Breguet’s history, some several centuries apart. The dial and movement are inspired by a 19th century pocket watch, while the case comes much later. But everything works well and the whole manages to look like a Breguet. Traditionalists might mourn the departure from familiar elements ...

Hands On: Bulgari Octo Finissimo Ultra Tourbillon SJX Watches
Bulgari Octo Finissimo Ultra Tourbillon Apr 25, 2025

Hands On: Bulgari Octo Finissimo Ultra Tourbillon

Bulgari made its debut at Watches & Wonders this year, having previously exhibited outside the fair. It was a fitting occasion to launch the Octo Finissimo Ultra Tourbillon, the thinnest tourbillon watch ever at just 1.85 mm thick. Housed in the brand’s signature matte grey titanium case and limited to just 20 pieces, the Ultra Tourbillon is paired with an equally thin and silky titanium bracelet. Bulgari is deeply invested in its leadership in ultra-thin watchmaking, and the Ultra Tourbillon shows the brand is willing to do whatever it takes to own as many records in this field as possible. Initial thoughts Despite its record-breaking slimness, there was surprisingly little buzz about the Ultra at Watches & Wonders. This may be due to record fatigue, since the previous record was set just last year by the Piaget AUC Tourbillon. It could also be due to the diminishing returns of these types of records, which are now being broken by almost imperceptible margins. On its exterior, the Ultra Tourbillon is quite similar the 1.7 mm-thick Octo Finissimo Ultra introduced last year. It features a 40 mm case made from a combination of titanium and tungsten carbide, and is impressively open-worked, revealing just about every wheel and pinion on the dial side of the watch. But this watch is all about the headline figure of its 1.85 mm thickness, which endows the Ultra Tourbillon with a delicate, almost weightless feel. The case in profile. Image – Bulgari Like all ultra-thin recor...

First Look - The Breguet Classique Souscription 2025, Celebrating the Brand’s 250th Anniversary Monochrome
Breguet Classique Souscription 2025 Celebrating Apr 24, 2025

First Look - The Breguet Classique Souscription 2025, Celebrating the Brand’s 250th Anniversary

This year, one of the most important names in the watch industry is celebrating its 250th anniversary. I’m of course talking about Breguet, the brand created by the all-important Abraham-Louis Breguet in 1775, Quai de l’Horloge in Paris (even though he was Swiss, A.L. Breguet worked most of his life in Paris except during the […]

Introducing: The Breguet Classique Souscription 2025 - Initiating The Brand’s 250th-Anniversary Celebrations Fratello
Breguet Classique Souscription 2025 - Apr 24, 2025

Introducing: The Breguet Classique Souscription 2025 - Initiating The Brand’s 250th-Anniversary Celebrations

Abraham-Louis Breguet was probably the first watchmaker to launch a watch with the help of a Kickstarter campaign. Okay, well, not exactly, but in 1797, he made his 61mm Souscription pocket watch available for order with a 25% down payment. That way, the relatively simple watch with only one hand and a white enamel dial […] Visit Introducing: The Breguet Classique Souscription 2025 - Initiating The Brand’s 250th-Anniversary Celebrations to read the full article.

The Nine Most Affordable Omega Watches For Men In 2026 Teddy Baldassarre
Omega Apr 21, 2025

The Nine Most Affordable Omega Watches For Men In 2026

The continuing white-hot popularity of the “MoonSwatch” models - a collaborative project between mass-market Swatch and luxury-market Omega - has likely sparked the interest of a whole new generation of young watch enthusiasts, not only in the iconic Speedmaster Professional but in the Omega brand overall. If you’re among the cohort that just might be ready to own an honest-to-goodness Omega rather than a Swatch-made replica (albeit a really cool one), the good news is that getting in on the ground floor of one of the world’s most collectible watch brands is not as high as one might expect - at least considering the accolades it receives from knowledgeable and well-heeled watch connoisseurs. In this latest installment of our “Price of Admission” series, we seek out the most attainable, entry-level pieces in every Omega collection.  CONSTELLATION: The contemporary Constellation family traces its design lineage to two distinctly different vintage ancestors - the cult-classic original model from the 1950s (which introduced the iconoclastic “pie pan” dial) and the influential revamp in the 1980s (which contributed the engraved, scalloped bezel and parallel “claws” on the case sides). The Constellation, which falls somewhere between everyday dress watch and retro conversation piece, is available in several sizes and with several different movements: a 36mm steel model on a bracelet, with the quartz Caliber 4564, can be yours for just $3,000. The 41m...

Hands-On With A Quintet Of Hublot Big Bang 20th Anniversary Watches Fratello
Hublot Big Bang 20th Anniversary Apr 21, 2025

Hands-On With A Quintet Of Hublot Big Bang 20th Anniversary Watches

My favorite guilty-pleasure brand is, without a shadow of a doubt, Hublot. The colorful ceramic models, in particular, have the X factor. Guess what: the quintet of Hublot Big Bang 20th Anniversary watches is made in different materials, one of which is bright red ceramic. The other four are titanium, King Gold, Magic Gold, and […] Visit Hands-On With A Quintet Of Hublot Big Bang 20th Anniversary Watches to read the full article.

Introducing - The New Salmon Version of the Brellum Duobox Triple Calendar Moonphase Monochrome
Apr 18, 2025

Introducing - The New Salmon Version of the Brellum Duobox Triple Calendar Moonphase

Founded in 2016 in the Swiss Jura by Sébastien Muller, a fourth-generation watchmaker, Brellum is an independent brand known for its direct-to-consumer model and limited annual production of no more than 299 COSC-certified chronometers. The brand debuted with the Duobox collection, recognised for its classic design, accessible pricing, and limited editions, including models featuring a […]

First Look - The Singer Heritage Collection Chronograph with Restored Valjoux Movement Monochrome
Apr 16, 2025

First Look - The Singer Heritage Collection Chronograph with Restored Valjoux Movement

Singer (understand Singer Vehicle Design) first made a name for itself with its bespoke restorations of the Porsche 911, and in recent years, the California-based brand has also been turning heads in watchmaking with its Track 1 chronograph – known for its unconventional layouts and innovative AgenGraphe movements developed by Agenhor, without forgetting the Divetrack, […]

Obituary: René Beyer, Owner of the World’s Oldest Watch Store SJX Watches
Patek Philippe Apr 16, 2025

Obituary: René Beyer, Owner of the World’s Oldest Watch Store

René Beyer, the eighth-generation owner of Beyer Chronometrie in Zurich, died suddenly on April 13, 2025, at the age of 61​. Beyer was a towering figure in Swiss watchmaking circles, known not only for helming his family’s 260-year-old business, but also for his passionate stewardship of its famed clock and watch museum, his warm ties with independent watchmakers, and his family’s close relationship with Patek Philippe. He is survived by his wife. Beyer’s passing was first reported by Zurich newspaper Inside Paradeplatz. Born in 1963 into the Beyer dynasty that began in Germany in 1760, Beyer grew up surrounded by clocks and watches. Like his father, Theodor “Teddy” René Beyer, he qualified as a watchmaker himself​, learning the business from the ground up. Beyer’s role in the family business started in 1986 when his father suffered a heart attack and was forced to step back. A decade later, Beyer had formally taken over as managing director and proprietor of Beyer Chronometrie, becoming the eighth generation to run the venerable retailer​, which first opened in Zurich in 1822. Unlike many of its peers that expanded nationally and internationally, the business remained a local operation in Zurich. Like many watch retailers of the old-school, Beyer was synonymous with his store. The store on Bahnhofstrasse, the main shopping street of Zurich A retailer and curator During his nearly three decades at the helm, Beyer carried on his father’s legacy and bol...

The Seiko King Turtle: Does This Budget-Friendly Diver Reign Supreme? Teddy Baldassarre
Seiko Apr 15, 2025

The Seiko King Turtle: Does This Budget-Friendly Diver Reign Supreme?

Japan’s Seiko has never been shy about going bold and unconventional with its designs, especially when it comes to its divers’ watches, a genre in which the brand has been an undisputed industry pioneer since the 1960s. One of its most off-the-wall and yet most enduringly popular designs is the so-called Turtle, which made its debut in the 1970s and has undergone a successful renaissance here in the 21st Century as part of Seiko’s rugged and sport-centric Prospex line. At the pinnacle of the Turtle sub-family, in terms of luxurious  finishing and dominant wrist presence, is the grandly named King Turtle, best represented by the Refs. SRPE03 and SRPE05 released in 2019. Here’s what you should know about them. By the time this watch’s ancestors made their debut, Seiko had already produced some highly unusual, unexpectedly iconic, and cleverly nicknamed dive watches, like the Ref. 6159 “Tuna” (for its chunky tuna-can-like case shape) and the Ref. 6105 “Captain Willard” (thanks to its being famously worn by Martin Sheen’s character in Apocalypse Now.) The “Turtle” nickname first surfaced in 1976, applied to the References 6306 and 6309 - the former, made for the Japanese market, and the latter, for international customers. These watches were notable for their cushion-shaped cases with softly rounded lugs, which brought to mind the silhouette of a turtle when viewed from above. The Turtle gained a modicum of pop-culture visibility when actor Ed Harri...

Only A Few Days Left To Apply For The Louis Vuitton Watch Prize Fratello
Louis Vuitton Watch Prize Independent watchmakers Apr 11, 2025

Only A Few Days Left To Apply For The Louis Vuitton Watch Prize

Independent watchmakers can apply for the Louis Vuitton Watch Prize until April 15th. It will be the second edition of this competition that takes place every other year. For the last edition, more than 1,000 artisans submitted their creative projects. In the end, the jury selected the Régulateur à Détente RP1 watch from the Swiss […] Visit Only A Few Days Left To Apply For The Louis Vuitton Watch Prize to read the full article.

A New, Record Breaking, Bulgari Tourbillon Worn & Wound
Bulgari Tourbillon You have Apr 10, 2025

A New, Record Breaking, Bulgari Tourbillon

You have to give it up for Piaget. When they introduced the Altiplano Concept Tourbillon last year, they made a hell of a play for the world’s thinnest tourbillon watch. At 2.0mm, that watch was (as most ultra-thin watches are) inconceivably thin. I have to imagine that, when Piaget introduced that watch last year, they felt pretty good about holding onto the record for at least a while but, as these things go, eventually, Bulgari has to have its say in the matter. A year later, we have Bulgari’s seemingly inevitable response: The Octo Finissimo Ultra Tourbillon. At just 1.85mm thick, Bulgari’s latest Ultra-Thin masterpiece represents their 10th world record for thinness in watchmaking and reunites Bulgari with a record it has held on and off since 2014 - which, by way of comparison, was a record they had previously held with watches measuring 5mm and 3.95mm thick. Hard to imagine it, but each of those now seems downright chunky by comparison. There’s a good reason why you often see watches like this held up next to credit cards: Devoid of context, it’s almost impossible for your brain to compute just how little three-dimensional space these watches take up. Bulgari has achieved this stupendously mind-blowing level of thinness by applying the design and construction techniques introduced with the 1.80mm thin Octo Finissimo Ultra and the 1.70mm thin Octo Finissimo Ultra COSC. Most notably, Bulgari has integrated the case and movement of the Octo Finissimo Ultra ...

Bell & Ross Introduces a New, Smaller BR-05 36MM Worn & Wound
Bell & Ross Introduces Apr 8, 2025

Bell & Ross Introduces a New, Smaller BR-05 36MM

Twenty years after the release of the Bell & Ross BR-01, which first showcased the square case shape and bold legibility that would become their aesthetic hallmarks, the Franco-Swiss brand is celebrating with new iterations of their most popular and recognizable watches. Among these new editions are four versions of the BR-05 36mm, which gives the model a smaller size and new dial colorways.  The most noticeable update to the BR-05 is right there in its name-the smaller and thinner satin-polished steel case measures at 36mm in diameter and 8.5mm in thickness, giving it significantly less heft than the previous 40, 41, and 42mm models. Four screws ensure that the upper section of the case is hermetically sealed to the bottom, and give the iconic rounded square extra urban-industrial character. An integrated bracelet furthers the watch’s sporty-yet-elegant silhouette, secured by a folding satin-finished buckle. A screw-down crown flanked by guards and emblazoned with the Bell & Ross ampersand logo ensures 100 meters of water resistance, while a Caliber BR-CAL.329 automatic movement ticks away inside, maintaining a 54-hour power reserve.  Each of the four new models features identical applique numerals and indexes, and skeletonised hour and minute hands (all filled with white Super-LumiNova X1). However, each dial varies in both color and material, all of which lean towards chic-versatility (yes, I did make that phrase up), but maintain a cohesive aesthetic. The first o...